Sales Force Automation Software Market

Sales Force Automation Software Market Size, Share, Growth Analysis, By Deployment(Cloud, On-premise), By Application(Lead Management, Sales Forecasting), By End-use(BFSI, Retail), By Regional(North America, Europe) - Industry Forecast 2024-2031

Report ID: UCMIG45F2034 | Region: Global | Published Date: Upcoming |
Pages: 165 | Tables: 55 | Figures: 60

Sales Force Automation Software Market Insights

Market Overview:

The global market for sales force automation software was valued at USD 7.29 billion in 2019 and is expected to grow at a CAGR of 8.3% from 2020 to 2027. This growth is being driven by the increasing adoption of cloud-based sales force automation software, particularly in the banking, retail, and IT and telecom sectors, where there is a growing demand for sales forecasting applications. Additionally, the use of cloud technology and the incorporation of artificial intelligence (AI) and machine learning (ML) are also significant factors contributing to the market's growth. Furthermore, recent years have seen many new developments in this market, with AI technology gaining traction and expected to drive transformations across the sales automation process.

Sales Force Automation Software Market, Forecast & Y-O-Y Growth Rate, 2020 - 2028
ForecastGrowthRate
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This report is being written to illustrate the market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current market scenario and the way it will grow in future.

Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and market segment growth.

The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews. Considering the nature of the market we derived the Systems Software by segment aggregation, the contribution of the Systems Software in Software & Services and vendor share.

To determine the growth of the market factors such as drivers, trends, restraints, and opportunities were identified, and the impact of these factors was analyzed to determine the market growth. To understand the market growth in detail, we have analyzed the year-on-year growth of the market. Also, historic growth rates were compared to determine growth patterns.

Segmentation Analysis:

The Sales Force Automation Software Market is segmented by Deployment, Application, End-use, Regional. We are analyzing the market of these segments to identify which segment is the largest now and in the future, which segment has the highest growth rate, and the segment which offers the opportunity in the future.

Sales Force Automation Software Market Basis Point Share Analysis, 2021 Vs. 2028
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  • Based on Deployment the market is segmented as, Cloud, On-premise, Enterprise Size, Large Enterprises, Small & Medium Enterprises (SMEs)
  • Based on Application the market is segmented as, Lead Management, Sales Forecasting, Order & Invoices Management, Opportunity Management, Others
  • Based on End-use the market is segmented as, BFSI, Retail, Healthcare, IT & Telecom, Manufacturing, Others
  • Based on Regional the market is segmented as, North America, Europe, Asia Pacific, Latin America

Regional Analysis:

Sales Force Automation Software Market is being analyzed by North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA) regions. Key countries including the U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, and South Africa among others were analyzed considering various micro and macro trends.

Sales Force Automation Software Market Attractiveness Analysis, By Region 2020-2028
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Sales Force Automation Software Market : Risk Analysis

SkyQuest's expert analysts have conducted a risk analysis to understand the impact of external extremities on Sales Force Automation Software Market. We analyzed how geopolitical influence, natural disasters, climate change, legal scenario, economic impact, trade & economic policies, social & ethnic concerns, and demographic changes might affect Sales Force Automation Software Market's supply chain, distribution, and total revenue growth.

Competitive landscaping:

To understand the competitive landscape, we are analyzing key Sales Force Automation Software Market vendors in the market. To understand the competitive rivalry, we are comparing the revenue, expenses, resources, product portfolio, region coverage, market share, key initiatives, product launches, and any news related to the Sales Force Automation Software Market.

To validate our hypothesis and validate our findings on the market ecosystem, we are also conducting a detailed porter's five forces analysis. Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry each force is analyzed by various parameters governing those forces.

Key Players Covered in the Report:

