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Wellness Tourism Market size was valued at USD 814.60 Billion in 2022 and is poised to grow from USD 915.77 Billion in 2023 to USD 2336.34 Billion by 2031, at a CAGR of 12.42% during the forecast period (2024-2031). 

The market is extremely fragmented in nature. Key firms are strengthening their footprint in the region through strategies such as collaborations, mergers, and acquisitions. For example, Hilton announced in May 2022 that it had reached an agreement alongside CKR Resort to open its flagship property Hilton Hyderabad, India Resort & Spa in Hyderabad, India. Similarly, OneSpaWorld, a supplier of health and wellness services for cruise ships & resorts, announced a cooperation with Haymaker Acquisitions Corp., a buying firm, to form OneSpaWorld Holdings Ltd., a new holding company. 'Canyon Ranch', 'Miraval Resorts', 'Six Senses Hotels Resorts Spas', 'COMO Hotels and Resorts', 'Ananda in the Himalayas', 'Kamalaya Wellness Sanctuary & Holistic Spa', 'Chiva-Som International Health Resort', 'Lanserhof', 'SHA Wellness Clinic', 'The Ranch Malibu', 'Gwinganna Lifestyle Retreat', 'BodyHoliday Saint Lucia', 'Aro Ha Wellness Retreat', 'Mii amo, a destination spa at Enchantment Resort', 'Rancho La Puerta', 'Golden Door', 'Borgo Egnazia', 'Aman Wellness Resorts', 'Ojai Valley Inn', 'Mirbeau Inn & Spa'

There is a growing emphasis on personal health and well-being, leading to an increased interest in wellness tourism. People are seeking destinations and experiences that promote physical, mental, and spiritual well-being, driving the demand for wellness tourism offerings.

Rise in Personalized Wellness Experiences: The wellness tourism market is witnessing a shift towards personalized experiences tailored to individual preferences and needs. Travelers are seeking customized wellness programs that address their specific health goals, whether it's fitness, stress reduction, nutrition, or holistic well-being.

North America dominated the market, accounting for 39.7% of total sales in 2022. This is attributable to an increased emphasis on mental and physical wellness, as well as a high discretionary income. Active marketing by major players on the value of mental and physical health obtained through yoga, rejuvenation treatment, herbal medicines, meditation, agritourism, & spa treatments at exotic destinations is driving up the number of travels to North America.

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Global Wellness Tourism Market

Product ID: SQMIG35A2416