Global Probiotics Market

Global Probiotics Market Size, Share, Growth Analysis, By Product(Probiotic Food & Beverages, Probiotic Dietary Supplements), By Ingredient(Bacterial, and Yeast), By End-use(Human Probiotics, and Animal Probiotics), By Distribution Channel(Hypermarkets/Supermarkets, Pharmacies/Drugstores) - Industry Forecast 2023-2030


Report ID: SQMIG30I2299 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 117 | Figures: 77

Global Probiotics Market Insights

Global Probiotics Market size was valued at around USD 62.53 billion in 2022 and is expected to rise from USD 67.22 billion in 2023 to reach a value of USD 119.88 billion by 2031, at a CAGR of 7.5% over the forecast period (2024–2031).

The global probiotics market is driven by the rising consumer preference for preventative healthcare along with the creation of effective probiotic strains. Probiotics have positive benefits on the body when ingested in sufficient levels, including better gut health and less intestinal inflammation. Probiotics are very important for preventative healthcare since they boost the immune system and stop diseases before they start. Thus, over the course of the forecast period, increasing awareness of preventive healthcare is anticipated to spur market growth.

Preventive healthcare includes living a healthy lifestyle and making dietary decisions that help stop the development of diseases. Due to a number of causes, including rising disposable money, rising living standards, and an aging population, awareness of preventative healthcare is expanding. Additionally contributing to the rise in awareness is the ease with which internet users can find information about preventative healthcare.

Probiotics targeting various demographics, like geriatrics and genders, are what define the market in the United States. These niche markets have given local players the ability to use a variety of tactics to diversify their product offerings and make the most of their available resources. Over the next few years, the U.S. market is anticipated to be driven by an excessive demand for probiotic-based food, beverage, and dietary supplement products.

The COVID-19 pandemic significantly increased consumer demand for immune-boosting foods and supplements. Probiotics are widely known for their ability to strengthen the immune system since they provide strong defense against gastrointestinal infections and encourage the body's generation of natural antibodies.

According to a survey done by the Natural Marketing Institute in May 2020, usage of probiotics increased dramatically that year. According to the study, the proportion of Americans who use probiotics has climbed by 66%, while the number of new users of probiotics in Italy has increased by 188%, and the proportion of probiotic users in China has increased by 108% over the preceding six months. As a result, the market growth in 2020 was greatly helped by the sudden rise in probiotic users.

US Probiotics Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024–2031

Global Market Size

USD 62.53 billion

Largest Segment

Bacteria

Fastest Growth

Yeast

Growth Rate

7.5% CAGR

Global Probiotics Market ($ Bn)
Country Share forAsia Pacific Region (%)
Global Probiotics Market By Ingredient ($ Bn)
Global Probiotics Market By Ingredient (%)

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Global Probiotics Market Segmental Analysis

The global probiotics market is segmented on the basis of product, ingredient, end-use, distribution channel, and region. Based on Product the market is segmented into probiotic food & beverages, probiotic dietary supplements, and animal feed probiotics. Based on ingredients, the market is segment into bacteria, and yeast. With respect to categorization by end-use, the market is segmented into human probiotics, and animal probiotics. On the basis of distribution channel, the market is classified into hypermarkets/supermarkets, pharmacies/drugstores, specialty stores, online stores, and others. Based on region the global probiotics market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Probiotics Market Analysis by Product

The probiotic food and beverage sector led the global market in 2022, accounting for a revenue share of more than 75.0%. The product-based sectors of the market are probiotic foods and beverages, probiotic dietary supplements, and probiotics for animal feed. The categories of dairy, non-dairy, cereals, baked products, fermented meat and dry food probiotics are further broken down into which foods and beverages they fall. Food supplements, nutritional supplements, specialist nutrients, and newborn formula are further subcategories of dietary supplements.

Probiotics are added to baked goods to boost their overall nutritional value and flavor. Among other products, nutritious bars and probiotic muffins have been released on the market. Because of the growing trend towards preventative healthcare, the consumption of these probiotic-infused baked goods has increased recently.

Probiotic dietary supplements are increasingly well-liked among consumers looking for all-natural treatments for a range of health issues. Probiotics are a natural alternative to pharmaceutical treatments for a number of disorders relating to gut health, gastrointestinal issues, and immune building. Growth is anticipated to be further boosted by the creation of novel delivery systems such as chewable goods, effervescent powders, and gummies.

