Global Household Paper Market

Household Paper Market Size, Share, Growth Analysis, By Type(Paper Towels, Kitchen Rolls, Table Napkins and Others), By Distribution Channels(Online and Offline), By Region - Industry Forecast 2024-2031


Report ID: SQMIG15Q2009 | Region: Global | Published Date: April, 2024
Pages: 184 |Tables: 61 |Figures: 77

Household Paper Market Insights

Global Household Paper Market size was valued at USD 44.86 Billion in 2022 and is poised to grow from USD 46.56 Billion in 2023 to USD 62.75 Billion by 2031, at a CAGR of 3.8% during the forecast period (2024-2031).

Increasing awareness of hygiene and sanitation among the people, health consciousness of consumers towards infectious diseases and allergies have been the major factors driving the growth of the industry. The market has witnessed significant growth in the last few years due to increased concerns about cleanliness and hygiene. In addition, increased advertising among health-conscious consumers creates opportunities during the forecast period. Furthermore, increased focus on waste disposal, proper food storage, hygiene and sanitation are some of the key factors driving the growth of household paper products the COVID-19 pandemic has positively affected the market due to due to the spread of coronavirus. The demand for household paper has suddenly gained momentum due to increased awareness of personal hygiene and sanitation and widespread use by people who consider it safe to use during an epidemic. Furthermore, increasing awareness about personal hygiene and hygiene due to the spread of COVID-19 virus is also expected to fuel the growth of this market in the coming years.

The growing trend of consumers towards eco-friendly and biodegradable household papers is fueling the market expansion during the forecast period. Increasing disposable income of the middle class and rapid urbanization has led to tremendous growth in the infrastructure leading to an increase in the demand for household paper products in the coming years. The growth of the household paper market will be stimulated significantly in the years as in the coming season. Increased investment by market players to produce new, environmentally friendly household papers is expected to further increase the sales of the industry. However, increasing global temperature due to intensive felling of trees for paper products and stringent regulations imposed by governments on global warming may restrain the growth of the market.

US Household Paper Market is poised to grow at sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 44.86 Billion

Largest Segment

Offline

Fastest Growth

Offline

Growth Rate

3.8% CAGR

Global Household Paper Market 2021-2030 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)

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Household Paper Market Segmental Analysis

Global Household Paper Market is segmented on the basis of Type, Distribution Channel, and region. By Type, the market is segmented into Paper Towels, Kitchen Rolls, Table Napkins, Others. By Distribution Channels, market is segmented into Offline and Online. By region, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Household Paper Market Analysis by Type

Due to rising demand, the kitchen rolls type segment dominated the global market. Because kitchen rolls are loosely woven, they effectively absorb water. Kitchen rolls are also more hygienic and fully reusable and biodegradable than cotton or cloth towels or rolls, with no negative effects on the environment. In contrast to emerging nations, the usage of kitchen towels is higher per capita in developed regions like North America and Europe.

Over the projected period, the table napkins sector is anticipated to grow at a faster rate. The main driver fuelling the segment expansion is consumers' growing propensity for cleanliness and hygienic settings, including their tables and surroundings' surroundings.

Household Paper Market Analysis by Distribution Channels

80% of the total market revenue in 2021 came from the offline distribution channel segment. Specialty shops, supermarkets, independent retail stores, and others are included in the offline section. The demand for household paper products is expected to increase in the coming years as the organized retail sector expands in developing nations like Malaysia, China, and India.

The online segment is expected to grow at the fastest rate. Millennials' increasing usage of online channel is expected to drive segment growth. High-speed internet access in developing nations is becoming more widespread, and the growth is aided by these developments. The expansion of the online distribution channel sector is anticipated to be aided by the spike in sales of domestic paper products, which are mostly made available through websites and e-commerce sites like Walmart, Amazon, and others.

