USD 915.77 billion
Wellness Tourism Market Size, Share, and Growth Analysis
Wellness Tourism Market By Service (In-country Transport, Lodging), By Travel Purpose (Primary, Secondary), By Travel Type (Domestic, International), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35A2416 |
Region:
Global |
Published Date: January, 2025
Pages:
219
|Tables:
89
|Figures:
76
Format -
Wellness Tourism Market Insights
Wellness Tourism Market size was valued at USD 915.77 billion in 2023 and is poised to grow from USD 1029.33 billion in 2024 to USD 2622.31 billion by 2032, growing at a CAGR of 12.4% during the forecast period (2025-2032).
Wellness tourism is travel that is done with the intention of improving or preserving one's own well-being. The desire for a healthy lifestyle, the prevention of illness, the reduction of stress, the control of unhealthy lifestyle choices, and/or genuine experiences are what drive it. With the assistance of the wellness industry, the customers are able to take a travel in a different way – as an opportunity for rest and rejuvenation, fun and self-discovery, and exploration. Nowadays, individuals travel to a myriad of establishments and places such as, ask, hospitals, wellness spas, fitness markets and wellness resorts, in pursuit of improving their mental or physical health. This shifting lifestyle is what opens wellness tourism, which works towards the enhancement of both health and wellbeing with a range of activities of a spiritual nature, psychological and physical elements.
To maintain a healthy lifestyle, lower stress, prevent disease, and improve their wellbeing, tourists are more likely to interact with locals and learn about their nature and culture. This is expected to fuel the growth of the global wellness tourism market. Computers, smartphones, and other networking devices are becoming increasingly popular as e-literacy rises. As customers gradually switch from traditional to online reservations, online travel service companies seek to make trip planning and booking easier for passengers. Additionally, the growth of the online travel business is driven by the ability to evaluate different adventure travel options, quick and convenient bookings for flights and hotels, booking activities, and an increase in customer trust in online payments. All of these factors contribute to the market's expansion.
US Wellness Tourism Market is poised to grow at sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Lodging
Fastest Growth
Transport
Growth Rate
12.4% CAGR
Global Wellness Tourism Market ($ Bn)
Country Share by North America (%)
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Wellness Tourism Market Segments Analysis
Global Wellness Tourism Market is segmented by Service, Travel Purpose, Travel Type and region. Based on Service, the market is segmented into In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping and Others. Based on Travel Purpose, the market is segmented into Primary and Secondary. Based on Travel Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Wellness Tourism Market Analysis by Service Type
As per categorization by service type, the market is classified as transport, lodging, food & beverage, shopping, activities & excursion, and others. Among these, lodging earned the largest share and continues to dominate the market. The global wellness tourism market is evolving because of major innovations and breakthroughs in lodging service types with the focus on wellness lodges such as spa resorts and wellness retreats or even green hotels. Apart from the purpose of accommodation, these establishments in most cases incorporate health enhancement activities that include yoga, healthy eating and individual wellness programs for guests who are keen on healthy living. The lodging service types are the most significant value center within this market as there is an upsurge in the number of consumers seeking these kinds of wellness experiences which emphasize relaxation and wellbeing making them a core component of the tourism and travel experiences.
The transportation services category within the global wellness tourism market is projected to be the most rapidly growing segment as more people seek affordable and comfortable means of travel that offer health and wellness experiences. With wellness being a major driver for many travelers, seamless transport services to wellness retreats, spas and other wellness destinations have become a core requirement. This growth has also been supported by an increase in demand for customized travel packages and green transport options, which are very appealing to today's health-conscious consumers. Also, the technological evolution witnessed, for example mobile technology with mobile apps for booking services enhances the accessibility of the services, thus widening the boundaries over which wellness tourism can be practiced.
