Yoga Mat Market Size, Share, Growth Analysis, By Material(Polyvinyl Chloride (PVC), Thermoplastic Elastomer (TPE)), By End-use(Yoga & Fitness Clubs, Household), By Distribution Channel(Supermarket/Hypermarket, Specialty Stores) - Industry Forecast 2024-2031

Yoga Mat Market Drivers

• Increasing awareness of the advantages of yoga and spiritual practices: The demand for yoga mats is expected to surge as people become more aware of the health benefits of yoga and other spiritual practices. Rising instances of health issues brought on by stress and worry also encourage people to engage in fitness-related activities, which boosts the consumption of associated goods. The need for yoga mats is also driven by the expansion of health and fitness facilities, fitness studios, and yoga studios around the world.

Yoga Mat Market Restraints

• The price fluctuations in raw materials used for manufacturing of yoga mats is projected to limit the market expansion: Yoga mats are made from a variety of basic materials, including natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). The polymers made from crude oil include polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). As a result, the price of crude oil directly affects the yoga mat market. Crude oil prices are always fluctuating, which has an adverse effect on the entire supply chain for yoga mats. While original equipment manufacturers (OEM) and suppliers of yoga mats are focusing on boosting prices in an effort to increase profits, they are also suffering losses and losing customers. Therefore, the price volatility of raw materials hinders the expansion of the yoga mat industry.