Global Online Clothing Rental Market

Global Online Clothing Rental Market Size, Share, Growth Analysis, By End-User(Men, Women), By Dress Code(Formal, Casual) - Industry Forecast 2024-2031

Report ID: SQMIG25K2079 | Region: Global | Published Date: March, 2024
Pages: 223 | Tables: 63 | Figures: 75

Global Online Clothing Rental Market News

  • The British online fashion brand ASOS debuted its inaugural rental collection in May 2023, with over 180 pieces geared on women's occasion wear outfitting. The rental edit features selections in curve, petite, and tall sizes for bridesmaid dresses, bridal ensembles, and guest attire. 
  • In July 2022, Rent the Runway joined forces with Saks Off 5th, integrating a dedicated "pre-owned" section on its website, enabling customers to access pre-owned designer items. 
  • In April 2022, David Jones extended its collaboration with the fashion rental platform GlamCorner through the introduction of Reloop. This innovative venture by GlamCorner empowers customers to engage in the circular economy while making conscious shopping choices. 
  • In May 2022, Nuuly unveiled its newest ready-to-rent collection, building on its previous collaborations with designers such as Anna Sui. Additionally, following the launch of its resale platform the year before, Nuuly continues to expand its offerings. 
  • In April 2022, Fly Robe partnered with Franchise Mart to grow the RENT IT BAE franchise. The one-of-a-kind online premium rental business provides the latest trend to your home. 
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Global Online Clothing Rental Market size was valued at USD 1.23 Billion in 2022 and is expected to grow from USD 1.33 Billion in 2023 to reach USD 2.56 Billion by 2031, at a CAGR of 8.5% during the forecast period (2024-2031). 

Due to this industry being new, the market has a moderate to low entrance barrier. As a result, numerous new companies are entering the market to further expand the business. Product innovation & the introduction of enhanced features to improve the consumer experience drive the total market. 'Rent the Runway', 'Le Tote', 'Gwynnie Bee', 'GlamCorner', 'Armoire', 'Nuuly', 'HURR Collective', 'StyleLend', 'Dress Hire AU', 'My Wardrobe HQ', 'Chic by Choice', 'Designer Wardrobe', 'Flyrobe', 'Rent It Bae', 'Rentez-Vous', 'Front Row', 'The Volte', 'Onloan', 'Mr. & Mrs. Stitch', 'The Black Tux'

The rise of the sharing economy has influenced the online clothing rental market as a key growth driver. Consumers are increasingly embracing the concept of sharing resources and reducing ownership, opting for rental services as a more sustainable and cost-effective alternative to traditional clothing purchases.

Increasing adoption of subscription-based models: Many online clothing rental platforms are adopting subscription-based models, allowing customers to pay a monthly fee in exchange for a certain number of clothing items per month. This model provides convenience and encourages customers to continuously engage with the rental service, driving recurring revenue for the companies.

North America leads with a market share of over 39.13% in 2022 and is expected to experience a considerable CAGR in the near future. Mexico accounts for the majority of the share in North America and is predicted to grow at a CAGR of more than 8.1% over the forecast duration.

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Global Online Clothing Rental Market

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