Global Women’s Sports and Swimwear Market

Global Women’s Sports and Swimwear Market Size, Share, Growth Analysis, By Material Type(Cotton and Polyester), By Distribution Channel(Offline and Online), By End-User(Professional Athletes and Recreational Athletes) - Industry Forecast 2024-2031


Report ID: SQMIG30L2100 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 84 | Figures: 81

Global Women’s Sports and Swimwear Market Insights

Global Audiology Devices Market size was valued at USD 9.60 billion in 2022 and is poised to grow from USD 10.29 billion in 2023 to USD 17.95 billion by 2031, growing at a CAGR of 7.20% during the forecast period (2024-2031).

Women's sportswear and swimwear are crafted to offer comfort, functionality, and aesthetic appeal to women active in sports or swimming. The materials used in making these garments are lightweight, breathable, and fast-drying, enhancing performance and reducing discomfort. They are available in different styles, including one-piece, two-piece, and athletic separates, catering to different body types and preferences. Furthermore, several brands provide eco-friendly manufacturing processes and recycled materials, focusing on sustainability. The design and features of women's sports and swimwear are continuously evolving to meet the dynamic needs and demands of athletes and swimmers. North America holds the largest market share globally, owing to major players and increasing fitness-conscious consumers. However, the Asia Pacific region is expected to witness the highest CAGR during the forecast period, primarily due to the growing interest in sports and fitness activities among women, particularly in emerging economies such as China and India. The global women's sports and swimwear market major players include Nike Inc., Adidas AG, Puma SE, Under Armour Inc., Arena Italia S.p.A., and Speedo International Ltd. These companies focus on innovative product development, strategic collaborations, and marketing initiatives to maintain their market position and cater to women's consumers' diverse needs and preferences.

US Women’s Sports and Swimwear Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 9.60 billion

Largest Segment

Polyester

Fastest Growth

Polyester

Growth Rate

7.20% CAGR

Global Women’s Sports and Swimwear Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
Global Women’s Sports and Swimwear Market Size By Material Type 2022-2030 ($ Bn)
Global Women’s Sports and Swimwear Market Size By Material Type 2022-2030 (%)

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Global Women’s Sports and Swimwear Market Segmental Analysis

The Global Women’s Sports and Swimwear market is segmented by material type, distribution channel, end-user, and region. Based on material type, the Women’s Sports and Swimwear Market can be segmented into polyester and cotton. Based on distribution channel, the Women’s Sports and Swimwear Market is segmented into Offline retail and Online retail. Based on end-user, the Women’s Sports and Swimwear Market can be segmented into professional athletes, and recreational athletes. Based on region, the Women’s Sports and Swimwear Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Women’s Sports and Swimwear Market Analysis by Material Type

By material type the market can be segmented into polyester and cotton. Polyester is the dominating material type in the Global Women’s Sports and Swimwear Market. This is due to the benefits of polyester, such as its lightweight, durable, and quick-drying properties, which make it an ideal material for sportswear and swimwear. Polyester is also known for its ability to wick moisture away from the skin, which helps to keep athletes cool and dry during physical activities.

Cotton is expected to be the fastest-growing material in the Global Women’s Sports and Swimwear Market. This is due to the increasing demand for natural and sustainable materials in the fashion industry. Cotton is a natural fiber known for its comfort and breathability, making it a popular choice for clothing, including sportswear and swimwear. Additionally, cotton is biodegradable and environmentally friendly, a growing concern for consumers looking for more sustainable fashion options.

Women’s Sports and Swimwear Market Analysis by Distribution Channel

By distribution channel, the market can be segmented into offline and online. Currently, the offline market is the dominating distribution channel in the Global Women’s Sports and Swimwear Market. This is due to the fact that consumers often prefer to try on sportswear and swimwear before making a purchase. Additionally, physical stores provide a more personalized shopping experience, which can benefit consumers looking for guidance on sizing and fit.

However, the online market is expected to be the fastest-growing global Women’s Sports and Swimwear Market. This is due to the convenience and ease of shopping online and the availability of a wider range of products. Online shopping also allows consumers to compare prices and read reviews, which can help them make purchasing decisions.

Global Women’s Sports and Swimwear Market Size By Material Type, 2022 (%), 2023 (%)

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Global Women’s Sports and Swimwear Market Regional Insights

North America dominated the global market. The region is home to several prominent players in the industry, including Nike, Adidas, and Under Armour, and boasts a significant consumer base of fitness-conscious women. Moreover, the rising trend of athleisure and the increasing awareness about the health benefits of regular exercise has further driven the demand for women's sports and swimwear in the region.

