Over-the-Top/OTT Market Regional Analysis

Global Over-the-Top/OTT Market size was valued at USD 190.3 billion in 2023 and is poised to grow from USD 240.54 billion in 2024 to USD 1567.34 billion by 2032, growing at a CAGR of 26.4% during the forecast period (2025-2032). 

The global markets are characterized by a fragmented landscape and fierce competition among industry participants. The players have focused their efforts on bolstering their market position through mergers and acquisitions, alliances, and global development. These techniques assist businesses in expanding their geographic reach and improving their service offerings in both domestic and foreign markets. 'Netflix (US) ', 'Amazon Prime Video (US) ', 'Disney+ (US) ', 'HBO Max (US) ', 'Apple TV+ (US) ', 'YouTube TV (US) ', 'Peacock TV (US) ', 'Sling TV (US) ', 'FuboTV (US) ', 'Crunchyroll (US) ', 'ZEE5 (India) ', 'SonyLIV (India) ', 'Hotstar (India) ', 'iQiyi (China) ', 'Tencent Video (China) ', 'Viaplay (Sweden) ', 'Stan (Australia) '

OTT market is gaining momentum in recent times due to its demand in emerging economies. Wide availability of content, increasing SVoD services, live streaming channels, gaming during lockdown and availability of freemium models are some of the factors bolstering demand for the market.

More live streaming channels are expected to be offered by OTT operators in the future. Furthermore, OTT content will undergo a significant transition, with breaking news hitting Periscope, Facebook Live, and possibly YouTube. Broadcasters in the US are cooperating with multichannel video programming distributors (MVPDs) to provide a ready version of live and linear feeds that may be bundled as OTT products, supporting industry growth.

North America accounted for a noteworthy share of the market. In the US, 64 million homes are using OTT, with an average once-a-month viewing value of more than 80 hours of OTT data. Furthermore, OTT content types mostly related to education, games, and entertainment are seeing increased developments, with more than 60% reach among homes with Wi-Fi. The use of Over-the-Top/OTT (OTT) in sports is getting more widespread. Rising content gaining expenditure throughout this area proves how many companies are incoming the OTT field.