Toilet Paper Market Size

Toilet Paper Market size was valued at USD 53.45 Billion in 2023 and is poised to grow from USD 55.8 Billion in 2024 to USD 82.22 Billion by 2032, growing at a CAGR of 4.4% during the forecast period (2025-2032).

The Global Toilet Paper market is relatively fragmented, with a high level of competition. To increase their global market share, companies are concentrating on surplus the production of toilet paper. For instance, Kimberly Clark signed a Power Purchase Agreement in November 2021 to build a new wind farm in Lanarkshire, Scotland, that is owned by Octopus Renewable Infra Trust. For the production of products like Andrex and Kleenex, the new farm is anticipated to provide approximately 160,000 megawatt-hours of renewable energy annually. 'Procter & Gamble Co.', 'Kimberly-Clark Corporation', 'Georgia-Pacific', 'Essity AB', 'Cascades Inc.', 'Kruger Products L.P.', 'Metsä Tissue Corporation', 'Hengan International Group Company Limited', 'Seventh Generation Inc.', 'Wausau Paper Corp.', 'Sofidel Group', 'Resolute Forest Products Inc.', 'Clearwater Paper Corporation', 'SCA (Svenska Cellulosa Aktiebolaget)', 'C&S Paper Co., Ltd.', 'Venus Group', 'Solaris Paper, Inc.', 'Nova Tissue', 'Hayat Kimya Sanayi A.Ş.', 'Industrie Cartarie Tronchetti S.p.A.'

Increasing travel and tourism post-pandemic has led to the growth of the hotel and hospitality industry worldwide and rising self-awareness and consciousness of personal hygiene, health, and overall wellbeing after a pandemic is driving the market rapidly.

Rising environmental awareness to reduce deforestation for paper pulp has led to a dilemma among consumers regarding its usage. Thus, manufacturers are constantly in the quest for an alternative solution and key players are following greener practices throughout the supply chain process. For example, a product such as Georgia Pacific’s Compact Coreless 2 -ply Bathroom Tissue uses limited paper pulp.

In terms of toilet paper share, U.S. dominated the North America in the Global Toilet Paper market by accomplishing the largest market share in terms of the global revenue of more than 44% in the year 2021. The world's largest consumer of toilet paper is the United States. The typical American uses 140 rolls of toilet paper annually. However, just a few European nations, including Germany and the UK, use 134 and 127 toilet rolls per person, respectively. The pulp and papermakers put in extra hours to keep stores stocked because almost 90% of the toilet paper consumers buy is produced on their land, according to a blog post by Alliance of American Manufacturing. Further, Asia Pacific is also the largest producer of the raw materials required to make toilet paper, and it is predicted that it would expand at the fastest CAGR throughout the projected period. While an increasing number of hospitality facilities and concerns would lead to increased product consumption in Europe it is expected that the region will show growth in upcoming years.