The Asia Pacific (APAC) region is expected to be the fastest-growing region global market. The region is witnessing an increasing number of women participating in sports and fitness activities, and this trend is expected to continue in the coming years. Additionally, the growing popularity of sports events and fitness competitions in the region has created a surge in demand for trendy and high-quality women's sports and swimwear. Emerging economies such as China and India are contributing significantly to the growth of the APAC market, with increasing disposable incomes and a rising interest in fitness and sports.

Global Women’s Sports and Swimwear Market By Geography, 2022-2030, 2024-2031
  • Largest
  • Fastest

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Global Women’s Sports and Swimwear Market Dynamics

Women’s Sports and Swimwear Market Drivers

Increasing participation of women in sports and fitness activities

  • One major driver behind the growth of the global women's sports and swimwear market is the increasing participation of women in sports and fitness activities. With more women adopting active lifestyles and engaging in various physical activities, there has been a surge in demand for comfortable, functional, and stylish sportswear. This trend is further fueled by the growing awareness about the health benefits of regular exercise, including weight management, reduced risk of chronic diseases, and improved mental health. Consequently, women's sports and swimwear are becoming more popular, leading to market growth.

Women’s Sports and Swimwear Market Restraints

Availability of counterfeit products

  • One major restraint that may hinder the growth of the global women's sports and swimwear market is the availability of counterfeit products. The increasing demand for trendy and high-quality sportswear has led to the proliferation of counterfeit products in the market, which often offer lower quality and do not meet safety and performance standards. These products not only pose a risk to the consumers but also affect the brand image and reputation of legitimate players in the market. The presence of counterfeit products may hamper market growth and undermine consumer confidence in genuine products.

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Global Women’s Sports and Swimwear Market Competitive Landscape

The global women's sports and swimwear market is highly competitive, with numerous players competing to cater to the diverse needs and preferences of consumers. Companies in the market focus on product innovation, strategic partnerships, and marketing initiatives to stay ahead of the competition. Additionally, sustainability has emerged as a key area of focus, with several players adopting eco-friendly manufacturing processes and using recycled materials in their products. The competition is further intensified by the presence of counterfeit products in the market, which undermines the brand image and reputation of legitimate players. As a result, companies in the market strive to differentiate themselves and maintain their market position by offering high-quality, trendy, and sustainable products.

Women’s Sports and Swimwear Market Top Player’s Company Profiles

  • Nike, Inc.
  • Adidas AG
  • Under Armour, Inc.
  • Puma SE
  • Asics Corporation
  • Reebok International Ltd.
  • Lululemon Athletica Inc.
  • Columbia Sportswear Company
  • New Balance Athletics, Inc.
  • Brooks Sports, Inc.
  • Fabletics
  • Athleta
  • Victoria's Secret
  • Roxy
  • O'Neill
  • Rip Curl
  • Billabong
  • Speedo International Ltd.
  • Arena Italia S.p.A.
  • TYR Sport, Inc.

Women’s Sports and Swimwear Market Recent Developments

  • In March 2023, Adidas is planning to launch its new line of sportswear and swimwear made from plant-based materials.
  • In January 2023, Nike is set to release its new line of sportswear and swimwear for the Tokyo 2020 Paralympic Games.
  • In August 2022, Sweaty Betty announced its partnership with The Ocean Cleanup, pledging to use 100% recycled materials in its sportswear and swimwear by 2025.
  • In June 2022, Puma launched its new collection of sustainable sportswear and swimwear, featuring recycled and organic materials.
  • In April 2022, Decathlon launched its first-ever range of hijab-friendly sportswear and swimwear for Muslim women.

Global Women’s Sports and Swimwear Key Market Trends

  • One key market trend in the Global Women's Sports and Swimwear Market is the increasing focus on sustainability and eco-friendliness in the production of sportswear and swimwear. With growing concerns about the impact of fashion on the environment, many sportswear and swimwear brands are adopting sustainable practices and using eco-friendly materials such as recycled polyester, organic cotton, and biodegradable fabrics. Consumers are also becoming more conscious about the environmental impact of their purchasing decisions, leading to a rising demand for sustainable and eco-friendly sportswear and swimwear.

Global Women’s Sports and Swimwear Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Women's Sports and Swimwear Market analysis, the market growth is driven by the rising demand for fashionable and functional sportswear and swimwear among women. Key market trends include the increasing focus on sustainability and eco-friendliness, the rise of athleisure and sportswear-inspired fashion, and the growing popularity of online shopping. Major players in the market include Nike, Adidas, Under Armour, Lululemon, and Puma. With the ongoing pandemic and shift towards a more health-conscious lifestyle, the demand for women's sportswear and swimwear is expected to continue growing in the coming years.

