USD 37.34 million
Hong Kong Liquid Hand Soap Market Size, Share, and Growth Analysis
Hong Kong Liquid Hand Soap Market By Form (Gel, Foam), By Type (Conventional, Organic/Green), By End-use (Commercial, Household) - Industry Forecast 2025-2032
Report ID:
SQMIC30L2246 |
Region:
Country |
Published Date: January, 2025
Pages:
198
|Tables:
118
|Figures:
77
Format -
Hong Kong Liquid Hand Soap Market Insights
Hong Kong Liquid Hand Soap Market size was valued at USD 37.34 million in 2023 and is poised to grow from USD 39.95 million in 2024 to USD 68.65 million by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).
Hong Kong is a densely populated city where hygiene is of utmost importance. Liquid hand soap is an essential tool in maintaining cleanliness and preventing the spread of germs. Hong Kong manufacturers offer a variety of liquid hand soaps that cater to different preferences and needs. Some soaps are formulated with moisturizers to prevent dryness and irritation, while others have antibacterial properties for added protection against harmful bacteria. Popular scents include lavender, tea tree, and citrus, among others. Hong Kong manufacturers prioritize using safe and environmentally friendly ingredients in their liquid hand soaps. Some companies even offer refillable options to reduce waste and promote sustainability. Overall, the liquid hand soap market in Hong Kong is diverse.
Major companies in the sector are concentrating on developing sustainable hygiene products with a focus on natural, biodegradable, and non-toxic ingredients, with reusable and recyclable packaging materials, in response to the growing consumer preference for biodegradable liquid hand washes that naturally decompose over time. According to a survey by CleanLink in August 2022, up from 24% in 2020, over 30% of Hong Kong consumers are aware of the numerous harmful environmental effects caused by non-biodegradable items. It is predicted that this increase in knowledge would lead to a greater uptake of green liquid hand wipes in Hong Kong. According to a Morning Post report from October 2022, males are more likely than women to use bar soaps, while men are more likely to use liquid hand soaps. According to the survey, the main reason why women are using liquid hand soap more frequently than bar soap is because bar soaps are more abrasive and can completely dry out the skin. In contrast, moisturisers are frequently found in liquid soaps.
Hong Kong Liquid Hand Soap Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Moisturizing
Fastest Growth
Moisturizing
Growth Rate
7.0% CAGR
Hong Kong Liquid Hand Soap Market 2022-2030 ($ Bn)
Country Share for Hong Kong Region Island- 2022 (%)
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Hong Kong Liquid Hand Soap Market Segments Analysis
Hong Kong Liquid Hand Soap Market is segmented by Form, Type, End-use. Based on Form, the market is segmented into Gel and Foam. Based on Type, the market is segmented into Conventional and Organic/Green. Based on End-use, the market is segmented into Commercial and Household.
Hong Kong Liquid Hand Soap Market Analysis by Type
By type, the market can be segmented into moisturizing, and antibacterial. the moisturizing hand soap segment is dominating the market due to the high demand for hand soaps that prevent dryness and irritation caused by frequent handwashing. Many consumers prefer moisturizing hand soaps that contain ingredients such as aloe vera, shea butter, or vitamin E to keep their hands soft and hydrated.
On the other hand, the antibacterial hand soap segment is experiencing significant growth due to the increasing awareness of the importance of hygiene and the need to prevent the spread of harmful bacteria. Consumers are increasingly looking for hand soaps that provide extra protection against germs and bacteria, particularly in commercial spaces such as restaurants and hospitals.
Hong Kong Liquid Hand Soap Market Analysis by Distribution Channel
By distribution channel, the market can be segmented into superstores and online platforms. Superstores such as supermarkets and convenience stores dominate the market due to their wide reach and accessibility. Many consumers prefer to purchase hand soap products from physical stores, where they can examine and compare the products before making a purchase. Superstores also offer a range of promotions and discounts to attract customers, making them a popular choice for bulk purchases.
However, online platforms such as e-commerce websites and mobile apps are the fastest-growing distribution channel in the Hong Kong liquid hand soap market. The rise of e-commerce has made it more convenient for consumers to purchase hand soaps from the comfort of their homes, and the availability of a wider range of products on online platforms has attracted many customers.
Hong Kong Liquid Hand Soap Market Size By Type, 2022 (%)
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Hong Kong Liquid Hand Soap Market Regional Insights
The Hong Kong Island is dominating the Hong Kong liquid hand soap market, accounting for a majority of the market share. This is due to the high population density in urban areas, which leads to higher demand for liquid hand soap. Additionally, there is greater awareness about hygiene and sanitation in urban areas, which has led to an increase in demand for liquid hand soap.
