Multiexperience Development Platforms Market Size, Share, and Growth Analysis

Multiexperience Development Platforms Market By Component (Platforms, Services), By Deployment (Hosted, On-Premises), By Enterprise Size (SMEs, Large Enterprises) By Region -Industry Forecast 2025-2032


Report ID: SQMIG45E2293 | Region: Global | Published Date: January, 2025
Pages: 197 |Tables: 91 |Figures: 71

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Multiexperience Development Platforms Market Insights

Global Multiexperience Development Platforms Market size was valued at USD 10.61 Billion in 2023 and is poised to grow from USD 12.53 Billion in 2024 to USD 40.93 Billion by 2032, growing at a CAGR of 18.2% in the forecast period (2025-2032).

The global multiexperience development platforms (MXDPs) market growth is driven by consistent global growth in the number of people using digital devices such as computers, wearables, tablets, and smartphones, among others, and growing need for individualized user experiences. Significant growth drivers have also been led by the increasing digital transformation in manufacturing, BFSI, health care, IT, and consultancy, and technological breakthroughs brought about by the introduction of artificial intelligence (AI) and machine learning (ML). Growing adoption of digital technology across sectors is driving the need for MXDPs. Companies want to enable their customers to have interesting and personalized experiences on a range of different devices including websites and mobile apps, and wearables, tablets, laptops, and smartphones.

To that end, for instance, companies use the IBM MobileFirst Platform Foundation to build and run mobile applications. It aids in the development, secure distribution, and management of apps for business. This includes developer tools, an app platform, a private app store, and a system for tracking and evaluating the performance of apps. Customers also expect consistent experiences across many touchpoints, including voice interfaces, mobile apps, websites, and applications for augmented reality (AR) and virtual reality (VR). Businesses can offer their clients a seamless omnichannel experience because of MXDPs.

Market snapshot - (2025-2032)

Global Market Size

USD 10.61 Billion

Largest Segment

Hosted

Fastest Growth

On-Premises

Growth Rate

18.2% CAGR

Global Multiexperience Development Platforms Market ($ Bn)
Country Share for North America (%)

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Multiexperience Development Platforms Market Segments Analysis

The global multiexperience development platforms market is segmented into component, deployment, enterprise size, end use, and region. By component, the market is classified into platforms and services. Depending on deployment, it is divided into hosted and on-premises. According to enterprise size, the market is bifurcated into SMEs and large enterprises. As per end use, it is categorized into BFSI, IT & telecom, retail & consumer goods, manufacturing, energy & utilities, healthcare & life sciences, government & public sector, and others. Regionally, the market is studied across North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Analysis by Deployment

Based on the 2024 global multiexperience development platforms market analysis, the hosted sector had the highest market revenue share. A larger share of the segment can be associated with the increasing trend for cloud-based solutions that offer businesses flexibility, scalability, and cost-effectiveness. With hosted deployment, businesses can now access MXDPs online, doing away with the need for on-premises equipment and the maintenance associated with it. This approach enables businesses to develop and deploy multiexperience apps rapidly without significant up-front investment in a product because they immediately see the newest features, upgrades, and security patches. Standardized development environment is also enabled through hosted deployment's user-friendly interface with the latest versions of cloud-based tools and services. With these reasons, the category is expected to witness consistent growth over the forecast period.

On the other hand, the On-premises segment is anticipated to grow significantly from 2025 to 2032. This is because businesses have unique needs that require direct control over their data, infrastructure, and security. With on-premises deployment, businesses may set up and maintain MXDPs on their own property, guaranteeing total control and management of their development environment. This deployment model is of special interest to businesses in highly regulated sectors such as BFSI, government, and healthcare, where on-premises solutions are necessary due to data sensitivity and regulatory requirements. Thus, the on-premises category is expected to hold a significant market share.

Analysis By Enterprise Size

As per the 2024 global multiexperience development platforms market forecast, the large enterprises category dominated the market with the largest revenue share. This is due to their huge spending on digital transformation projects and continued need for scalable, reliable, and secure solutions to support their complex operations. These enterprises require multiexperience development platforms that can handle a large number of users, transactions, and data while ensuring seamless interaction with their existing systems and infrastructure. Large enterprises have a larger market share as they need the latest features such as analytics, artificial intelligence, and machine learning to improve customer experience and gain a competitive advantage.

During the forecast period, the SMEs segment is expected to witness the highest CAGR. This is because these businesses are increasingly using digital technology to enhance consumer interaction, increase operational efficiency, and fuel corporate growth. MXDPs are enabling SMEs to achieve these ends as they learn how critical it is to provide unique and consistent experiences to stay competitive. Providers are offering SMEs an economical, flexible, and scalable method of designing and deploying their multi-experience apps without significant infrastructural or resource investments. Throughout the projection period, steady sectoral growth is envisaged as technological developments continue lowering the cost of MXDPs.

