Video Streaming Market

Global Video Streaming Market Size, Share, Growth Analysis, By Component(Solutions, Transcoding and Processing), By Streaming Type(Live Streaming, Video-On-Demand Streaming), By Deployment Mode(On-premises and Cloud), By Industry Vertical(Media and Entertainment, BFSI) - Industry Forecast 2023-2030


Report ID: SQMIG50J2004 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 121 | Figures: 77

Global Video Streaming Market Insights

Video Streaming Market size was valued at USD 73.28 billion in 2021 and is poised to grow from USD 89.03 billion in 2022 to USD 513.75 billion by 2030, growing at a CAGR of 21.5% in the forecast period (2023-2030).

Rising internet penetration and demand for online and on-demand videos as a result of widespread usage of smartphones and tablets are two key drivers for Video Streaming market growth. Employment of AI helps improve quality of videos. Recently, various channels have become much more popular than mainstream media outlets, including YouTube and Netflix. In order to provide its subscribers with a greater, tailored experience, Netflix introduced AI in May 2016. Additionally, rapid adoption of mobile phones as a result of rising popularity of social media platforms and other digital mediums for branding and marketing is boosting video streaming market growth.Videos can be used efficiently in webinars and courses in the academic and educational industry to improve teaching and learning procedures. Students' capacity to remember knowledge is significantly impacted by visual records.As a result, colleges, universities, and other educational institutions are now producing multimedia information and disseminating it via video presentations. The widespread use of live video streaming services for educational purposes is being favorably influenced by factors like the ease with which educational video content may be accessed, rising demand for mobile devices, and expansion of internet accessibility.

More than one-fourth of the world's population was under lockdown due to the COVID-19 pandemic. The number of people using online video streaming and entertainment services increased by about 10% as most people were confined to their homes. As a result, global viewership on video streaming services like Netflix, Amazon Prime Video, YouTube, and Disney+ increased.

US Video Streaming Market is poised to grow at a sustainable CAGR for the next forcast year.

Market snapshot - 2023-2030

Global Market Size

USD 73.28 billion

Largest Segment

Live Streaming

Fastest Growth

Live Streaming

Growth Rate

21.5% CAGR

Global video streaming market 2021-2028 ($ Mn)
Country Share for North America Region- 2021 (%)
Global video streaming market Size by Streaming Type 2021-2028 ($ Mn)
Global video streaming market Size by Streaming Type 2021-2028 (%)

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Global Video Streaming Market Segmental Analysis

The global video streaming market is segmented based on component, streaming type, deployment mode, industry vertical, and region. Based on component, the Video Streaming market is categorized into solutions, transcoding and processing, video management software, video distribution, video analytics, video security, and others. Based on streaming type, the Video Streaming market is categorized into live streaming, video-on-demand streaming. Based on deployment mode, the Video Streaming market is categorized into on-premises and cloud. Based on industry vertical, it is categorized into media and entertainment, BFSI, academia and education, healthcare, government, and other. Based on region, it is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Video Streaming Market Analysis by Streaming Type

In 2021, the live streaming segment dominated the global Video Streaming market with a sweeping share of around 61%. This is due to increased demand for digital media devices, as well as improved internet speeds, which allow users to access media material remotely. Furthermore, ad-free content, mobile viewing, analytics tracking, a plethora of content use, a massive audience potential, and high-quality streams all contribute to the live streaming of videos.

Video Streaming Market Analysis by Deployment Mode

In 2021, with more than 58% of the Video Streaming market, the cloud segment had the highest revenue share. The development of platforms like YouTube and Netflix for streaming videos has been made possible by advances in cloud computing, which have transformed video streaming. In Asia Pacific, the cloud segment is anticipated to grow at the greatest CAGR. The category held the greatest Video Streaming market share in North America in 2021, which can be ascribed to the expansion of cloud-based services in nations like the United States and Canada

Global video streaming market By Streaming Type, 2021 (%), 2021 (%)

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Global Video Streaming Market Regional Insights

In 2021, North America had 38.7% revenue share of the global video streaming market. This growth is attributed to notable expansion of streaming services that operate on the cloud. As so many people in Europe view online content, the region is anticipated to grow steadily. Due to the rising use of mobile devices and tablets, quick technical improvements, and the popularity of online streaming, Asia Pacific is also anticipated to show considerable growth at the highest CAGR over the projection period.