  • , which include two factor authentication and other security checks, are projected to resolve data security concerns, propelling the market growth during the forecast period.
  • The spread of COVID-19 disease has affected almost all the countries. The travel bans, shutdown, and quarantine measures declared by the countries has adversely impacted the economies and industries across all sectors. Owing to this impact, temporary repercussions on the sales and supply chain is likely to be witnessed in the coming year. However, with the relaxation of restrictions, the revival in the utility of SFA solutions is anticipated to witness a positive growth post-2022.
  • Deployment Insights
  • The cloud segment dominated the market with a share of over 60% in 2019. The utility of cloud has helped enterprises in bringing together all the customer information on an integrated platform incorporating lead generation, marketing, sales, customer service, and business analytics. Moreover, the flexibility, scalability, and security aspects of cloud technology have also helped in promoting the growth of cloud technology. In addition, large businesses are investing heavily in setting up their cloud-based automation solutions, which is too driving the growth of the market.
  • Furthermore, with the availability of pay per use, pay as you go, and subscription-based pricing model for cloud deployment, the demand from small scale organizations is on a rise. Cloud computing is aiding businesses to be more effective and the consolidation of both clouds and analytics is helping enterprises to process, store, and interpret their data to better meet their customer’s needs. Cloud computing and analytics has the exceptional potential to derive insights with respect to productivity, customer behavior, and customer experience over the forecast period.
  • Enterprise Size Insights
  • Large enterprise accounted for the major market share with over 60% in 2019 and is projected to continue their dominance during the forecast period. The increasing spending to automate and streamline the sales process among the large organizations in Europe and North America is driving the market growth. Furthermore, the growing complexity of the business environment coupled with a rising need to make the sales process more customer-centric by getting close to the customer through various marketing channels is stimulating the demand for the software. Moreover, owing to the increasing use of data analytics in SFA, sales leaders in large enterprises are able to make better decisions, unfold insights into deal opportunities, and enhance their growth strategies.
  • The growing number of small and medium scale enterprises and their inclination towards adopting sales force automation for optimization of lead management and sales forecasting is propelling the market growth. Furthermore, the availability of various pricing options is driving software demand. However, the top priorities for the enterprises adopting the software are managing and optimizing costs, eliminating the overheads, and offering personalized services to their customers. Owing to the increasing startup culture and digitalization of industries, SFA solutions are anticipated to cater to the organization’s needs to bring in efficiency and productivity and stay competitive in the market.
  • Application Insights
  • Lead management segment accounted for the largest market share of over 25% in 2019. Based on application, the market has been segmented in lead management, sales forecasting, order and invoice management, opportunity management, and others. Lead management permits users to create, assign, and track leads end to end with an aim to convert into qualified opportunities. Lead management also allows repetitively optimizing campaigns across all the market channels such as email, SMS, social media, online, in-person mobile, and more on a single unified platform enabling to make quick and smart decisions. These capabilities are driving the demand for the application, boosting the market growth during the forecast period.
  • Sales forecasting is projected to exhibit the fastest CAGR over the next eight years. Sales forecasting offers a real-time view into data for past and current sales trends and gives the accurate forecasts that the user helps the organization to capitalize on the growth opportunities. With developments such as big data analytics, artificial intelligence, machine learning, and predictive analytics, the capabilities of sales forecasting applications are expected to be enhanced. This shall boost the demand for the application. KEY PLAYERS in the market are announcing AI feature-based SFA solution, which is further accelerating the demand. For instance, in April 2017, Salesforce.com, Inc. announced the Einstein High-Velocity Sales Cloud. Einstein High-Velocity Sales Cloud gets together the sales productivity app and the newest advancements in AI to enable sales representatives to prosper in the digital era, enabling optimized sales forecasting.
  • End-use Insights
  • The BFSI segment among end use dominated the market with the share nearly 20% in 2019. Based on end use, the market has been segmented in banking and financial services, retail, healthcare, IT and telecom, manufacturing, and others. Sales force automation involves combining multiple activities such as opportunity management, lead management, customer relationship management, order and invoice management, and analytics into a single solution. This helped organizations in retail and baking services to improve business productivity, which is boosting the demand for solutions in the segment.
  • The solution offers retailers a customizable interface for better management of solutions, comprehensive report generation, reduce time complexity & overhead costs, complete set of graphical and visual tools, which help in expert data analysis, and centralization of essential information, among others. Thus, many retailers are increasingly opting for SFA, driving the growth of the market. In addition, the healthcare industry is becoming more sales-driven than before. The increase in the overall growth of investment in the healthcare industry worldwide is expected to drive the market demand in the forthcoming years.
  • Regional Insights
  • North America accounted for the largest revenue share of over 50% in 2019. Increasing investments from large organizations for sales automation is primarily driving the growth of the regional market. Furthermore, the close affinity to the KEY PLAYERS and easy access to artificial intelligence-based sales force automation solutions is driving the market growth in the region. The availability of cloud-based software, which offers more customizing options along with improved data security and privacy measures, is driving the demand in Europe.
  • The growing retail, banking and financial services, and IT and telecom sectors in Asia Pacific are offering new growth opportunities for the KEY PLAYERS. With the availability of artificial intelligence backed sales force automation applications, large enterprises across industries in the region are aggressively investing in the software. The “Made in China 2025” initiative of China and India’s “Make in India” program is likely to bring in significant investments in IT, technology, and innovation. Furthermore, SMEs and startups are progressively investing in SFA to customize and combine customer communication from various channels into one single integrated solution.
  • Key Companies & Market Share Insights
  • Salesforce.com, Inc.; Microsoft Corporation; and Oracle Corporation are the top three players that captured a substantial market share in 2019. The players in the market are engaging in long term strategic partnerships, mergers and acquisitions, and collaboration with stakeholders across the value chain. For instance, in August 2019, Salesforce.com, Inc. announced the acquisition of Tableau Software, a company offering analytics platform. With this acquisition, the company is positioned to play a more significant role in boosting digital transformation, allowing businesses around the world to tap into data through their entire business and get deeper insights to make the right decisions, enhance customer experiences, and speed up innovation.
  • These players are also launching new products and services by integrating new technologies with SFA solutions. For instance, in March 2019, Oracle Corporation announced several AI and machine learning fueled features for its suite of sales tools. This was aimed at increasing efficiency in the marketing and sales process by means of artificial intelligence to speed up earlier manual workflows while taking benefit of all the data that is part of present sales and marketing. Some of the prominent players in the sales force automation software market include:
  • KEY MARKET SEGMENTS
  • By Deployment
  • Cloud
  • On-premise
  • Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
  • By Application
  • Lead Management
  • Sales Forecasting
  • Order & Invoices Management
  • Opportunity Management
  • Others
  • By End-use
  • BFSI
  • Retail
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Others
  • By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • KEY PLAYERS
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • SAP SE
  • Oracle Corporation
  • Bpm'online
  • Aptean, Inc.
  • Zoho Corporation
  • INFOR, INC.
  • CRMNEXT
  • SugarCRM

