Television Market Size, Share, and Growth Analysis

Television Market By Type (Smart TV, LCD & Plasma & LED TVs), By Distribution Channel (Offline, Online), By Region -Industry Forecast 2025-2032


Report ID: SQMIG25E2139 | Region: Global | Published Date: January, 2025
Pages: 193 |Tables: 61 |Figures: 67

Format - word format excel data power point presentation

Television Market Insights

Global Television Market size was valued at USD 91.95 Billion in 2023 and is poised to grow from USD 94.8 Billion in 2024 to USD 121.03 Billion by 2032, growing at a CAGR of 3.10% in the forecast period (2025-2032).

The growing working population, increasing urbanization, and rise in disposable incomes along with changing lifestyles are boosting the global television market growth. Also, easy financing schemes and a significant increase in flexible income have led to a reduction in replacement cycles of electronic products like television. Several government policies, such as relaxing custom duties and reduction in central taxes, are supporting the growth of this sector.

The rising online retailing is the key factor for the companies to reach out to more consumers and increase their client base. Growing investments by key players in the latest technologies and a focus on innovative product launches are further anticipated to boost industry sales. However, security vulnerabilities regarding data theft of smart TV users may hamper the market growth during the forecast period.

One of the major obstacles in the market is the faster evolution of technology. Manufacturers in the market need to constantly adapt to changes and they must innovate. Content piracy is another key obstacle facing the market. The unauthorized distribution as well as consumption of copyrighted content not only poses a threat to the revenue streams of broadcasters but also affects market growth and sustainability.

Market snapshot - (2025-2032)

Global Market Size

USD 91.95 Billion

Largest Segment

Offline

Fastest Growth

Online

Growth Rate

3.10% CAGR

Global Television Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Television Market Segments Analysis

The global television market is segmented into type, distribution channel and region. Based on type, the market is segmented into smart tv, LCD & plasma & LED TVs, CRT and rear-projection TVs. Based on distribution channel, the market is segmented into online and offline. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Analysis by Type

As per global television market outlook, the smart TV segment dominated the market and accounted for the largest revenue share of more than 78% in 2024. The segment will expand further at the fastest CAGR during the forecast period retaining its leading market position. This growth is credited to the increasing demand for these products. Smart TVs have advanced applications and features and offer a more significant viewing experience than traditional television. Moreover, the digital transformation of the broadcasting industry coupled with the increasing internet penetration rate across the globe is expected to accelerate the market growth during the forecast period.

As per global television market forecast, LCD & Plasma & LED TVs segment is fastest growing in the market. The increasing demand for 4K display smart TVs from developing regions owing to better picture quality is projected to propel the segment growth during the forecast period. The LCD, plasma, and LED TVs type segments are also expected to showcase steady growth in the years to come. As these televisions are affordable, their demand is expected to increase, especially in the emerging economies. In addition to this, rapid technological advancements in the display of the television are further boosting the market growth.

Analysis by Distribution Channel

The offline segment dominated the market and accounted for the highest revenue share of more than 82% in 2024. The segment includes specialty stores, hypermarkets, supermarkets, independent retail stores, etc. Outline of the organized retail sector has ensured better visibility of consumer electronic products. In addition, the rapidly growing organized retail sector in developing economies, such as Japan, India, and China, is further anticipated to boost the product demand during the forecast period. Consumers can view display quality, compare sizes, and explore features hands-on, enhancing confidence in their purchase decisions. Store representatives provide detailed guidance and recommendations tailored to the customer's needs, including advice on installation and warranty options.

The online segment will register the fastest CAGR of more than 18% from 2025 to 2032. This can be attributed to the growing usage and popularity of e-commerce platforms. Major manufacturers are partnering with online retailers intending to reach out to new buyers. Also, an upsurge in sales of television sets mainly through company-owned websites and other e-commerce platforms is further anticipated to drive the growth of the online segment in the coming years. The online segment has rapidly transformed the TV market by offering unparalleled accessibility and convenience. E-commerce platforms such as Amazon, Flipkart, and specialized electronics retailers provide a robust digital channel that caters to modern consumers.

