Global Multiexperience Development Platforms Market

Multiexperience Development Platforms Market Size, Share, Growth Analysis, By Component (Platforms, Services), By Deployment (On-Premises, Cloud), By Organization Size, By Application, By Region - Industry Forecast 2025-2032


Report ID: SQMIG45E2301 | Region: Global | Published Date: February, 2025
Pages: 197 | Tables: 91 | Figures: 71

Multiexperience Development Platforms Market Dynamics

Drivers

Increased Use of Applications with Multiple Experiences

  • The multiexperience development platforms, or MXDPs, are growing in popularity as more and more organizations look for ways to ensure that the experiences of consumers across multiple touchpoints are smooth and engaging. These platforms are being used increasingly by organizations to develop unified apps that enhance user engagement by delivering consistent experiences across devices. This is especially true in industries where customized client journeys are fast becoming a top corporate concern, such as retail, healthcare, and education.

 

Transition to No-Code/Low-Code Development

  • Multidisciplinary development platforms are motivated by the growing trend toward low-code and no-code development platforms. Through these no-code or low-code development platforms, businesses can develop applications with increased speed, and without extensive technical knowledge, the business user can be involved in the development process. The rapidity of deployment is reflected through a lower dependency on specialized developers, thereby enabling rapid innovation and changing market demands.

Restraints

Difficulties in Integrating Legacy Systems

  • The major commercial hurdle is the complexity of integrating MXDPs with current legacy systems. Most firms still operate using old IT infrastructures, which may not support more modern multiexperience platforms. This leads to longer implementation periods, increased costs, and integration complexity. The overall adoption rate of MXDPs is hindered by the large amounts of resources that organizations must commit to ensure compatibility and accelerate the integration process.

Privacy and Security Concerns

  • As multiexperience apps handle humongous amounts of user data from various touchpoints, data security and privacy issues are increasingly common. The evolving cyber security landscape forces business organizations to navigate massive volumes of data spread across multiple channels and devices, resulting in uncertainty. Business organizations using MXDPs find it a challenge to continue to maintain strong data protection and privacy procedures in addition to the regulatory norms.
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FAQs

Global Multiexperience Development Platforms Market size was valued at USD 10.61 Billion in 2023 and is poised to grow from USD 12.53 Billion in 2024 to USD 40.93 Billion by 2032, growing at a CAGR of 18.2% in the forecast period (2025-2032).

The global multiexperience development platforms industry has a highly dynamic competitive environment due to the number of large firms competing to win market share through strategic alliances and innovation. It is dominated by large companies, such as Salesforce, Microsoft, and SAP, which offer integrated platforms for seamless, cross-channel customer experiences. This concentration on specific features or niche markets, such as AI-powered insights or no-code capabilities, is also prompting the emergence of smaller firms. Competition has increased in response to growing demand for omnichannel, user-centric solutions, which has further accelerated platform diversification and technology improvements. 'Salesforce', 'Microsoft', 'SAP', 'OutSystems', 'Mendix', 'Appian', 'Kony (Temenos)', 'Zoho Corporation', 'ServiceNow', 'Pega Systems', 'Betty Blocks', 'TIBCO Software', 'Red Hat', 'IBM', 'Oracle'

The multiexperience development platforms, or MXDPs, are growing in popularity as more and more organizations look for ways to ensure that the experiences of consumers across multiple touchpoints are smooth and engaging. These platforms are being used increasingly by organizations to develop unified apps that enhance user engagement by delivering consistent experiences across devices. This is especially true in industries where customized client journeys are fast becoming a top corporate concern, such as retail, healthcare, and education.

Combination of Machine Learning and Artificial Intelligence: Multiexperience development platforms are increasingly deploying AI and machine learning technology. These technologies support MXDPs in enhancing the satisfaction of the customers by offering individualized and real-time experiences to the user. Businesses will find it easier to enhance app functionality and predictability by making use of AI to extract meaningful data from the behavior of users. This is a trend propelling the growth of more intelligent and intuitive applications, making multiexperience platforms increasingly useful.

In the year 2024, the North American market dominated with 44.2% revenue share. This can be attributed to the region's strong IT infrastructure, early adaptation of digital technology, and an increased need for individualized consumer experiences. Huge corporations, SMEs, and start-ups are well represented in regional economies such as the US and Canada, driving the adoption of MXDPs to stay ahead of the game. For instance, in June 2024, KPMG's Canada division declared its partnership with OutSystems to develop innovative, AI-based business apps to back up its digital transformation efforts. The company has also been further helped by the highly developed retail, healthcare, and financial industries of the region, which are some of the largest consumers of these applications.

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Global Multiexperience Development Platforms Market

Report ID: SQMIG45E2301

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