SkyQuest's Expertise:

The Sales Force Automation Software Market is being analyzed by SkyQuest's analysts with the help of 20+ scheduled Primary interviews from both the demand and supply sides. We have already invested more than 250 hours on this report and are still refining our date to provide authenticated data to your readers and clients. Exhaustive primary and secondary research is conducted to collect information on the market, peer market, and parent market.

Our cross-industry experts and revenue-impact consultants at SkyQuest enable our clients to convert market intelligence into actionable, quantifiable results through personalized engagement.

Scope Of Report

Report Attribute Details
The base year for estimation 2021
Historical data 2016 – 2022
Forecast period 2022 – 2028
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments covered
  • By Deployment - Cloud, On-premise, Enterprise Size, Large Enterprises, Small & Medium Enterprises (SMEs)
  • By Application - Lead Management, Sales Forecasting, Order & Invoices Management, Opportunity Management, Others
  • By End-use - BFSI, Retail, Healthcare, IT & Telecom, Manufacturing, Others
  • By Regional - North America, Europe, Asia Pacific, Latin America
Regional scope North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
Country scope U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, South Africa
Key companies profiled
  • , which include two factor authentication and other security checks, are projected to resolve data security concerns, propelling the market growth during the forecast period.
  • The spread of COVID-19 disease has affected almost all the countries. The travel bans, shutdown, and quarantine measures declared by the countries has adversely impacted the economies and industries across all sectors. Owing to this impact, temporary repercussions on the sales and supply chain is likely to be witnessed in the coming year. However, with the relaxation of restrictions, the revival in the utility of SFA solutions is anticipated to witness a positive growth post-2022.
  • Deployment Insights
  • The cloud segment dominated the market with a share of over 60% in 2019. The utility of cloud has helped enterprises in bringing together all the customer information on an integrated platform incorporating lead generation, marketing, sales, customer service, and business analytics. Moreover, the flexibility, scalability, and security aspects of cloud technology have also helped in promoting the growth of cloud technology. In addition, large businesses are investing heavily in setting up their cloud-based automation solutions, which is too driving the growth of the market.
  • Furthermore, with the availability of pay per use, pay as you go, and subscription-based pricing model for cloud deployment, the demand from small scale organizations is on a rise. Cloud computing is aiding businesses to be more effective and the consolidation of both clouds and analytics is helping enterprises to process, store, and interpret their data to better meet their customer’s needs. Cloud computing and analytics has the exceptional potential to derive insights with respect to productivity, customer behavior, and customer experience over the forecast period.
  • Enterprise Size Insights
  • Large enterprise accounted for the major market share with over 60% in 2019 and is projected to continue their dominance during the forecast period. The increasing spending to automate and streamline the sales process among the large organizations in Europe and North America is driving the market growth. Furthermore, the growing complexity of the business environment coupled with a rising need to make the sales process more customer-centric by getting close to the customer through various marketing channels is stimulating the demand for the software. Moreover, owing to the increasing use of data analytics in SFA, sales leaders in large enterprises are able to make better decisions, unfold insights into deal opportunities, and enhance their growth strategies.
  • The growing number of small and medium scale enterprises and their inclination towards adopting sales force automation for optimization of lead management and sales forecasting is propelling the market growth. Furthermore, the availability of various pricing options is driving software demand. However, the top priorities for the enterprises adopting the software are managing and optimizing costs, eliminating the overheads, and offering personalized services to their customers. Owing to the increasing startup culture and digitalization of industries, SFA solutions are anticipated to cater to the organization’s needs to bring in efficiency and productivity and stay competitive in the market.
  • Application Insights
  • Lead management segment accounted for the largest market share of over 25% in 2019. Based on application, the market has been segmented in lead management, sales forecasting, order and invoice management, opportunity management, and others. Lead management permits users to create, assign, and track leads end to end with an aim to convert into qualified opportunities. Lead management also allows repetitively optimizing campaigns across all the market channels such as email, SMS, social media, online, in-person mobile, and more on a single unified platform enabling to make quick and smart decisions. These capabilities are driving the demand for the application, boosting the market growth during the forecast period.
