U.S. potato chips market

U.S. Potato Chips Market Size, Share, Growth Analysis, By Product type(Baked, fried), By Type(Extruded, diced), By Source(Russet Potatoes, Yellow Potatoes), By Flavour(Regular, flavoured), By Category(Conventional, organic), By Packaging Size(< 10 Oz, 10 -20 Oz), By Price(Regular, Premium), By Packaging(Pouches, Bags), By Brand(Branded, private label), By End User(Retail/Household, Food Service Sector), By Distribution Channel(Supermarket/Hypermarket Independent Retailers, Convenience Stores) - Industry Forecast 2023-2030


Report ID: SQMIC30I2386 | Region: Country | Published Date: February, 2024
Pages: 157 | Tables: 311 | Figures: 84

U.S. Potato Chips Market Insights

U.S. Potato Chips Market size was valued at USD 6.75 billion in 2021 and is poised to grow from USD 7.2 billion in 2022 to USD 11.63 billion by 2030, growing at a CAGR of 6.7% in the forecast period (2023-2030).

Potato chips are typical snack, side dish, or appetizer. Basic chips are salted and baked; other kinds are made with a variety of flavourings and substances, such as cheeses, herbs, spices, and other natural or artificial tastes. They are made using thin potato slices that have been seasoned and fried till crisp. The sugar in potatoes combines with the amino acids during frying to turn brown, giving potato chips their yellowish-brown hue. Additionally, potato chips are prepared and kept in a way that makes them immune to microbial deterioration, chemical reactions, and enzymatic activity. Additionally, they are marketed and packaged in airtight plastic bags, which helps to extend their shelf life.

Due to the introduction of new distribution channels like supermarkets and hypermarkets, the retail sector is continuously expanding. Consumer propensity for these distribution channels is increasing as a result of the availability of a large variety of items there. Supermarkets and wellness chains are expanding in emerging economies like China and India, which will probably fuel market expansion. Growing trends to replace meals with smaller, more nutrient-dense snacks and changing lifestyles that promote on-the-go eating are leading to increased use of potato chips in daily diets.

U.S. Potato Chips Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 6.75 billion

Largest Segment

Supermarket/Hypermarket Independent Retailers

Fastest Growth

Online

Growth Rate

6.7% CAGR

U.S. Potato Chips Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
U.S. Potato Chips Market Size By Distribution Channel 2021-2028 ($ Bn)
U.S. Potato Chips Market Size By Distribution Channel 2021-2028 (%)

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U.S. Potato Chips Market Segmental Analysis

U.S. potato chips market is segmented based on the product type, type, source, flavour, category, packaging size, price, packaging, brand, end user, and distribution channel. Based on product type, U.S. potato chips market is segmented into Baked, fried, dried and others. Based on type, the market is segmented into extruded, sliced and others. According to source, it is segmented into russet potatoes, yellow potatoes, white potatoes, red potatoes, purple or blue potatoes, fingerling potatoes, new potatoes and others. On the basis of flavour, it is bifurcated into flavoured and plain/salted. According to category, the market is bifurcated into organic and conventional. Based on the packaging size, it is segmented into < 10 Oz, 10 -20 Oz, 20 – 30 Oz and > 30 Oz. On the basis of price, it is bifurcated into premium and regular. According to packaging, the U.S. Potato Chips Market is categorized into pouches, bags, cans, cardboard boxes and other. On the basis of brand, the market is divided into branded and private label. According to end user, it is sub segmented into retail/household and food service sector. Based on distribution channel, it is divided into supermarket/hypermarket independent retailers, convenience stores and others.

U.S. Potato Chips Market Analysis by Distribution Channel

Supermarket & hypermarket segment amounted for the highest share of U.S. potato chips market in 2021. Many customers are drawn to the supermarkets and hypermarkets due to their convenience of shopping and incentives for large purchases. Additionally, availability of a wide variety of types of products and brands can also be responsible for the consumer’s preference for this channel.

Online retailing category is anticipated to grow the fastest during the forecast period. Due to factors including the availability of a large variety of flavours of potato chips and crisps, quick accessibility, and ease of cost comparison among various types of chips, the market of chips in U.S. is expected to grow significantly. Grocery-based applications are becoming more popular, which is promoting the segment's expansion.