Global Household Paper Market Size By Distribution Channels 2021(%), 2022 (%)

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Household Paper Market Regional Insights

Asia Pacific dominated the global market. This might be linked to increase in household paper product production and consumption due to urbanization and population growth in the region. The rise of this sector is also being fueled by an expanding working population and rising middle-class consumer disposable income.

North America is expected to grow at the significant CAGR. This is a result of the rising demand for domestic paper goods and increasing household biodegradable and eco-friendly product sales. Another important element driving the expansion of this market is the higher per capita use of household paper goods in this region than in other regions.

Global Household Paper Market Size By Geography, 2021-2030, 2024-2031
  • Largest
  • Fastest

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Household Paper Market Dynamics

Household Paper Market Drivers

Growing Population and Urbanization

  • As the global population continues to grow and more people migrate to urban areas, the demand for household paper products increases. Urbanization often leads to smaller living spaces where convenience and hygiene are prioritized, driving the demand for products such as toilet paper, paper towels, and facial tissues.

Changing Consumer Preferences and Lifestyles

  • Consumer preferences and lifestyles are constantly evolving, which impacts the demand for household paper products. Consumers are increasingly seeking convenience, durability, and sustainability in their choices. For example, there is a growing demand for eco-friendly and recycled household paper products as consumers become more environmentally conscious.

Household Paper Market Restraints

Environmental Concerns

  • The household paper market is increasingly facing environmental concerns related to deforestation, climate change, and waste generation. The production of paper products can contribute to deforestation, habitat destruction, and greenhouse gas emissions, which can lead to environmental concerns and regulatory restrictions on paper production. Additionally, the disposal of used paper products can contribute to waste generation and pollution, leading to concerns about sustainability and environmental impact.

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Household Paper Market Competitive Landscape

To address growing demand, key players are concentrating on R&D and launching innovative recyclable and biodegradable household paper products. Also, major businesses are making investments and working with small manufacturers to expand the market and enhance production capacity.

Top Player’s Company Profiles

  • Procter & Gamble Co. (United States)
  • Kimberly-Clark Corporation (United States)
  • Georgia-Pacific LLC (United States)
  • Essity AB (Sweden)
  • SCA Group (Sweden)
  • Sofidel Group (Italy)
  • Cascades Inc. (Canada)
  • Metsä Tissue (Finland)
  • Kruger Products L.P. (Canada)
  • WEPA Group (Germany)
  • Svenska Cellulosa Aktiebolaget SCA (Sweden)
  • Hengan International Group Co., Ltd. (China)
  • Asia Pulp & Paper (Indonesia)
  • Vinda International Holdings Limited (China)
  • Oji Holdings Corporation (Japan)
  • Nippon Paper Industries Co., Ltd. (Japan)
  • Clearwater Paper Corporation (United States)
  • Industrie Cartarie Tronchetti S.p.A. (Italy)
  • Essendant Co. (United States)
  • Pudumjee Paper Products Ltd. (India)
  • C&S Paper Co., Ltd. (China)
  • Orient Paper Inc. (China)

Household Paper Market Recent Developments

  • In March 2023, A new, cutting-edge digester will be built at Auburn University thanks to a donation of $100,000 from the US paper and pulp company Georgia-Pacific.
  • In January 2023, Huggies Total Comfort was reintroduced as part of a marketing campaign launched by Kimberly Clark.

Household Paper Key Market Trends

Sustainable and Eco-friendly Products

  • Consumers are increasingly demanding household paper products that are eco-friendly, made from sustainable materials, and have minimal impact on the environment. This has led to a growing trend of using recycled paper, bamboo, and other sustainable materials in the production of household paper products. Manufacturers are also focusing on reducing the carbon footprint and improving the sustainability of their production processes.

Household Paper Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global household paper market analysis, the market is driven by various factors, including changing consumer preferences, increasing awareness about sustainability and hygiene, technological advancements, and expanding consumer markets in emerging economies. Consumers are increasingly concerned about the environmental impact of household paper products and are opting for products made from recycled materials, bamboo, and other sustainable sources. Manufacturers are investing in research and development to develop innovative and sustainable products and improve their production processes to reduce the environmental footprint. E-commerce and online sales are also playing a significant role in the household paper market. In conclusion, the global household paper market is witnessing growth and innovation driven by changing consumer preferences, sustainability concerns, technological advancements, and expanding consumer markets.

