Global Swimwear Market

Global Swimwear Market Size, Share, Growth Analysis, By Fabric Type(Polyester, Nylon), By End User(Men, Women), By Distribution Channel(Online, Offline) - Industry Forecast 2024-2031


Report ID: SQMIG30L2233 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 90 | Figures: 76

Global Swimwear Market Dynamics

Swimwear Market Driver

  • One of the main factors boosting the growth of the swimwear industry is the rising demand for long-sleeve swimsuits. The health effects of UV radiation on the human body, particularly during and after swimming in open spaces like swimming pools and beaches, have grown due to severe climatic changes.
  • The damaging effects of UV radiation can cause sunburns, rashes, skin tanning, and, in severe cases, skin cancer. As a result, swimmers are increasingly concerned with the health of their skin and hunt for swimwear that can completely enclose their bodies. Long-sleeve swimwear is becoming more and more popular, thus suppliers have now developed goods to meet this need. For instance, Boardriders Inc.'s Billabong and ROXY swimwear lines provide a vast selection of long-sleeve swimsuits in various styles, sizes, and hues. During the projected period, these products will fuel the expansion of the swimsuit market.

Swimwear Market Restraint

  • One of the issues limiting the growth of the swimwear market is cultural restrictions on the adoption of swimwear. Swimming in public spaces like public swimming pools and beaches is frowned upon and seen as culturally offensive in many MEA, European, and Asian nations where women are expected to cover up.
  • Although the Middle Eastern nations are steadily removing their cultural restrictions, women are still not permitted to wear swimwear in public. They are unable to swim in both public and private settings because of this. Swimwear is directly related to something that violates the cultural traditions of developing nations. Therefore, it is expected that the expansion of the global swimwear market during the forecast period will be constrained by the social and cultural stigma associated with swimwear and other intimate items.
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Swimwear Market size was valued at USD 12.5 billion in 2019 and is poised to grow from USD 12.96 billion in 2023 to USD 16.89 billion by 2031, growing at a CAGR of 3.5% in the forecast period (2024-2031).

To expand their product range and maintain a dominant position in the market, major manufacturers are concentrating on implementing critical business strategies like collaboration, acquisition, and new product releases. Multiple international and local players are present in the various segments of the global electric Swimwear market. Since increasing their market share is the main objective of most market participants, innovation is being included in both their products and acquisitions. 'Speedo International Ltd.', 'Adidas AG', 'Nike Inc.', 'Perry Ellis International', 'Quiksilver Inc.', 'Arena Swimwear', 'La Perla Group', 'Pentland Group plc', 'TYR Sport Inc.', 'Seaspray Swimwear', 'Boardriders Inc.', 'Dolfin Swimwear', 'Jantzen Swimwear', 'Gottex Swimwear', 'Swimwear Anywhere Inc.', 'Hosa International Limited', 'American Apparel, Inc', 'PVH Corp.', 'Wacoal Holdings Corp.', 'Triumph International AG'

One of the main factors boosting the growth of the swimwear industry is the rising demand for long-sleeve swimsuits. The health effects of UV radiation on the human body, particularly during and after swimming in open spaces like swimming pools and beaches, have grown due to severe climatic changes.

One of the major market trends influencing the growth of the swimsuit industry is the expansion of online and omnichannel retail. The fastest-growing segment of the global retail industry is e-retailing. Because of the widespread usage of internet services, the stronger economy, and the advancement of purchase and delivery possibilities brought about by the emergence of e-commerce, online shopping through smart devices has become increasingly popular over time. The importance of omnichannel retailing has grown as a viable substitute for interacting with customers both online and offline. In turn, this will fuel the expansion of the swimwear market over the forecast period.

Asia Pacific became the largest geographic market for swimwear in 2021. Population growth, increased health consciousness, and product innovation are projected to fuel market expansion in the region's developed economies. Additionally, an increase in domestic water sport and fitness involvement among developing nations like China and India is expected to have a beneficial impact on the expansion of the regional market.

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Global Swimwear Market

Product ID: SQMIG30L2233

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