Global Television Market By Distribution Channel (%)

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Television Market Regional Insights

As per television market analysis, Asia Pacific led the market in 2024 with a revenue share of more than 37% and is expected to continue its dominance expanding at the fastest CAGR during the forecast period. This growth is due to the rising demand for smart TVs from developing countries, such as China, Japan, and India. The increasing middle-class population and rising disposable income are also major factors driving the demand for televisions. Many Chinese companies have entered the market with a partnership with e-commerce platforms to offer products at competitive pricing. Sales of smart TVs in India are expected to rise at a rapid pace as number of domestics and international streaming platforms rise in the country.

Meanwhile, North America is the fastest growing region in the market due to a combination of advanced technological infrastructure, high consumer purchasing power, and evolving preferences for premium home entertainment solutions. Growing adoption of smart home solutions, rising availability of novel smart TVs, and preference for streaming over traditional cable among consumers are expected to bolster the demand for smart TVs in this region. Moreover, the presence of leading streaming and entertainment content providers in the United States is also making it a highly opportune market in the North American region followed by Canada in the long run. The availability of high-speed internet connectivity is also estimated to favor the adoption of smart TV in this region.

Global Television Market By Geography
  • Largest
  • Fastest

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Television Market Dynamics

Drivers

Rising Disposable Income

  • Rising disposable income encourages consumers to invest in high-end home entertainment products, raising the demand for high-end television. This includes televisions with 4K and 8K resolutions, larger screen sizes, and enhanced display technologies like QLED and OLED. Moreover, increased purchasing power allows customers to use multiple television screens at home for the convenience of family members.

Growing Popularity of OTT Platforms Leading to Increased Television Demand

  • The growing popularity of Over-the-Top (OTT) platforms like Netflix, Amazon Prime, and Disney+ Hotstar is boosting the demand for TVs with integrated OTT connectivity features in India. OTT platforms offer a wide variety of content that can be watched on multiple large-screen and small-screen devices including televisions, through easy Bluetooth or Wifi connectivity.

Restraints

Price Sensitivity and Budget Constraints

  • One of the significant challenges faced by the television market is the prevalent price sensitivity among consumers, especially in the lower and middle-income segments. Despite the growing demand for advanced television sets, budget constraints often hinder the adoption of premium products. According to the Reserve Bank of India (RBI), the inflation rate in India averaged 4.97% from 2012 until 2021, indicating the pressure on household budgets. As a result, manufacturers and retailers need to offer affordable options and attractive financing schemes to penetrate these segments effectively.

Infrastructure Challenges in Rural Areas

  • While urban markets present significant opportunities, the rural region in the market poses infrastructure challenges that restrain market growth. Limited access to electricity and internet connectivity in remote rural areas impedes the penetration of television sets. According to the Ministry of Power, Government of India, as of 2021, around 95% of villages in India had been electrified, highlighting infrastructure improvements. However, ensuring a reliable electricity supply and expanding internet connectivity remains crucial for unlocking the full potential of the television market.

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Television Market Competitive Landscape

The global television industry is highly competitive, driven by technological advancements, brand reputation, and diversified pricing strategies. Samsung leads with cutting-edge developments like Neo QLED and micro-LED displays, while LG excels in OLED technology, appealing to premium customers. Dominated by global leaders like Samsung, LG Electronics, Sony, and TCL, the market is shaped by continuous innovation in display technologies such as OLED, QLED, and 8K resolutions.

Top Players in Television Market

  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • LG Electronics Inc.
  • Toshiba Corp.
  • TCL
  • Haier Electronics Group Co., Ltd.
  • VIZIO, Inc.
  • Videocon Industries Ltd.
  • Panasonic Corporation
  • Sharp Corporation
  • Hisense Group
  • Roku, Inc.