  • Sales forecasting is projected to exhibit the fastest CAGR over the next eight years. Sales forecasting offers a real-time view into data for past and current sales trends and gives the accurate forecasts that the user helps the organization to capitalize on the growth opportunities. With developments such as big data analytics, artificial intelligence, machine learning, and predictive analytics, the capabilities of sales forecasting applications are expected to be enhanced. This shall boost the demand for the application. KEY PLAYERS in the market are announcing AI feature-based SFA solution, which is further accelerating the demand. For instance, in April 2017, Salesforce.com, Inc. announced the Einstein High-Velocity Sales Cloud. Einstein High-Velocity Sales Cloud gets together the sales productivity app and the newest advancements in AI to enable sales representatives to prosper in the digital era, enabling optimized sales forecasting.
  • End-use Insights
  • The BFSI segment among end use dominated the market with the share nearly 20% in 2019. Based on end use, the market has been segmented in banking and financial services, retail, healthcare, IT and telecom, manufacturing, and others. Sales force automation involves combining multiple activities such as opportunity management, lead management, customer relationship management, order and invoice management, and analytics into a single solution. This helped organizations in retail and baking services to improve business productivity, which is boosting the demand for solutions in the segment.
  • The solution offers retailers a customizable interface for better management of solutions, comprehensive report generation, reduce time complexity & overhead costs, complete set of graphical and visual tools, which help in expert data analysis, and centralization of essential information, among others. Thus, many retailers are increasingly opting for SFA, driving the growth of the market. In addition, the healthcare industry is becoming more sales-driven than before. The increase in the overall growth of investment in the healthcare industry worldwide is expected to drive the market demand in the forthcoming years.
  • Regional Insights
  • North America accounted for the largest revenue share of over 50% in 2019. Increasing investments from large organizations for sales automation is primarily driving the growth of the regional market. Furthermore, the close affinity to the KEY PLAYERS and easy access to artificial intelligence-based sales force automation solutions is driving the market growth in the region. The availability of cloud-based software, which offers more customizing options along with improved data security and privacy measures, is driving the demand in Europe.
  • The growing retail, banking and financial services, and IT and telecom sectors in Asia Pacific are offering new growth opportunities for the KEY PLAYERS. With the availability of artificial intelligence backed sales force automation applications, large enterprises across industries in the region are aggressively investing in the software. The “Made in China 2025” initiative of China and India’s “Make in India” program is likely to bring in significant investments in IT, technology, and innovation. Furthermore, SMEs and startups are progressively investing in SFA to customize and combine customer communication from various channels into one single integrated solution.
  • Key Companies & Market Share Insights
  • Salesforce.com, Inc.; Microsoft Corporation; and Oracle Corporation are the top three players that captured a substantial market share in 2019. The players in the market are engaging in long term strategic partnerships, mergers and acquisitions, and collaboration with stakeholders across the value chain. For instance, in August 2019, Salesforce.com, Inc. announced the acquisition of Tableau Software, a company offering analytics platform. With this acquisition, the company is positioned to play a more significant role in boosting digital transformation, allowing businesses around the world to tap into data through their entire business and get deeper insights to make the right decisions, enhance customer experiences, and speed up innovation.
  • These players are also launching new products and services by integrating new technologies with SFA solutions. For instance, in March 2019, Oracle Corporation announced several AI and machine learning fueled features for its suite of sales tools. This was aimed at increasing efficiency in the marketing and sales process by means of artificial intelligence to speed up earlier manual workflows while taking benefit of all the data that is part of present sales and marketing. Some of the prominent players in the sales force automation software market include:
  • KEY MARKET SEGMENTS
  • By Deployment
  • Cloud
  • On-premise
  • Enterprise Size
  • Large Enterprises
  • Small & Medium Enterprises (SMEs)
  • By Application
  • Lead Management
  • Sales Forecasting
  • Order & Invoices Management
  • Opportunity Management
  • Others
  • By End-use
  • BFSI
  • Retail
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Others
  • By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
  • KEY PLAYERS
  • Salesforce.com, Inc.
  • Microsoft Corporation
  • SAP SE
  • Oracle Corporation
  • Bpm'online
  • Aptean, Inc.
  • Zoho Corporation
  • INFOR, INC.
  • CRMNEXT
  • SugarCRM
Customization scope Free report customization (15% Free customization) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Reap the benefits of customized purchase options to fit your specific research requirements.