Global Multiexperience Development Platforms Market By Deployment

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Multiexperience Development Platforms Market Regional Insights

In the year 2024, the North American market dominated with 44.2% revenue share. This can be attributed to the region's strong IT infrastructure, early adaptation of digital technology, and an increased need for individualized consumer experiences. Huge corporations, SMEs, and start-ups are well represented in regional economies such as the US and Canada, driving the adoption of MXDPs to stay ahead of the game. For instance, in June 2024, KPMG's Canada division declared its partnership with OutSystems to develop innovative, AI-based business apps to back up its digital transformation efforts. The company has also been further helped by the highly developed retail, healthcare, and financial industries of the region, which are some of the largest consumers of these applications.

Europe held a considerable share of the market in 2024. This integration has been eased due to the high degree of digital adoption in the region by various industries, and strong technological infrastructure. With a strong focus on the delivery of smooth, customized experiences for improved consumer engagement, MXDPs are now highly in demand since they are expected to offer consistent interactions across multiple channels such as mobile, web, and immersive technologies such as AR/VR. Further, allowing faster and more reliable connectivity, both requirements to deliver top-quality multi-experience solutions, has accelerated adoption by the proliferation of 5G technology within the region.

Global Multiexperience Development Platforms Market By Geography
  • Largest
  • Fastest

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Multiexperience Development Platforms Market Dynamics

Drivers

Increased Use of Applications with Multiple Experiences

  • The multiexperience development platforms, or MXDPs, are growing in popularity as more and more organizations look for ways to ensure that the experiences of consumers across multiple touchpoints are smooth and engaging. These platforms are being used increasingly by organizations to develop unified apps that enhance user engagement by delivering consistent experiences across devices. This is especially true in industries where customized client journeys are fast becoming a top corporate concern, such as retail, healthcare, and education.

Transition to No-Code/Low-Code Development

  • Multidisciplinary development platforms are motivated by the growing trend toward low-code and no-code development platforms. Through these no-code or low-code development platforms, businesses can develop applications with increased speed, and without extensive technical knowledge, the business user can be involved in the development process. The rapidity of deployment is reflected through a lower dependency on specialized developers, thereby enabling rapid innovation and changing market demands.

Restraints

Difficulties in Integrating Legacy Systems

  • The major commercial hurdle is the complexity of integrating MXDPs with current legacy systems. Most firms still operate using old IT infrastructures, which may not support more modern multiexperience platforms. This leads to longer implementation periods, increased costs, and integration complexity. The overall adoption rate of MXDPs is hindered by the large amounts of resources that organizations must commit to ensure compatibility and accelerate the integration process.

Privacy and Security Concerns

  • As multiexperience apps handle humongous amounts of user data from various touchpoints, data security and privacy issues are increasingly common. The evolving cyber security landscape forces business organizations to navigate massive volumes of data spread across multiple channels and devices, resulting in uncertainty. Business organizations using MXDPs find it a challenge to continue to maintain strong data protection and privacy procedures in addition to the regulatory norms.

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Multiexperience Development Platforms Market Competitive Landscape

The global multiexperience development platforms industry has a highly dynamic competitive environment due to the number of large firms competing to win market share through strategic alliances and innovation. It is dominated by large companies, such as Salesforce, Microsoft, and SAP, which offer integrated platforms for seamless, cross-channel customer experiences. This concentration on specific features or niche markets, such as AI-powered insights or no-code capabilities, is also prompting the emergence of smaller firms. Competition has increased in response to growing demand for omnichannel, user-centric solutions, which has further accelerated platform diversification and technology improvements.

Top Players in Multiexperience Development Platforms Market

  • Salesforce
  • Microsoft
  • SAP
  • OutSystems
  • Mendix
  • Appian
  • Kony (Temenos)
  • Zoho Corporation
  • ServiceNow
  • Pega Systems
  • Betty Blocks
  • TIBCO Software
  • Red Hat
  • IBM
  • Oracle

Recent Developments

  • In August 2024, Appian released the version of Appian Platform 24.3 that is designed to help companies automate their procedures and organize their data. The new version of Appian Platform enables businesses to utilize AI more readily than ever due to its new enhanced application-building abilities, better support for AI applications, and greater regulatory compliance.
  • Notable Belgian telecom provider Proximus cooperated with Mendix in May 2024 to create an entirely new application called "Proximus.+" Customers may use this application as a central and integrated shop that provides them access to a myriad of services-from telephony and more-that the company offers its partners and suppliers. It amalgamates six existing React Native applications into a single, smooth mobile experience.
  • In February 2024, the Progress OpenEdge application development platform reached its latest release. The latest features include improved dynamic data masking, incremental build support, an Apache Kafka connection for real-time communications and streaming, and integration with OpenTelemetry to provide better management capabilities for applications.