U.S. Potato Chips Market Analysis by Flavour

The plain/salted flavor segment held the highest market share in 2021. Consumers generally prefer simply salted snacks to alleviate their hunger. Thus, consumer’s preferences for traditional flavors will spike the demand for this segment. Americans frequently mix traditional salt chips with a range of gourmets such as burgers and sandwiches which is one of the major factors contributing to the U.S. potato chips market growth.

Flavored chips segment is expected to witness the highest growth rate during the forecast period. This can be attributed to the consumer’s demand for healthier and flavored options which led to potato chips producers offering a wide range of variations, including cheddar and sour cream, barbecue, sweet & spicy, ketchup, and cheese flavored potato chips. The reason for increasing preference of consumers towards spicy and ethnic flavors can also be because of the increasing Hispanic and Asian population in the U.S.

U.S. Potato Chips Market By Distribution Channel 2021 (%), 2021 (%)

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U.S. Potato Chips Market Regional Insights

U.S is one of the biggest market for potato chips which can be attributed to the shifting consumer preferences and lifestyles and varying tastes and requirements and manufacturer efforts to fulfil these needs. Moreover, rising demand for convenient and ready-to-eat food in this region is also driving the market. Another significant factor projected to support the regional market expansion is the presence of major industry players across the region.

U.S. Potato Chips Market By Geography, 2021-2028, 2023-2030
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U.S. Potato Chips Market Dynamics

U.S. Potato Chips Market Driver

  • The market for potato chips is currently being driven by an increase in demand for ready-to-eat, convenient snack options like potato chips due to people's busy lives. Additionally, a number of local producers provide consumers a variety of tastes, flavours, and textures in the form of chips. Additionally, they are investing a lot of money in R&D to expand their product line and bring to market more things.
  • Moreover, producers are releasing value-added potato chip varieties that are generally healthier due to the rise in health consciousness among customers. This includes goods with decreased cholesterol levels, fortified with healthy components, and reduced fat and calorie content. In addition, the efficient retail industry has facilitated the simple accessibility of potato chips in supermarkets, hypermarkets and convenient stores, thereby fueling market expansion.

U.S. Potato Chips Market Restraint

  • The global market's accessibility to healthier snack choices is probably going to limit market expansion.
  • Additionally, the target market audience's shifting tastes and preferences and fierce competition from various snack options are other restraining factors. The amount of unpredictability and complexity in the market rises as a result of these factors. They could have an impact on companies' capacity to take significant market share thereby impeding market growth.

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U.S. Potato Chips Market Competitive Landscape

The existence of both established and regional firms defines the U.S. potato chips market. There is a presence of many multinational as well as local players. These industry players are encouraging the development of taste, product, and health benefit clusters. Product clutter in the market is expected to increase as a result of shifting consumer preferences and lifestyles, as well as industry efforts to create goods that meet customers' needs. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

U.S. Potato Chips Market Top Player's Company Profiles

  • Lay's
  • Pringles
  • Ruffles
  • Kettle Brand
  • Herr Foods Inc.
  • Cape Cod
  • Utz
  • Wise
  • Boulder Canyon
  • Popchips
  • Tostitos
  • Doritos
  • Fritos
  • Cheetos
  • SunChips
  • Stacy's Pita Chips
  • Terra Chips
  • Zapp's
  • Popcorners
  • Beanitos

U.S. Potato Chips Market Recent Developments

  • In September 2022, Food and beverage corporation PepsiCo, based in the United States, announced that it will spend $100 million (102.5 million euros) in its Popesti-Leordeni snack facility. The investment will double the plant's manufacturing capacity when it is finished in 2024.
  • In September 2022, Michigan based Great Lakes Potato Chip Co has decided to launch its own kettle chips. The potato skin-retaining kettle chip is now produced by Great Lakes Potato Chip Co. in nine distinct varieties. The firm can make 70,000 pounds of potatoes every day into around 300,000 1.375-ounce packets of potato chips.

