Product ID: UCMIG50I2003
Video Processing Platform Market Size, Share, Growth Analysis, By Component(Hardware, Platform), By Application(Video Upload & Ingestion, Dynamic Ad Insertion), By Content Type(Real-time/Live, On-demand), By Vertical(BFSI, Education), By Region(North America, US) - Industry Forecast 2024-2031
Report ID:
UCMIG50I2003 |
Region:
Global |
Published Date: Upcoming |
Pages:
165
| Tables: 55 | Figures: 60
Video Processing Platform Market Insights
Market Overview:
At a Compound Annual Growth Rate (CAGR) of 12.1% over the forecast period, the market for video processing platforms is anticipated to increase in size from USD 7.6 billion in 2023 to USD 13.5 billion by 2028. the following list of key factors Rise in demand for video content across industries, development of video compression technologies to control video traffic, need for video content distribution across numerous channels and platforms, and rising mobile video consumption through social media platforms
Video Processing Platform Market, Forecast & Y-O-Y Growth Rate, 2020 - 2028
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This report is being written to illustrate the market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current market scenario and the way it will grow in future.
Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and market segment growth.
The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews. Considering the nature of the market we derived the Interactive Home Entertainment by segment aggregation, the contribution of the Interactive Home Entertainment in Media & Entertainment and vendor share.
To determine the growth of the market factors such as drivers, trends, restraints, and opportunities were identified, and the impact of these factors was analyzed to determine the market growth. To understand the market growth in detail, we have analyzed the year-on-year growth of the market. Also, historic growth rates were compared to determine growth patterns.
Segmentation Analysis:
The Video Processing Platform Market is segmented by Component, Application, Content Type, Vertical, Region. We are analyzing the market of these segments to identify which segment is the largest now and in the future, which segment has the highest growth rate, and the segment which offers the opportunity in the future.
Video Processing Platform Market Basis Point Share Analysis, 2021 Vs. 2028
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- Based on Component the market is segmented as, Hardware, Platform, Services
- Based on Application the market is segmented as, Video Upload & Ingestion, Dynamic Ad Insertion, Video Transcoding & Processing, Video Hosting, Content Rendering, Other Applications
- Based on Content Type the market is segmented as, Real-time/Live, On-demand
- Based on Vertical the market is segmented as, BFSI, Education, Government & Defense, Healthcare & Life Sciences, IT & Telecommunications, Manufacturing, Media & Entertainment, Retail & Consumer Goods, Other Verticals
- Based on Region the market is segmented as, North America, US, Canada, Europe, UK, Germany, France, Rest of Europe, Asia Pacific, China, Japan, Australia & New Zealand, Rest of Asia Pacific, Middle East & Africa, Saudi Arabia, UAE, South Africa, Rest of Middle East & Africa, Latin America, Brazil, Mexico, Rest of Latin America, KEY MARKET PLAYERS, Akamai Technologies, MediaKind, Imagine Communications, Harmonic
Regional Analysis:
Video Processing Platform Market is being analyzed by North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA) regions. Key countries including the U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, and South Africa among others were analyzed considering various micro and macro trends.
Video Processing Platform Market Attractiveness Analysis, By Region 2020-2028
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Video Processing Platform Market : Risk Analysis
SkyQuest's expert analysts have conducted a risk analysis to understand the impact of external extremities on Video Processing Platform Market. We analyzed how geopolitical influence, natural disasters, climate change, legal scenario, economic impact, trade & economic policies, social & ethnic concerns, and demographic changes might affect Video Processing Platform Market's supply chain, distribution, and total revenue growth.
Competitive landscaping:
To understand the competitive landscape, we are analyzing key Video Processing Platform Market vendors in the market. To understand the competitive rivalry, we are comparing the revenue, expenses, resources, product portfolio, region coverage, market share, key initiatives, product launches, and any news related to the Video Processing Platform Market.
To validate our hypothesis and validate our findings on the market ecosystem, we are also conducting a detailed porter's five forces analysis. Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry each force is analyzed by various parameters governing those forces.
