USD 17.29 billion
Sports Events Tickets Market Size, Share, and Growth Analysis
Sports Events Tickets Market By Type (Digital Tickets, Online Printable Tickets), By Event Type (Professional Sports, Amateur Sports), By Ticket Type, By Distribution Channel, By Pricing Tier, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25W2004 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
63
|Figures:
77
Format -
Sports Events Tickets Market Insights
Global Sports Events Tickets Market size was valued at USD 17.29 billion in 2023 and is poised to grow from USD 19.69 billion in 2024 to USD 55.78 billion by 2032, growing at a CAGR of 13.9% during the forecast period (2025-2032).
One of the key drivers of market growth is the notable increase in popularity of sporting events like the Olympics, the World Cup of Football, and the NBA. The expansion of the sports event sector around the world is also fueled by the rising star power of athletes and the premier league tournaments. Furthermore, it is anticipated that widespread smartphone use and the strong uptake of digital tickets will create a market with plenty of potential. The forecasted period, however, is likely to see slower market development because of the unpredictability of ticket pricing and a lack of price management.
The COVID-19 pandemic had an impact on the market for sports event tickets because most sporting events were postponed or canceled globally in 2020. For instance, the 2020 seasons of the National Basketball Association (NBA) and National Hockey League (NHL) were both postponed. Major League Baseball (MLB), Major League Soccer (MLS), and the Professional Golfers' Association (PGA) Tour all had their seasons postponed or suspended for an initial period of two to four weeks. Some sports leagues altered their schedules as a result of the outbreak. Therefore, the cancellation of major sporting events due to the pandemic had a severe influence on the global sales of sporting event tickets.
In order to save the health of competitors, fans, and everyone else involved, numerous significant sporting events and competitions (whether at an international, regional, and/or national level) were postponed or canceled in 2020 as the COVID-19 epidemic spread over the world. In 2020, all aspects of sport were impacted, including players, teams, and leagues as well as sponsorships, sports retail, hospitality, ticketing companies, and media coverage. The 2020 date for the Olympic and Paralympic Games in Tokyo has been moved to 2021. Tokyo spent USD 26 billion on preparations before the pandemic forced the cancellation of the event in 2020. The Olympics were therefore held in 2021 without a single spectator.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Digital Tickets
Fastest Growth
Digital Tickets
Growth Rate
13.9% CAGR
Global Sports Events Tickets Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022(%)
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Sports Events Tickets Market Segments Analysis
Global Sports Events Tickets Market is segmented by Type, Event Type, Ticket Type, Distribution Channel, Pricing Tier, End User and region. Based on Type, the market is segmented into Digital Tickets, Online Printable Tickets and Paper Tickets. Based on Event Type, the market is segmented into Professional Sports, Amateur Sports, Recreational Sports and E-sports. Based on Ticket Type, the market is segmented into Single-Event Tickets, Season Tickets, Premium Tickets and Hospitality Packages. Based on Distribution Channel, the market is segmented into Primary Ticketing Companies, Secondary Ticketing Platforms, Venue Ticket Offices and Event Organizers. Based on Pricing Tier, the market is segmented into Economy, Standard, Premium, VIP and Others. Based on End User, the market is segmented into Individual Consumers, Corporate Groups, Travel Agents, Event Enthusiasts and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
In terms of compassion, digital tickets held the most share (47.1%) in 2021. Both the event's organizers and attendees can benefit from the availability of digital tickets. Using technology to sell sports tickets can also help decrease the black market, boost event security, enhance revenue because payments are easy to make, and speed up ticket sales.
The market for online printable tickets is anticipated to grow significantly between 2022 and 2028, at a CAGR of 15.2%. The market is expected to have plenty of growth potential thanks to the growing trend towards e-tickets and the increasing use of smartphones. The segment's growth is anticipated to be supported by an increase in internet usage and a growing trend of purchasing live event tickets via mobile applications. To avoid standing in long lines, consumers have demonstrated a preference for digital tickets, which further fuels industry expansion.
Global Sports Events Tickets Market By Type 2022(%)
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Sports Events Tickets Market Regional Insights
In 2021, North America had the biggest revenue share (51.28%), and it is expected that it is going to remain dominant for the duration of the forecast. A noticeable increase in major events, such as the US Open (tennis), Super Bowl, Daytona 500, and National Basketball Association, is projected to boost growth. (NBA). The popularity of sporting events in North America drives growth. In the upcoming years, the National Basketball Association (NBA), Super Bowl, Daytona 500, and US Open Tennis are projected to have a big impact on the industry. The demand for tickets to sporting events is growing along with the number of viewers for such events. For instance, National Football League (NFL) games in the 2020–21 season drew a combined 1.3 million spectators.