Recent Developments

  • In August 2024, Chinese electronics brand, Xiaomi, launched the new 4K X Pro QLED smart televisions, available in 43-inch, 55-inch, and 65-inch screen sizes. The televisions were a part of Xiaomi’s X Pro TV series under which the company majorly sells smart televisions in India. The newly launched Google TV-run smart televisions featured Dolby Vision and Dolby Atmos.
  • In April 2024, Samsung, one of India’s largest electronic products suppliers, announced the launch of its new range of AI televisions, including Neo QLED 8K, Neo QLED 4K and OLED TVs at the ‘Unbox & Discover’ event in Bengaluru.
  • In October 2023, Indkal Technologies, the licensed distributor of ACER televisions in India, launched the new Acer H Pro TV series. The series comprised the three 4K ultra-HD smart LED Google TVs, with 43-inch, 50-inch, and 55-inch screen sizes.

Television Key Market Trends

Television Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to SkyQuest analysis, the growth of the media and entertainment sector, the rising popularity of streaming platforms such as Netflix and Amazon Prime, and the rising affordability of LED and LCD TVs are some of the prominent drivers boosting the global television market growth. With the growing prominence of technology such as 4K and 8K, manufacturers are readily focusing on the development of high-resolution TVs in the Indian market. Market players are increasingly launching affordable smart TVs in the country to increase their market penetration. For instance, Xiaomi announced the launch of a 32-inch smart TV in May 2024, priced under Rs 15,000, and with a 4-star BEE certification, making it more cost-effective and eco-efficient compared to its previous models.

Report Metric Details
Market size value in 2023 USD 91.95 Billion
Market size value in 2032 USD 121.03 Billion
Growth Rate 3.10%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Smart TV, LCD & Plasma & LED TVs, CRT and Rear-projection TVs
  • Distribution Channel
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Samsung Electronics Co. Ltd.
  • Sony Corp.
  • LG Electronics Inc.
  • Toshiba Corp.
  • TCL
  • Haier Electronics Group Co., Ltd.
  • VIZIO, Inc.
  • Videocon Industries Ltd.
  • Panasonic Corporation
  • Sharp Corporation
  • Hisense Group
  • Roku, Inc.
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Television Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Television Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Television Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Television Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Television Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Television Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Television Market size was valued at USD 91.95 Billion in 2023 and is poised to grow from USD 94.8 Billion in 2024 to USD 121.03 Billion by 2032, growing at a CAGR of 3.10% in the forecast period (2025-2032).

The global television industry is highly competitive, driven by technological advancements, brand reputation, and diversified pricing strategies. Samsung leads with cutting-edge developments like Neo QLED and micro-LED displays, while LG excels in OLED technology, appealing to premium customers. Dominated by global leaders like Samsung, LG Electronics, Sony, and TCL, the market is shaped by continuous innovation in display technologies such as OLED, QLED, and 8K resolutions. 'Samsung Electronics Co. Ltd.', 'Sony Corp.', 'LG Electronics Inc.', 'Toshiba Corp.', 'TCL', 'Haier Electronics Group Co., Ltd.', 'VIZIO, Inc.', 'Videocon Industries Ltd.', 'Panasonic Corporation', 'Sharp Corporation', 'Hisense Group', 'Roku, Inc.'

Rising disposable income encourages consumers to invest in high-end home entertainment products, raising the demand for high-end television. This includes televisions with 4K and 8K resolutions, larger screen sizes, and enhanced display technologies like QLED and OLED. Moreover, increased purchasing power allows customers to use multiple television screens at home for the convenience of family members.

Rising Preference for Home Theatre Systems: The integration of home theatre systems in luxury homes has raised the demand for premium quality to provide an immersive cinematic experience to users, eliminating the need for visiting cinematic theatres. Sony launched BRAVIA Theatre-U, a home theatre system in September 2024, which can easily be connected to Bravia TVs, providing vibrant 4K HDR imagery and an immersive sound experience. Such launches are expected to boost the revenue of the television market in the long term.

As per television market analysis, Asia Pacific led the market in 2024 with a revenue share of more than 37% and is expected to continue its dominance expanding at the fastest CAGR during the forecast period. This growth is due to the rising demand for smart TVs from developing countries, such as China, Japan, and India. The increasing middle-class population and rising disposable income are also major factors driving the demand for televisions. Many Chinese companies have entered the market with a partnership with e-commerce platforms to offer products at competitive pricing. Sales of smart TVs in India are expected to rise at a rapid pace as number of domestics and international streaming platforms rise in the country.

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