Key Players Covered in the Report:
- rocessing platform market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period. As technology advanced, video processing platforms had to adjust to support a wider variety of video formats and resolutions. From standard definition to high definition and eventually 4K and beyond, platforms had to accommodate higher quality videos and optimize their processing capabilities. Streaming technology became a game-changer for video processing platforms. Rather than necessitating users to download video files before playback, platforms started providing streaming services that allowed for real-time delivery of video content over the internet. This made it possible to watch videos straight away, without the need for large file downloads. Video processing platforms have increasingly ventured into live streaming, allowing users to broadcast and watch live events in real-time. This has opened up new opportunities for content creators, businesses, and individuals to engage with their audiences and share real-time experiences. As video processing platforms matured, monetization models emerged to support the sustainability of the platforms and content creators. Advertising, subscriptions, pay-per-view, and sponsorships are common methods used to generate revenue on these platforms.
- Recession Impact on the Video processing platform market
- The global recession caused by factors such as the Russia-Ukraine war, the pandemic, inflation, rising interest rates, and oil prices has led to reduced spending by organizations, which may affect the demand for video processing platforms across industries in the short term. During this time, companies have faced financial challenges, resulting in reduced advertising budgets. As a result, video processing platforms that rely heavily on ad revenue may experience a decline in advertising spending. However, the recession has also created opportunities for the global video processing platform market. With lockdowns and restrictions in place, people are spending more time at home, leading to a surge in demand for online video content. Video processing platforms have seen increased usage as individuals and businesses create and distribute video content to reach their audiences. This has opened up new opportunities for platforms to attract new users and generate revenue through increased subscriptions or ad views. In the long run, the recession will have a positive impact on the market due to the continued growth in internet penetration, the increasing popularity of mobile devices, and the convenience and flexibility of streaming services. However, the impact of the recession on the market is likely to be felt for some time, particularly in terms of investment and advertising revenue.
- Video Processing Platform Market Dynamics
- Driver: Increase in demand for video content across industries
- The demand for video content has increased dramatically across various industries and platforms, including social media, e-learning, marketing, and entertainment. Individuals, organizations, and businesses are constantly generating and publishing videos to engage their audiences, educate users, promote products or services, and entertain viewers. To make video content more captivating and appealing to the intended audience, video processing platforms offer the necessary tools and features for editing, enhancing, and optimizing video content. With the rise of video streaming platforms and the expectation of high-quality video experiences, content creators and service providers are working hard to deliver superior video quality. Video processing platforms are crucial in ensuring that video content is optimized for different devices, screen sizes, and network conditions. They aid in tasks such as transcoding, encoding, and compression, which enhance video quality, minimize buffering, and provide a seamless viewing experience for users. According to the Wyzowl Video Survey of 2023, 70% of non-video marketers intend to start online video marketing in 2023. Consequently, the growing adoption of video content for various applications is expected to drive the market's growth during the forecast period.
- Restraint: Cost of implementation of video processing platform hindering market growth
- The expenses involved in implementing a video processing platform can be quite high, including licensing fees, hardware infrastructure, software customization, and ongoing maintenance costs. Such high implementation costs may make it difficult for many potential customers, particularly small businesses, startups, or individuals with limited budgets, to access such software solutions. This limited accessibility can impede market growth by reducing the potential customer base. Additionally, organizations may need custom development or customization of the video processing platform to meet their specific requirements and workflows, which can result in further costs for hiring software developers, consultants, or the platform provider's professional services. The costs of customization can vary depending on the complexity and scope of the required changes.
- Opportunity: Growing adoption of edge computing infrastructure for real-time data processing
- The concept of edge computing involves bringing data processing and storage closer to the network edge. This approach reduces the latency that comes with transmitting data to a centralized cloud infrastructure. Reduced latency is crucial for applications that require real-time video processing, such as immediate analysis, encoding, and rendering of video content. By leveraging edge computing, video processing platforms can deliver faster and more responsive video processing capabilities. This, in turn, improves the user experience in applications like live streaming, video conferencing, and augmented reality. With edge computing, video processing platforms can perform real-time analytics and insights directly at the network edge. Local analysis of video content enables quick decision-making and immediate response in applications like video surveillance, smart cities, and industrial monitoring. Edge-based video analytics enable faster detection of objects, events, or anomalies, enhancing situational awareness and enabling proactive actions based on real-time video data.