Objectives of the Study

  • To forecast the market size, in terms of value, for various segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
  • To provide detailed information regarding the major factors influencing the growth of the Market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the micro markets with respect to the individual growth trends, future prospects, and contribution to the total market
  • To provide a detailed overview of the value chain and analyze market trends with the Porter's five forces analysis
  • To analyze the opportunities in the market for various stakeholders by identifying the high-growth Segments
  • To identify the key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for the market leaders
  • To analyze competitive development such as joint ventures, mergers and acquisitions, new product launches and development, and research and development in the market

What does this Report Deliver?

  • Market Estimation for 20+ Countries
  • Historical data coverage: 2016 to 2022
  • Growth projections: 2022 to 2028
  • SkyQuest's premium market insights: Innovation matrix, IP analysis, Production Analysis, Value chain analysis, Technological trends, and Trade analysis
  • Customization on Segments, Regions, and Company Profiles
  • 100+ tables, 150+ Figures, 10+ matrix
  • Global and Country Market Trends
  • Comprehensive Mapping of Industry Parameters
  • Attractive Investment Proposition
  • Competitive Strategies Adopted by Leading Market Participants
  • Market drivers, restraints, opportunities, and its impact on the market
  • Regulatory scenario, regional dynamics, and insights of leading countries in each region
  • Segment trends analysis, opportunity, and growth
  • Opportunity analysis by region and country
  • Porter's five force analysis to know the market's condition
  • Pricing analysis
  • Parent market analysis
  • Product portfolio benchmarking

