Period Panties Market Size, Share, Growth Analysis, By Product(Brief, Bikini), By Distribution Channel(Offline and Online) - Industry Forecast 2024-2031

Global Period Panties Market size was valued at USD 85.8 million in 2021 and is poised to grow from USD 103.87 million in 2022 to USD 374.83 million by 2030, growing at a CAGR of 17.4% in the forecast period (2023-2030).

The market is primarily driven by the increase in awareness about menstruation hygiene along with various institutional initiatives and programs. For instance, the collaboration between UNICEF and regional authorities, local communities, and colleges and universities for the purpose of conducting research and distributing knowledge about menstruation has promoted good hygiene practices to reduce societal stigmas. Ample potential for market growth is also anticipated to be provided by the significant developments and cutting-edge items that manufacturers are going to introduce in the upcoming years.

The growing trend towards adoption of ecologically friendly hygiene products as well as the rise in demand for convenience and ease are additional major factors influencing the market's growth during the forecast period. Another latest period hygiene product that can be used in place of more traditional products such as pads and tampons is menstrual underwear. The technology used varies between businesses, but it usually consists of several layers of materials like cotton, merino wool, nylon, and polyester that are intended to absorb blood and drain moisture away from the vulva so the wearer feels comfortable and dry.

Additionally, it is anticipated that the large number of working women around the world would create plenty of prospects for market expansion. According to World Bank data from 2021, women make up 39.3% of the global labor force. Working women should wear period underwear since it is comfortable and convenient for them to wear while working.

In addition, a number of manufacturers are starting promotions and reaching out to more consumers with their period underwear, which is helping the industry expand. For instance, in May 2022, one of the top manufacturers of period underwear, Thinx, announced the start of the "Moist Panties" campaign, which aims to eradicate "moist panties" from both a figurative and literal sense.

In addition, a number of manufacturers are starting promotions and reaching out to more consumers with their period underwear product, which is helping the industry expand. For instance, in May 2022, one of the top manufacturers of period underwear, Thinx, announced the start of the "Moist Panties" campaign, which aims to eradicate "moist panties" from both a figurative and literal sense. Through this campaign, the company increased the selection of its air collection period panties, such as ultra-thin, micromesh underwear that is sweat-wicking, breathable, and designed for dry, moisture-free days both during and between menstrual cycles.