Video Streaming Market

Global Video Streaming Market Size, Share, Growth Analysis, By Streaming Type(Live Streaming, Video-On-Demand Streaming), By Revenue Model(Advertising, Rental and Subscription), By Platform(Gaming Consoles, Laptops & Desktops), By Solutions(Over-the-Top (OTT), Cable TV and Others (Internet Protocol TV), By End-user(Residential, Commercial) - Industry Forecast 2024-2031


Report ID: SQMIG50J2004 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 142 | Figures: 78

Global Video Streaming Market News

  • In February 2024, Prime Video has struck a deal with Sony Pictures Television (SPT), a subsidiary of Sony Pictures Entertainment (SPE), to roll out an additional subscription plan tailored for its Indian audience. Dubbed Sony Pictures - Stream, this offering will grant subscribers access to SPE's extensive library of films and series via Prime Video Channels, all at an introductory annual subscription rate of Rs. 399. 
  • In January 2024, Amazon unveils Matter Casting, a novel feature akin to Apple's AirPlay and Google's Cast. Matter Casting facilitates wireless streaming across diverse platforms, empowering both iPhone and Android users to seamlessly stream video and content to Amazon's array of TV hardware. This feature acts as a viable alternative to Apple and Google's proprietary technologies, streamlining the process for iOS and Android devices to transmit video content to Amazon devices such as Fire TV boxes, sticks, and the Echo Show 15 smart displays.  
  • In May 2023, the International Boxing Association (IBA) forged a strategic partnership with OTTera, a leading provider of tailored OTT solutions, during the IBA Men's World Boxing Championships in Tashkent. This collaboration aims to enhance the viewing experience for boxing enthusiasts and elevate the sport's global visibility by leveraging the combined expertise of IBA and OTTera. 
  • In February 2023 witnessed the announcement of a collaboration between MoEngage, a prominent customer engagement platform, and Myco, a web-3 video streaming platform focused on fundraising, production, and distribution. By harnessing MoEngage's insights-driven technology, which leverages push notifications for engagement, the partnership aims to enhance audience and creator interaction on the Myco platform.
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Global Video Streaming Market size was valued at USD 97.09 Billion in 2022 and is poised to grow from USD 102.30 Billion in 2023 to USD 174.97 Billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The Global Video Streaming Market is highly competitive and characterized by the presence of several key players. These players compete based on factors such as product portfolio, technological advancements, pricing strategies, and market reach. The market is driven by the Rise of Live Streaming in the Video Streaming Industry and technological innovations in the industry. The presence of the key players and various growth strategies adopted by them are among the prime factors that catalyze the Video Streaming market growth during the forecast period. Some of the prominent players operating in the Video Streaming market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. Companies are aiming at new product launches, innovations, expansions, mergers, and acquisitions, and finding a new market or innovating their core competency to expand individual market share. 'Netflix, Inc.', 'Amazon.com, Inc. (Amazon Prime Video)', 'Google LLC (YouTube TV)', 'Hulu, LLC', 'Apple Inc. (Apple TV+)', 'Disney+ (The Walt Disney Company)', 'HBO Max (WarnerMedia)', 'Peacock (NBCUniversal)', 'Sling TV (DISH Network)', 'FuboTV, Inc.', 'Philo (Philo, Inc.)', 'ESPN+ (The Walt Disney Company)', 'CBS All Access (ViacomCBS Inc.)', 'YouTube (Google LLC)', 'Twitch (Amazon.com, Inc.)', 'Vimeo, LLC', 'Crunchyroll (Sony Corporation)', 'Crave (Bell Media)', 'Hotstar (The Walt Disney Company)', 'iQiyi, Inc.'

Live streaming has emerged as a pivotal driver in elevating the market value of the video streaming industry. This feature facilitates direct communication with target audiences, enabling seamless interaction on business-related matters and enhancing comprehension of inquiries. Its ability to generate increased income has solidified its position as a leading revenue source within the industry, resulting in a notable surge in live video streaming activity.

Increasing accessibility of high-speed internet connections: The surge in video streaming is primarily attributed to the global expansion of broadband internet penetration. With substantial growth in broadband infrastructure, internet connectivity has become more widespread, reaching a larger population across various households and regions. This expansion has facilitated access to stable and high-speed internet connections, thereby broadening the potential audience for video streaming services. Consequently, streaming platforms have experienced an increase in their customer base, as more individuals gain access to reliable internet, driving further growth in the video streaming market.

The Asia Pacific region is poised for considerable growth with the highest projected Compound Annual Growth Rate (CAGR), driven by factors such as the increasing use of mobile devices and tablets, rapid technological advancements, and the popularity of online streaming. The adoption of Over-the-Top (OTT) solutions has revolutionized content consumption in Asia Pacific, with established telecommunications companies and multichannel operators leading the charge in business innovation and marketing strategies centered around video streaming. Particularly in Southeast Asia, operators are capitalizing on the region's rapidly expanding broadband internet population by offering video streaming multichannel services alongside fixed-mobile packages, thus contributing to the overall expansion of the Asia Pacific Video Streaming market.

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Video Streaming Market

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