- Challenge: Poor internet service degrading video quality
- When it comes to watching videos online, poor internet services can have a major impact on the viewing experience. Slow internet speeds often cause buffering, which interrupts the flow of the video and causes frustration. Additionally, intermittent connection disruptions can cause the video to stutter or freeze during playback, making it difficult to follow the content smoothly. A recent survey conducted by Interra Systems and Dan Raybun in 2022 found that 70% of respondents believe there is a strong correlation between content quality and customer retention. As a result, many OTT providers are prioritizing audio and video quality, as well as the overall viewing experience, by implementing quality control and monitoring into their workflows.
- Based on component, the platform segment is projected to witness the highest market share during the forecast period.
- Video processing platforms are software solutions that serve as the foundation for video processing workflows. They offer a variety of tools, functionalities, and APIs to aid in video processing tasks. Common features include video encoding, decoding, and transcoding capabilities, video editing and post-production tools, video streaming and delivery, video analytics and processing, video quality enhancement, content management and storage, and integration with other systems. These platforms handle every step in the video processing journey from video upload to preparing for video delivery. They empower enterprises with end-to-end video processing capabilities such as video uploading, video ingestion, content rendering, video transcoding and processing, dynamic ad insertion, and monetization. Video processing platforms offer optimized performance, reduced latency, reduced capital expenditures, and reduced total cost of ownership. They enable service providers to deliver a wide range of services. End users benefit from unprecedented performance, cost-efficiency, scalability, reliability, and flexibility. The key features of the video processing platform include media ingest/recording, media delivery (streaming), media transcoding, ad insertion, packaging, encryption, and content delivery/streaming.
- By Vertical, the manufacturing segment is expected to grow at the highest CAGR during the forecast period.
- With the advent of industry 4.0, the manufacturing sector is undergoing major transformations. To facilitate effective communication between internal stakeholders and customers, manufacturers require innovative communication techniques that enable real-time discussions and idea-sharing, especially for complex technical schematics. The video processing platform is a valuable solution that provides enhanced processing techniques, advanced analytics, and collaboration tools to enable manufacturing enterprises to improve their products. With the help of high-quality live streaming capabilities and video processing platforms, manufacturers worldwide can communicate seamlessly with their distributed design centers, account teams, factories, partners, and suppliers. The end users in the Manufacturing industry include various other sectors related to the production of goods and materials such as Automotive, Aerospace and Defense, Chemicals, Machinery and Equipment, Metal and Steel, and Textiles. These end users leverage video processing technologies to improve quality control, optimize processes, enhance training programs, streamline operations, and ensure workplace safety. Video processing empowers manufacturers with visual insights, automation capabilities, and data-driven decision-making to drive operational excellence and innovation.
- Based on Region, North America to hold the largest market share during the forecast period.
- The global video processing platform market is majorly influenced by North America. The region has seen a rapid rise in the adoption of video processing software and hardware due to the popularity of online video streaming services like Netflix and Hulu, as well as social media platforms like TikTok and YouTube. These platforms require advanced video processing to deliver high-definition, smooth video content to users. Organizations are now turning to advanced video transcoding and processing technologies to improve their streaming services, optimize bandwidth usage, and enhance user experience. With continuous advancements in video processing technologies like machine learning, artificial intelligence, and improved algorithms, these solutions have become more accessible, efficient, and cost-effective. Additionally, North America has a thriving gaming industry with major game developers, publishers, and studios located in the region. Prominent gaming platforms like Xbox, PlayStation, and PC gaming have a significant market presence, while several companies focus on developing immersive experiences using VR and AR technologies. VR headsets such as Oculus Rift, HTC Vive, and PlayStation VR have gained popularity among gamers, and gaming and AR VR applications are expected to drive the demand for real-time video processing platforms in the region.
