USD 119.42 billion
Video on Demand Market Size, Share, and Growth Analysis
Video on Demand Market By Revenue Model (Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD)), By Type (Internet Protocol Television (IPTV), Over-the-Top (OTT)), By Content Type, By Application, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG50J2011 |
Region:
Global |
Published Date: February, 2025
Pages:
191
|Tables:
66
|Figures:
70
Format -
Video on Demand Market Insights
Video on Demand Market size was valued at USD 119.42 billion in 2023 and is poised to grow from USD 135.66 billion in 2024 to USD 376.25 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).
Rapidly increasing internet proliferation coupled with increased smartphone adoption is slated to set the tone for lucrative global video on demand market growth in the future. Evolving consumer preferences and shift viewing habits are also playing a crucial role in governing the demand for video on demand (VoD) on a global level. Massive surge in availability of regional as well as internation video content and rising adoption of subscription-based models are also expected to bolster market development over the coming years. Availability of low-cost high-speed data and internet plans are also improving accessibility to video on demand platforms. The rising launch of new video on demand platforms and high demand for convenience are also estimated to create new opportunities for companies going forward. On the contrary, high content acquisition costs, piracy and unauthorized access, fragmentation of subscription services, and bandwidth limitations in developing regions are the top restraints slated to trouble video on demand companies across the study period.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Subscription Video on Demand (SVoD)
Fastest Growth
Advertisement-Based Video on Demand (AVoD)
Growth Rate
13.6% CAGR
Global Video on Demand Market ($ Bn)
Country Share for North America Region (%)
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Video on Demand Market Segments Analysis
Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Revenue Model
Subscription Video on Demand (SVoD) is estimated to account for the highest global video on demand market share in the future. High flexibility and convenience offered by subscription video on demand platforms are driving their popularity among consumers. Cost effective nature of subscriptions and the high availability of ad-free experiences are also bringing more and more people toward SVoD platforms. Better scope of personalization and availability of detailed analytics are other key benefits of subscription VoD platforms that are expected to cement the dominance of this segment across the study period and beyond. Hulu, Amazon Prime, and Netflix are some of the most popular SVoD platforms.
Meanwhile, the demand for Advertisement-based Video on Demand (AVoD) platforms is slated to rise at a notable CAGR over the coming years. Availability of a massive audience and viewership base for AVoD platforms as they are open to access without subscriptions helps this segment generate new opportunities. These platforms also offer targeted advertising opportunities for advertisers and brands for a specific demographic with better potential of conversion. Brands can make adjustments to their advertising campaigns in real-time and get better returns on their advertising investments by using AVoD platforms. YouTube, Peacock, and the Roku Channel are some popular AVoD platforms to keep a close eye on in the long run.
Analysis by Content Type
TV entertainment is forecasted to account for a substantial share of the global video on demand industry in the future. Availability of diverse set of TV entertainment programs in VoD platforms is expected to primarily help this segment maintain its dominant stance. Viewers get the option to engage with TV programming on their schedules with the use of video on demand platforms. Moreover, the rising number of TV programs and series being launched specifically for OTT (over the top) and VoD platforms are also expected to further help this segment bring in more revenue than others going forward.
Meanwhile, the demand for movies on video on demand platforms is slated to rise at an impressive pace in the long run. Increasing number of movie studios and directors collaborating with VoD companies to develop exclusive content and launch of multiple new movies on VoD platforms are also creating new business scope. Launch of in-house produced movies by video on demand companies are also slated to help companies enhance their revenue generation potential through 2032 and beyond. A wide variety of movies to select from are offered by VoD platforms, which is also expected to create new opportunities via this segment in the future.
Global Video on Demand Market By Revenue Model
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Video on Demand Market Regional Insights
North America is anticipated to account for a dominant share of the global video on demand market size. The presence of leading video on demand providers, availability of a high-speed internet connectivity, and high consumer purchasing power are some key factors cementing the dominance of this region going forward. The United States is projected to lead revenue generation for video on demand companies operating in North America and Canada is also slated to be a key market. Increasing interest in content from all parts of the world in this region is also pushing more people to opt for video on demand platforms and driving revenue for market players.
On the other hand, the demand for video on demand in the Asia-Pacific is projected to increase at a stellar pace over the coming years. Rising digitization, growing availability of internet connectivity, and increased smartphone usage are expected to bolster the adoption of video on demand platforms in this region. Evolving viewing habits of people in this region are also contributing to the high demand for novel video on demand platforms. China, India, and Japan are estimated to emerge as the most opportune markets in the Asia Pacific region in the future. Regional content is projected to play a vital role in augmenting the trajectory of video on demand industry in this region.
