USD 12.8 billion
Healthy Fruit and Vegetables Chips Market Size, Share, and Growth Analysis
Healthy Fruit And Vegetables Chips Market By Product (Vegetable, Fruit), By Distribution channel (Offline, Online), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2223 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
59
|Figures:
77
Format -
Healthy Fruit and Vegetables Chips Market Insights
Global Healthy Fruit And Vegetables Chips Market size was valued at USD 12.8 billion in 2023 and is poised to grow from USD 13.88 billion in 2024 to USD 26.45 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).
The market for fruit and vegetable chips is growing as a result of consumer demand for convenient, healthful, ready-to-eat snacks. The National Library of Medicine found that the percentage of people who snack has climbed significantly from 18.9% to 45% in its report. The pandemic epidemic has prompted roughly 31.0% of consumers to hunt for vitamins and minerals in their snacks, according to the National Online Consumer Survey. The market is expanding as a result of rising consumer interest in consuming functional foods. In January 2022, around 80% of customers in the U.S. will be looking for snacks to improve their physical health, according to a Sosland Publishing Company article. Additionally, over the course of the projection period, the market is anticipated to grow as a result of consumers adopting plant-based diets and healthier snacking habits. Because of a sedentary lifestyle, obesity and diabetes are becoming more prevalent among consumers, which is expected to boost demand for nutritious snacks like fruit and vegetable chips. Additionally, obesity has been classified as a public health issue in the US. The World Health Organisation predicts that 32% of adults in the United States and 40% of adults worldwide would be obese. These demographic trends are motivating an increasing number of consumers to switch to healthier snack options and maintain a healthy weight. However, the high cost of Healthy Fruit and Vegetable Chips limits market growth over the course of the projection period (2022-2029).
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Vegetable
Fastest Growth
Fruit
Growth Rate
8.4% CAGR
Global Healthy Fruit & Vegetables Chips Market ($ Bn)
Country Share for North America Region (%)
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Healthy Fruit and Vegetables Chips Market Segments Analysis
Global Healthy Fruit and Vegetables Chips Market is segmented on the basis of product, distribution channels and region. By product, the market is segmented into vegetable and fruit. By distribution channels, market is segmented into offline and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Healthy Fruit and Vegetables Chips Market Analysis by Product
In 2022, the vegetable market share was the highest. Consumers have been turning more frequently in recent years to ready-to-eat, filling foods like veggie chips that are also healthful. Companies are working to produce chips by either improving the production process or using other healthful elements. For instance, Cal-Organic Farms introduced fat-free and naturally low-calorie rainbow carrot chips in February. Additionally, it is anticipated that during the forecast period, there will be a growth in the demand for gluten-free snacks among consumers all over the world.
Global Healthy Fruit And Vegetables Chips Market is segmented by Product, Distribution channel and region. Based on Product, the market is segmented into Vegetable and Fruit. Based on Distribution channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Healthy Fruit and Vegetables Chips Market Analysis by Distribution Channels
In 2022, the offline channel dominated the market and held a bigger share. The main cause of its significant value generation in 2022 is the sheer number of supermarkets and hypermarkets scattered over the world. The main reason customers purchase at their local supermarkets and hypermarkets is the practical experience of having a wide variety of food and beverage products in one location. Additionally, in order to maintain their customers' in-store purchasing patterns, these store owners are developing creative marketing and promotional strategies that are anticipated to boost sales of these products through the aforementioned stores.
It is anticipated that the internet delivery channel will increase more quickly thanks to the emergence of pandemic-related buying habits. The category growth is being fueled by rising internet usage and the accessibility of the majority of brands' items through online retailers. The Institute of Food Technologists (IFT) reported that multi-outlet merchants' new fruit chips line extensions fell by 29% from the prior three-year average. To reach more customers globally, leading producers of these goods like PepsiCo and The Kellogg Company use online distribution methods.
Global Healthy Fruit & Vegetables Chips Market Size By Product
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Healthy Fruit and Vegetables Chips Market Regional Insights
A maximum 35.3% of global income was generated in 2022 by North America. Manufacturers have been concentrating on providing naturally flavored vegetable chips including tomato, cucumber, carrot, and others to attract health-conscious consumers as the demand for natural and organic convenience foods has been growing in the U.S. and Canada.
Asia Pacific is anticipated to experience a CAGR of 9.2%. Due to the increased demand from customers in the region, major manufacturers are introducing more intriguing flavours there, which is projected to promote market expansion in the next few years. Consider the introduction of "Veggie Creations" by Pringles, a new line of potato chips with a vegetable and spice theme. The product line comes in flavours like potato with orange sweet potato, paprika and garlic; potato with tomato, mozzarella and herbs; and potato with purple sweet potato and sea salt. Beginning in the area, these goods will be sold at Coles supermarkets.