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Sales Force Automation Software Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Sales Force Automation Software Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)
  • , which include two factor authentication and other security checks, are projected to resolve data security concerns, propelling the market growth during the forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The spread of COVID-19 disease has affected almost all the countries. The travel bans, shutdown, and quarantine measures declared by the countries has adversely impacted the economies and industries across all sectors. Owing to this impact, temporary repercussions on the sales and supply chain is likely to be witnessed in the coming year. However, with the relaxation of restrictions, the revival in the utility of SFA solutions is anticipated to witness a positive growth post-2022.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Deployment Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The cloud segment dominated the market with a share of over 60% in 2019. The utility of cloud has helped enterprises in bringing together all the customer information on an integrated platform incorporating lead generation, marketing, sales, customer service, and business analytics. Moreover, the flexibility, scalability, and security aspects of cloud technology have also helped in promoting the growth of cloud technology. In addition, large businesses are investing heavily in setting up their cloud-based automation solutions, which is too driving the growth of the market.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Furthermore, with the availability of pay per use, pay as you go, and subscription-based pricing model for cloud deployment, the demand from small scale organizations is on a rise. Cloud computing is aiding businesses to be more effective and the consolidation of both clouds and analytics is helping enterprises to process, store, and interpret their data to better meet their customer’s needs. Cloud computing and analytics has the exceptional potential to derive insights with respect to productivity, customer behavior, and customer experience over the forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Enterprise Size Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Large enterprise accounted for the major market share with over 60% in 2019 and is projected to continue their dominance during the forecast period. The increasing spending to automate and streamline the sales process among the large organizations in Europe and North America is driving the market growth. Furthermore, the growing complexity of the business environment coupled with a rising need to make the sales process more customer-centric by getting close to the customer through various marketing channels is stimulating the demand for the software. Moreover, owing to the increasing use of data analytics in SFA, sales leaders in large enterprises are able to make better decisions, unfold insights into deal opportunities, and enhance their growth strategies.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The growing number of small and medium scale enterprises and their inclination towards adopting sales force automation for optimization of lead management and sales forecasting is propelling the market growth. Furthermore, the availability of various pricing options is driving software demand. However, the top priorities for the enterprises adopting the software are managing and optimizing costs, eliminating the overheads, and offering personalized services to their customers. Owing to the increasing startup culture and digitalization of industries, SFA solutions are anticipated to cater to the organization’s needs to bring in efficiency and productivity and stay competitive in the market.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Application Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Lead management segment accounted for the largest market share of over 25% in 2019. Based on application, the market has been segmented in lead management, sales forecasting, order and invoice management, opportunity management, and others. Lead management permits users to create, assign, and track leads end to end with an aim to convert into qualified opportunities. Lead management also allows repetitively optimizing campaigns across all the market channels such as email, SMS, social media, online, in-person mobile, and more on a single unified platform enabling to make quick and smart decisions. These capabilities are driving the demand for the application, boosting the market growth during the forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Sales forecasting is projected to exhibit the fastest CAGR over the next eight years. Sales forecasting offers a real-time view into data for past and current sales trends and gives the accurate forecasts that the user helps the organization to capitalize on the growth opportunities. With developments such as big data analytics, artificial intelligence, machine learning, and predictive analytics, the capabilities of sales forecasting applications are expected to be enhanced. This shall boost the demand for the application. KEY PLAYERS in the market are announcing AI feature-based SFA solution, which is further accelerating the demand. For instance, in April 2017, Salesforce.com, Inc. announced the Einstein High-Velocity Sales Cloud. Einstein High-Velocity Sales Cloud gets together the sales productivity app and the newest advancements in AI to enable sales representatives to prosper in the digital era, enabling optimized sales forecasting.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • End-use Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The BFSI segment among end use dominated the market with the share nearly 20% in 2019. Based on end use, the market has been segmented in banking and financial services, retail, healthcare, IT and telecom, manufacturing, and others. Sales force automation involves combining multiple activities such as opportunity management, lead management, customer relationship management, order and invoice management, and analytics into a single solution. This helped organizations in retail and baking services to improve business productivity, which is boosting the demand for solutions in the segment.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The solution offers retailers a customizable interface for better management of solutions, comprehensive report generation, reduce time complexity & overhead costs, complete set of graphical and visual tools, which help in expert data analysis, and centralization of essential information, among others. Thus, many retailers are increasingly opting for SFA, driving the growth of the market. In addition, the healthcare industry is becoming more sales-driven than before. The increase in the overall growth of investment in the healthcare industry worldwide is expected to drive the market demand in the forthcoming years.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Regional Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America accounted for the largest revenue share of over 50% in 2019. Increasing investments from large organizations for sales automation is primarily driving the growth of the regional market. Furthermore, the close affinity to the KEY PLAYERS and easy access to artificial intelligence-based sales force automation solutions is driving the market growth in the region. The availability of cloud-based software, which offers more customizing options along with improved data security and privacy measures, is driving the demand in Europe.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The growing retail, banking and financial services, and IT and telecom sectors in Asia Pacific are offering new growth opportunities for the KEY PLAYERS. With the availability of artificial intelligence backed sales force automation applications, large enterprises across industries in the region are aggressively investing in the software. The “Made in China 2025” initiative of China and India’s “Make in India” program is likely to bring in significant investments in IT, technology, and innovation. Furthermore, SMEs and startups are progressively investing in SFA to customize and combine customer communication from various channels into one single integrated solution.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Key Companies & Market Share Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Salesforce.com, Inc.; Microsoft Corporation; and Oracle Corporation are the top three players that captured a substantial market share in 2019. The players in the market are engaging in long term strategic partnerships, mergers and acquisitions, and collaboration with stakeholders across the value chain. For instance, in August 2019, Salesforce.com, Inc. announced the acquisition of Tableau Software, a company offering analytics platform. With this acquisition, the company is positioned to play a more significant role in boosting digital transformation, allowing businesses around the world to tap into data through their entire business and get deeper insights to make the right decisions, enhance customer experiences, and speed up innovation.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • These players are also launching new products and services by integrating new technologies with SFA solutions. For instance, in March 2019, Oracle Corporation announced several AI and machine learning fueled features for its suite of sales tools. This was aimed at increasing efficiency in the marketing and sales process by means of artificial intelligence to speed up earlier manual workflows while taking benefit of all the data that is part of present sales and marketing. Some of the prominent players in the sales force automation software market include:
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY MARKET SEGMENTS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Deployment
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Cloud
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • On-premise
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Enterprise Size
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Large Enterprises
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Small & Medium Enterprises (SMEs)
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Application
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Lead Management
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Sales Forecasting
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Order & Invoices Management
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Opportunity Management
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Others
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By End-use
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • BFSI
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Retail
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Healthcare
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • IT & Telecom
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Manufacturing
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Others
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Regional
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Europe
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Asia Pacific
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Latin America
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Middle East & Africa
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY PLAYERS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Salesforce.com, Inc.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Microsoft Corporation
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • SAP SE
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Oracle Corporation
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Bpm'online
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Aptean, Inc.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Zoho Corporation
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • INFOR, INC.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • CRMNEXT
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • SugarCRM
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments

