USD 62.53 billion
Probiotics Market Size, Share, Growth Analysis, By Product Type(Functional Food, Dietary Supplements, Feed), Ingredient(Bacteria, Yeast), End-use(Human, Animal), Distribution Channel(Hypermarkets, Pharmacies, Specialty Stores, Online, Convenience Stores), and Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2299 |
Region:
Global |
Published Date: June, 2024
Pages:
198
|Tables:
117
|Figures:
77
Probiotics Market Insights
Global Probiotics Market size was valued at around USD 62.53 Billion in 2022 and is expected to rise from USD 67.22 Billion in 2023 to reach a value of USD 119.88 Billion by 2031, at a CAGR of 7.5% over the forecast period (2024-2031).
The market for probiotics is majorly fueled by the shift towards maintaining good health by taking preventive measures and the development of excellent probiotic strains. It has been scientifically proven that when taken in proper doses, probiotics have positive effects on the human body by improving gut health and reducing inflammation in the intestines. Probiotics are very useful in preventive health care because they help to build up immunity to diseases before they occur. As a result, regarding the preventive aspect of healthcare, the market is poised to grow over the forecast period. It entails maintaining good health habits and coming up with diet choices that assist in avoiding diseases. For those causes, such as the increase in disposable money, an increase in living standards, and an aging population, knowledge of preventative health care is increasing. Another factor improving awareness is how simple it is for internet users to access information on preventative healthcare. Additionally contributing to the rise in awareness is the ease with which internet users can find information about preventative healthcare. Probiotics targeting various demographics, like geriatrics and genders, are what define the market in the United States. These niche markets have given local players the ability to use a variety of tactics to diversify their product offerings and make the most of their available resources. In the following three years, the U.S. market is expected to have continuous demand for both food, beverages, and dietary supplements that are formulated from probiotics. According to the study conducted by SkyQuest, the share of the American population that uses probiotics has risen by 66%, the number of people who have taken probiotics for no more than half a year has increased by 188% in Italy, and the share of the Chinese population that uses probiotics has increased by 108% compared to the previous six months. Therefore, the increase in market size in 2023 was significantly boosted by the increased uptake of probiotics.
US Probiotics Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Bacteria
Fastest Growth
Yeast
Growth Rate
7.5% CAGR
Global Probiotics Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Probiotics Market Segmental Analysis
The global probiotics market is segmented by Product Type, Ingredient, End-use, Distribution Channel, and Region. Based on Product, the market is segmented into Functional Food & Beverages (Dairy Products, Non-dairy Beverages, Infant Formula, Cereals), Dietary Supplements (Tablets, Capsules, Powder, Liquids, Soft Gels, Gel Caps), and Feed. Based on Ingredients, the market is segment into Bacterial (Lactobacilli [Lactobacillus Acidophilus, Lactobacillus Rhamnosus, Lactobacillus Casei, Lactobacillus Reuteri], Bifidobacterium, Streptococcus Thermophilus), And Yeast (Saccharomyces Boulardii, Others). Based on End-use, the market is segmented into Human and Animal. Based on Distribution Channel, the market is classified into Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online, and Convenience Stores/Small Retail Formats. Based on region the global probiotics market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa.
Analysis by Product
According to the SkyQuest in-depth analysis, in 2023, the functional food and beverage segment led the global market in terms of revenue 74.09%. Such items include dairy products such as yogurt and cheese with added probiotics, fermented drinks like kombucha and kefir, probiotic containing baby foods such as formulas, and probiotic containing cereals for the health benefits of the consumers. Thus, food supplements can be divided into food supplements, nutritional supplements, specific nutrients, and newborn formula. These products are marketed as easy solutions allowing people to consume beneficial bacteria daily, which is well associated with gut health and overall well-being.
Consequently, among the various types of products present in the probiotic market, the fastest-growing category is the dietary supplements, mainly because of the various forms present in the market including tablets, capsules, powders, liquids soft gels as well as gel caps. Nutritional supplements are slowly but surely becoming a favorite among consumers as a more natural cure for many illnesses. Probiotics can therefore be used as a natural intervention in several conditions that have their root cause in gut health, and the state of the gastrointestinal tract as well as immune system development. This growth is expected to be enhanced by new delivery forms including chewable, effervescent products, and gummy products.
Analysis by Ingredient
The bacteria ingredient held the top spot in the probiotic market with a revenue share of more than 80%. This market is divided into several strains of bacteria on the ingredient. Such as Lactobacilli, Bifidobacterium, streptococcus, and other bacteria which make up the bacteria section. Most probiotics have a strong bacterial component, most notably lactobacillus or lactic acid bacteria. These components are mostly used in fermented foods including kefir, sauerkraut, yogurt, and kimchi. A substantial additional market for bacterial components is dietary supplements.
Yeast-based probiotic compounds are excellent for use in various applications beyond the food industry due to their numerous biological activities. Yeast-based substances not only help fermented meals taste better, but they also improve the productivity and health of breastfeeding animals that are growing. The most popular yeast type (ingredient) in the probiotics market is Saccharomyces Boulardii, which has the healing ability to help endure corrosive pancreatic and bile secretions as well as other stomach acids. Unlike bacterial probiotics, yeast-based probiotics work by competing with harmful microbes for space and nutrients in the gut, and by modulating immune responses.
Global Probiotics Market By Ingredient (%)
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Probiotics Market Regional Insights
Asia-Pacific revenue share was more than 40 percent of the global market. Due to the competitive strategies adopted by the global players, the region is experiencing a steep increase in consumer consciousness. This trend is led by countries such as Japan and China as they actively incorporate probiotics into everyday diets and health management. The strong market penetration in the region is complemented by the increasing accessibility of foods and beverages containing probiotics, enabled by the well-established network of key industry stakeholders. In aggregate, these aspects help to strengthen the position of Asia Pacific as a strategic region for the development of the global market for probiotics.
