Multiexperience Development Platforms Market Size, Share, Growth Analysis, By Component (Platforms, Services), By Deployment (On-Premises, Cloud), By Organization Size, By Application, By Region - Industry Forecast 2025-2032

Global Multiexperience Development Platforms Market size was valued at USD 10.61 Billion in 2023 and is poised to grow from USD 12.53 Billion in 2024 to USD 40.93 Billion by 2032, growing at a CAGR of 18.2% in the forecast period (2025-2032).

The global multiexperience development platforms industry has a highly dynamic competitive environment due to the number of large firms competing to win market share through strategic alliances and innovation. It is dominated by large companies, such as Salesforce, Microsoft, and SAP, which offer integrated platforms for seamless, cross-channel customer experiences. This concentration on specific features or niche markets, such as AI-powered insights or no-code capabilities, is also prompting the emergence of smaller firms. Competition has increased in response to growing demand for omnichannel, user-centric solutions, which has further accelerated platform diversification and technology improvements. 'Salesforce', 'Microsoft', 'SAP', 'OutSystems', 'Mendix', 'Appian', 'Kony (Temenos)', 'Zoho Corporation', 'ServiceNow', 'Pega Systems', 'Betty Blocks', 'TIBCO Software', 'Red Hat', 'IBM', 'Oracle'

The multiexperience development platforms, or MXDPs, are growing in popularity as more and more organizations look for ways to ensure that the experiences of consumers across multiple touchpoints are smooth and engaging. These platforms are being used increasingly by organizations to develop unified apps that enhance user engagement by delivering consistent experiences across devices. This is especially true in industries where customized client journeys are fast becoming a top corporate concern, such as retail, healthcare, and education.

Combination of Machine Learning and Artificial Intelligence: Multiexperience development platforms are increasingly deploying AI and machine learning technology. These technologies support MXDPs in enhancing the satisfaction of the customers by offering individualized and real-time experiences to the user. Businesses will find it easier to enhance app functionality and predictability by making use of AI to extract meaningful data from the behavior of users. This is a trend propelling the growth of more intelligent and intuitive applications, making multiexperience platforms increasingly useful.

In the year 2024, the North American market dominated with 44.2% revenue share. This can be attributed to the region's strong IT infrastructure, early adaptation of digital technology, and an increased need for individualized consumer experiences. Huge corporations, SMEs, and start-ups are well represented in regional economies such as the US and Canada, driving the adoption of MXDPs to stay ahead of the game. For instance, in June 2024, KPMG's Canada division declared its partnership with OutSystems to develop innovative, AI-based business apps to back up its digital transformation efforts. The company has also been further helped by the highly developed retail, healthcare, and financial industries of the region, which are some of the largest consumers of these applications.