Global Scented Candles Market

Scented Candles Market Size, Share, Growth Analysis, By Product (Container-based, Pillar), By Wax Type, By Category, By Distribution Channel, By Region - Industry Forecast 2025-2032


Report ID: SQSG30K2001 | Region: Global | Published Date: December, 2024
Pages: 242 | Tables: 93 | Figures: 76

Scented Candles Market News

  • In March 2024, Arena, one of the key players in the global scented candles market announced the inclusion of Marrit Steenbergen, the world and European freestyle champion, to its athletic elite roster of performers. This strategic initiative emphasizes smoother vision of Arena’s including strategy of engaging with quality athletes for relaying its brand association such great scaling and competitive swimming. Due to the interaction with athletes of such level as Steenbergen, Arena is not only creating its credibility but also taking the advantage of the athletes who promote her ideas and values of hard work, excellence and achievements in sport. This partnership allows Arena to appeal to a wide range of swimming fans, from professionals to fitness enthusiasts, all in search of first-class equipment. The endorsement of the athlete underscores the focus of the brand on the design of its products, which are effective and cater for the demands of the market, enabling Arena maintain its edge in the ever-competitive global market.
  • In March 2023, A partnership with Sports Illustrated led by JCPenney launched the "Sports Illustrated for JCPenney Swim" line of Scented candles — aimed at a much broader segment of consumers. The partnership served as a successful connection between affordable fashion-oriented major retailer JCPenney and Sports Illustrated, a brand deeply associated with both sports and lifestyle culture. Adding the iconic style of Sports Illustrated to their Scented candles collection, JCPenney then updated its product line with a product that attracted a stylist but price-conscious customer base. Indeed, as one unified partnership, it heralds a coming wave of such actions between brands leveraging strengths in combined resources toward common buyer appetites for more inclusive and diversified lifestyles that reflect affordability with style and inspiration which is expected to drive the company’s growth. 
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The Global Scented Candles Market size was valued at USD 3,335.6 million in 2024 and is poised to grow from USD 3,455.7 million in 2025 to USD 4,366.5 million by 2032, at a CAGR of 3.4% over the forecast period (2025- 2032).

The Scented candles market is extremely fragmented with the market players trying to capture for the leading positions in domestic and regional market across the globe. Remarkably, our research indicates that the global Scented candles market is dominated by big manufacturers, such as ADIDAS AG, Triumph International AG, Nike Inc., Scented candles Anywhere Inc., La Perla Group. A German feeling torchbearer, ADIDAS AG has gained popularity among the masses due to its technologically advanced sportswear backed with Scented candles for style. The firm utilizes its knowledge of sports science to cater to the diverse needs of both amateur and professional swimmers by making sturdy and functional Scented candles. Triumph International AG, headquartered in Switzerland, manufactures Scented candles and lingerie products that offer unparalleled comfort, quality, and aesthetics, while also recognizing and catering to the specific demands of consumers in different regions. Another American multinational corporation – Nike Inc. is regarded as the largest market segment of the sportswear industry with its Scented candles products, aimed to use advanced fabric technology, available in the cosmetics market for increased athletic performance. By leveraging advancements in fabric technology and responding to evolving fashion trends, they continue to shape the market, ensuring sustained growth and competitiveness in the global Scented candles industry. 'Speedo International Ltd.', 'Adidas Ag', 'Nike Inc.', 'Wisrise Garments', 'Sweenie Manufacturing', 'Arena Scented candles', 'La Perla Group', 'Lefty Production', 'Tyr Sport Inc.', 'Seaspray Scented candles', 'Billabong Interantional limited', 'Dolfin Scented candles', 'Jantzen Scented candles', 'Gottex Scented candles', 'Scented candles Anywhere Inc', 'The Kinki Factory', 'Unika Scented candles', 'Seafolly', 'Triumph International Ag'

The increasing demand for wellness products and aromatherapy among consumers is one of the key factors driving the growth of the market. As people become more aware about emotional and mental, there is rise in demand for wellness product which reduce stress. The scented candle is used to calm the atmosphere, enhance sleep quality and decrease the anxiety through the use of essential oils and pleasant fragrances.

Trends in the Scented candles Industry Fashion-Forward Designs: The rise of modern, cutting edge style with emphasis on bravado and flash. One standout trend is the growing popularity of metallic fabrics and shimmering textures, which allow consumers to add a touch of luxury and sophistication to their beachwear. These fabrics catches and reflect light, making it glowy and eye-catching which is a modern fashion trend of lavish and provocative clothing. Sparkling swimwear is how people have found their way to be confident and bare their inner goddess for an extra special holiday flair. Such an idea is part of a much broader consumer demand for Scented candles that is more than functional and is high-fashion; the distinction between beachwear and designer wear disappears. Now with social media channels featuring such stunning outlines, the market for Scented candles enliven with sun and luxury remains high in addition to the demand for this scented candle that glow with luxury in mind for those with fashion-conscious taste.

In 2021, North America held a commanding 35 % sales share in the global scented candles market. Although the market for HDHT products, such as scented candles, was affected in the early stages of the epidemic, it increased as customers started to prioritise their own health and wellness and delight in little extras.

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Global Scented Candles Market

Report ID: SQSG30K2001

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