- Recent Developments:
- In April 2023, Akamai introduced new cloud computing capabilities aimed at improving streaming video experiences for OTT (Over-the-Top) operators. These capabilities likely focus on delivering higher-quality video, personalization options, cost optimization, and content monetization.
- September 2022, MediaKind announced an enhancement to MK Engage, a video production, engagement, and streaming solution. With its modular framework, MK Engage covers the entire streaming pipeline, starting from content ingestion to final delivery. This empowers sports franchises and live content providers to maximize fan engagement and explore new revenue streams.
- In August 2022, Harmonic and NAGRA joined forces to enhance content protection for live sports streaming through a new watermarking-as-a-service offering. This collaboration involves integrating NAGRA NexGuard forensic watermarking, a critical solution within the NAGRA Active Streaming Protection framework, with Harmonic's industry-leading VOS 360 cloud SaaS platform. This integrated solution aims to provide content owners and service providers with an efficient way to protect premium content at scale during live sports events.
- In April 2022, Imagine Communications and Operative announced a collaborative partnership agreement. This agreement brings together essential components from Imagine's portfolio, including OSI, XG Linear, GamePlan, and the recently introduced SureFire, with Operative's AOS and OnAir platforms. By leveraging the strengths of both companies, media companies will be empowered to efficiently strategize, sell, and implement advertising in a manner that prioritizes the audience across various digital and linear platforms.
- In March 2021, Synamedia unveiled Synamedia Go, a modular suite of data-driven SaaS services that provides a frictionless way for Pay TV operators and OTT/D2C streaming providers to rapidly augment and create value from their technology platforms.
- KEY MARKET SEGMENTS
- By Component
- Hardware
- Platform
- Services
- By Application
- Video Upload & Ingestion
- Dynamic Ad Insertion
- Video Transcoding & Processing
- Video Hosting
- Content Rendering
- Other Applications
- By Content Type
- Real-time/Live
- On-demand
- By Vertical
- BFSI
- Education
- Government & Defense
- Healthcare & Life Sciences
- IT & Telecommunications
- Manufacturing
- Media & Entertainment
- Retail & Consumer Goods
- Other Verticals
- By Region
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- Australia & New Zealand
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- KEY MARKET PLAYERS
- Akamai Technologies
- MediaKind
- Imagine Communications
- Harmonic
- Synamedia
SkyQuest's Expertise:
The Video Processing Platform Market is being analyzed by SkyQuest's analysts with the help of 20+ scheduled Primary interviews from both the demand and supply sides. We have already invested more than 250 hours on this report and are still refining our date to provide authenticated data to your readers and clients. Exhaustive primary and secondary research is conducted to collect information on the market, peer market, and parent market.
Our cross-industry experts and revenue-impact consultants at SkyQuest enable our clients to convert market intelligence into actionable, quantifiable results through personalized engagement.
Scope Of Report
| Report Attribute | Details |
|---|---|
| The base year for estimation | 2021 |
| Historical data | 2016 – 2022 |
| Forecast period | 2022 – 2028 |
| Report coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis |
| Segments covered |
|
| Regional scope | North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA) |
| Country scope | U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, South Africa |
| Key companies profiled |
|
| Customization scope | Free report customization (15% Free customization) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Reap the benefits of customized purchase options to fit your specific research requirements. |
Objectives of the Study
- To forecast the market size, in terms of value, for various segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
- To provide detailed information regarding the major factors influencing the growth of the Market (drivers, restraints, opportunities, and challenges)
- To strategically analyze the micro markets with respect to the individual growth trends, future prospects, and contribution to the total market
- To provide a detailed overview of the value chain and analyze market trends with the Porter's five forces analysis
- To analyze the opportunities in the market for various stakeholders by identifying the high-growth Segments
- To identify the key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for the market leaders
- To analyze competitive development such as joint ventures, mergers and acquisitions, new product launches and development, and research and development in the market
What does this Report Deliver?
