Video on Demand Market Trends

Global Video on Demand Market size was valued at around USD 97.2 Billion in 2023 and is projected to grow from USD 113.72 Billion in 2024 to USD 399.34 Billion by 2032 at a CAGR of 17% over the forecast period (2025–2032).

Launching a new video on demands that cater to different audiences for different purposes is expected to be a key opportunity for market players in the future. Providing live streaming and other added features to improve audience engagement is also slated to create new opportunities for video on demand companies going forward. Targeting the Asia Pacific region is expected to pay off big time for almost all video on demand providers through 2032. 'Google LLC. (U.S.)', 'Amazon.com Inc. (U.S.)', 'Hulu LLC (The Walt Disney Company) (U.S.)', 'AT&T Inc. (Warner Media, LLC and Discovery, Inc.) (U.S.)', 'Netflix Inc. (U.S.)', 'Fandango (U.S.)', 'Apple Inc. (U.S.)', 'Fujitsu (Japan)', 'CenturyLink (U.S.)', 'Muvi LLC (U.S.)', 'Vubiquity inc. (U.S.)', 'Comcast Corporation (U.S.)', 'Facebook Inc. (U.S.)', 'Telefonaktiebolaget LM Ericsson (Sweden)', 'Verizon Communications Inc. (U.S.)'

Rising accessibility to high-speed internet and growing use of smartphones across the world has resulted in a major surge in demand for all types of video and audio content. Affordable data plans and improved connectivity have enhanced accessibility to video on demand platforms thereby creating new opportunities for market development.

Rising Demand for Original Content: Video on demand companies is now shifting their focus from just sourcing content from media houses and production companies. They are actively investing in the development and release of original content to provide unique entertainment value to their viewers. Successful original series and movies not only attract new subscribers but also enhance brand loyalty for video on demand companies.

North America is anticipated to account for a dominant share of the global video on demand market size. The presence of leading video on demand providers, availability of a high-speed internet connectivity, and high consumer purchasing power are some key factors cementing the dominance of this region going forward. The United States is projected to lead revenue generation for video on demand companies operating in North America and Canada is also slated to be a key market. Increasing interest in content from all parts of the world in this region is also pushing more people to opt for video on demand platforms and driving revenue for market players.