What is the global market size of Toilet Paper Market?

Toilet Paper Market size was valued at USD 51.2 billion in 2021 and is poised to grow from USD 53.45 billion in 2022 to USD 78.75 billion by 2030, growing at a CAGR of 4.4% in the forecast period (2023-2030).

Top Toilet Paper Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Toilet Paper Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Toilet Paper industry players.

Toilet Paper Market Competitive Landscape

Air Drying (TAD) Technology, a high-standard technology to produce paper, is being used more frequently by companies in the toilet paper market. Using increased bulk characteristics and great absorbency, toilet paper made with TAD technology is appropriate for rolled products. Utilizing TAD technology, which involves blowing air into the paper's fibers while it dries, ultra toilet paper is created. TAD technique is widely used in the US to make tissue papers. For instance, Valmet uses eTAD Technology, which creates goods with greater bulk, softness, and absorbency while consuming less energy overall. The tissue makers will then have access to the premium and ultra-premium tissue markets.

To strengthen their position in the market and increase their market share, the firms often employ new product releases, innovations, partnerships, geographic expansion, and mergers and acquisitions.

Toilet Paper Market Top Player’s Company Profiles

Procter & Gamble Co.
Kimberly-Clark Corporation
Georgia-Pacific
Essity AB
Cascades Inc.
Kruger Products L.P.
Metsä Tissue Corporation
Hengan International Group Company Limited
Seventh Generation Inc.
Wausau Paper Corp.
Sofidel Group
Resolute Forest Products Inc.
Clearwater Paper Corporation
SCA (Svenska Cellulosa Aktiebolaget)
C&S Paper Co., Ltd.
Venus Group
Solaris Paper, Inc.
Nova Tissue
Hayat Kimya Sanayi A.Ş.
Industrie Cartarie Tronchetti S.p.A.

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FAQs

Global Toilet Paper Market size was valued at USD 56.36 Billion in 2024 and is poised to grow from USD 58.56 Billion in 2025 to USD 79.53 Billion by 2033, growing at a CAGR of 3.9% during the forecast period (2026–2033).

The Global Toilet Paper market is relatively fragmented, with a high level of competition. To increase their global market share, companies are concentrating on surplus the production of toilet paper. For instance, Kimberly Clark signed a Power Purchase Agreement in November 2021 to build a new wind farm in Lanarkshire, Scotland, that is owned by Octopus Renewable Infra Trust. For the production of products like Andrex and Kleenex, the new farm is anticipated to provide approximately 160,000 megawatt-hours of renewable energy annually. 'Kimberly-Clark Corporation', 'Procter & Gamble (P&G)', 'Essity AB', 'Georgia-Pacific LLC', 'Sofidel Group', 'Cascades Inc.', 'Sinar Mas Group (Asia Pulp & Paper (APP))', 'Kruger Inc.', 'Hengan International Group Co., Ltd.', 'Svenska Cellulosa Aktiebolaget (SCA)', 'Oji Holdings Corporation', 'Suzano Holding S.A.', 'WEPA Group', 'Metsäliitto Cooperative', 'ABC Tissue Products Pty Ltd,', 'Faderco', 'Grigeo AB', 'Softex Paper Group', 'Empresas CMPC S.A.', 'RGE Group (Vinda International Holdings Limited)'

Increasing travel and tourism post-pandemic has led to the growth of the hotel and hospitality industry worldwide and rising self-awareness and consciousness of personal hygiene, health, and overall wellbeing after a pandemic is driving the market rapidly.

Rising environmental awareness to reduce deforestation for paper pulp has led to a dilemma among consumers regarding its usage. Thus, manufacturers are constantly in the quest for an alternative solution and key players are following greener practices throughout the supply chain process. For example, a product such as Georgia Pacific’s Compact Coreless 2 -ply Bathroom Tissue uses limited paper pulp.

In terms of toilet paper share, U.S. dominated the North America in the Global Toilet Paper market by accomplishing the largest market share in terms of the global revenue of more than 44% in the year 2021. The world's largest consumer of toilet paper is the United States. The typical American uses 140 rolls of toilet paper annually. However, just a few European nations, including Germany and the UK, use 134 and 127 toilet rolls per person, respectively. The pulp and papermakers put in extra hours to keep stores stocked because almost 90% of the toilet paper consumers buy is produced on their land, according to a blog post by Alliance of American Manufacturing. Further, Asia Pacific is also the largest producer of the raw materials required to make toilet paper, and it is predicted that it would expand at the fastest CAGR throughout the projected period. While an increasing number of hospitality facilities and concerns would lead to increased product consumption in Europe it is expected that the region will show growth in upcoming years.

Top Toilet Paper Companies

Toilet Paper Market Competitive Landscape

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What is the global market size of Toilet Paper Market?

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