USD 335.92 Billion
Report ID:
SQMIG25J2113 |
Region:
Global |
Published Date: June, 2025
Pages:
198
|Tables:
88
|Figures:
70
Global Sportswear Market size was valued at USD 335.92 Billion in 2023 and is poised to grow from USD 369.13 Billion in 2024 to USD 794.91 Billion by 2032, growing at a CAGR of 9.9% in the forecast period (2025-2032).
The growing trend of sportswear, athletic clothing worn in casual settings, in addition to rising health consciousness, and increased participation in sports and fitness activities are some of the factors driving the global sportswear market growth. Improvements in fabric technology, such as moisture-wicking, odor control, and temperature regulation, have made sportswear more aesthetically pleasing and functional. Additionally, celebrity endorsements and social media have heightened brand awareness and made consumers more aware of what specific brands are bringing to the market. E-commerce sites have also made sportswear products more accessible to consumers, and eco-friendly products attract environmentalist consumers with their focus on sustainability.
One of the main drivers of the global sportswear industry is the health consciousness of consumers. As a larger number of people realize they need to maintain a healthy lifestyle, physical activities like yoga, team sports, running, and gym workouts have become more commonplace.
How are AI-Powered Innovations Meeting Modern Fitness Needs?
Artificial intelligence (AI) revolutionizes the global sportswear market outlook by enhancing design, manufacturing, and how consumers interact with products. An illustration of this is Nike's 2024 Olympic campaign in Paris where they unveiled 13 sneakers as a result of AI-assisted collaborations with athletes. This demonstrates how AI can deliver expedited product development, and customized offerings through tracking performance data and creating rapid prototypes with athletes to design shoes that comply with the varying needs of each customer. AI is also assisting in inventory supplies above and beyond just product design. For example, like how Puma used AI in predicting future demand, they realized, because of AI projecting customer demand, a 15% reduction of excess inventory.
Market snapshot - 2025-2032
Global Market Size
USD 335.92 Billion
Largest Segment
Footwear
Fastest Growth
Apparel
Growth Rate
9.9% CAGR
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The global sportswear market is segmented into products, end users, distribution channels, and regions. By product, the market is classified into footwear and apparel. Depending on end user, it is divided into men, women, and children. According to distribution channel, the market is bifurcated to online, and offline. Regionally, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
As per the 2024 global sportswear market analysis, the footwear category had more than 64.8% revenue share because of its vital role in a range of athletic activities and the noteworthy technological advancements in this industry. For athletes and fitness enthusiasts, specialized footwear is essential to enhance performance, provide comfort, and lower the risk of injury. Running shoes, basketball shoes, soccer cleats, and other footwear made especially for sports are in higher demand as more people engage in fitness programs and sports.
Sports apparel is anticipated to experience a compound annual growth rate of 10.2% between 2025 and 2032 driven by several factors. The athleisure trend, the growth of popularity of fitness-related activities and greater health awareness are all drivers of growth. As people increasingly live active lifestyles, the need for comfortable high-performing apparel for everyday use that can also double workout apparel is growing. Additionally, advances in fabric technology such as moisture-wicking, temperature regulation, and antimicrobial properties have made sports apparel more attractive in terms of comfort and functionality.
Based on the 2024 global sportswear market forecast, the men's sportswear had a more than 55.6% revenue share because of an increase in the number of people engaging in various sports and fitness activities. As men have historically been more interested in sports and physical activities, there is a greater need for sportswear that fits their needs. This trend is reflected in the product lines of well-known sportswear companies, which often focus on men's athletic wear and footwear. Additionally, male consumers tend to spend more money on sports equipment and gear because of their strong interest in performance enhancement and brand loyalty.
Between 2025 and 2032, the women's sportswear market is projected to grow at a compound annual growth rate (CAGR) of 10.2%. The growing popularity of workouts like yoga, pilates, running, and gym sessions has increased demand for women's sportswear. This market has grown thanks to the popularity of the athleisure trend, which combines athletic and casual apparel, among women. As businesses realize the potential of the market, they are beginning to launch products that are customized to women's preferences in terms of fit, design, and functionality.
