Global Wellness Tourism Market

Global Wellness Tourism Market Size, Share, Growth Analysis, By Service(In-country Transport, Lodging), By Travel Purpose(Primary and Secondary), By Travel Type(Domestic and International) - Industry Forecast 2024-2031


Report ID: SQMIG35A2416 | Region: Global | Published Date: March, 2024
Pages: 219 | Tables: 89 | Figures: 76

Global Wellness Tourism Market Insights

Global Wellness Tourism Market size was valued at USD 814.60 Billion in 2022 and is poised to grow from USD 915.77 Billion in 2023 to USD 2336.34 Billion by 2031, at a CAGR of 12.42% during the forecast period (2024-2031). 

The aging population is increasingly looking for travel experiences that combine leisure, relaxation, and health maintenance. Wellness tourism caters to the specific needs of older individuals by offering specialized programs and facilities that promote healthy aging and well-being. Interacting with locals that have traveled to and experienced diverse cultures enhances personal well-being. Wellness tourism, as opposed to medical tourism, is concerned with disease prevention. It focuses on living an active existence and improving one's quality of life. Medical tourism, on the opposite hand, entails treating a pre-existing condition. Wellness is a preventative measure used to improve one's health. The expanding number of tourists around the world has increased the demand for various health-care services. To ensure consumer happiness, service providers are focused on spa services and other activities. Furthermore, higher tourism spending is likely to boost the market.

The pandemic of COVID-19 had a significant impact on the marketplace. The key reasons for the market's fall were restrictions on traveling abroad, orders from homeowners, and business closures. Many countries blocked their borders and prohibited international flights. As a result, the number of tourists dropped dramatically. The number of wellness visits has decreased by 35.8%, according to the Global Wellness Institute (GWI). The abrupt halt of economic activity around the world led to company closures, staff layoffs, and a decrease in consumer purchasing power. This, combined with the dread of contagion, kept people from visiting other countries.

However, global immunization campaigns, relaxation of limitations on travel, and a drop in the overall number of COVID-19 cases are anticipated to accelerate market growth. According to the UNWTO, the total number of people traveling overseas will reach 900 million in 2022, representing 63% of pre-pandemic levels. Furthermore, a gradual increase in the number of company travelers, as well as the establishment of full-service spas and resorts, is expected to benefit the industry.

Hectic work schedules or sedentary lifestyles, along with a lack of physical activity, have led to an increase in the prevalence of lifestyle-related disorders such as diabetes, obesity, as well as elevated cholesterol levels. According to WHO figures, the worldwide burden of diseases would increase to 56% by 2030. As a result, the rising prevalence of such disorders is predicted to increase demand for health-related travel.

US Wellness Tourism Market is poised to grow at sustainable CAGR for the next forecast year.

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Global Wellness Tourism Market size was valued at USD 814.60 Billion in 2022 and is poised to grow from USD 915.77 Billion in 2023 to USD 2336.34 Billion by 2031, at a CAGR of 12.42% during the forecast period (2024-2031). 

The market is extremely fragmented in nature. Key firms are strengthening their footprint in the region through strategies such as collaborations, mergers, and acquisitions. For example, Hilton announced in May 2022 that it had reached an agreement alongside CKR Resort to open its flagship property Hilton Hyderabad, India Resort & Spa in Hyderabad, India. Similarly, OneSpaWorld, a supplier of health and wellness services for cruise ships & resorts, announced a cooperation with Haymaker Acquisitions Corp., a buying firm, to form OneSpaWorld Holdings Ltd., a new holding company. 'Canyon Ranch', 'Miraval Resorts', 'Six Senses Hotels Resorts Spas', 'COMO Hotels and Resorts', 'Ananda in the Himalayas', 'Kamalaya Wellness Sanctuary & Holistic Spa', 'Chiva-Som International Health Resort', 'Lanserhof', 'SHA Wellness Clinic', 'The Ranch Malibu', 'Gwinganna Lifestyle Retreat', 'BodyHoliday Saint Lucia', 'Aro Ha Wellness Retreat', 'Mii amo, a destination spa at Enchantment Resort', 'Rancho La Puerta', 'Golden Door', 'Borgo Egnazia', 'Aman Wellness Resorts', 'Ojai Valley Inn', 'Mirbeau Inn & Spa'

There is a growing global emphasis on personal health and well-being, leading to an increased interest in wellness tourism. People are seeking destinations and experiences that promote physical, mental, and spiritual well-being, driving the demand for wellness tourism offerings.

Rise in Personalized Wellness Experiences: The wellness tourism market is witnessing a shift towards personalized experiences tailored to individual preferences and needs. Travelers are seeking customized wellness programs that address their specific health goals, whether it's fitness, stress reduction, nutrition, or holistic well-being.

North America dominated the market, accounting for 39.7% of total sales in 2022. This is attributable to an increased emphasis on mental and physical wellness, as well as a high discretionary income. Active marketing by major players on the value of mental and physical health obtained through yoga, rejuvenation treatment, herbal medicines, meditation, agritourism, & spa treatments at exotic destinations is driving up the number of travels to North America.

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Global Wellness Tourism Market

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