Automation Testing Market Size, Share, Growth Analysis, By Deployment Mode(On-Premises and Hybrid), By Testing(Functional Testing, Performance Testing, Compatibility Testing, Security Testing), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45B2104 | Region: Global | Published Date: February, 2024
Pages: 197 |Tables: 63 |Figures: 77

Automation Testing Market Insights

Global Automation Testing Market size was valued at USD 17.7 billion in 2021 and is poised to grow from USD 20.57 billion in 2022 to USD 58.83 billion by 2030, at a CAGR of 16.2% during the forecast period (2023-2030).

In order to reduce testing costs, offer capabilities more rapidly, and enhance the programme's efficacy, efficiency, and coverage, a test case suite is executed using specialised automated testing software tools. This technique is known as automation testing. Instead, then having a person manually run the test suite by following step-by-step instructions, automation testing uses an automation tool to execute the test case. These techniques aid companies in hastening the commercialization of their software products by cutting down on the time needed to automate analysis. Quick bug eradication, post-deployment debugging, and software integration of unplanned changes are further benefits of Agile and DevOps approaches. These advantages are anticipated to increase demand across a variety of industries, including financial services, telecommunications, automotive, and government & public. The primary elements of automation testing are the testing kind and services. Software meant to deliver features more quickly, lower testing costs, and increase software efficacy, efficiency, and coverage make up the testing portion of automation testing. Testing types include, but are not limited to, functional, unit, performance, regression, and other forms of automated testing. Functional and non-functional testing are examples of automation testing. They are used in advisory and consulting services, planning and development services, implementation services, and managed services. These services are used by IT and telecommunication, BFSI, healthcare, retail, transportation and logistics, aviation, hospitality, government, and energy and power.

Market Snapshot - 2023-2030

Global Market Size

USD 17.7 billion

Largest Segment

On-Premises

Fastest Growth

On-Premises

Growth Rate

16.2% CAGR

Global Automation Testing Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)

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Automation Testing Market Segmental Analysis

Global Automation Testing Market is segmented on the basis of deployment mode, testing and region. By deployment mode, the market is segmented into on-premises and hybrid. By testing, the market is segmented into functional testing, performance testing, compatibility testing, security testing, usability testing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Product

Functional testing is the dominant segment in automated types of testing. It involves validating the functionality of software applications, including user interface testing, integration testing, and regression testing. Functional testing holds a dominant position in the automation testing market due to the high demand for ensuring the proper functioning of software applications across various industries.

Security testing is witnessing rapid growth in the automation testing market. With the increasing number of cyber threats and the need for robust security measures, organizations are adopting automation tools to assess the security vulnerabilities and risks in their software applications. Automated security testing, including penetration testing and vulnerability scanning, enables organizations to identify and address security gaps effectively.

Analysis by Deployment Mode

Cloud-based deployment of automation testing tools and platforms has gained significant traction. The flexibility, scalability, and accessibility offered by cloud-based solutions have made them the dominant segment in the automation testing market. Organizations are leveraging cloud infrastructure to access testing resources, collaborate across teams, and achieve cost efficiencies.

The hybrid deployment mode, which combines on-premises and cloud-based models, is experiencing rapid growth. Hybrid deployment allows organizations to leverage their existing infrastructure while utilizing cloud resources for scalability and flexibility. This approach caters to the needs of organizations that require a balance between security, control, and the benefits of cloud-based automation testing.

Global Automation Testing Market Size By Deployment Mode 2022(%)

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Automation Testing Market Regional Insights

The biggest portion of revenue came from North America. The region's market is being driven by the vast dispersion of technology vendors. In the US, demand is being driven by the rising popularity of smart consumer gadgets including smart TVs, home appliances, and laptops. Web applications, operating systems (OS), and software are all closely related with smart consumer electronics. The need for test automation services in the area will rise as use of these smart consumer devices spreads.

The Asia Pacific region's share of the global market is expected to grow rapidly. Because it has important markets with great growth potential for automation analysis companies, the Asia Pacific area is the most attractive. Throughout the projected period, the area is expected to experience the fastest CAGR growth. Significant economies with sizable client bases can be found in this region, such as China and India. Governments are putting policies in place to speed the adoption of new technologies like automation, artificial intelligence and machine learning, the Internet of Things, mobile and online apps, cloud-based services, and other advancements.

Global Automation Testing Market Size By Geography, 2022-2030
  • Largest
  • Fastest

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Automation Testing Market Dynamics

Drivers

Increasing Software Complexity to Boost Growth

  • With the rapid advancement of technology, software applications have become more complex and sophisticated. Automation testing provides a systematic and efficient approach to ensure the quality and reliability of complex software systems. The need for comprehensive testing across various platforms, devices, and configurations drives the demand for automation testing solutions.
  • Agile and DevOps methodologies have gained popularity in software development and deployment. These practices emphasize faster release cycles and continuous integration and delivery. Automation testing plays a vital role in enabling agile and DevOps practices by automating the testing process, reducing manual effort, and facilitating faster feedback and bug identification.

Restraints

Initial Investment and Implementation Costs to Slow Down market growth

  • Implementing automation testing requires an initial investment in tools, infrastructure, and skilled resources. The cost of acquiring automation testing tools and licenses, setting up testing environments, and training the workforce can be substantial. For smaller organizations with limited budgets, these upfront costs may act as a restraint in adopting automation testing.

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Automation Testing Market Competitive Landscape

These companies have established themselves as key players in the market, offering automation testing solutions that encompass various testing capabilities and support different industries and domains. They constantly innovate their offerings and expand their service portfolios to cater to evolving market demands.

