USD 3,335.6 million
Scented Candles Market Size, Share, and Growth Analysis
Scented Candles Market By Product (Container-based, Pillar), By Wax Type, By Category, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQSG30K2001 |
Region:
Global |
Published Date: December, 2024
Pages:
242
|Tables:
93
|Figures:
76
Format -
Scented Candles Market Insights
Scented Candles Market size was valued at USD 3,218.48 million in 2023 and is poised to grow from USD 3335.57 million in 2024 to USD 4360.4 million by 2032, at a CAGR of 3.4% over the forecast period (2025- 2032).
This growth of scented candle market is driven by surge in demand for home decor items which mostly include scented candles, increasing consumer focus on aesthetic appearance and rise in popularity of aromatherapy among consumer. The increasing focus on mental health and wellness has popularized aromatherapy. Scented candles with calming fragrances such as eucalyptus and lavender are mostly used for stress relieving and therapeutic.
The scented candle which is associated with mood enhancement and relaxation are gradually becoming one of the luxury and aesthetic elements in the modern lifestyles. Thus, the evolving consumer preference for aesthetically pleasing products further drives the growth of scented candle market.
Furthermore, the expansion of online platforms such as Amazon, Walmart and others online platform along with social media marketing significantly boost the demand for scented candle. The rise in disposable income in emerging countries allow the consumers to spends more on luxury and lifestyle products which include scented candle. Moreover, the growing consumer preference for eco-friendly products further surge the need for candles made from natural waxes and essential oils, and propel the market growth.
US Scented Candles Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025- 2032
Global Market Size
Largest Segment
Others
Fastest Growth
Others
Growth Rate
3.4% CAGR
Scented Candle Market ($ Mn)
Country Share for North America Region (%)
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Scented Candles Market Segments Analysis
In 2024, North America is projected to hold the largest share of the global Scented candles market, accounting for approximately 40.7%. This dominance is driven by strong consumer spending on fragrance and home decors, increase in customizable offering and innovative in scented candles fragrance and aesthetic look. Further, the growing preference for wellness products and increasing demand for aromatherapy surge the need for scented candle and propel the market growth.
However, Asia-Pacific is poised to secure the third-largest position in the global Scented candles market, due to rise in disposable income in emerging countries such as China and India, and surge in cultural celebration and festivals. The rise in disposable income in emerging countries is further enabling consumers to spends more on luxury products, such as scented candles. Furthermore, the adoption of western lifestyle habits and rapid urbanization surge the demand for home décor and propel the market growth.
Scented Candle Market By Type
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Scented Candles Market Regional Insights
In 2021, North America held a commanding 35 % sales share in the global scented candles market. Although the market for HDHT products, such as scented candles, was affected in the early stages of the epidemic, it increased as customers started to prioritise their own health and wellness and delight in little extras.
In the retail industry, subscription-based business models are becoming more significant. It is one of the most popular business models where businesses offer things through subscriptions, making it simpler for customers to receive the product without the inconvenience of buying it occasionally. Players in the scented candle market are currently gradually moving toward subscription-based models and giving auto-shipping alternatives where the scented candles are supplied on a weekly, monthly, or annual basis. Over the ensuing years, this is anticipated to increase sales in the United States.
Due to the rising use of smartphones and the growing internet penetration in India and the rest of Asia Pacific, it is predicted that sales of consumer goods through e-Commerce will experience considerable growth over the projection period.
Scented Candle Market By Country
- Largest
- Fastest
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Scented Candles Market Dynamics
Scented Candles Market Driver
Growing customer preference for wellness and aromatherapy
- The increasing demand for wellness products and aromatherapy among consumers is one of the key factors driving the growth of the market. As people become more aware about emotional and mental, there is rise in demand for wellness product which reduce stress. The scented candle is used to calm the atmosphere, enhance sleep quality and decrease the anxiety through the use of essential oils and pleasant fragrances.