Probiotics Market Analysis by Ingredient

The bacteria market category held the top spot with a revenue share of more than 80.0%. The market is divided into bacteria and yeast based on the ingredient. Lactobacilli, Bifidobacterium, streptococcus, and other bacteria make up the bacteria section, whereas Saccharomyces Boulardii and other yeast species make up the yeast segment. Most probiotics have a strong bacterial component, most notably lactobacillus or lactic acid bacteria. These components are mostly used in fermented foods including kefir, sauerkraut, yogurt, and kimchi. A substantial additional market for bacterial components is dietary supplements.

Yeast-based probiotic compounds are excellent for use in a variety of applications beyond the food industry due to their numerous biological activities. Yeast-based substances not only help fermented meals taste better, but they also improve the productivity and health of breastfeeding animals that are growing. The most popular yeast type (ingredient) in the probiotics market is Saccharomyces Boulardii, which has the healing ability to help endure corrosive pancreatic and bile secretions as well as other stomach acids.

Global Probiotics Market By Ingredient , 2022 (%)

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Global Probiotics Market Regional Insights

Asia Pacific dominated the global market with a revenue share of more than 40.0%. Due to the intense competitive techniques used by the global firms, the region is seeing a considerable rise in consumer awareness. The demand from countries like Australia, China, and India is very strong, which is encouraging worldwide growth. The increasing population, rising disposable income, and improved living standards are also predicted to assist the expanding regional market.

North America is expected to grow significantly during the time of the forecast. Regional market expansion is anticipated to be supported by manufacturers' continuous investments in the pharmaceutical, food and beverage, and other industries. The regional players are investing money in R&D to produce new products that will appeal to clients of different ages and genders. It is projected that these factors will quicken market expansion throughout the forecast period.

Global Probiotics Market By Region, 2024–2031
  • Largest
  • Fastest

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Global Probiotics Market Dynamics

Probiotics Market Drivers

Rising Demand for Natural and Organic Products

  • The trend toward natural and organic products is driving the growth of the probiotics market, as consumers seek out products that are free from synthetic ingredients and chemicals.

Probiotics Market Restraints

Lack of Standardization

  • There is currently no standardization in the probiotics market, which can lead to confusion among consumers about the effectiveness of different products.

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Global Probiotics Market Competitive Landscape

The main players dominate the market due to their wide globally reach and reliable distribution networks. These players concentrate on a variety of commercial methods, such as establishing long-term supply contracts with numerous distribution channels, in order to survive competition. Due to the presence of a target consumer base in the region, major companies have been increasingly focused on entering the South East Asian markets all over the years.

Probiotics Market Top Player’s Company Profiles

  • Danone S.A.
  • Nestlé S.A.
  • Yakult Honsha Co., Ltd.
  • Chr. Hansen Holding A/S
  • Probi AB
  • Kerry Group plc
  • Lallemand Inc.
  • BioGaia AB
  • DuPont de Nemours, Inc.
  • Sabinsa Corporation
  • Procter & Gamble Co.
  • Archer Daniels Midland Company
  • Amul
  • General Mills Inc.
  • Cargill, Incorporated
  • Biocodex
  • Lifeway Foods Inc.
  • Groupe Lactalis S.A.
  • Nature's Bounty Co.
  • Health & Happiness (H&H) International Holdings Ltd.

Probiotics Market Recent Developments

  • In February 2024, Evogene Ltd., a leading computational biology company dedicated to transforming life-science product development across various market sectors, joined forces with Verb Biotics LLC., a microbiome health ingredient company committed to enhancing human health. This collaboration aims to develop new strains of probiotic bacteria capable of producing a sustainable quantity of microbial metabolites that enhance human health and vitality. The partnership will focus on identifying and enhancing unknown genetic pathways in microbes that facilitate novel metabolite production. This endeavor will leverage Evogene's MicroBoost AI technology and Verb Biotics' extensive expertise in the field of the microbiome. 
  • In February 2024, Bobbie, the pediatric nutrition company founded by a mom, revealed its expansion beyond infant formula with the introduction of two organic infant supplements: Vitamin D and Probiotic Drops. This marks the company's initial venture into non-formula products, representing a seamless extension of its current lineup known for its high quality and simple formulas. 
  • In January 2024, GenieBiome introduced synbiotics clinically tested on young children targeting the Singapore market, focusing on the relationship between probiotics and eczema management.

