USD 15.38 billion
Yoga Mat Market Size, Share, and Growth Analysis
Yoga Mat Market By Material (PVC, TPE), By Distribution Channel: (Supermarkets & Hypermarkets, Specialty Stores), By End Use (Household, Yoga & Fitness Clubs), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2063 |
Region:
Global |
Published Date: January, 2025
Pages:
265
|Tables:
91
|Figures:
76
Format -
Yoga Mat Market Insights
Global Yoga Mat Market size was valued at USD 15.38 billion in 2023 and is poised to grow from USD 16.1 billion in 2024 to USD 23.25 billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).
Yoga is widely regarded as one of the most efficient methods of maintaining mental and physical wellness. Different styles and materials of yoga mats offer comfort while performing yoga, and they are the most important accessory bought by yoga practitioners worldwide.
The primary factors propelling the growth of the yoga mat market are the rise in obesity incidence and the rise in consumer health consciousness. The International Health, Racquet & Sportsclub Association (IHRSA) reports that there has been a considerable rise in the number of health clubs, gyms, and other fitness facilities in recent years. This is anticipated to motivate consumers to practise yoga and other fitness-related activities, which would in turn help the yoga mat market expand.
US Yoga Mat Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Specialty Stores
Fastest Growth
Specialty Stores
Growth Rate
4.7% CAGR
Global Yoga Mat Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Yoga Mat Market Segments Analysis
Global Yoga Mat Market is segmented by Material, Distribution Channel, End Use and region. Based on Material, the market is segmented into PVC, TPE, Rubber, Cotton and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online Stores and Others. Based on End Use, the market is segmented into Household, Yoga & Fitness Clubs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Yoga Mat Market Analysis by Material
On the basis of material, the Polyvinyl Chloride (PVC) yoga mat segment is currently dominating the global yoga mat market. Due to their widespread availability and low cost, PVC yoga mats are the most popular among users.
The market for cotton/jute yoga mats, however, is anticipated to have the greatest CAGR growth during the projection period due to its eco-friendliness and the rising popularity of yoga mats made of natural materials among customers.
Yoga Mat Market Analysis by Distribution Channel
On the basis of distribution channel, the specialty stores segment led the global yoga mat market and is expected to continue to do so throughout the forecast period. Due to consumer concern over the items they are purchasing for yoga and fitness activities, specialty shops are the most popular places for people to acquire yoga mats. Additionally, speciality shops give advice and recommendations based on consumer needs, allowing customers to select the accessory that is best for them. These benefits will likely cause the speciality retailers segment to rule throughout the projected period.
Additionally, e-commerce platforms are a great way to buy items like yoga mats because of busy lifestyles and a growing trend of convenient lifestyles among consumers. This is projected to fuel the expansion of the e-commerce segment, over the forecast period.
Global Yoga Mat Market By Distribution Channel, 2021 (%)
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Yoga Mat Market Regional Insights
Based on the region, the North American region currently dominates the global yoga mat market with respect to market share, due to the significant consumer expenditure on yoga and fitness-related products in nations like the United States and Canada. The presence of people with greater incomes is a major driver of market expansion in the region. Additionally, the region's growing availability of yoga and fitness facilities contributes to an increase in yoga mat usage.
On the other hand, the Asia Pacific area is expected to grow more quickly because of the quicker pace of population growth in nations like China and India. Additionally, rising hybrid cotton material use in the area is projected to boost production of yoga mats composed of these materials, which in turn fuels market expansion. Moreover, the popularity of yoga coaching programmes offered both physically and online is expected to boost demand for it during exercise.
Global Yoga Mat Market By Geography, 2022-2028
- Largest
- Fastest
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Yoga Mat Market Dynamics
Yoga Mat Market Drivers
- Increasing awareness of the advantages of yoga and spiritual practices: The demand for yoga mats is expected to surge as people become more aware of the health benefits of yoga and other spiritual practices. Rising instances of health issues brought on by stress and worry also encourage people to engage in fitness-related activities, which boosts the consumption of associated goods. The need for yoga mats is also driven by the expansion of health and fitness facilities, fitness studios, and yoga studios around the world.
Yoga Mat Market Restraints
- The price fluctuations in raw materials used for manufacturing of yoga mats is projected to limit the market expansion: Yoga mats are made from a variety of basic materials, including natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). The polymers made from crude oil include polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU). As a result, the price of crude oil directly affects the yoga mat market. Crude oil prices are always fluctuating, which has an adverse effect on the entire supply chain for yoga mats. While original equipment manufacturers (OEM) and suppliers of yoga mats are focusing on boosting prices in an effort to increase profits, they are also suffering losses and losing customers. Therefore, the price volatility of raw materials hinders the expansion of the yoga mat industry.
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Yoga Mat Market Competitive Landscape
The yoga mat market is highly fragmented due to a robust product range and a significant distribution network all over the world. Companies are focusing on product development and innovation in order to expand their customer base. Also, key players in the business are implementing the merger and acquisition strategy to increase their market revenue on a global scale.
Top Players in Yoga Mat Market
- Lululemon Athletica Inc. (Canada)
- Manduka LLC (USA)
- Jade Yoga (USA)
- Hugger Mugger Yoga Products (USA)
- Gaiam (USA)
- Nike, Inc. (USA)
- Adidas AG (Germany)
- Puma SE (Germany)
- Under Armour, Inc. (USA)
- Tomuno (USA)
- Alo Yoga (USA)
- Yoloha Yoga (USA)
- Barefoot Yoga Co. (USA)
- Bean Products (USA)
- Liforme Ltd. (UK)
- Yoga Design Lab (USA)
- Kharma Khare (USA)
- Aurorae (USA)
- Columbia Sportswear (USA)
Yoga Mat Market Recent Developments
- In May 2022, Vimla Rugs, one of the leading manufacturers and exporters of best rugs in India, announced the launch of 100% natural-dyed Yoga Mats, on the Yoga Day. These Yoga Mats are eco-friendly and are produced with about 20 wellness promoting herbal dyes and cushy organic cotton.
Yoga Mat Key Market Trends
- Increasing use of recyclable and environmentally friendly plastics in the manufacturing of yoga mats: Major companies are concentrating on using materials that have minimal levels of fossil fuel byproducts throughout the manufacturing process as yoga fans spend more money on sturdy, enjoyable, and ecologically responsible goods and services. Furthermore, producers are now using environmentally friendly materials to create yoga mats as a result of rigorous regulations in some regions. In order to better serve the market, many yoga mat manufacturers are refocusing their efforts from PVC materials to thermal plastic elastic (TPE) products and other materials like regular elastic, cotton, and jute, which is expected to affect the global yoga mat market positively, over the forecast period.
Yoga Mat Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to the analysis, the global yoga mat market is currently led by countries in the North American region, due to the significant consumer expenditure on yoga and fitness-related products in the region. Along with this, the Polyvinyl Chloride (PVC) yoga mat segment is currently leading the market, due to their widespread availability and low cost, and the cotton/jute segment is projected to grow significantly over the forecast period, due to its eco-friendliness and rising popularity.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 15.38 billion |
| Market size value in 2032 | USD 23.25 billion |
| Growth Rate | 4.7% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Yoga Mat Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Yoga Mat Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Yoga Mat Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Yoga Mat Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Yoga Mat Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Yoga Mat Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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