Global Wellness Tourism Market

Wellness Tourism Market Size, Share, Growth Analysis, By Service(In-country Transport, Lodging, Food & Beverage, Wellness Activities), By Travel Purpose(Primary and Secondary), By Travel Type(Domestic and International), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35A2416 | Region: Global | Published Date: March, 2024
Pages: 219 |Tables: 89 |Figures: 76

Wellness Tourism Market Insights

Global Wellness Tourism Market size was valued at USD 814.60 Billion in 2022 and is poised to grow from USD 915.77 Billion in 2023 to USD 2336.34 Billion by 2031, at a CAGR of 12.42% during the forecast period (2024-2031). 

The aging population is increasingly looking for travel experiences that combine leisure, relaxation, and health maintenance. Wellness tourism caters to the specific needs of older individuals by offering specialized programs and facilities that promote healthy aging and well-being. Interacting with locals that have traveled to and experienced diverse cultures enhances personal well-being. Wellness tourism, as opposed to medical tourism, is concerned with disease prevention. It focuses on living an active existence and improving one's quality of life. Medical tourism, on the opposite hand, entails treating a pre-existing condition. Wellness is a preventative measure used to improve one's health. The expanding number of tourists around the world has increased the demand for various health-care services. To ensure consumer happiness, service providers are focused on spa services and other activities. Furthermore, higher tourism spending is likely to boost the market.

The pandemic of COVID-19 had a significant impact on the marketplace. The key reasons for the market's fall were restrictions on traveling abroad, orders from homeowners, and business closures. Many countries blocked their borders and prohibited international flights. As a result, the number of tourists dropped dramatically. The number of wellness visits has decreased by 35.8%, according to the Global Wellness Institute (GWI). The abrupt halt of economic activity around the world led to company closures, staff layoffs, and a decrease in consumer purchasing power. This, combined with the dread of contagion, kept people from visiting other countries.

However, global immunization campaigns, relaxation of limitations on travel, and a drop in the overall number of COVID-19 cases are anticipated to accelerate market growth. According to the UNWTO, the total number of people traveling overseas will reach 900 million in 2022, representing 63% of pre-pandemic levels. Furthermore, a gradual increase in the number of company travelers, as well as the establishment of full-service spas and resorts, is expected to benefit the industry.

Hectic work schedules or sedentary lifestyles, along with a lack of physical activity, have led to an increase in the prevalence of lifestyle-related disorders such as diabetes, obesity, as well as elevated cholesterol levels. According to WHO figures, the worldwide burden of diseases would increase to 56% by 2030. As a result, the rising prevalence of such disorders is predicted to increase demand for health-related travel.

US Wellness Tourism Market is poised to grow at sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 814.60 Billion

Largest Segment

Secondary

Fastest Growth

Secondary

Growth Rate

12.42% CAGR

Global Wellness Tourism Market ($ Bn)
Country Share for North America Region (%)

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Wellness Tourism Market Segmental Analysis

The global wellness tourism market is segmented on the basis of service, travel purpose, travel type, and region. Based on service, the market is segmented into in-country transport, lodging, food & beverage, wellness activities, shopping, and others. In terms of travel purpose, the market is segmented into primary, and secondary. With respect to segmentation by travel type, the market is segmented into domestic, and international. Based on region the global wellness tourism market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Wellness Tourism Market Analysis by Services

The lodging sector dominated the market in 2022, with a share of the market of 23.3%. The rising penetration of luxury & high-end hotels and resorts in prominent tourist areas is a major driver to the accommodation segment's growth. Lodging can be obtained in a tent, caravan or campervan, accommodation, motel, a hotel, inn, private residence (commercial, including a bed & breakfast, guest home, or vacation rental), or home.

The ever-changing needs of its clients determine the need for wellness spas. As customers grow more social media savvy, anti-aging products are becoming more popular. The increasing need for anti-wrinkle skincare treatments is propelling the market. Increased disposable income among consumers, particularly in emerging nations, is further driving demand for such services.

Wellness Tourism Market Analysis by Travel Purpose

The secondary category held the biggest share of the market in 2022 and is likely to maintain its dominance throughout the forecast period. Tourists pursuing well-being activities are examples of secondary tourism activities. Spa treatments, body events, & mind and health exercises are added to business or leisure travel in secondary tourism. Secondary travel will account for around 92.0% of wellness-related trips in 2020, according to GWI. This is due to an increase in the use of wellness services at international business meetings.

The primary category is likely to increase significantly in the future years. Across the globe, more people are combining components of health, preventive medicine, self-fulfillment, & mindfulness in their daily lives. People currently like to keep a fitness programme and adhere to a nutritious diet even when traveling, which fuels category growth.