- Market Estimation for 20+ Countries
- Historical data coverage: 2016 to 2022
- Growth projections: 2022 to 2028
- SkyQuest's premium market insights: Innovation matrix, IP analysis, Production Analysis, Value chain analysis, Technological trends, and Trade analysis
- Customization on Segments, Regions, and Company Profiles
- 100+ tables, 150+ Figures, 10+ matrix
- Global and Country Market Trends
- Comprehensive Mapping of Industry Parameters
- Attractive Investment Proposition
- Competitive Strategies Adopted by Leading Market Participants
- Market drivers, restraints, opportunities, and its impact on the market
- Regulatory scenario, regional dynamics, and insights of leading countries in each region
- Segment trends analysis, opportunity, and growth
- Opportunity analysis by region and country
- Porter's five force analysis to know the market's condition
- Pricing analysis
- Parent market analysis
- Product portfolio benchmarking
Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Video Processing Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Video Processing Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
- rocessing platform market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period. As technology advanced, video processing platforms had to adjust to support a wider variety of video formats and resolutions. From standard definition to high definition and eventually 4K and beyond, platforms had to accommodate higher quality videos and optimize their processing capabilities. Streaming technology became a game-changer for video processing platforms. Rather than necessitating users to download video files before playback, platforms started providing streaming services that allowed for real-time delivery of video content over the internet. This made it possible to watch videos straight away, without the need for large file downloads. Video processing platforms have increasingly ventured into live streaming, allowing users to broadcast and watch live events in real-time. This has opened up new opportunities for content creators, businesses, and individuals to engage with their audiences and share real-time experiences. As video processing platforms matured, monetization models emerged to support the sustainability of the platforms and content creators. Advertising, subscriptions, pay-per-view, and sponsorships are common methods used to generate revenue on these platforms.
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Recession Impact on the Video processing platform market
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- The global recession caused by factors such as the Russia-Ukraine war, the pandemic, inflation, rising interest rates, and oil prices has led to reduced spending by organizations, which may affect the demand for video processing platforms across industries in the short term. During this time, companies have faced financial challenges, resulting in reduced advertising budgets. As a result, video processing platforms that rely heavily on ad revenue may experience a decline in advertising spending. However, the recession has also created opportunities for the global video processing platform market. With lockdowns and restrictions in place, people are spending more time at home, leading to a surge in demand for online video content. Video processing platforms have seen increased usage as individuals and businesses create and distribute video content to reach their audiences. This has opened up new opportunities for platforms to attract new users and generate revenue through increased subscriptions or ad views. In the long run, the recession will have a positive impact on the market due to the continued growth in internet penetration, the increasing popularity of mobile devices, and the convenience and flexibility of streaming services. However, the impact of the recession on the market is likely to be felt for some time, particularly in terms of investment and advertising revenue.
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Video Processing Platform Market Dynamics
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Driver: Increase in demand for video content across industries
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- The demand for video content has increased dramatically across various industries and platforms, including social media, e-learning, marketing, and entertainment. Individuals, organizations, and businesses are constantly generating and publishing videos to engage their audiences, educate users, promote products or services, and entertain viewers. To make video content more captivating and appealing to the intended audience, video processing platforms offer the necessary tools and features for editing, enhancing, and optimizing video content. With the rise of video streaming platforms and the expectation of high-quality video experiences, content creators and service providers are working hard to deliver superior video quality. Video processing platforms are crucial in ensuring that video content is optimized for different devices, screen sizes, and network conditions. They aid in tasks such as transcoding, encoding, and compression, which enhance video quality, minimize buffering, and provide a seamless viewing experience for users. According to the Wyzowl Video Survey of 2023, 70% of non-video marketers intend to start online video marketing in 2023. Consequently, the growing adoption of video content for various applications is expected to drive the market's growth during the forecast period.
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Restraint: Cost of implementation of video processing platform hindering market growth
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- The expenses involved in implementing a video processing platform can be quite high, including licensing fees, hardware infrastructure, software customization, and ongoing maintenance costs. Such high implementation costs may make it difficult for many potential customers, particularly small businesses, startups, or individuals with limited budgets, to access such software solutions. This limited accessibility can impede market growth by reducing the potential customer base. Additionally, organizations may need custom development or customization of the video processing platform to meet their specific requirements and workflows, which can result in further costs for hiring software developers, consultants, or the platform provider's professional services. The costs of customization can vary depending on the complexity and scope of the required changes.