Methodology

For the Sales Force Automation Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sales Force Automation Software Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sales Force Automation Software Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Sales Force Automation Software Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

The market for Sales Force Automation Software was estimated to be valued at US$ XX Mn in 2021.

The Sales Force Automation Software Market is estimated to grow at a CAGR of XX% by 2028.

The Sales Force Automation Software Market is segmented on the basis of Deployment, Application, End-use, Regional.

Based on region, the Sales Force Automation Software Market is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

The key players operating in the Sales Force Automation Software Market are , which include two factor authentication and other security checks, are projected to resolve data security concerns, propelling the market growth during the forecast period., The spread of COVID-19 disease has affected almost all the countries. The travel bans, shutdown, and quarantine measures declared by the countries has adversely impacted the economies and industries across all sectors. Owing to this impact, temporary repercussions on the sales and supply chain is likely to be witnessed in the coming year. However, with the relaxation of restrictions, the revival in the utility of SFA solutions is anticipated to witness a positive growth post-2022., Deployment Insights, The cloud segment dominated the market with a share of over 60% in 2019. The utility of cloud has helped enterprises in bringing together all the customer information on an integrated platform incorporating lead generation, marketing, sales, customer service, and business analytics. Moreover, the flexibility, scalability, and security aspects of cloud technology have also helped in promoting the growth of cloud technology. In addition, large businesses are investing heavily in setting up their cloud-based automation solutions, which is too driving the growth of the market., Furthermore, with the availability of pay per use, pay as you go, and subscription-based pricing model for cloud deployment, the demand from small scale organizations is on a rise. Cloud computing is aiding businesses to be more effective and the consolidation of both clouds and analytics is helping enterprises to process, store, and interpret their data to better meet their customer’s needs. Cloud computing and analytics has the exceptional potential to derive insights with respect to productivity, customer behavior, and customer experience over the forecast period., Enterprise Size Insights, Large enterprise accounted for the major market share with over 60% in 2019 and is projected to continue their dominance during the forecast period. The increasing spending to automate and streamline the sales process among the large organizations in Europe and North America is driving the market growth. Furthermore, the growing complexity of the business environment coupled with a rising need to make the sales process more customer-centric by getting close to the customer through various marketing channels is stimulating the demand for the software. Moreover, owing to the increasing use of data analytics in SFA, sales leaders in large enterprises are able to make better decisions, unfold insights into deal opportunities, and enhance their growth strategies., The growing number of small and medium scale enterprises and their inclination towards adopting sales force automation for optimization of lead management and sales forecasting is propelling the market growth. Furthermore, the availability of various pricing options is driving software demand. However, the top priorities for the enterprises adopting the software are managing and optimizing costs, eliminating the overheads, and offering personalized services to their customers. Owing to the increasing startup culture and digitalization of industries, SFA solutions are anticipated to cater to the organization’s needs to bring in efficiency and productivity and stay competitive in the market., Application Insights, Lead management segment accounted for the largest market share of over 25% in 2019. Based on application, the market has been segmented in lead management, sales forecasting, order and invoice management, opportunity management, and others. Lead management permits users to create, assign, and track leads end to end with an aim to convert into qualified opportunities. Lead management also allows repetitively optimizing campaigns across all the market channels such as email, SMS, social media, online, in-person mobile, and more on a single unified platform enabling to make quick and smart decisions. These capabilities are driving the demand for the application, boosting the market growth during the forecast period., Sales forecasting is projected to exhibit the fastest CAGR over the next eight years. Sales forecasting offers a real-time view into data for past and current sales trends and gives the accurate forecasts that the user helps the organization