Multiexperience Development Platforms Key Market Trends

Multiexperience Development Platforms Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global multiexperience development platforms market is growing at a significant rate as companies are on a lookout for personalized, integrated experiences across numerous touchpoints. Other factors which drive the market growth are the developing mobile, IoT, and AI technologies, in addition to increasing demands for low-code/no-code platforms. Expansion will be restricted by security-related problems and interfacing with current systems. With a rise in demand for multi-channel customer experience, MXDPs will become increasingly significant to help enterprises to deliver it to customers. The competitive landscape is dynamically changing day after day; major corporations spend vast sums to achieve leading edges on the latest technological fronts. This future will continue to advance bright prospects with influences from innovations and strategic collaborations as witnessed through the global industry.

Report Metric Details
Market size value in 2023 USD 10.61 Billion
Market size value in 2032 USD 40.93 Billion
Growth Rate 18.2%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Component
    • Platforms and Services
  • Deployment
    • Hosted and On-Premises
  • Enterprise Size
    • Large Enterprises and SMEsSegmentEnd UseSub-SegmentsBFSI, IT & Telecom, Retail & Consumer Goods, Manufacturing, Energy Utilities, Healthcare & Life Sciences, Government & Public Sector, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Salesforce
  • Microsoft
  • SAP
  • OutSystems
  • Mendix
  • Appian
  • Kony (Temenos)
  • Zoho Corporation
  • ServiceNow
  • Pega Systems
  • Betty Blocks
  • TIBCO Software
  • Red Hat
  • IBM
  • Oracle
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Multiexperience Development Platforms Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Multiexperience Development Platforms Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Multiexperience Development Platforms Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Multiexperience Development Platforms Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Multiexperience Development Platforms Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Multiexperience Development Platforms Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Multiexperience Development Platforms Market size was valued at USD 10.61 Billion in 2023 and is poised to grow from USD 12.53 Billion in 2024 to USD 40.93 Billion by 2032, growing at a CAGR of 18.2% in the forecast period (2025-2032).

The global multiexperience development platforms industry has a highly dynamic competitive environment due to the number of large firms competing to win market share through strategic alliances and innovation. It is dominated by large companies, such as Salesforce, Microsoft, and SAP, which offer integrated platforms for seamless, cross-channel customer experiences. This concentration on specific features or niche markets, such as AI-powered insights or no-code capabilities, is also prompting the emergence of smaller firms. Competition has increased in response to growing demand for omnichannel, user-centric solutions, which has further accelerated platform diversification and technology improvements. 'Salesforce', 'Microsoft', 'SAP', 'OutSystems', 'Mendix', 'Appian', 'Kony (Temenos)', 'Zoho Corporation', 'ServiceNow', 'Pega Systems', 'Betty Blocks', 'TIBCO Software', 'Red Hat', 'IBM', 'Oracle'

The multiexperience development platforms, or MXDPs, are growing in popularity as more and more organizations look for ways to ensure that the experiences of consumers across multiple touchpoints are smooth and engaging. These platforms are being used increasingly by organizations to develop unified apps that enhance user engagement by delivering consistent experiences across devices. This is especially true in industries where customized client journeys are fast becoming a top corporate concern, such as retail, healthcare, and education.

Combination of Machine Learning and Artificial Intelligence: Multiexperience development platforms are increasingly deploying AI and machine learning technology. These technologies support MXDPs in enhancing the satisfaction of the customers by offering individualized and real-time experiences to the user. Businesses will find it easier to enhance app functionality and predictability by making use of AI to extract meaningful data from the behavior of users. This is a trend propelling the growth of more intelligent and intuitive applications, making multiexperience platforms increasingly useful.

In the year 2024, the North American market dominated with 44.2% revenue share. This can be attributed to the region's strong IT infrastructure, early adaptation of digital technology, and an increased need for individualized consumer experiences. Huge corporations, SMEs, and start-ups are well represented in regional economies such as the US and Canada, driving the adoption of MXDPs to stay ahead of the game. For instance, in June 2024, KPMG's Canada division declared its partnership with OutSystems to develop innovative, AI-based business apps to back up its digital transformation efforts. The company has also been further helped by the highly developed retail, healthcare, and financial industries of the region, which are some of the largest consumers of these applications.

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