According to GWI, domestic primary visitors spend over 178% more than the average traveler. On a global scale, they pay 53% more. As a result, the government is working on recruiting main travelers in order to increase revenue. This is anticipated to boost segment growth.

Global Wellness Tourism Market By Travel Purpose, 2023 (%)

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Wellness Tourism Market Regional Insights

North America dominated the market, accounting for 39.7% of total sales in 2022. This is attributable to an increased emphasis on mental and physical wellness, as well as a high discretionary income. Active marketing by major players on the value of mental and physical health obtained through yoga, rejuvenation treatment, herbal medicines, meditation, agritourism, & spa treatments at exotic destinations is driving up the number of travels to North America.

The Asia Pacific market is expected to rise rapidly due to the increasing popularity of exotic locations including India, China, Malaysia, Indonesia, Thailand, & Singapore. Furthermore, the emergence of hotel chains with centers offering massages, wellness services, herbal therapies, and rejuvenation programs is expected to boost regional market growth.

Global Wellness Tourism Market By Region, 2024-2031
  • Largest
  • Fastest

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Wellness Tourism Market Dynamics

Wellness Tourism Market Drivers

Increasing Focus on Health and Well-being

  • There is a growing global emphasis on personal health and well-being, leading to an increased interest in wellness tourism. People are seeking destinations and experiences that promote physical, mental, and spiritual well-being, driving the demand for wellness tourism offerings.

Rising Disposable Income and Middle-Class Expansion

  • As disposable income levels rise, a larger population can afford wellness-focused travel experiences. The expanding middle-class segment, particularly in emerging economies, is driving the growth of the wellness tourism market by increasing the number of potential travelers.

Wellness Tourism Market Restraints

High Cost

  • Wellness tourism experiences can be relatively expensive compared to conventional travel options. The cost of specialized facilities, wellness programs, and quality accommodation can limit the accessibility of wellness tourism to a certain segment of travelers, impacting market growth.

Limited Awareness and Education

  • Lack of awareness and understanding of the benefits and scope of wellness tourism among potential travelers can be a restraint. Many people may not be familiar with the concept or may not recognize the potential benefits of wellness-focused travel experiences, leading to lower demand.

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Wellness Tourism Market Competitive Landscape

The market is extremely fragmented in nature. Key firms are strengthening their footprint in the region through strategies such as collaborations, mergers, and acquisitions. For example, Hilton announced in May 2022 that it had reached an agreement alongside CKR Resort to open its flagship property Hilton Hyderabad, India Resort & Spa in Hyderabad, India. Similarly, OneSpaWorld, a supplier of health and wellness services for cruise ships & resorts, announced a cooperation with Haymaker Acquisitions Corp., a buying firm, to form OneSpaWorld Holdings Ltd., a new holding company.

Wellness Tourism Market Top Player’s Company Profiles

  • COMO Hotels and Resorts
  • Ananda in the Himalayas
  • Kamalaya Wellness Sanctuary & Holistic Spa
  • Chiva-Som International Health Resort
  • Lanserhof
  • SHA Wellness Clinic
  • The Ranch Malibu
  • Gwinganna Lifestyle Retreat
  • BodyHoliday Saint Lucia
  • Aro Ha Wellness Retreat
  • Mii amo, a destination spa at Enchantment Resort
  • Rancho La Puerta
  • Golden Door
  • Borgo Egnazia
  • Aman Wellness Resorts
  • Ojai Valley Inn
  • Mirbeau Inn & Spa

Wellness Tourism Market Recent Developments

  • In April 2021, Atmantan NATURALS was announced as a new wellness-tech system, and the Atmantan Wellness Centre is currently expanding into nutraceuticals & supplements. Natural herbal supplements are hand-picked by expert scientists and clinicians to provide high-efficacy, disease-reversing remedies for this telemedicine platform.
  • In August 2021, Carnoustie Group collaborated with South City Ayurveda Wellness Centre to open a Rs 100 crore luxury Ayurveda and old Indian wellness center in Kolkata's outskirts.

Wellness Tourism Key Market Trends

  • Rise in Personalized Wellness Experiences: The wellness tourism market is witnessing a shift towards personalized experiences tailored to individual preferences and needs. Travelers are seeking customized wellness programs that address their specific health goals, whether it's fitness, stress reduction, nutrition, or holistic well-being.
  • Integration of Technology: Technology is playing a significant role in shaping the wellness tourism industry. Mobile applications, wearable devices, and virtual reality are being incorporated to enhance the wellness experience, track progress, provide personalized recommendations, and deliver immersive wellness content.
  • Focus on Mental and Emotional Well-being: There is an increasing recognition of the importance of mental and emotional well-being in wellness tourism. Destinations and wellness providers are offering programs and activities that address stress reduction, mindfulness, meditation, and emotional healing to cater to the growing demand for holistic well-being.
  • Wellness Retreats in Nature and Eco-friendly Settings: Wellness travelers are seeking destinations that provide a connection with nature and offer eco-friendly practices. Wellness retreats set in serene natural surroundings, such as mountains, forests, and beachfronts, are gaining popularity as they provide a sense of tranquility and an escape from urban stress.