to capitalize on the growth opportunities. With developments such as big data analytics, artificial intelligence, machine learning, and predictive analytics, the capabilities of sales forecasting applications are expected to be enhanced. This shall boost the demand for the application. KEY PLAYERS in the market are announcing AI feature-based SFA solution, which is further accelerating the demand. For instance, in April 2017, Salesforce.com, Inc. announced the Einstein High-Velocity Sales Cloud. Einstein High-Velocity Sales Cloud gets together the sales productivity app and the newest advancements in AI to enable sales representatives to prosper in the digital era, enabling optimized sales forecasting., End-use Insights, The BFSI segment among end use dominated the market with the share nearly 20% in 2019. Based on end use, the market has been segmented in banking and financial services, retail, healthcare, IT and telecom, manufacturing, and others. Sales force automation involves combining multiple activities such as opportunity management, lead management, customer relationship management, order and invoice management, and analytics into a single solution. This helped organizations in retail and baking services to improve business productivity, which is boosting the demand for solutions in the segment., The solution offers retailers a customizable interface for better management of solutions, comprehensive report generation, reduce time complexity & overhead costs, complete set of graphical and visual tools, which help in expert data analysis, and centralization of essential information, among others. Thus, many retailers are increasingly opting for SFA, driving the growth of the market. In addition, the healthcare industry is becoming more sales-driven than before. The increase in the overall growth of investment in the healthcare industry worldwide is expected to drive the market demand in the forthcoming years., Regional Insights, North America accounted for the largest revenue share of over 50% in 2019. Increasing investments from large organizations for sales automation is primarily driving the growth of the regional market. Furthermore, the close affinity to the KEY PLAYERS and easy access to artificial intelligence-based sales force automation solutions is driving the market growth in the region. The availability of cloud-based software, which offers more customizing options along with improved data security and privacy measures, is driving the demand in Europe., The growing retail, banking and financial services, and IT and telecom sectors in Asia Pacific are offering new growth opportunities for the KEY PLAYERS. With the availability of artificial intelligence backed sales force automation applications, large enterprises across industries in the region are aggressively investing in the software. The “Made in China 2025” initiative of China and India’s “Make in India” program is likely to bring in significant investments in IT, technology, and innovation. Furthermore, SMEs and startups are progressively investing in SFA to customize and combine customer communication from various channels into one single integrated solution., Key Companies & Market Share Insights, Salesforce.com, Inc.; Microsoft Corporation; and Oracle Corporation are the top three players that captured a substantial market share in 2019. The players in the market are engaging in long term strategic partnerships, mergers and acquisitions, and collaboration with stakeholders across the value chain. For instance, in August 2019, Salesforce.com, Inc. announced the acquisition of Tableau Software, a company offering analytics platform. With this acquisition, the company is positioned to play a more significant role in boosting digital transformation, allowing businesses around the world to tap into data through their entire business and get deeper insights to make the right decisions, enhance customer experiences, and speed up innovation., These players are also launching new products and services by integrating new technologies with SFA solutions. For instance, in March 2019, Oracle Corporation announced several AI and machine learning fueled features for its suite of sales tools. This was aimed at increasing efficiency in the marketing and sales process by means of artificial intelligence to speed up earlier manual workflows while taking benefit of all the data that is part of present sales and marketing. Some of the prominent players in the sales force automation software market include:, KEY MARKET SEGMENTS, By Deployment , Cloud, On-premise, Enterprise Size , Large Enterprises, Small & Medium Enterprises (SMEs), By Application , Lead Management, Sales Forecasting, Order & Invoices Management, Opportunity Management, Others, By End-use , BFSI, Retail, Healthcare, IT & Telecom, Manufacturing, Others, By Regional , North America, Europe, Asia Pacific, Latin America, Middle East & Africa, KEY PLAYERS, Salesforce.com, Inc., Microsoft Corporation, SAP SE, Oracle Corporation, Bpm'online, Aptean, Inc., Zoho Corporation, INFOR, INC., CRMNEXT, SugarCRM.

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