- Furthermore, the increase in wellness trends such as yoga, meditation, and home spas has contributed to the popularity of scanted candles. As consumer seeks organic and natural products for relaxation the demand for eco-friendly and health-conscious scented candle is also growing. The shift toward luxury and premium scented candles, as more consumer are willing to invest in higher quality products surge the market growth.
Surge in demand for home décor and personalized gift.
- The surge in demand for personalized gift and home décor products is another significant driver propelling the growth of the market. Scented candle is available in wide range of colors, design and fragrances which also offer a popular choice for enhancing the ambiance of house. In addition, the scented candles are mostly recommended as the personalized gift for specially occasion such as anniversary, birthday, and wedding. This surge the need for scented candle and propel the market growth.
- Furthermore, the ability to customize the scented candle has made them a preferred option for consumers looking to give unique meaningful gifts. Thus, the increasing shift towards experiential and personalized gifting surge the demand for scented candles and drive the market growth.
Scented Candles Market Restraint
Seasonal Demand Fluctuations Act as a Restraint for the Global Scented candles Market.
- Based on our comprehensive study, we found that the scented candles sales experiences significant seasonal fluctuations, peak demand typically observed during the hot climate month up to spring and other season. During such times, market players can expect customers to buy Scented candles for the beach, the pool, or even just a vacation. This brings about a seasonal increase in demand which is boom period for a Scented candles brand or a retailer. Our analysis also reveals that demand for Scented candles drops during the cold weather which results a decline in the overall sales of scented candles. This is because of the cyclical nature of Scented candles, which stymie the growth of scented candle over the forecast year. The companies also have to deal with excess stock levels as these are low in season and hence should be manageable. Increasing excess stock levels will certainly cause shortages and discounting and clearance offers which affects the profit margins. Additionally, there are also chances of lost revenues when there are low stock levels during peak times. All these factors affect the market growth and create an obstacle for the market.
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Scented Candles Market Competitive Landscape
The Scented candles market is extremely fragmented with the market players trying to capture for the leading positions in domestic and regional market across the globe. Remarkably, our research indicates that the global Scented candles market is dominated by big manufacturers, such as ADIDAS AG, Triumph International AG, Nike Inc., Scented candles Anywhere Inc., La Perla Group. A German feeling torchbearer, ADIDAS AG has gained popularity among the masses due to its technologically advanced sportswear backed with Scented candles for style. The firm utilizes its knowledge of sports science to cater to the diverse needs of both amateur and professional swimmers by making sturdy and functional Scented candles. Triumph International AG, headquartered in Switzerland, manufactures Scented candles and lingerie products that offer unparalleled comfort, quality, and aesthetics, while also recognizing and catering to the specific demands of consumers in different regions. Another American multinational corporation – Nike Inc. is regarded as the largest market segment of the sportswear industry with its Scented candles products, aimed to use advanced fabric technology, available in the cosmetics market for increased athletic performance. By leveraging advancements in fabric technology and responding to evolving fashion trends, they continue to shape the market, ensuring sustained growth and competitiveness in the global Scented candles industry.
Top Players in Scented Candles Market
- Speedo International Ltd.
- Adidas Ag
- Nike Inc.
- Wisrise Garments
- Sweenie Manufacturing
- Arena Scented candles
- La Perla Group
- Lefty Production
- Tyr Sport Inc.
- Seaspray Scented candles
- Billabong Interantional limited
- Dolfin Scented candles
- Jantzen Scented candles
- Gottex Scented candles
- Scented candles Anywhere Inc
- The Kinki Factory
- Unika Scented candles
- Seafolly
- Triumph International Ag
Scented Candles Market Recent Developments
- In March 2024, Arena, one of the key players in the global scented candles market announced the inclusion of Marrit Steenbergen, the world and European freestyle champion, to its athletic elite roster of performers. This strategic initiative emphasizes smoother vision of Arena’s including strategy of engaging with quality athletes for relaying its brand association such great scaling and competitive swimming. Due to the interaction with athletes of such level as Steenbergen, Arena is not only creating its credibility but also taking the advantage of the athletes who promote her ideas and values of hard work, excellence and achievements in sport. This partnership allows Arena to appeal to a wide range of swimming fans, from professionals to fitness enthusiasts, all in search of first-class equipment. The endorsement of the athlete underscores the focus of the brand on the design of its products, which are effective and cater for the demands of the market, enabling Arena maintain its edge in the ever-competitive global market.