Wellness Tourism Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global wellness tourism market analysis, the aging population is increasingly looking for travel experiences that combine leisure, relaxation, and health maintenance. Wellness tourism caters to the specific needs of older individuals by offering specialized programs and facilities that promote healthy aging and well-being. Interacting with locals that have traveled to and experienced diverse cultures enhances personal well-being. Wellness tourism, as opposed to medical tourism, is concerned with disease prevention. It focuses on living an active existence and improving one's quality of life. Medical tourism, on the opposite hand, entails treating a pre-existing condition. Wellness is a preventative measure used to improve one's health. The expanding number of tourists around the world has increased the demand for various health-care services. To ensure consumer happiness, service providers are focused on spa services and other activities. Furthermore, higher tourism spending is likely to boost the market.

Report Metric Details
Market size value in 2023 USD 814.60 Billion
Market size value in 2031 USD 2336.34 Billion
Growth Rate 12.42%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Service
    • In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping, and Others
  • Travel Purpose
    • Primary and Secondary
  • Travel Type
    • Domestic and International
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • COMO Hotels and Resorts
  • Ananda in the Himalayas
  • Kamalaya Wellness Sanctuary & Holistic Spa
  • Chiva-Som International Health Resort
  • Lanserhof
  • SHA Wellness Clinic
  • The Ranch Malibu
  • Gwinganna Lifestyle Retreat
  • BodyHoliday Saint Lucia
  • Aro Ha Wellness Retreat
  • Mii amo, a destination spa at Enchantment Resort
  • Rancho La Puerta
  • Golden Door
  • Borgo Egnazia
  • Aman Wellness Resorts
  • Ojai Valley Inn
  • Mirbeau Inn & Spa
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Wellness Tourism Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Wellness Tourism Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Wellness Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wellness Tourism Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wellness Tourism Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Wellness Tourism Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Wellness Tourism Market size was valued at USD 814.60 Billion in 2022 and is poised to grow from USD 915.77 Billion in 2023 to USD 2336.34 Billion by 2031, at a CAGR of 12.42% during the forecast period (2024-2031). 

The market is extremely fragmented in nature. Key firms are strengthening their footprint in the region through strategies such as collaborations, mergers, and acquisitions. For example, Hilton announced in May 2022 that it had reached an agreement alongside CKR Resort to open its flagship property Hilton Hyderabad, India Resort & Spa in Hyderabad, India. Similarly, OneSpaWorld, a supplier of health and wellness services for cruise ships & resorts, announced a cooperation with Haymaker Acquisitions Corp., a buying firm, to form OneSpaWorld Holdings Ltd., a new holding company. 'Canyon Ranch', 'Miraval Resorts', 'Six Senses Hotels Resorts Spas', 'COMO Hotels and Resorts', 'Ananda in the Himalayas', 'Kamalaya Wellness Sanctuary & Holistic Spa', 'Chiva-Som International Health Resort', 'Lanserhof', 'SHA Wellness Clinic', 'The Ranch Malibu', 'Gwinganna Lifestyle Retreat', 'BodyHoliday Saint Lucia', 'Aro Ha Wellness Retreat', 'Mii amo, a destination spa at Enchantment Resort', 'Rancho La Puerta', 'Golden Door', 'Borgo Egnazia', 'Aman Wellness Resorts', 'Ojai Valley Inn', 'Mirbeau Inn & Spa'

There is a growing emphasis on personal health and well-being, leading to an increased interest in wellness tourism. People are seeking destinations and experiences that promote physical, mental, and spiritual well-being, driving the demand for wellness tourism offerings.

Rise in Personalized Wellness Experiences: The wellness tourism market is witnessing a shift towards personalized experiences tailored to individual preferences and needs. Travelers are seeking customized wellness programs that address their specific health goals, whether it's fitness, stress reduction, nutrition, or holistic well-being.

North America dominated the market, accounting for 39.7% of total sales in 2022. This is attributable to an increased emphasis on mental and physical wellness, as well as a high discretionary income. Active marketing by major players on the value of mental and physical health obtained through yoga, rejuvenation treatment, herbal medicines, meditation, agritourism, & spa treatments at exotic destinations is driving up the number of travels to North America.

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