Global Video on Demand Market By Region
- Largest
- Fastest
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Video on Demand Market Dynamics
Video on Demand Market Drivers
Surge in Internet Penetration and Smartphone Adoption
- Rising accessibility to high-speed internet and growing use of smartphones across the world has resulted in a major surge in demand for all types of video and audio content. Affordable data plans and improved connectivity have enhanced accessibility to video on demand platforms thereby creating new opportunities for market development.
Availability of Diverse Content
- Video on demand platforms provide highly diverse content including movies, TV shows, sports events, documentaries, and regional programming. This surge in availability of multiple types of content in various languages coupled with shift in consumer viewing habits are projected to bolster the global video on demand market outlook in the future.
Video on Demand Market Restraints
Piracy and Unauthorized Access
- Digital piracy is still a major threat to any video content just like it was in the olden days. Unauthorized sharing of content and access to video on demand platforms not only results in revenue loss for companies but also discourages investment in content creation thereby impeding the global video on demand market forecast in the long run.
Fragmentation of Subscription Services
- The market is rife with the availability of a wide variety of video on demand platforms and subscribing to all these platforms is just not a financially viable option for consumers. Moreover, the surging costs of maintaining different subscriptions are also expected to have a negative impact on the global video on demand industry going forward.
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Video on Demand Market Competitive Landscape
Launching a new video on demands that cater to different audiences for different purposes is expected to be a key opportunity for market players in the future. Providing live streaming and other added features to improve audience engagement is also slated to create new opportunities for video on demand companies going forward. Targeting the Asia Pacific region is expected to pay off big time for almost all video on demand providers through 2032.
Top Players in Video on Demand Market
- Netflix, Inc. (USA)
- Amazon.com, Inc. (USA)
- Hulu LLC (USA)
- Apple, Inc. (USA)
- Google LLC (USA)
- Comcast Corporation (USA)
- Facebook, Inc. (USA)
- AT&T, Inc. (USA)
- The Walt Disney Company (USA)
- Verizon Communications Inc. (USA)
- Sony Corporation (Japan)
- Rakuten, Inc. (Japan)
- Tencent Holdings Ltd. (China)
- iQIYI, Inc. (China)
- Alibaba Group Holding Limited (China)
- Telefonaktiebolaget LM Ericsson (Sweden)
- Deutsche Telekom AG (Germany)
- Vivendi SE (France)
- Sky Group (UK)
- BBC iPlayer (UK)
Recent Developments
- In September 2024, LG Electronics, a leading South Korean consumer electronics company collaborated with Rakuten TV to launch a new video on demand service in Europe. The new video on demand service was made available for all LG TV users in countries such as Germany, Italy, Spain, and the United Kingdom.
- In October 2024, Radio Televisión Española (RTVE), a renowned Spanish public broadcasting company announced the launch of its video-on-demand OTT platform in Asia and Oceania regions. The move came after a report indicated that the demand for Spanish content was highest in the world in the regions.
- In February 2021, BookMyShow, a leading ticketing platform company announced the launch of a new transactional video-on-demand (TVOD) streaming platform. BookMyShow Stream was launched with around 600 movie titles and aimed to deliver a highly personalized user experience for its viewers.
Video on Demand Key Market Trends
- Rising Demand for Original Content: Video on demand companies is now shifting their focus from just sourcing content from media houses and production companies. They are actively investing in the development and release of original content to provide unique entertainment value to their viewers. Successful original series and movies not only attract new subscribers but also enhance brand loyalty for video on demand companies.
- Providing Regional and Local Content: Video on demand providers should focus on providing regional and local content to target audiences from different regions and countries. Offering video content with regional languages and regional influences can help video on demand companies strengthen their business as a whole in the long run.
Video on Demand Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising internet penetration and growing smartphone adoption are projected to bolster the demand for video on demand platforms going forward. However, fragmentation of subscription services and piracy and unauthorized access are expected to impede the adoption of video on demand in the future. North America is forecasted to spearhead the global video on demand market forecast owing to the availability of high-speed internet connectivity and high consumer spending potential. Creating original and local content in diverse languages to reach local audiences is slated to be a major trend for all video on demand companies through 2032 and beyond.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 119.42 billion |
| Market size value in 2032 | USD 376.25 billion |
| Growth Rate | 13.6% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Video on Demand Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Video on Demand Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Video on Demand Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Video on Demand Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Video on Demand Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Video on Demand Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Video on Demand Market Report Snapshots
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