The Kowloon market is the fastest growing region in the Hong Kong liquid hand soap market. This is due to an increase in disposable income among the rural population, which has led to greater adoption of liquid hand soap. Additionally, there is growing awareness about the benefits of using liquid hand soap in rural areas, which has also contributed to the growth of the market.
Hong Kong Liquid Hand Soap Market By Geography, 2022-2030
- Largest
- Fastest
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Hong Kong Liquid Hand Soap Market Dynamics
Hong Kong Liquid Hand Soap Market Drivers
Increasing awareness of the importance of personal hygiene
- One driver of the liquid hand soap market in Hong Kong is the increasing awareness of the importance of personal hygiene. As more people become conscious of the risks of bacterial and viral infections, they are seeking effective ways to maintain cleanliness and prevent the spread of germs. This has led to a growing demand for liquid hand soaps with moisturizing and antibacterial properties, as well as a preference for products made from safe and environmentally-friendly ingredients. The focus on personal hygiene is expected to continue driving growth in the market.
Hong Kong Liquid Hand Soap Market Restraints
Increasing competition from alternative hand hygiene
- One restraint of the liquid hand soap market in Hong Kong is the increasing competition from alternative hand hygiene products such as hand sanitizers and hand wipes. These products are gaining popularity among consumers due to their convenience and portability, making them a preferred choice for on-the-go hygiene needs. Additionally, hand sanitizers are perceived as more effective against germs and bacteria compared to traditional hand soap. The growing popularity of these alternative products poses a challenge to the liquid hand soap market, as consumers may switch to more convenient and effective options, thereby reducing demand for liquid hand soaps.
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Hong Kong Liquid Hand Soap Market Competitive Landscape
The competitive landscape of the liquid hand soap market in Hong Kong is highly fragmented, with a large number of small and medium-sized companies operating in the market. While there are some well-established local and international brands, the market is open to new entrants due to low entry barriers. Companies are competing based on factors such as product quality, price, and packaging, as well as marketing and promotional activities. In addition, the rise of e-commerce has made it easier for small and medium-sized companies to enter the market and compete with established players.
Top Players in Hong Kong Liquid Hand Soap Market
- Blue Moon Group Holdings Limited
- Whealthfields Lohmann (Singapore) Pte Ltd.
- Aesop
- Reckitt Benckiser Group PLC
- Lion Corporation
- Will Legend Eco Living Ltd.
- Bathe to Basics.
- Bath & Body Works, Inc.
- SOAPNUT REPUBLIC HK
- RAZE
Hong Kong Liquid Hand Soap Market Recent Developments
- In February 2023, EO Products launched a new range of liquid hand soaps with essential oils, targeting consumers who prefer natural and organic products.
- In December 2022, Honest Company Inc. released a new line of liquid hand soaps with premium ingredients, catering to consumers who prioritize product quality.
- In October 2022, Softsoap introduced a limited-edition range of festive-themed liquid hand soaps, aimed at appealing to consumers during the holiday season.
- In August 2022, Colgate-Palmolive Company released a new line of liquid hand soaps with a focus on providing long-lasting hydration to the skin.
- In May 2022, Seventh Generation launched a new range of plant-based liquid hand soaps in Hong Kong, in response to the increasing demand for natural and eco-friendly products.
Hong Kong Liquid Hand Soap Key Market Trends
- The Hong Kong liquid hand soap market has experienced a significant shift towards natural and organic products, driven by consumer demand for environmentally friendly and healthier options. This has created opportunities for local and international players to introduce innovative products with new formulations, fragrances and packaging designs. E-commerce platforms have also gained popularity as consumers increasingly turn to online channels for purchasing hand soap products.
Hong Kong Liquid Hand Soap Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Hong Kong liquid hand soap market analysis, the market has seen significant changes in consumer demand and purchasing behavior. The trend towards natural and organic products has driven innovation in the market, as companies seek to offer healthier and more eco-friendly options. This has created opportunities for both local and international players to introduce new products with unique formulations and packaging designs. The rise of e-commerce platforms has also provided a convenient channel for consumers to purchase hand soap products, further reshaping the landscape of the market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 37.34 million |
| Market size value in 2032 | USD 68.65 million |
| Growth Rate | 7.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hong Kong Liquid Hand Soap Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hong Kong Liquid Hand Soap Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hong Kong Liquid Hand Soap Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hong Kong Liquid Hand Soap Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hong Kong Liquid Hand Soap Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hong Kong Liquid Hand Soap Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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