However, the North America seems to be the fastest growing region in the probiotic sector expected to grow at a CAGR of around 8% in the upcoming years. This growth trajectory is helped by rising health awareness among consumers who are looking for natural remedies to improve their digestive system and general health. North America is the largest consumer of probiotic supplements and functional foods especially the United States. This trend is complemented by significant funds for research and development and new probiotic products suitable for different health requirements. Therefore, the Americas are poised to chart the future direction of the global probiotic industry as part of the natural evolution of this promising market.
Global Probiotics Market By Geography
- Largest
- Fastest
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Probiotics Market Dynamics
Probiotics Market Drivers
Rising Demand for Natural and Organic Products
- An important driver in the probiotic market is the growing consumer interest in natural and organic products due to the trend towards healthy living. This trend has made probiotic manufacturers come up with clean label formulations and organic ingredients in production. Society wants clean labels and natural ingredients, which has led to the popularity of probiotics without artificial preservatives and GMOs. These natural and organic probiotics also satisfy consumers’ demand and synergy with the general trends of health and wellness.
Advancements in Probiotic Delivery Systems
- Technologies like microencapsulation and improved packaging make the probiotic strains more effective by making sure that they can pass through the stomach and the small intestine. These developments concern issues to do with the stability and viability of the probiotics which opens up possibilities for application in functional foods, nutraceuticals and pharmaceuticals. Therefore, continued innovation and development work in delivery systems remain crucial in market development and building consumer confidence in probiotic products.
Restraints
Lack of Standardization is Acting as a Restraint in the Market
- The absence of Standardization is a major threat to the probiotic market since it creates regional differences in the set quality and efficacy benchmarks. This inconsistency affects consumer confidence and slows market development as consumers require certainty in product efficacy and health advantages. These challenges could be alleviated if there were international standardization of the regulations to assist probiotic manufacturers and consumers.
Market Fragmentation in Probiotic Products
- Market saturation is also a restraint since many small-scale producers produce a wide variety of probiotic products and flood the market. This fragmentation makes product choices more challenging for the consumers and increases rivalry among manufacturers, posing threats to brand uniqueness and consumer devotion.
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Probiotics Market Competitive Landscape
The main players dominate the market due to their wide global reach and reliable distribution networks. Leading companies such as Danone, Yakult Honsha, Nestlé, and Probi AB dominate through extensive product portfolios and global distribution networks. These players concentrate on a variety of commercial methods, such as establishing long-term supply contracts with many distribution channels, to survive competition. Regional players also play a significant role, particularly in Asia Pacific and Europe, contributing to a diverse and dynamic market environment driven by continuous product innovation and strategic partnerships.
Probiotics Market Top Player’s Company Profiles
- Danone S.A. (France)
- Nestlé S.A. (Switzerland)
- Yakult Honsha Co., Ltd. (Japan)
- Chr. Hansen Holding A/S (Denmark)
- Probi AB (Sweden)
- Kerry Group plc (Ireland)
- Lallemand Inc. (Canada)
- BioGaia AB (Sweden)
- DuPont de Nemours, Inc. (US)
- Sabinsa Corporation (US)
- Procter & Gamble Co. (US)
- Archer Daniels Midland Company (US)
- Amul (India)
- General Mills Inc. (US)
- Cargill, Incorporated (US)
- Biocodex (France)
- Lifeway Foods Inc. (US)
- Groupe Lactalis S.A. (France)
- Nature's Bounty Co. (US)
- Health & Happiness (H&H) International Holdings Ltd. (Hong Kong)
Probiotics Market Recent Developments
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In February 2024, Evogene Ltd. and Verb Biotics LLC. are partnering to develop probiotic bacteria strains that enhance human health. Using Evogene's MicroBoost AI and Verb Biotics' microbiome expertise, they aim to identify and optimize microbial genetic pathways for novel metabolite production.
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In January 2024, Hong Kong biotechnology firm GenieBiome aims to expand its probiotics range in Singapore, including a clinically studied probiotic for improving eczema in children. Recently, they launched G-NiiB Immune Kids SIM03 on Shopee and plan to introduce it in major retailers Watsons and Guardian starting February.
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In January 2023, The Tropicana-owned company KeVita added mango flavor to its existing selection of traditional and peach probiotic lemonade as part of an expansion of its line of sparkling probiotic lemonade. Retail outlets in the US that carry the items include Kroger and Walmart.
Probiotics Key Market Trends
- Rising Demand for Personalized Probiotics: Improved knowledge of the microbiome and developments in sequencing help shed light on the diversity of consumers’ gut health. It leads to the creation of specific probiotic formulations for particular diseases or dysbiosis patterns. Bespoke probiotics are more effective as well as customizable, making it appealing to those consumers who are concerned with the proper functioning of their digestive systems. Therefore, the market for individual probiotics will continue to influence future market trends and product developments.
Probiotics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the probiotics market is driven by the rising consumer preference for preventative healthcare along with the creation of effective probiotic strains. Probiotics have positive benefits on the body when ingested in sufficient levels, including better gut health and less intestinal inflammation. Probiotics are very important for preventative healthcare since they boost the immune system and stop diseases before they start. Thus, over the forecast period, increasing awareness of preventive healthcare is expected to spur market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 62.53 Billion |
| Market size value in 2031 | USD 119.88 Billion |
| Growth Rate | 7.5% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Probiotics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Probiotics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Probiotics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Probiotics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Probiotics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Probiotics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Probiotics Market Report Snapshots
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