Over-the-Top (OTT) solution has transformed the way content is consumed by viewers in Asia Pacific. The region's established telecommunications companies and multichannel operators have actively sought business innovation and advancement employing cutting-edge marketing strategies like video streaming. With the fastest expanding broadband internet population, operators in Southeast Asia have increased revenue options by delivering video streaming multichannel services together with fixed-mobile packages. These programs are assisting in the expansion of the Asia Pacific Video Streaming market.

Global video streaming market By Geography, 2021 - 2028, 2023-2030
  • Largest
  • Fastest

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Global Video Streaming Market Dynamics

Video Streaming Market Driver

  • Innovations in the video streaming industry such as the integration of blockchain technology and artificial intelligence, are also projected to drive Video Streaming market growth. Cinematography, scriptwriting, editing, voice-overs, and a variety of other elements of video creation and upload are all aided by artificial intelligence. A growing number of video streaming solution companies are using AI to increase video content quality. The appeal of such platforms over broadcast media, such as YouTube and Netflix, has risen dramatically in recent years.

Video Streaming Market Restraint

  • High cost of content generation and threat to content privacy are hampering Video Streaming market growth. The demand for exclusive content is growing all the time. Streaming services are under pressure to turn a profit as the cost of content production rises. Companies are uninformed of the many stages of video content distribution, causing them to invest heavily in video development. Duplicating video footage has been a prevalent practice in content development across regions and verticals. These issues also raise the total cost structure. The piracy of video content has reached an all-time high. Professional digital pirates are a significant threat to all media companies

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Global Video Streaming Market Competitive Landscape

Presence of the key players and various growth strategies adopted by them are among the prime factors that catalyze the Video Streaming market growth during the forecast period. Some of the prominent players operating in the Video Streaming market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. The companies are aiming at new product launches, innovations, expansions, mergers, and acquisitions, and finding a new market or innovating their core competency in order to expand individual market share.

Top Players in the Global Video Streaming Market

  • Netflix, Inc.
  • Amazon.com, Inc. (Amazon Prime Video)
  • Google LLC (YouTube TV)
  • Hulu, LLC
  • Apple Inc. (Apple TV+)
  • Disney+ (The Walt Disney Company)
  • HBO Max (WarnerMedia)
  • Peacock (NBCUniversal)
  • Sling TV (DISH Network)
  • FuboTV, Inc.
  • Philo (Philo, Inc.)
  • ESPN+ (The Walt Disney Company)
  • CBS All Access (ViacomCBS Inc.)
  • YouTube (Google LLC)
  • Twitch (Amazon.com, Inc.)
  • Vimeo, LLC
  • Crunchyroll (Sony Corporation)
  • Crave (Bell Media)
  • Hotstar (The Walt Disney Company)
  • iQiyi, Inc.

Video Streaming Market Recent Developments

  • In July 2021, Netflix, Inc. revealed its plan to provide video games as part of its new growth strategy. The company focuses on smartphone games, with plans to expand to other platforms in the future.
  • In March 2021, Amazon Web Services, Inc. teamed up with the National Football League to exclusively live to stream all game events.
  • In March 2021, iQIYI Inc. launched Cloud Show, which is an interactive, virtual, immersive, and online performance product. Through this product, the company aims to provide a unique extended reality experience to its users by utilizing 5G technology

Global Video Streaming Key Market Trends

  • Increasing popularity of over-the-top (OTT) streaming platforms is expected to drive the Video Streaming market growth. Netflix, Hulu, Amazon Prime Video, HBO, and Disney+ are just a few of the popular streaming services that provide unrestricted real-time access to high-quality original content. This cutting-edge streaming service has improved the home entertainment experience and increased the customer base of companies.
  • Increased acceptance of cloud-based technologies to expand the reach of video content is positively influencing the Video Streaming market growth. North America and Europe are the most affected by this trend. In addition, continued developments and technological advancements are projected to meet the growing demands from consumers for superior video quality, performance, and securit