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As per the 2024 sports betting market regional forecast, North America's accounted for more than 33.3% of total revenue due to its sophisticated retail infrastructure, high level of disposable income, and strong sports culture. There will continually be a need for sportswear because many people in the area are serious about exercise and sports. The large leagues (NFL, NBA, and MLB) plus products associated with the sporting world also help the market. On top of this, North America has some of the biggest sportswear companies (Nike, Under Armour) which promote innovation and set an example for the industry.
The U.S. sportswear market is projected to grow at a compound annual growth rate (CAGR) of 9.6% between 2025 and 2032. As American consumers are heavily involved in a range of sports and fitness activities, from competitive sports to recreational workouts, there is a consistent demand for sportswear. Major sports leagues like the NFL, NBA, and MLB, as well as the associated merchandise, have a significant impact on the market.
Athleisure trends, outdoor culture, and growing health consciousness are driving the Canadian sportswear sector. As Canadians place more value on comfort and performance in their everyday clothing, there is a growing demand for versatile sportswear. Although Nike and Lululemon dominate the market, sustainable and locally produced goods are becoming more and more well-liked. As consumer preferences changed in 2024, the market for inclusive sizing and eco-friendly textiles expanded.
The Asia Pacific sportswear market is projected to grow at a compound annual growth rate (CAGR) of 10.5% between 2025 and 2032. Due to government initiatives that promote physical fitness, and the growing popularity of sporting events, sports and fitness activities are flourishing in countries like China, India, and Japan. The younger generation in these countries is leading more active lifestyles, which is driving up demand for sportswear. The expanding middle class and its increasing purchasing power are additional factors propelling market expansion.
Fashion-forward customers who mix street style with exercise are crucial to South Korea's sportswear market. Activewear and performance equipment sales have surged due to the popularity of yoga and at-home workouts, particularly during the pandemic. Global behemoths like Adidas and local businesses like Fila Korea are investing in tech-integrated textiles and K-pop partnerships. The breathable, high-tech, and UV-protective sportswear market expanded significantly in 2024.
Innovation, simplicity, and the demands of an aging population all have an impact on the Japanese sportswear market. High-performance clothing, walking shoes, and compression gear are in demand. ASICS and Uniqlo are two well-known global brands that prioritize both design and functionality. In 2024, the eco-friendly materials and apparel market with wearable technology expanded dramatically, especially in places like Tokyo and Osaka where people place a high importance on their health and wellbeing.
The sportswear market in Europe is anticipated to expand at a compound annual growth rate (CAGR) of 9.9% between 2025 and 2032, due to a strong sports culture, the expanding athleisure trend, and rising health consciousness. The growing health consciousness and active engagement in sports and fitness activities among European consumers is driving the demand for sportswear. Due to its extensive sporting history and the numerous prestigious sporting events it hosts, sportswear is more well-liked in the region.
Athleisure trends, gym culture, and sustainability initiatives are driving the UK sportswear market. Large companies like Nike, Adidas, and Gymshark are driving the growing market for sportswear made ethically and sustainably. The market for size-inclusive and gender-neutral collections expanded in 2024. Social media and e-commerce influencers continue to have a significant impact on the purchasing decisions of people of all ages.
The sportswear industry in France combines fashion with functionality. The growing popularity of yoga, pilates, and running, especially among urban consumers, has raised demand for performance gear. Businesses like Decathlon, Lacoste, and Adidas still hold a sizable portion of the market. A move toward "look sportif" aesthetics is reflected in the rise in sales of hybrid casual-sportswear items in 2024. In the French market, sustainability and the luxury-activewear crossover have also gained popularity.