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Opportunity: Growing adoption of edge computing infrastructure for real-time data processing
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- The concept of edge computing involves bringing data processing and storage closer to the network edge. This approach reduces the latency that comes with transmitting data to a centralized cloud infrastructure. Reduced latency is crucial for applications that require real-time video processing, such as immediate analysis, encoding, and rendering of video content. By leveraging edge computing, video processing platforms can deliver faster and more responsive video processing capabilities. This, in turn, improves the user experience in applications like live streaming, video conferencing, and augmented reality. With edge computing, video processing platforms can perform real-time analytics and insights directly at the network edge. Local analysis of video content enables quick decision-making and immediate response in applications like video surveillance, smart cities, and industrial monitoring. Edge-based video analytics enable faster detection of objects, events, or anomalies, enhancing situational awareness and enabling proactive actions based on real-time video data.
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Challenge: Poor internet service degrading video quality
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- When it comes to watching videos online, poor internet services can have a major impact on the viewing experience. Slow internet speeds often cause buffering, which interrupts the flow of the video and causes frustration. Additionally, intermittent connection disruptions can cause the video to stutter or freeze during playback, making it difficult to follow the content smoothly. A recent survey conducted by Interra Systems and Dan Raybun in 2022 found that 70% of respondents believe there is a strong correlation between content quality and customer retention. As a result, many OTT providers are prioritizing audio and video quality, as well as the overall viewing experience, by implementing quality control and monitoring into their workflows.
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Based on component, the platform segment is projected to witness the highest market share during the forecast period.
- Exhibit Company Overview
- Exhibit Business Segment Overview
- Exhibit Financial Updates
- Exhibit Key Developments
- Video processing platforms are software solutions that serve as the foundation for video processing workflows. They offer a variety of tools, functionalities, and APIs to aid in video processing tasks. Common features include video encoding, decoding, and transcoding capabilities, video editing and post-production tools, video streaming and delivery, video analytics and processing, video quality enhancement, content management and storage, and integration with other systems. These platforms handle every step in the video processing journey from video upload to preparing for video delivery. They empower enterprises with end-to-end video processing capabilities such as video uploading, video ingestion, content rendering, video transcoding and processing, dynamic ad insertion, and monetization. Video processing platforms offer optimized performance, reduced latency, reduced capital expenditures, and reduced total cost of ownership. They enable service providers to deliver a wide range of services. End users benefit from unprecedented performance, cost-efficiency, scalability, reliability, and flexibility. The key features of the video processing platform include media ingest/recording, media delivery (streaming), media transcoding, ad insertion, packaging, encryption, and content delivery/streaming.
- Exhibit Company Overview
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- By Vertical, the manufacturing segment is expected to grow at the highest CAGR during the forecast period.
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- With the advent of industry 4.0, the manufacturing sector is undergoing major transformations. To facilitate effective communication between internal stakeholders and customers, manufacturers require innovative communication techniques that enable real-time discussions and idea-sharing, especially for complex technical schematics. The video processing platform is a valuable solution that provides enhanced processing techniques, advanced analytics, and collaboration tools to enable manufacturing enterprises to improve their products. With the help of high-quality live streaming capabilities and video processing platforms, manufacturers worldwide can communicate seamlessly with their distributed design centers, account teams, factories, partners, and suppliers. The end users in the Manufacturing industry include various other sectors related to the production of goods and materials such as Automotive, Aerospace and Defense, Chemicals, Machinery and Equipment, Metal and Steel, and Textiles. These end users leverage video processing technologies to improve quality control, optimize processes, enhance training programs, streamline operations, and ensure workplace safety. Video processing empowers manufacturers with visual insights, automation capabilities, and data-driven decision-making to drive operational excellence and innovation.
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- Based on Region, North America to hold the largest market share during the forecast period.