Global Healthy Fruit & Vegetables Chips Market Size By Region
- Largest
- Fastest
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Healthy Fruit and Vegetables Chips Market Dynamics
Healthy Fruit and Vegetables Chips Market Drivers
Rising Demand for Organic and Non-GMO Products to Bolster market growth
- With increasing awareness about the harmful effects of pesticides and genetically modified organisms (GMOs) on health and the environment, consumers are increasingly demanding organic and non-GMO products. Many healthy fruit and vegetable chip brands are made from organic and non-GMO produce, which is driving their popularity among health-conscious consumers.
- Effective marketing and branding strategies are helping to raise awareness about healthy fruit and vegetable chips and their benefits among consumers. Manufacturers are using creative packaging, advertising and social media marketing to promote their products and create a strong brand image, which is driving demand for these products.
Healthy Fruit and Vegetables Chips Market Restraints
Low Shelf Life to Hinder market growth
- Many healthy fruit and vegetable chips have a shorter shelf life compared to traditional potato chips due to their natural ingredients and lack of preservatives. This can be a challenge for manufacturers to ensure product freshness and maintain consistent quality.
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Healthy Fruit and Vegetables Chips Market Competitive Landscape
Due to the existence of numerous international and local players, the market for healthy fruit and vegetable chips is fragmented. To grow their customer base and brand loyalty, these players are engaged in significant acquisition and promotional operations. Additionally, to improve customer experience and streamline their supply chain operations, these players are utilizing cutting-edge technologies like blockchain and artificial intelligence.
Top Players in Healthy Fruit and Vegetables Chips Market
- PepsiCo (USA)
- Calbee Inc. (Japan)
- Sensible Portions (USA)
- The Hain Celestial Group (USA)
- Bare Snacks (USA)
- General Mills (USA)
- Beanitos (USA)
- Rhythm Superfoods (USA)
- Jackson's Honest (USA)
- Lundberg Family Farms (USA)
- NutriWise (USA)
- The Snack Artist (USA)
- The Better Chip (USA)
- Hapi Snacks (USA)
- Munch Rights (India)
- The Real Coconut (Mexico)
Healthy Fruit and Vegetables Chips Market Recent Developments
- In February 2024, BranchOut Food Inc., a pioneering food technology company and producer of dehydrated fruit and vegetable-based products, announced that it has broadened its existing relationship with the nation’s largest warehouse club following exceptional sales of its popular Pineapple Chips product in the California regions.
- In July 2023, Taylor Farms, North America’s leading producer of ready-to-eat healthy fresh foods, announced the launch of their newest Snack Packs, bringing versatile flavors to the fresh snacking category.
- In May 2023, PepsiCo acquired Bare Foods for $200M in a bid to provide healthy products. A global snack brand started by an Indian, Bare Foods s primarily into baked fruits and vegetable snacks.
Healthy Fruit and Vegetables Chips Key Market Trends
- With increasing competition in the market, manufacturers are expanding their product offerings by introducing new flavors, packaging formats and combinations of fruits and vegetables. This trend is helping to expand the market and create new growth opportunities.
Healthy Fruit and Vegetables Chips Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analyses, the global healthy fruit and vegetable chips market has been experiencing significant growth in recent years due to the growing demand for healthier snack options and increasing awareness about the benefits of plant-based diets. The market is expected to continue to grow at a steady rate in the coming years, driven by factors such as expanding product offerings, rising popularity of plant-based diets, and increasing adoption of online sales channels. Healthy fruit and vegetable chips are perceived as a healthier alternative to traditional potato chips, as they are made from natural and minimally processed ingredients and are often free from additives and preservatives. The market is not without its challenges. Limited availability of raw materials, high price point, and low shelf life are some of the major restraints for the market. Manufacturers need to address these challenges in order to maintain consistent quality and profitability. The global healthy fruit and vegetable chips market is expected to continue to grow in the coming years, driven by the growing demand for healthier snack options and increasing adoption of plant-based diets.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 12.8 billion |
| Market size value in 2032 | USD 26.45 billion |
| Growth Rate | 8.4% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Healthy Fruit and Vegetables Chips Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Healthy Fruit and Vegetables Chips Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Healthy Fruit and Vegetables Chips Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Healthy Fruit and Vegetables Chips Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Healthy Fruit and Vegetables Chips Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Healthy Fruit and Vegetables Chips Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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