Global Video Streaming Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, by streaming type, the live streaming segment dominated the global video streaming market owing to increased demand for digital media devices, as well as improved internet speeds, which allow users to access media material remotely. By region, Asia Pacific is expected to dominate the global video streaming market by 2028. With the fastest expanding broadband internet population, operators in Southeast Asia have increased revenue options by delivering video streaming multichannel services together with fixed-mobile packages

Report Metric Details
Market size value in 2021 USD 73.28 billion
Market size value in 2030 USD 513.75 billion
Growth Rate 21.5%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Solutions, Transcoding and Processing, Video Management Software, Video Distribution, Video Analytics, Video Security, and Others
  • Streaming Type
    • Live Streaming, Video-On-Demand Streaming
  • Deployment Mode
    • On-premises and Cloud
  • Industry Vertical
    • Media and Entertainment, BFSI, Academia & Education, Healthcare, Government, and Other
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Netflix, Inc.
  • Amazon.com, Inc. (Amazon Prime Video)
  • Google LLC (YouTube TV)
  • Hulu, LLC
  • Apple Inc. (Apple TV+)
  • Disney+ (The Walt Disney Company)
  • HBO Max (WarnerMedia)
  • Peacock (NBCUniversal)
  • Sling TV (DISH Network)
  • FuboTV, Inc.
  • Philo (Philo, Inc.)
  • ESPN+ (The Walt Disney Company)
  • CBS All Access (ViacomCBS Inc.)
  • YouTube (Google LLC)
  • Twitch (Amazon.com, Inc.)
  • Vimeo, LLC
  • Crunchyroll (Sony Corporation)
  • Crave (Bell Media)
  • Hotstar (The Walt Disney Company)
  • iQiyi, Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Video Streaming Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Video Streaming Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Video Streaming Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Video Streaming Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Video Streaming Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Video Streaming Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Video Streaming Market size was valued at USD 73.28 billion in 2021 and is poised to grow from USD 89.03 billion in 2022 to USD 513.75 billion by 2030, growing at a CAGR of 21.5% in the forecast period (2023-2030).

Presence of the key players and various growth strategies adopted by them are among the prime factors that catalyze the Video Streaming market growth during the forecast period. Some of the prominent players operating in the Video Streaming market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. The companies are aiming at new product launches, innovations, expansions, mergers, and acquisitions, and finding a new market or innovating their core competency in order to expand individual market share. 'Netflix, Inc.', 'Amazon.com, Inc. (Amazon Prime Video)', 'Google LLC (YouTube TV)', 'Hulu, LLC', 'Apple Inc. (Apple TV+)', 'Disney+ (The Walt Disney Company)', 'HBO Max (WarnerMedia)', 'Peacock (NBCUniversal)', 'Sling TV (DISH Network)', 'FuboTV, Inc.', 'Philo (Philo, Inc.)', 'ESPN+ (The Walt Disney Company)', 'CBS All Access (ViacomCBS Inc.)', 'YouTube (Google LLC)', 'Twitch (Amazon.com, Inc.)', 'Vimeo, LLC', 'Crunchyroll (Sony Corporation)', 'Crave (Bell Media)', 'Hotstar (The Walt Disney Company)', 'iQiyi, Inc.'

Innovations in the video streaming industry such as the integration of blockchain technology and artificial intelligence, are also projected to drive Video Streaming market growth. Cinematography, scriptwriting, editing, voice-overs, and a variety of other elements of video creation and upload are all aided by artificial intelligence. A growing number of video streaming solution companies are using AI to increase video content quality. The appeal of such platforms over broadcast media, such as YouTube and Netflix, has risen dramatically in recent years.

Increasing popularity of over-the-top (OTT) streaming platforms is expected to drive the Video Streaming market growth. Netflix, Hulu, Amazon Prime Video, HBO, and Disney+ are just a few of the popular streaming services that provide unrestricted real-time access to high-quality original content. This cutting-edge streaming service has improved the home entertainment experience and increased the customer base of companies.

In 2021, North America had 38.7% revenue share of the global video streaming market. This growth is attributed to notable expansion of streaming services that operate on the cloud. As so many people in Europe view online content, the region is anticipated to grow steadily. Due to the rising use of mobile devices and tablets, quick technical improvements, and the popularity of online streaming, Asia Pacific is also anticipated to show considerable growth at the highest CAGR over the projection period.

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