Report Metric Details
Market size value in 2023 USD 9.60 billion
Market size value in 2031 USD 17.95 billion
Growth Rate 7.20%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Material Type
    • Cotton and Polyester
  • Distribution Channel
    • Offline and Online
  • End-User
    • Professional Athletes and Recreational Athletes
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nike, Inc.
  • Adidas AG
  • Under Armour, Inc.
  • Puma SE
  • Asics Corporation
  • Reebok International Ltd.
  • Lululemon Athletica Inc.
  • Columbia Sportswear Company
  • New Balance Athletics, Inc.
  • Brooks Sports, Inc.
  • Fabletics
  • Athleta
  • Victoria's Secret
  • Roxy
  • O'Neill
  • Rip Curl
  • Billabong
  • Speedo International Ltd.
  • Arena Italia S.p.A.
  • TYR Sport, Inc.

Women’s Sports and Swimwear Market Recent Developments

  • In March 2023, Adidas is planning to launch its new line of sportswear and swimwear made from plant-based materials.
  • In January 2023, Nike is set to release its new line of sportswear and swimwear for the Tokyo 2020 Paralympic Games.
  • In August 2022, Sweaty Betty announced its partnership with The Ocean Cleanup, pledging to use 100% recycled materials in its sportswear and swimwear by 2025.
  • In June 2022, Puma launched its new collection of sustainable sportswear and swimwear, featuring recycled and organic materials.
  • In April 2022, Decathlon launched its first-ever range of hijab-friendly sportswear and swimwear for Muslim women.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Women’s Sports and Swimwear Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Women’s Sports and Swimwear Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Women’s Sports and Swimwear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Women’s Sports and Swimwear Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Women’s Sports and Swimwear Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Women’s Sports and Swimwear Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Audiology Devices Market size was valued at USD 9.60 billion in 2022 and is poised to grow from USD 10.29 billion in 2023 to USD 17.95 billion by 2031, growing at a CAGR of 7.20% during the forecast period (2024-2031).

The global women's sports and swimwear market is highly competitive, with numerous players competing to cater to the diverse needs and preferences of consumers. Companies in the market focus on product innovation, strategic partnerships, and marketing initiatives to stay ahead of the competition. Additionally, sustainability has emerged as a key area of focus, with several players adopting eco-friendly manufacturing processes and using recycled materials in their products. The competition is further intensified by the presence of counterfeit products in the market, which undermines the brand image and reputation of legitimate players. As a result, companies in the market strive to differentiate themselves and maintain their market position by offering high-quality, trendy, and sustainable products. 'Nike, Inc.', 'Adidas AG', 'Under Armour, Inc.', 'Puma SE', 'Asics Corporation', 'Reebok International Ltd.', 'Lululemon Athletica Inc.', 'Columbia Sportswear Company', 'New Balance Athletics, Inc.', 'Brooks Sports, Inc.', 'Fabletics', 'Athleta', 'Victoria's Secret', 'Roxy', 'O'Neill', 'Rip Curl', 'Billabong', 'Speedo International Ltd.', 'Arena Italia S.p.A.', 'TYR Sport, Inc.', 'In March 2023, Adidas is planning to launch its new line of sportswear and swimwear made from plant-based materials.', 'In January 2023, Nike is set to release its new line of sportswear and swimwear for the Tokyo 2020 Paralympic Games.', 'In August 2022, Sweaty Betty announced its partnership with The Ocean Cleanup, pledging to use 100% recycled materials in its sportswear and swimwear by 2025.', 'In June 2022, Puma launched its new collection of sustainable sportswear and swimwear, featuring recycled and organic materials.', 'In April 2022, Decathlon launched its first-ever range of hijab-friendly sportswear and swimwear for Muslim women.'

One major driver behind the growth of the global women's sports and swimwear market is the increasing participation of women in sports and fitness activities. With more women adopting active lifestyles and engaging in various physical activities, there has been a surge in demand for comfortable, functional, and stylish sportswear. This trend is further fueled by the growing awareness about the health benefits of regular exercise, including weight management, reduced risk of chronic diseases, and improved mental health. Consequently, women's sports and swimwear are becoming more popular, leading to market growth.

One key market trend in the Global Women's Sports and Swimwear Market is the increasing focus on sustainability and eco-friendliness in the production of sportswear and swimwear. With growing concerns about the impact of fashion on the environment, many sportswear and swimwear brands are adopting sustainable practices and using eco-friendly materials such as recycled polyester, organic cotton, and biodegradable fabrics. Consumers are also becoming more conscious about the environmental impact of their purchasing decisions, leading to a rising demand for sustainable and eco-friendly sportswear and swimwear.

North America dominated the global market. The region is home to several prominent players in the industry, including Nike, Adidas, and Under Armour, and boasts a significant consumer base of fitness-conscious women. Moreover, the rising trend of athleisure and the increasing awareness about the health benefits of regular exercise has further driven the demand for women's sports and swimwear in the region.

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