Wellness Tourism Market Analysis by Location
The present-day advancements in domestic destinations are making this category one of the most prominent ones within the global wellness tourism market due to the reason that it is radically changing the way in which people view health and wellbeing while on a trip. A great number of places are using information technology in order to design and custom fit Wellness programs to their visitors, with the culture and the natural resources of the area being additional ways of engaging the visitor. The increase in staycations on the part of travelers who want comfort and safety has contributed to the rise of domestic locations as wellness retreats nearer to a person seeking rest. One of the reasons why this market is predominated by domestic locations is as they are friendly in terms of costs and the travel arrangements are made in a manner that enables the tourists to enjoy the local gastronomy and wellness culture within a short distance without having to endure the hurdles of an international flight which at the same time creates a sense of appreciation to their environment.
International markets are expected to be the fastest growing and most dynamic region in the global wellness tourism market, as people are yearning more and more for differentiated wellness experiences that go beyond what is offered locally. However, places which are culturally rich, beautiful and offers unique treatment services are becoming more and more popular as travelers in them look for beauty and healing at the same time. Moreover, the increasing globalization, low cost of air travel and the impact of social media complement, enhancing the desire for various worldview healing practices amongst wellness travelers. The pursuit of transformative travel experiences enabled by relaxation too is becoming more prevalent among travelers, thanks to the increased focus on mental health and the wellness world's philosophy of development.
Global Wellness Tourism Market By Service Type (%)
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Wellness Tourism Market Regional Insights
The global wellness tourism market is anticipated to be high in demand in North America due to the existing culture that supports health and wellness as the already achieved economic growth plus the rising income level. There is a wide range of wellness tourism activities in this region, from high-end hotels with spas and massage services to treatment holidays, all which appeal to local and foreign visitors. Added value wellness services, such as health focused travel programs, spa or treatment holidays, and health festivals attract the ever-increasing population of clients seeking wellness services. Moreover, the increasing focus on mental health and the management of stress is also a reason as to why there is a rise in participation in activities that wellness involves making North America one of the most ideal places for wellness-based travel experiences.
The global wellness tourism market on a global scale is growing rapidly, especially in Europe considering its history, wellness practices and, above all, the emphasis on overall well-being. The continent has much to offer, such as spa holiday resorts, sanatoriums with thermal water pools and holistic approaches to treatment that employ the healing powers of Mother Nature. Within the last few years, an increase in the popularity of healthier ways of living and sustainable tourism has given birth to handle travel. Moreover, European destinations tend to offer local cuisine, nature and mindfulness in the mix which attracts such tourists. Wellness festivals and retreats are on the increase which also makes Europe one of the most competitive capabilities on the market of wellness tourism.
Global Wellness Tourism Market By Geography
- Largest
- Fastest
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Wellness Tourism Market Dynamics
Wellness Tourism Market Drivers
Rising Health Consciousness
- The growth of the global wellness tourism market is greatly attributed to the elevation of health and wellness awareness among people. Since most people have found the need to care for their physical and mental health, they find the need to travel for purposes that offer relaxation as well as restoration of body and mind. This trend of a very active and healthy way of life creates a market for demand for wellness cabins or enclosures, spa treatments, and wellness activities.
Growth of Eco-Friendly Tourism
- The growing trend of eco-friendly tourism significantly contributes to the expansion of the global wellness tourism market. There has been a clear shift among tourists where they tend to favor destinations and lodgings that are environmentally sustainable and eco-friendly, Moreover, Wellness tourism service providers are also catching up with the emerging trend by providing green services and experiences to the tourists, where they combine wellness tourism with responsible tourism, and in the process, green consumers.
Wellness Tourism Market Restraints
Economic Turbulence Impacting Financial Uncertainty of the Market
- The global wellness tourism market is significantly restrained by economic uncertainty. When there is economic distress, the consumer is likely to spend more on basic needs than luxuries such as travel for purposes which include wellness vacations. Such reluctance can, in turn, cause a decline in the demand for wellness tourism activities and even slower revenue growth and investment in wellness products and services.
Accessibility Challenges becoming a Major Barriers in the Market
- Concerns regarding accessibility may act as a stumbling block for the global growth of the global wellness tourism market as well. Many wellness retreats and specialized facilities are often in distant places, thereby making it hard to travel to these places. The availability of means of transport and the cost of travelling may discourage potential well-being tourists, which in turn hampers the development of the market and the level of participation.
