Television Market Size

Global Television Market size was valued at USD 91.95 Billion in 2023 and is poised to grow from USD 94.8 Billion in 2024 to USD 121.03 Billion by 2032, growing at a CAGR of 3.10% in the forecast period (2025-2032).

The global television industry is highly competitive, driven by technological advancements, brand reputation, and diversified pricing strategies. Samsung leads with cutting-edge developments like Neo QLED and micro-LED displays, while LG excels in OLED technology, appealing to premium customers. Dominated by global leaders like Samsung, LG Electronics, Sony, and TCL, the market is shaped by continuous innovation in display technologies such as OLED, QLED, and 8K resolutions. 'Samsung Electronics Co. Ltd.', 'Sony Corp.', 'LG Electronics Inc.', 'Toshiba Corp.', 'TCL', 'Haier Electronics Group Co., Ltd.', 'VIZIO, Inc.', 'Videocon Industries Ltd.', 'Panasonic Corporation', 'Sharp Corporation', 'Hisense Group', 'Roku, Inc.'

Rising disposable income encourages consumers to invest in high-end home entertainment products, raising the demand for high-end television. This includes televisions with 4K and 8K resolutions, larger screen sizes, and enhanced display technologies like QLED and OLED. Moreover, increased purchasing power allows customers to use multiple television screens at home for the convenience of family members.

Rising Preference for Home Theatre Systems: The integration of home theatre systems in luxury homes has raised the demand for premium quality to provide an immersive cinematic experience to users, eliminating the need for visiting cinematic theatres. Sony launched BRAVIA Theatre-U, a home theatre system in September 2024, which can easily be connected to Bravia TVs, providing vibrant 4K HDR imagery and an immersive sound experience. Such launches are expected to boost the revenue of the television market in the long term.

As per television market analysis, Asia Pacific led the market in 2024 with a revenue share of more than 37% and is expected to continue its dominance expanding at the fastest CAGR during the forecast period. This growth is due to the rising demand for smart TVs from developing countries, such as China, Japan, and India. The increasing middle-class population and rising disposable income are also major factors driving the demand for televisions. Many Chinese companies have entered the market with a partnership with e-commerce platforms to offer products at competitive pricing. Sales of smart TVs in India are expected to rise at a rapid pace as number of domestics and international streaming platforms rise in the country.