Fitness trends, bicycle culture, and a tech-savvy consumer base are the main drivers of Germany's thriving sportswear market. Reebok, Puma, and Adidas are significant domestic brands. Consumers have expressed their preference for durability, the sustainability of the product, and technological enhancements in clothing and footwear. The modularity and falsifiability of sportswear remained highly ascendant in 2024, particularly among youth consumers. Moreover, local sourcing and eco-certifications are becoming an increasingly important component in the engagement of a product.
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Increasing Awareness of Health and Fitness
Creation of E-Commerce and D2C Channels
High Cost of Branded Sportswear
Environmental and Ethical Concerns
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In the competitive global sportswear market, Nike, Adidas, Puma, and others are competing for market share by focusing on innovation, sustainability, celebrity partnerships, and advances in artificial intelligence. Nike, Adidas and Puma and big platforms are investing heavily into green materials, working with influencers and using AI to innovate product design, while Gymshark and Lululemon are focusing on a direct-to-consumer approach. As many brands build their portfolio, establishing partnerships with sporting teams and sponsoring sporting events continues to be a valuable way to expand brand relevance and create global brand awareness.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global sportswear industry is dynamic and always evolving to account for the changing fashion trends, a growing focus on health, and increasing reliance on online purchasing. Balancing between premium pricing and the planet with fine margins, brands have identified their opportunity to fill the gap. Athleisure and smart apparel not only enhance consumer expectations, but they continue to do so in spades. As there is intense competition on a global scale, brands continue to develop aggressively and differentiate their staging-ground with sustainable materials, engaging marketing and individual consumer customize-able experience. Furthermore, the effort to expand the athletic market is compounded through the omnichannel shopping space, social media influences, and growing interest in sports.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 335.92 Billion |
Market size value in 2032 | USD 794.91 Billion |
Growth Rate | 9.9% |
Base year | 2024 |
Forecast period | 2025-2032 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Sportswear Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sportswear Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sportswear Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sportswear Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Global Sportswear Market size was valued at USD 335.92 Billion in 2023 and is poised to grow from USD 369.13 Billion in 2024 to USD 794.91 Billion by 2032, growing at a CAGR of 9.9% in the forecast period (2025-2032).
In the competitive global sportswear market, Nike, Adidas, Puma, and others are competing for market share by focusing on innovation, sustainability, celebrity partnerships, and advances in artificial intelligence. Nike, Adidas and Puma and big platforms are investing heavily into green materials, working with influencers and using AI to innovate product design, while Gymshark and Lululemon are focusing on a direct-to-consumer approach. As many brands build their portfolio, establishing partnerships with sporting teams and sponsoring sporting events continues to be a valuable way to expand brand relevance and create global brand awareness.'Nike, Inc.', 'Adidas AG', 'Puma SE', 'Under Armour, Inc.', 'Lululemon Athletica Inc.', 'ASICS Corporation', 'New Balance Athletics, Inc.', 'Columbia Sportswear Company', 'VF Corporation (The North Face, Vans)', 'Anta Sports Products Limited', 'FILA Holdings Corp.', 'Reebok (Authentic Brands Group)', 'Decathlon S.A.', 'Gymshark Ltd'
As awareness of the advantages of regular exercise and a healthy lifestyle grows, consumers are attending the gym or taking yoga classes, jogging and increasing outdoor recreational sports. This has shifted to a greater activity lifestyle. This is particularly evident in urban areas, as disposable income increases. Retailers are seizing the opportunity to create fashionable and functional apparel for athletic and casual activities.
Rise of Athleisure: Athleisure, the trendy mix of athletic and casual wear, continues to capture the hearts of younger shoppers. With an increased emphasis on comfort and style for casual wear, sales are spiking yoga pants, joggers, and sneakers, moving beyond the gym and to everyday wear. The renewed interest in yoga pants and other active wear is a perfect match for new hybrid work lifestyles, resulting in an uptick in demand for clothes that easily transition between work and play.
What Drives North America's Dominance in the Global Sportswear Market?
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