Women’s Sports and Swimwear Market Trends

Women’s Sports and Swimwear Market size was valued at USD 147.45 Billion in 2023 and is poised to grow from USD 156.3 Billion in 2024 to USD 249.11 Billion by 2032, growing at a CAGR of 6% during the forecast period (2025-2032).

The global women's sports and swimwear market is highly competitive, with numerous players competing to cater to the diverse needs and preferences of consumers. Companies in the market focus on product innovation, strategic partnerships, and marketing initiatives to stay ahead of the competition. Additionally, sustainability has emerged as a key area of focus, with several players adopting eco-friendly manufacturing processes and using recycled materials in their products. The competition is further intensified by the presence of counterfeit products in the market, which undermines the brand image and reputation of legitimate players. As a result, companies in the market strive to differentiate themselves and maintain their market position by offering high-quality, trendy, and sustainable products. 'Nike, Inc.', 'Adidas AG', 'Under Armour, Inc.', 'Puma SE', 'Asics Corporation', 'Reebok International Ltd.', 'Lululemon Athletica Inc.', 'Columbia Sportswear Company', 'New Balance Athletics, Inc.', 'Brooks Sports, Inc.', 'Fabletics', 'Athleta', 'Victoria's Secret', 'Roxy', 'O'Neill', 'Rip Curl', 'Billabong', 'Speedo International Ltd.', 'Arena Italia S.p.A.', 'TYR Sport, Inc.', 'In March 2023, Adidas is planning to launch its new line of sportswear and swimwear made from plant-based materials.', 'In January 2023, Nike is set to release its new line of sportswear and swimwear for the Tokyo 2020 Paralympic Games.', 'In August 2022, Sweaty Betty announced its partnership with The Ocean Cleanup, pledging to use 100% recycled materials in its sportswear and swimwear by 2025.', 'In June 2022, Puma launched its new collection of sustainable sportswear and swimwear, featuring recycled and organic materials.', 'In April 2022, Decathlon launched its first-ever range of hijab-friendly sportswear and swimwear for Muslim women.'

One major driver behind the growth of the global women's sports and swimwear market is the increasing participation of women in sports and fitness activities. With more women adopting active lifestyles and engaging in various physical activities, there has been a surge in demand for comfortable, functional, and stylish sportswear. This trend is further fueled by the growing awareness about the health benefits of regular exercise, including weight management, reduced risk of chronic diseases, and improved mental health. Consequently, women's sports and swimwear are becoming more popular, leading to market growth.

One key market trend in the Global Women's Sports and Swimwear Market is the increasing focus on sustainability and eco-friendliness in the production of sportswear and swimwear. With growing concerns about the impact of fashion on the environment, many sportswear and swimwear brands are adopting sustainable practices and using eco-friendly materials such as recycled polyester, organic cotton, and biodegradable fabrics. Consumers are also becoming more conscious about the environmental impact of their purchasing decisions, leading to a rising demand for sustainable and eco-friendly sportswear and swimwear.

North America dominated the global market. The region is home to several prominent players in the industry, including Nike, Adidas, and Under Armour, and boasts a significant consumer base of fitness-conscious women. Moreover, the rising trend of athleisure and the increasing awareness about the health benefits of regular exercise has further driven the demand for women's sports and swimwear in the region.