- In March 2023, A partnership with Sports Illustrated led by JCPenney launched the "Sports Illustrated for JCPenney Swim" line of Scented candles — aimed at a much broader segment of consumers. The partnership served as a successful connection between affordable fashion-oriented major retailer JCPenney and Sports Illustrated, a brand deeply associated with both sports and lifestyle culture. Adding the iconic style of Sports Illustrated to their Scented candles collection, JCPenney then updated its product line with a product that attracted a stylist but price-conscious customer base. Indeed, as one unified partnership, it heralds a coming wave of such actions between brands leveraging strengths in combined resources toward common buyer appetites for more inclusive and diversified lifestyles that reflect affordability with style and inspiration which is expected to drive the company’s growth.
Scented Candles Key Market Trends
- Trends in the Scented candles Industry Fashion-Forward Designs: The rise of modern, cutting edge style with emphasis on bravado and flash. One standout trend is the growing popularity of metallic fabrics and shimmering textures, which allow consumers to add a touch of luxury and sophistication to their beachwear. These fabrics catches and reflect light, making it glowy and eye-catching which is a modern fashion trend of lavish and provocative clothing. Sparkling swimwear is how people have found their way to be confident and bare their inner goddess for an extra special holiday flair. Such an idea is part of a much broader consumer demand for Scented candles that is more than functional and is high-fashion; the distinction between beachwear and designer wear disappears. Now with social media channels featuring such stunning outlines, the market for Scented candles enliven with sun and luxury remains high in addition to the demand for this scented candle that glow with luxury in mind for those with fashion-conscious taste.
- The Rising Popularity of Multifunctional Scented candles: Multifunctional Scented candles is becoming increasingly popular among customers seeking versatility and practicality. These designs transition effortlessly from the pool or beach to casual outings, catering to the dynamic lifestyles of modern customers. With convertible elements such as detachable skirts, cover-ups, or adjustable straps, these Scented candles options can be adapted for various occasions, offering both style and function. This trend aligns with the growing demand for wardrobe flexibility, allowing consumers to maximize their investment in each piece. As consumers prioritize convenience and versatility, brands that offer multifunctional Scented candles are gaining traction in the market, meeting the needs of those who prefer outfits that can seamlessly blend leisure, fitness, and casual settings. This shift highlights the evolving consumer preference for practicality in fashion choices.
Scented Candles Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that collects, collates, correlates, and analyzes data gathered through primary exploratory research, supported by robust secondary desk research. SkyQuest has identified the key dominating segments of the Scented candles market by offerings and applications.
According to our analysis, the Scented candles market is undergoing a significant transformation driven by various factors. The growing demand for high-performance and sustainable fabrics. The increasing health and fitness consciousness among consumers and the rising popularity of water-based activities are propelling demand for versatile, durable Scented candles. Regionally, North America leads the market due to a strong focus on recreational and competitive swimming, while Asia-Pacific follows closely, driven by rising disposable incomes and expanding e-commerce penetration.
However, the market is highly fragmented, with numerous local and international players competing for market share. Key factors influencing competition include fabric innovation, sustainable manufacturing, and brand differentiation. Challenges such as fluctuating raw material prices and varying regulatory standards across regions may hinder market expansion. Leading players are pursuing strategic initiatives, including product innovation, sustainability efforts, and geographic expansion, to strengthen their positions. Additionally, the industry is witnessing a shift towards personalized Scented candles solutions, catering to individual preferences and performance needs, further driving market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3,218.48 million |
| Market size value in 2032 | USD 4360.4 million |
| Growth Rate | 3.4% |
| Base year | 2024 |
| Forecast period | 2025- 2032 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Scented Candles Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Scented Candles Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Scented Candles Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Scented Candles Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Scented Candles Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Scented Candles Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Scented Candles Market Report Snapshots
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