Global Probiotics Market

Global Probiotics Market Size, Share, Growth Analysis, By Product(Probiotic Food & Beverages, Probiotic Dietary Supplements), By Ingredient(Bacterial, and Yeast), By End-use(Human Probiotics, and Animal Probiotics), By Distribution Channel(Hypermarkets/Supermarkets, Pharmacies/Drugstores) - Industry Forecast 2024-2031


Report ID: SQMIG30I2299 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 117 | Figures: 77

Global Probiotics Market Insights

Global Probiotics Market size was valued at around USD 62.53 billion in 2022 and is expected to rise from USD 67.22 billion in 2023 to reach a value of USD 119.88 billion by 2031, at a CAGR of 7.5% over the forecast period (2024–2031).

The global probiotics market is driven by the rising consumer preference for preventative healthcare along with the creation of effective probiotic strains. Probiotics have positive benefits on the body when ingested in sufficient levels, including better gut health and less intestinal inflammation. Probiotics are very important for preventative healthcare since they boost the immune system and stop diseases before they start. Thus, over the course of the forecast period, increasing awareness of preventive healthcare is anticipated to spur market growth.

Preventive healthcare includes living a healthy lifestyle and making dietary decisions that help stop the development of diseases. Due to a number of causes, including rising disposable money, rising living standards, and an aging population, awareness of preventative healthcare is expanding. Additionally contributing to the rise in awareness is the ease with which internet users can find information about preventative healthcare.

Probiotics targeting various demographics, like geriatrics and genders, are what define the market in the United States. These niche markets have given local players the ability to use a variety of tactics to diversify their product offerings and make the most of their available resources. Over the next few years, the U.S. market is anticipated to be driven by an excessive demand for probiotic-based food, beverage, and dietary supplement products.

The COVID-19 pandemic significantly increased consumer demand for immune-boosting foods and supplements. Probiotics are widely known for their ability to strengthen the immune system since they provide strong defense against gastrointestinal infections and encourage the body's generation of natural antibodies.

According to a survey done by the Natural Marketing Institute in May 2020, usage of probiotics increased dramatically that year. According to the study, the proportion of Americans who use probiotics has climbed by 66%, while the number of new users of probiotics in Italy has increased by 188%, and the proportion of probiotic users in China has increased by 108% over the preceding six months. As a result, the market growth in 2020 was greatly helped by the sudden rise in probiotic users.

US Probiotics Market is poised to grow at a sustainable CAGR for the next forecast year.

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Global Probiotics Market size was valued at around USD 62.53 billion in 2022 and is expected to rise from USD 67.22 billion in 2023 to reach a value of USD 119.88 billion by 2031, at a CAGR of 7.5% over the forecast period (2024–2031).

The main players dominate the market due to their wide globally reach and reliable distribution networks. These players concentrate on a variety of commercial methods, such as establishing long-term supply contracts with numerous distribution channels, in order to survive competition. Due to the presence of a target consumer base in the region, major companies have been increasingly focused on entering the South East Asian markets all over the years. 'Danone S.A.', 'Nestlé S.A.', 'Yakult Honsha Co., Ltd.', 'Chr. Hansen Holding A/S', 'Probi AB', 'Kerry Group plc', 'Lallemand Inc.', 'BioGaia AB', 'DuPont de Nemours, Inc.', 'Sabinsa Corporation', 'Procter & Gamble Co.', 'Archer Daniels Midland Company', 'Amul', 'General Mills Inc.', 'Cargill, Incorporated', 'Biocodex', 'Lifeway Foods Inc.', 'Groupe Lactalis S.A.', 'Nature's Bounty Co.', 'Health & Happiness (H&H) International Holdings Ltd.'

The trend toward natural and organic products is driving the growth of the probiotics market, as consumers seek out products that are free from synthetic ingredients and chemicals.

Growing Demand for Probiotic Supplements: The demand for probiotic supplements is increasing, as consumers are becoming more health-conscious and are looking for ways to improve their digestive health, boost their immune system, and enhance overall well-being.

Asia Pacific dominated the global market with a revenue share of more than 40.0%. Due to the intense competitive techniques used by the global firms, the region is seeing a considerable rise in consumer awareness. The demand from countries like Australia, China, and India is very strong, which is encouraging worldwide growth. The increasing population, rising disposable income, and improved living standards are also predicted to assist the expanding regional market.

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Global Probiotics Market

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