Global Probiotics Key Market Trends

  • Growing Demand for Probiotic Supplements: The demand for probiotic supplements is increasing, as consumers are becoming more health-conscious and are looking for ways to improve their digestive health, boost their immune system, and enhance overall well-being.
  • Increasing Use in Food and Beverages: Probiotics are being used more frequently in food and beverage products, such as yogurt, kefir, and kombucha, to enhance their nutritional value and improve their health benefits.
  • Rising Demand for Vegan and Plant-Based Probiotics: The trend toward vegan and plant-based diets is driving the demand for probiotics derived from non-animal sources, such as fermented plant-based products.
  • Focus on Research and Development: Companies in the probiotics market are investing heavily in research and development to develop new strains of probiotics and improve the efficacy of existing products.
  • Increased Use in Animal Feed: Probiotics are increasingly being used in animal feed, particularly in the poultry and swine industries, to improve animal health and productivity.

Global Probiotics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, we found that the Probiotics market is the market is driven by the rising consumer preference for preventative healthcare along with the creation of effective probiotic strains. Probiotics have positive benefits on the body when ingested in sufficient levels, including better gut health and less intestinal inflammation. Probiotics are very important for preventative healthcare since they boost the immune system and stop diseases before they start. Thus, over the course of the forecast period, increasing awareness of preventive healthcare is anticipated to spur market growth.

Report Metric Details
Market size value in 2022 USD 62.53 billion
Market size value in 2031 USD 119.88 billion
Growth Rate 7.5%
Base year 2022
Forecast period 2024–2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Probiotic Food & Beverages, Probiotic Dietary Supplements, and Animal Feed Probiotics
  • Ingredient
    • Bacterial, and Yeast
  • End-use
    • Human Probiotics, and Animal Probiotics
  • Distribution Channel
    • Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Danone S.A.
  • Nestlé S.A.
  • Yakult Honsha Co., Ltd.
  • Chr. Hansen Holding A/S
  • Probi AB
  • Kerry Group plc
  • Lallemand Inc.
  • BioGaia AB
  • DuPont de Nemours, Inc.
  • Sabinsa Corporation
  • Procter & Gamble Co.
  • Archer Daniels Midland Company
  • Amul
  • General Mills Inc.
  • Cargill, Incorporated
  • Biocodex
  • Lifeway Foods Inc.
  • Groupe Lactalis S.A.
  • Nature's Bounty Co.
  • Health & Happiness (H&H) International Holdings Ltd.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Probiotics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Probiotics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Probiotics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Probiotics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Probiotics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Probiotics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Probiotics Market size was valued at around USD 62.53 billion in 2022 and is expected to rise from USD 67.22 billion in 2023 to reach a value of USD 119.88 billion by 2031, at a CAGR of 7.5% over the forecast period (2024–2031).

The main players dominate the market due to their wide globally reach and reliable distribution networks. These players concentrate on a variety of commercial methods, such as establishing long-term supply contracts with numerous distribution channels, in order to survive competition. Due to the presence of a target consumer base in the region, major companies have been increasingly focused on entering the South East Asian markets all over the years. 'Danone S.A.', 'Nestlé S.A.', 'Yakult Honsha Co., Ltd.', 'Chr. Hansen Holding A/S', 'Probi AB', 'Kerry Group plc', 'Lallemand Inc.', 'BioGaia AB', 'DuPont de Nemours, Inc.', 'Sabinsa Corporation', 'Procter & Gamble Co.', 'Archer Daniels Midland Company', 'Amul', 'General Mills Inc.', 'Cargill, Incorporated', 'Biocodex', 'Lifeway Foods Inc.', 'Groupe Lactalis S.A.', 'Nature's Bounty Co.', 'Health & Happiness (H&H) International Holdings Ltd.'

The trend toward natural and organic products is driving the growth of the probiotics market, as consumers seek out products that are free from synthetic ingredients and chemicals.

Growing Demand for Probiotic Supplements: The demand for probiotic supplements is increasing, as consumers are becoming more health-conscious and are looking for ways to improve their digestive health, boost their immune system, and enhance overall well-being.

Asia Pacific dominated the global market with a revenue share of more than 40.0%. Due to the intense competitive techniques used by the global firms, the region is seeing a considerable rise in consumer awareness. The demand from countries like Australia, China, and India is very strong, which is encouraging worldwide growth. The increasing population, rising disposable income, and improved living standards are also predicted to assist the expanding regional market.

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