Top Player’s Company Profiles

  • Tricentis (Austria)
  • SmartBear Software (United States)
  • Micro Focus International plc (United Kingdom)
  • Cognizant (United States)
  • Infosys Limited (India)
  • Wipro Limited (India)
  • Accenture plc (Ireland)
  • Oracle Corporation (United States)
  • TATA Consultancy Services Limited (India)
  • Parasoft Corporation (United States)
  • Zeenyx Software (United States)
  • Ranorex GmbH (Austria)
  • Sauce Labs, Inc. (United States)
  • TestPlant Limited (United Kingdom)
  • Worksoft, Inc. (United States)
  • LogiGear Corporation (United States)
  • QA InfoTech (India)
  • Hexaware Technologies Ltd (India)
  • Symphony (United States)

Recent Developments

  • In March 2023, IBM announced the launch of its new automation testing platform, IBM Rational Functional Tester. The platform is designed to help businesses automate their functional testing and improve their software quality.
  • In February 2023, Microsoft announced the launch of its new automation testing service, Microsoft Azure DevOps. The service is designed to help businesses automate their software development and testing processes.
  • In January 2023, Oracle announced the launch of its new automation testing platform, Oracle Test Complete. The platform is designed to help businesses automate their functional, performance, and security testing.

Automation Testing Key Market Trends

  • With advancements in artificial intelligence (AI) and machine learning (ML), automation testing is becoming more intelligent and adaptive. AI-powered testing tools can analyse application behaviour, learn from test results, and automatically generate test scripts. Intelligent test automation improves test coverage, identifies potential defects, and enhances overall testing efficiency.

Automation Testing Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analyses, the global automation testing market is experiencing significant growth and is expected to continue its upward trajectory in the coming years. The automation testing market has been witnessing steady growth due to the increasing adoption of automation in software testing processes. Several factors are driving the growth of the automation testing market. These include the increasing complexity of software applications, the need for faster release cycles and continuous integration/delivery, cost and time efficiency offered by automation testing, demand for comprehensive test coverage and accuracy, and the rise of agile and DevOps practices. As organizations across industries prioritize digital transformation, the demand for automation testing solutions is expected to surge, presenting significant opportunities for market players.

Report Metric Details
Market size value in 2021 USD 17.7 billion
Market size value in 2030 USD 58.83 billion
Growth Rate 16.2%
Base year 2023
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Deployment Mode
    • On-Premises and Hybrid
  • Testing
    • Functional Testing, Performance Testing, Compatibility Testing, Security Testing, usability Testing
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Tricentis (Austria)
  • SmartBear Software (United States)
  • Micro Focus International plc (United Kingdom)
  • Cognizant (United States)
  • Infosys Limited (India)
  • Wipro Limited (India)
  • Accenture plc (Ireland)
  • Oracle Corporation (United States)
  • TATA Consultancy Services Limited (India)
  • Parasoft Corporation (United States)
  • Zeenyx Software (United States)
  • Ranorex GmbH (Austria)
  • Sauce Labs, Inc. (United States)
  • TestPlant Limited (United Kingdom)
  • Worksoft, Inc. (United States)
  • LogiGear Corporation (United States)
  • QA InfoTech (India)
  • Hexaware Technologies Ltd (India)
  • Symphony (United States)
Customization scope

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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Automation Testing Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Automation Testing Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Automation Testing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Automation Testing Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Automation Testing Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Automation Testing Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Automation Testing Market size was valued at USD 17.7 billion in 2021 and is poised to grow from USD 20.57 billion in 2022 to USD 58.83 billion by 2030, at a CAGR of 16.2% during the forecast period (2023-2030).

These companies have established themselves as key players in the market, offering automation testing solutions that encompass various testing capabilities and support different industries and domains. They constantly innovate their offerings and expand their service portfolios to cater to evolving market demands. 'IBM (United States)', 'Microsoft Corporation (United States)', 'Tricentis (Austria)', 'SmartBear Software (United States)', 'Micro Focus International plc (United Kingdom)', 'Capgemini SE (France)', 'Cognizant (United States)', 'Infosys Limited (India)', 'Wipro Limited (India)', 'Accenture plc (Ireland)', 'Oracle Corporation (United States)', 'TATA Consultancy Services Limited (India)', 'Parasoft Corporation (United States)', 'Zeenyx Software (United States)', 'Ranorex GmbH (Austria)', 'Sauce Labs, Inc. (United States)', 'TestPlant Limited (United Kingdom)', 'Worksoft, Inc. (United States)', 'LogiGear Corporation (United States)', 'QA InfoTech (India)', 'Hexaware Technologies Ltd (India)', 'Symphony (United States)'

With the rapid advancement of technology, software applications have become more complex and sophisticated. Automation testing provides a systematic and efficient approach to ensure the quality and reliability of complex software systems. The need for comprehensive testing across various platforms, devices, and configurations drives the demand for automation testing solutions.

With advancements in artificial intelligence (AI) and machine learning (ML), automation testing is becoming more intelligent and adaptive. AI-powered testing tools can analyse application behaviour, learn from test results, and automatically generate test scripts. Intelligent test automation improves test coverage, identifies potential defects, and enhances overall testing efficiency.

The biggest portion of revenue came from North America. The region's market is being driven by the vast dispersion of technology vendors. In the US, demand is being driven by the rising popularity of smart consumer gadgets including smart TVs, home appliances, and laptops. Web applications, operating systems (OS), and software are all closely related with smart consumer electronics. The need for test automation services in the area will rise as use of these smart consumer devices spreads.

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Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

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