USD 10.61 Billion
Report ID:
SQMIG45E2293 |
Region:
Global |
Published Date: January, 2025
Pages:
197
|Tables:
91
|Figures:
71
Global Multiexperience Development Platforms Market size was valued at USD 10.61 Billion in 2023 and is poised to grow from USD 12.53 Billion in 2024 to USD 40.93 Billion by 2032, growing at a CAGR of 18.2% in the forecast period (2025-2032).
The global multiexperience development platforms (MXDPs) market growth is driven by consistent global growth in the number of people using digital devices such as computers, wearables, tablets, and smartphones, among others, and growing need for individualized user experiences. Significant growth drivers have also been led by the increasing digital transformation in manufacturing, BFSI, health care, IT, and consultancy, and technological breakthroughs brought about by the introduction of artificial intelligence (AI) and machine learning (ML). Growing adoption of digital technology across sectors is driving the need for MXDPs. Companies want to enable their customers to have interesting and personalized experiences on a range of different devices including websites and mobile apps, and wearables, tablets, laptops, and smartphones.
To that end, for instance, companies use the IBM MobileFirst Platform Foundation to build and run mobile applications. It aids in the development, secure distribution, and management of apps for business. This includes developer tools, an app platform, a private app store, and a system for tracking and evaluating the performance of apps. Customers also expect consistent experiences across many touchpoints, including voice interfaces, mobile apps, websites, and applications for augmented reality (AR) and virtual reality (VR). Businesses can offer their clients a seamless omnichannel experience because of MXDPs.
Market snapshot - (2025-2032)
Global Market Size
USD 10.61 Billion
Largest Segment
Hosted
Fastest Growth
On-Premises
Growth Rate
18.2% CAGR
To get more reports on the above market click here to Buy The Report
The global multiexperience development platforms market is segmented into component, deployment, enterprise size, end use, and region. By component, the market is classified into platforms and services. Depending on deployment, it is divided into hosted and on-premises. According to enterprise size, the market is bifurcated into SMEs and large enterprises. As per end use, it is categorized into BFSI, IT & telecom, retail & consumer goods, manufacturing, energy & utilities, healthcare & life sciences, government & public sector, and others. Regionally, the market is studied across North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.
Based on the 2024 global multiexperience development platforms market analysis, the hosted sector had the highest market revenue share. A larger share of the segment can be associated with the increasing trend for cloud-based solutions that offer businesses flexibility, scalability, and cost-effectiveness. With hosted deployment, businesses can now access MXDPs online, doing away with the need for on-premises equipment and the maintenance associated with it. This approach enables businesses to develop and deploy multiexperience apps rapidly without significant up-front investment in a product because they immediately see the newest features, upgrades, and security patches. Standardized development environment is also enabled through hosted deployment's user-friendly interface with the latest versions of cloud-based tools and services. With these reasons, the category is expected to witness consistent growth over the forecast period.
On the other hand, the On-premises segment is anticipated to grow significantly from 2025 to 2032. This is because businesses have unique needs that require direct control over their data, infrastructure, and security. With on-premises deployment, businesses may set up and maintain MXDPs on their own property, guaranteeing total control and management of their development environment. This deployment model is of special interest to businesses in highly regulated sectors such as BFSI, government, and healthcare, where on-premises solutions are necessary due to data sensitivity and regulatory requirements. Thus, the on-premises category is expected to hold a significant market share.
As per the 2024 global multiexperience development platforms market forecast, the large enterprises category dominated the market with the largest revenue share. This is due to their huge spending on digital transformation projects and continued need for scalable, reliable, and secure solutions to support their complex operations. These enterprises require multiexperience development platforms that can handle a large number of users, transactions, and data while ensuring seamless interaction with their existing systems and infrastructure. Large enterprises have a larger market share as they need the latest features such as analytics, artificial intelligence, and machine learning to improve customer experience and gain a competitive advantage.
During the forecast period, the SMEs segment is expected to witness the highest CAGR. This is because these businesses are increasingly using digital technology to enhance consumer interaction, increase operational efficiency, and fuel corporate growth. MXDPs are enabling SMEs to achieve these ends as they learn how critical it is to provide unique and consistent experiences to stay competitive. Providers are offering SMEs an economical, flexible, and scalable method of designing and deploying their multi-experience apps without significant infrastructural or resource investments. Throughout the projection period, steady sectoral growth is envisaged as technological developments continue lowering the cost of MXDPs.
To get detailed analysis on other segments, Request For Free Sample Report
In the year 2024, the North American market dominated with 44.2% revenue share. This can be attributed to the region's strong IT infrastructure, early adaptation of digital technology, and an increased need for individualized consumer experiences. Huge corporations, SMEs, and start-ups are well represented in regional economies such as the US and Canada, driving the adoption of MXDPs to stay ahead of the game. For instance, in June 2024, KPMG's Canada division declared its partnership with OutSystems to develop innovative, AI-based business apps to back up its digital transformation efforts. The company has also been further helped by the highly developed retail, healthcare, and financial industries of the region, which are some of the largest consumers of these applications.
Europe held a considerable share of the market in 2024. This integration has been eased due to the high degree of digital adoption in the region by various industries, and strong technological infrastructure. With a strong focus on the delivery of smooth, customized experiences for improved consumer engagement, MXDPs are now highly in demand since they are expected to offer consistent interactions across multiple channels such as mobile, web, and immersive technologies such as AR/VR. Further, allowing faster and more reliable connectivity, both requirements to deliver top-quality multi-experience solutions, has accelerated adoption by the proliferation of 5G technology within the region.
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Increased Use of Applications with Multiple Experiences
Transition to No-Code/Low-Code Development
Difficulties in Integrating Legacy Systems
Privacy and Security Concerns
Request Free Customization of this report to help us to meet your business objectives.
The global multiexperience development platforms industry has a highly dynamic competitive environment due to the number of large firms competing to win market share through strategic alliances and innovation. It is dominated by large companies, such as Salesforce, Microsoft, and SAP, which offer integrated platforms for seamless, cross-channel customer experiences. This concentration on specific features or niche markets, such as AI-powered insights or no-code capabilities, is also prompting the emergence of smaller firms. Competition has increased in response to growing demand for omnichannel, user-centric solutions, which has further accelerated platform diversification and technology improvements.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global multiexperience development platforms market is growing at a significant rate as companies are on a lookout for personalized, integrated experiences across numerous touchpoints. Other factors which drive the market growth are the developing mobile, IoT, and AI technologies, in addition to increasing demands for low-code/no-code platforms. Expansion will be restricted by security-related problems and interfacing with current systems. With a rise in demand for multi-channel customer experience, MXDPs will become increasingly significant to help enterprises to deliver it to customers. The competitive landscape is dynamically changing day after day; major corporations spend vast sums to achieve leading edges on the latest technological fronts. This future will continue to advance bright prospects with influences from innovations and strategic collaborations as witnessed through the global industry.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 10.61 Billion |
Market size value in 2032 | USD 40.93 Billion |
Growth Rate | 18.2% |
Base year | 2024 |
Forecast period | (2025-2032) |
Forecast Unit (Value) | USD Billion |
Segments covered |
|
Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
|
Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Multiexperience Development Platforms Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Multiexperience Development Platforms Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Multiexperience Development Platforms Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Multiexperience Development Platforms Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
Report ID: SQMIG45E2293
[email protected]
USA +1 351-333-4748