U.S. Potato Chips Key Market Trends

  • U.S. potato chips market is quite appealing, thus there are many options that may be taken advantage of. Improving the quality of potato chips by improving the current production method is one of the primary potential. Additionally, there is a chance to advertise brand-new tastes that haven't before been available.

U.S. Potato Chips Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our U.S. potato chips market analysis, with the growth in urbanisation, there has been an increase in the demand for snacks and other goods. The consumption of potato chips has increased significantly over time due to the steadily growing population, which has helped the product's market expansion. It became a popular favourite due to the availability of a broader variety of flavours and sizes. Furthermore, the appealing, crunching sound that is created when eating the chips is a key aspect in promoting consumption. Therefore, customers are more likely to appreciate chips if they are crunchier.

Report Metric Details
Market size value in 2021 USD 6.75 billion
Market size value in 2030 USD 11.63 billion
Growth Rate 6.7%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Product type
    • Baked, fried, dried, others
  • Type
    • Extruded, diced, sliced, others
  • Source
    • Russet Potatoes, Yellow Potatoes, White Potatoes, Red Potatoes, Purple Or Blue Potatoes, Fingerling Potatoes, New Potatoes, Others
  • Flavour
    • Regular, flavoured
  • Category
    • Conventional, organic
  • Packaging Size
    • < 10 Oz, 10 -20 Oz, 20 – 30 Oz, > 30 Oz
  • Price
    • Regular, Premium
  • Packaging
    • Pouches, Bags, Cans, Cardboard Boxes, Others
  • Brand
    • Branded, private label
  • End User
    • Retail/Household, Food Service Sector
  • Distribution Channel
    • Supermarket/Hypermarket Independent Retailers, Convenience Stores, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Lay's
  • Pringles
  • Ruffles
  • Kettle Brand
  • Herr Foods Inc.
  • Cape Cod
  • Utz
  • Wise
  • Boulder Canyon
  • Popchips
  • Tostitos
  • Doritos
  • Fritos
  • Cheetos
  • SunChips
  • Stacy's Pita Chips
  • Terra Chips
  • Zapp's
  • Popcorners
  • Beanitos
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on U.S. Potato Chips Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on U.S. Potato Chips Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the U.S. Potato Chips Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Potato Chips Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Potato Chips Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the U.S. Potato Chips Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

U.S. Potato Chips Market size was valued at USD 6.75 billion in 2021 and is poised to grow from USD 7.2 billion in 2022 to USD 11.63 billion by 2030, growing at a CAGR of 6.7% in the forecast period (2023-2030).

The existence of both established and regional firms defines the U.S. potato chips market. There is a presence of many multinational as well as local players. These industry players are encouraging the development of taste, product, and health benefit clusters. Product clutter in the market is expected to increase as a result of shifting consumer preferences and lifestyles, as well as industry efforts to create goods that meet customers' needs. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Lay's', 'Pringles', 'Ruffles', 'Kettle Brand', 'Herr Foods Inc.', 'Cape Cod', 'Utz', 'Wise', 'Boulder Canyon', 'Popchips', 'Tostitos', 'Doritos', 'Fritos', 'Cheetos', 'SunChips', 'Stacy's Pita Chips', 'Terra Chips', 'Zapp's', 'Popcorners', 'Beanitos'

The market for potato chips is currently being driven by an increase in demand for ready-to-eat, convenient snack options like potato chips due to people's busy lives. Additionally, a number of local producers provide consumers a variety of tastes, flavours, and textures in the form of chips. Additionally, they are investing a lot of money in R&D to expand their product line and bring to market more things.

U.S. potato chips market is quite appealing, thus there are many options that may be taken advantage of. Improving the quality of potato chips by improving the current production method is one of the primary potential. Additionally, there is a chance to advertise brand-new tastes that haven't before been available.

U.S is one of the biggest market for potato chips which can be attributed to the shifting consumer preferences and lifestyles and varying tastes and requirements and manufacturer efforts to fulfil these needs. Moreover, rising demand for convenient and ready-to-eat food in this region is also driving the market. Another significant factor projected to support the regional market expansion is the presence of major industry players across the region.

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Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

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U.S. potato chips market

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