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- The global video processing platform market is majorly influenced by North America. The region has seen a rapid rise in the adoption of video processing software and hardware due to the popularity of online video streaming services like Netflix and Hulu, as well as social media platforms like TikTok and YouTube. These platforms require advanced video processing to deliver high-definition, smooth video content to users. Organizations are now turning to advanced video transcoding and processing technologies to improve their streaming services, optimize bandwidth usage, and enhance user experience. With continuous advancements in video processing technologies like machine learning, artificial intelligence, and improved algorithms, these solutions have become more accessible, efficient, and cost-effective. Additionally, North America has a thriving gaming industry with major game developers, publishers, and studios located in the region. Prominent gaming platforms like Xbox, PlayStation, and PC gaming have a significant market presence, while several companies focus on developing immersive experiences using VR and AR technologies. VR headsets such as Oculus Rift, HTC Vive, and PlayStation VR have gained popularity among gamers, and gaming and AR VR applications are expected to drive the demand for real-time video processing platforms in the region.
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- Recent Developments:
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- In April 2023, Akamai introduced new cloud computing capabilities aimed at improving streaming video experiences for OTT (Over-the-Top) operators. These capabilities likely focus on delivering higher-quality video, personalization options, cost optimization, and content monetization.
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- September 2022, MediaKind announced an enhancement to MK Engage, a video production, engagement, and streaming solution. With its modular framework, MK Engage covers the entire streaming pipeline, starting from content ingestion to final delivery. This empowers sports franchises and live content providers to maximize fan engagement and explore new revenue streams.
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- In August 2022, Harmonic and NAGRA joined forces to enhance content protection for live sports streaming through a new watermarking-as-a-service offering. This collaboration involves integrating NAGRA NexGuard forensic watermarking, a critical solution within the NAGRA Active Streaming Protection framework, with Harmonic's industry-leading VOS 360 cloud SaaS platform. This integrated solution aims to provide content owners and service providers with an efficient way to protect premium content at scale during live sports events.
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- In April 2022, Imagine Communications and Operative announced a collaborative partnership agreement. This agreement brings together essential components from Imagine's portfolio, including OSI, XG Linear, GamePlan, and the recently introduced SureFire, with Operative's AOS and OnAir platforms. By leveraging the strengths of both companies, media companies will be empowered to efficiently strategize, sell, and implement advertising in a manner that prioritizes the audience across various digital and linear platforms.
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- In March 2021, Synamedia unveiled Synamedia Go, a modular suite of data-driven SaaS services that provides a frictionless way for Pay TV operators and OTT/D2C streaming providers to rapidly augment and create value from their technology platforms.
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- KEY MARKET SEGMENTS
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- By Component
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- Hardware
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- Platform
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- Services
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- By Application
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- Video Upload & Ingestion
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- Dynamic Ad Insertion
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- Video Transcoding & Processing
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- Video Hosting
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- Content Rendering
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- Other Applications
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- By Content Type
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- Real-time/Live
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- On-demand
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- By Vertical
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- BFSI
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- Education
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- Government & Defense
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- Healthcare & Life Sciences
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- IT & Telecommunications
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- Manufacturing
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- Media & Entertainment
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- Retail & Consumer Goods
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- Other Verticals
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- By Region
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- North America
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- US
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- Canada
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- Europe
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- UK
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- Germany
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- France
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- Rest of Europe
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- Asia Pacific
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- China
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- Japan
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- Australia & New Zealand
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- Rest of Asia Pacific
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- Middle East & Africa
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- Saudi Arabia
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- UAE
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- South Africa
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- Rest of Middle East & Africa
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- Latin America
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- Brazil
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- Mexico
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- Rest of Latin America
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- KEY MARKET PLAYERS
- Exhibit Company Overview
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- Akamai Technologies
- Exhibit Company Overview
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- MediaKind
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- Imagine Communications
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- Harmonic
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- Synamedia
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Methodology
For the Video Processing Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Video Processing Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Video Processing Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Video Processing Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Video Processing Platform Market Report Snapshots
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