The region with the greatest projected CAGR of 25.0% will be Asia Pacific. India and China are helping the market expand in a favorable way. The growing sporting event industry, rising per capita income, the expanding middle-class population, and rising disposable income are a few of the factors fueling market expansion in the region. Additionally, the growing popularity of major sporting events like the Tokyo Olympics and the Cricket World Cup, along with rising digitization in China and India, further fuel market expansion. Additionally, it is anticipated that the expanding smartphone sales in China, India, and other emerging economies will offer a variety of growth opportunities.
Global Sports Events Tickets Market By Geography, 2022-2030
- Largest
- Fastest
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Sports Events Tickets Market Dynamics
Sports Events Tickets Market Drivers
Growing Popularity of Sports Events to Bolster Market Growth
- The increasing popularity of various sports events such as football, cricket, basketball, and others, is a major driver of the sports event’s tickets market.
- The increasing disposable income of individuals has led to a surge in the demand for sports events tickets.
Sports Events Tickets Market Restraints
High Ticket Prices to Hinder Market Growth
- The high cost of sports event tickets is a major restraint in the market, as it limits the affordability of tickets for many consumers.
- The limited seating capacity of sports event venues can restrict the number of tickets available for purchase, thus limiting the market growth.
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Sports Events Tickets Market Competitive Landscape
The market for sporting event tickets is always evolving. Players constantly introduce new techniques in an effort to maintain a competitive edge in the market. Market participants are concentrating on expanding R&D spending to develop novel and alluring solutions for consumers to make buying event tickets easier on the market. Major players are also focusing on new demographics and geographic areas to boost sales of their products, either by entering the market on their own or by working with regional sporting event organizers throughout the world.
Top Players in Sports Events Tickets Market
- Live Nation Entertainment Inc. (USA)
- Ticketmaster Entertainment Inc. (USA)
- TickPick LLC (USA)
- Viagogo AG (Switzerland)
- SeatGeek Inc. (USA)
- RazorGator Inc. (USA)
- Tickets.com Inc. (USA)
- TicketCity Inc. (USA)
- TicketNetwork Inc. (USA)
- Vivid Seats LLC (USA)
- Ticketek Pty Ltd (Australia)
- CTS Eventim AG & Co. KGaA (Germany)
- Eventbrite Inc. (USA)
- Ticketbis S.L. (Spain)
- Gametime United Inc. (USA)
- Flash Seats LLC (USA)
Recent Developments
- In October 2022, Sports and live entertainment lovers were urged to buy tickets through the trivago-branded accommodation search engine "AXS.com" thanks to a partnership between the top global accommodation search platform trivago and the AXS Group LLC.
- In October 2022, Events.com announced that it had acquired the assets of Brown Paper Tickets (BPT), a global provider of tickets with clients in over 120 countries.
Sports Events Tickets Key Market Trends
- With the growing popularity of the internet, digital ticketing is becoming increasingly popular. More and more sports events are adopting digital ticketing, which allows consumers to purchase and manage their tickets online or through mobile applications.
- Sports event organizers are increasingly using personalization to enhance the customer experience. This includes targeted marketing campaigns, personalized recommendations, and customized services based on consumer preferences and purchasing behavior.
- Dynamic pricing is becoming more prevalent in the sports event’s tickets market. This pricing strategy involves adjusting ticket prices based on various factors such as supply and demand, weather conditions, and team performance.
- Subscription-based models are becoming more popular in the sports event’s tickets market. This model allows consumers to purchase season tickets or a package of tickets for multiple events at a discounted price.
- Secondary marketplaces such as StubHub and Seatgeek are becoming more popular in the sports event’s tickets market. These platforms allow consumers to purchase tickets from other consumers who are selling their tickets, often at a lower price than the original ticket face value.
Sports Events Tickets Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the Sports Events Tickets market is the One of the key drivers of market growth is the notable increase in popularity of sporting events like the Olympics, the World Cup of Football, and the NBA. The expansion of the sports event sector around the world is also fueled by the rising star power of athletes and the premier league tournaments. Furthermore, it is anticipated that widespread smartphone use and the strong uptake of digital tickets will create a market with plenty of potential. The forecasted period, however, is likely to see slower market development because of the unpredictability of ticket pricing and a lack of price management. Dynamic pricing is becoming more prevalent in the sports event's tickets market. This pricing strategy involves adjusting ticket prices based on various factors such as supply and demand, weather conditions, and team performance. Secondary marketplaces such as StubHub and Seatgeek are becoming more popular in the sports event's tickets market. These platforms allow consumers to purchase tickets from other consumers who are selling their tickets, often at a lower price than the original ticket face value.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 17.29 billion |
| Market size value in 2032 | USD 55.78 billion |
| Growth Rate | 13.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sports Events Tickets Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sports Events Tickets Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sports Events Tickets Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports Events Tickets Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports Events Tickets Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sports Events Tickets Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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