Sports Betting Market Regional Analysis

Skyquest Technology's expert advisors have carried out comprehensive global market analysis on the sports betting market, covering regional industry trends and market insights. Our team of analysts have conducted in-depth primary and secondary research to provide regional industry analysis and forecast of sports betting market across North America, South America, Europe, Asia, the Middle East, and Africa.

Sports Betting Market Regional Insights

In 2021, Europe accounted for the lion's share—roughly 50%—of the world market for sports betting. Football, motor racing, rugby, and tennis are just a few of the popular sports in Europe that have sizable, devoted fan bases who actively partake in sports betting. Furthermore, the installation of strict betting laws and guidelines has considerably decreased fraud in the area, which has benefited the expansion of the European sports betting market. Sports betting also attracts a sizable customer base in North America and Asia-Pacific.

The growth of cricket betting in nations like India, Australia, Pakistan, and Sri Lanka is anticipated to fuel the Asia Pacific sports betting market. Furthermore, attractive promotions such as free deposit amounts and bonuses through promo codes are offered by popular legal U.S. sports betting applications like DraftKings, Outlast, and FanDuel. The North American sports betting market is expected to grow as a result of the availability of such offerings. Comparing the Middle East and Africa to South America, the client base is greater. In spite of this, the Middle East and Africa market is anticipated to expand more quickly over the coming few years.

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Sports Betting Market size was valued at USD 66.21 billion in 2021 and is poised to grow from USD 83.65 billion in 2022 to USD 182.12 billion by 2030, growing at a CAGR of 10.3% in the forecast period (2023-2030).

Due to the significant presence of regional and international competitors, the market under study is characterised by fierce rivalry and is highly fragmented. Major companies like Bet365, GVC Holdings PLC, The Stars Group, 888 Holdings PLC, and William Hill PLC dominate the market. The competition between major firms is based on a number of variables, including offers, user experience, brand equity, customised rewards, and access to other platforms. 'William Hill plc (UK)', 'GVC Holdings plc (UK)', 'Paddy Power Betfair plc (Ireland)', 'Bet365 Group Ltd (UK)', 'Kindred Group plc (Malta)', '888 Holdings plc (Gibraltar)', 'Stars Group Inc. (Canada)', 'Betsson AB (Sweden)', 'Ladbrokes Coral Group plc (UK)', 'Flutter Entertainment plc (Ireland)', 'DraftKings Inc. (US)', 'FanDuel Group Inc. (US)', 'Betway Group (Malta)', 'Smarkets (UK)', 'Mansion Group (Gibraltar)', 'Interwetten (Austria)', 'Sky Betting & Gaming (UK)', 'Betfred (UK)', 'NordicBet (Malta)', '10Bet Ltd. (Malta)'

There are various places where people participate in internet gambling, particularly sports betting, which mostly draws young people. It is accessible in many nations where sports betting is allowed or prohibited and reaches even those people who do not follow sports. An online sports bettor is typically 38 years old, but a land-based sports bettor is often 45 years old. The population's growing interest in sports betting is anticipated to fuel the market's expansion.

The demand for the sports betting business is growing along with the number of sports leagues and events. As new professional sports leagues are developed around the world, customers can increase the amount they wager. The result is that the world's sports leagues and tournaments are supporting an exponential growth in the sports betting industry.

In 2021, Europe accounted for the lion's share—roughly 50%—of the world market for sports betting. Football, motor racing, rugby, and tennis are just a few of the popular sports in Europe that have sizable, devoted fan bases who actively partake in sports betting. Furthermore, the installation of strict betting laws and guidelines has considerably decreased fraud in the area, which has benefited the expansion of the European sports betting market. Sports betting also attracts a sizable customer base in North America and Asia-Pacific.

Sports Betting Market size was valued at USD 92.27 Billion in 2023 and is poised to grow from USD 101.77 Billion in 2024 to USD 222.96 Billion by 2032, growing at a CAGR of 10.3% during the forecast period (2025-2032).

Due to the significant presence of regional and international competitors, the market under study is characterised by fierce rivalry and is highly fragmented. Major companies like Bet365, GVC Holdings PLC, The Stars Group, 888 Holdings PLC, and William Hill PLC dominate the market. The competition between major firms is based on a number of variables, including offers, user experience, brand equity, customised rewards, and access to other platforms. 'William Hill plc (UK)', 'GVC Holdings plc (UK)', 'Paddy Power Betfair plc (Ireland)', 'Bet365 Group Ltd (UK)', 'Kindred Group plc (Malta)', '888 Holdings plc (Gibraltar)', 'Stars Group Inc. (Canada)', 'Betsson AB (Sweden)', 'Ladbrokes Coral Group plc (UK)', 'Flutter Entertainment plc (Ireland)', 'DraftKings Inc. (US)', 'FanDuel Group Inc. (US)', 'Betway Group (Malta)', 'Smarkets (UK)', 'Mansion Group (Gibraltar)', 'Interwetten (Austria)', 'Sky Betting & Gaming (UK)', 'Betfred (UK)', 'NordicBet (Malta)', '10Bet Ltd. (Malta)'

There are various places where people participate in internet gambling, particularly sports betting, which mostly draws young people. It is accessible in many nations where sports betting is allowed or prohibited and reaches even those people who do not follow sports. An online sports bettor is typically 38 years old, but a land-based sports bettor is often 45 years old. The population's growing interest in sports betting is anticipated to fuel the market's expansion.

The demand for the sports betting business is growing along with the number of sports leagues and events. As new professional sports leagues are developed around the world, customers can increase the amount they wager. The result is that the world's sports leagues and tournaments are supporting an exponential growth in the sports betting industry.

In 2021, Europe accounted for the lion's share—roughly 50%—of the world market for sports betting. Football, motor racing, rugby, and tennis are just a few of the popular sports in Europe that have sizable, devoted fan bases who actively partake in sports betting. Furthermore, the installation of strict betting laws and guidelines has considerably decreased fraud in the area, which has benefited the expansion of the European sports betting market. Sports betting also attracts a sizable customer base in North America and Asia-Pacific.

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Global Sports Betting Market
Sports Betting Market

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