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Wellness Tourism Market Competitive Landscape
India compared to other countries has certain unique advantages such as more natural spas, wellness resorts, climatic conditions, Ayurvedic trained physicians, followers of alternative medicine to Allopathy and ayurveda in curing health concerns etc. The global wellness tourism market in India is represented by several big players such as Six Senses, Canyon Ranch and Ananda in the Himalayas who aim to provide an integrated approach to wellbeing. Besides hosting such attractions, well known brands like Spafinder, Well and Good also address the need for wellness travel services. This just shows that there is increased focus on health and wellbeing of the people, and this is in turn making organizations venture into new ideas to improve their wellness offerings.
Top Players in Wellness Tourism Market
- Marriott International, Inc. (USA)
- Hilton Worldwide Holdings Inc. (USA)
- Hyatt Hotels Corporation (USA)
- Accor S.A. (France)
- InterContinental Hotels Group PLC (UK)
- Wyndham Hotels & Resorts, Inc. (USA)
- Choice Hotels International, Inc. (USA)
- Radisson Hotel Group (USA)
- Four Seasons Hotels and Resorts (Canada)
- Rosewood Hotel Group (Hong Kong)
- Mandarin Oriental Hotel Group (Hong Kong)
- Shangri-La Hotels and Resorts (Hong Kong)
- Minor International PCL (Thailand)
- Melia Hotels International S.A. (Spain)
- NH Hotel Group S.A. (Spain)
- Belmond Ltd. (UK)
- Kerzner International Holdings Limited (UAE)
- Aman Resorts (Singapore)
- Genting Berhad (Malaysia)
Wellness Tourism Market Recent Developments
- In September 2023, Six Senses has announced that it has opened its newest wellness resort located in the Maldives that focuses on improving the guest experience with wellness programs and green strategies. The resort has a wellness center offering comprehensive therapies, nutrition advice and exercise classes to help alleviate stress as well as promote health.
- In August 2023, Aman Resorts unveiled its new wellness initiative, introducing a series of immersive retreats across its properties worldwide. These retreats focus on mental well-being, featuring expert-led workshops on mindfulness, yoga, and nutrition. This initiative reflects Aman’s commitment to holistic wellness and enhancing the guest experience through tailored programs.
- In October 2023, Canyon Ranch launched a partnership with health technology companies to integrate personalized health assessments into their wellness programs. This development allows guests to receive customized wellness plans based on genetic and biomarker insights, further enhancing their health journeys and reinforcing Canyon Ranch’s leadership in the wellness tourism sector.
Wellness Tourism Key Market Trends
- Rise of Holistic Wellness Experiences: The growth of wellness tourism across the globe is being characterized by a fitting trend which allows travelers to embrace overall well-being packages that combine health, physical and psychological authorities. There is a focus on services such as yoga, detox, and mindfulness workshops to meet the increasing demand for health travel which focuses on all aspects of health.
- Increased Focus on Sustainable Practices: With more and more travelers opting for green hotels and practices, sustainability is a growing trend in the global wellness tourism market, which includes the market of wellness resorts. Wellness resorts are initiating green measures like using local and organic food, or using renewable energy sources in their establishments, which complements the clients’ complaints about eco-friendly tourism, making them even more attractive in the market that is conscious of the environment.
Wellness Tourism Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, in conclusion, the global wellness tourism market is flourishing due to increasing health consciousness and a growing desire for immersive, holistic experiences. As travelers seek to rejuvenate and restore their well-being, the industry adapts by offering diverse services, including eco-friendly lodging and tailored transport options.
Both domestic and international wellness experiences are in high demand thus driving the growth of the market, with the likes of North America and Europe gearing up as the frontrunners. All in all, it is the development of green tourism as well as individualized health care which makes the well-being travel market a key one with respect to the changing health-seeking behavior of the travelers across the globe.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 915.77 billion |
| Market size value in 2032 | USD 2622.31 billion |
| Growth Rate | 12.4% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Wellness Tourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Wellness Tourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Wellness Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wellness Tourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wellness Tourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Wellness Tourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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