Report Metric Details
Market size value in 2022 USD 44.86 Billion
Market size value in 2031 USD 62.75 Billion
Growth Rate 3.8%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Paper Towels, Kitchen Rolls, Table Napkins and Others
  • Distribution Channels
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble Co. (United States)
  • Kimberly-Clark Corporation (United States)
  • Georgia-Pacific LLC (United States)
  • Essity AB (Sweden)
  • SCA Group (Sweden)
  • Sofidel Group (Italy)
  • Cascades Inc. (Canada)
  • Metsä Tissue (Finland)
  • Kruger Products L.P. (Canada)
  • WEPA Group (Germany)
  • Svenska Cellulosa Aktiebolaget SCA (Sweden)
  • Hengan International Group Co., Ltd. (China)
  • Asia Pulp & Paper (Indonesia)
  • Vinda International Holdings Limited (China)
  • Oji Holdings Corporation (Japan)
  • Nippon Paper Industries Co., Ltd. (Japan)
  • Clearwater Paper Corporation (United States)
  • Industrie Cartarie Tronchetti S.p.A. (Italy)
  • Essendant Co. (United States)
  • Pudumjee Paper Products Ltd. (India)
  • C&S Paper Co., Ltd. (China)
  • Orient Paper Inc. (China)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Household Paper Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Household Paper Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Household Paper Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Household Paper Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Household Paper Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Household Paper Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Household Paper Market size was valued at USD 44.86 Billion in 2022 and is poised to grow from USD 46.56 Billion in 2023 to USD 62.75 Billion by 2031, at a CAGR of 3.8% during the forecast period (2024-2031).

To address growing demand, key players are concentrating on R&D and launching innovative recyclable and biodegradable household paper products. Also, major businesses are making investments and working with small manufacturers to expand the market and enhance production capacity. 'Procter & Gamble Co. (United States)', 'Kimberly-Clark Corporation (United States)', 'Georgia-Pacific LLC (United States)', 'Essity AB (Sweden)', 'SCA Group (Sweden)', 'Sofidel Group (Italy)', 'Cascades Inc. (Canada)', 'Metsä Tissue (Finland)', 'Kruger Products L.P. (Canada)', 'WEPA Group (Germany)', 'Svenska Cellulosa Aktiebolaget SCA (Sweden)', 'Hengan International Group Co., Ltd. (China)', 'Asia Pulp & Paper (Indonesia)', 'Vinda International Holdings Limited (China)', 'Oji Holdings Corporation (Japan)', 'Nippon Paper Industries Co., Ltd. (Japan)', 'Clearwater Paper Corporation (United States)', 'Industrie Cartarie Tronchetti S.p.A. (Italy)', 'Essendant Co. (United States)', 'Pudumjee Paper Products Ltd. (India)', 'C&S Paper Co., Ltd. (China)', 'Orient Paper Inc. (China)'

As the global population continues to grow and more people migrate to urban areas, the demand for household paper products increases. Urbanization often leads to smaller living spaces where convenience and hygiene are prioritized, driving the demand for products such as toilet paper, paper towels, and facial tissues.

Consumers are increasingly demanding household paper products that are eco-friendly, made from sustainable materials, and have minimal impact on the environment. This has led to a growing trend of using recycled paper, bamboo, and other sustainable materials in the production of household paper products. Manufacturers are also focusing on reducing the carbon footprint and improving the sustainability of their production processes.

Asia Pacific dominated the global market. This might be linked to increase in household paper product production and consumption due to urbanization and population growth in the region. The rise of this sector is also being fueled by an expanding working population and rising middle-class consumer disposable income.

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Global Household Paper Market

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