Global Mobile User Authentication Market

Mobile User Authentication Market Size, Share, Growth Analysis, By Authentication Type(Two-factor Authentication, Biometrics or Multi-factor Authentication, Passwords, Soft Tokens), By Organization Size(Small and Medium Enterprises (SMEs), and Large Enterprises), By Industry Vertical(Education, BFSI, Retail, Information Technology and Telecom), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45A2315 | Region: Global | Published Date: April, 2024
Pages: 189 |Tables: 94 |Figures: 74

Mobile User Authentication Market Insights

Global Mobile User Authentication Market size was valued at USD 1.5 Billion in 2022 and is poised to grow from USD 1.83 Billion in 2023 to USD 27 Billion by 2031, growing at a CAGR of 22.53% in the forecast period (2024-2031).

According to a ManpowerGroup survey, millennials are more likely to enable multifactor authentication following a breach (28 % vs. 32 % of the general population). And, with 75 % of millennials comfortable using biometrics today, compared to 58% of those over 55, this could mean that younger adults don’t value traditional passwords more, but likely access will be configured with multifactor authentication, using biometrics for speed and convenience.

The global mobile user authentication market is witnessing flawless growth due to rapid popularity of market, increasing data storage unit, widespread adoption of smartphones and various electronic devices, such as laptops and advanced internet connected computers a towards the front, the growth of gig economy platforms such as Upwork, Uber, Zomato and paid research applications due to e-commerce sector, is estimated to boost the global mobile user authentication market globally.

Market Snapshot - 2024-2031

Global Market Size

USD 1.5 Billion

Largest Segment

Large Enterprises

Fastest Growth

Small and Medium Enterprises

Growth Rate

22.53% CAGR

Global Mobile User Authentication Market ($ Bn)
Country Share for Europe Region (%)

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Mobile User Authentication Market Segmental Analysis

Based on authentication type, the global mobile user authentication market is segmented into two-factor authentication, biometrics or multi-factor authentication, passwords, soft tokens, and other. On the basis of organization size, the market is segmented into small and medium enterprises (SMEs) and large enterprises. Based on industry vertical, the market is segmented into education, government and defense, BFSI, retail, information technology and telecom, manufacturing, healthcare and others. Further, the major countries studied in the market report are US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Analysis by Organization Size

Large enterprises accounted for the largest share (70.4%) as large enterprises needed this platform to provide advanced services to customers without any problems with 5G networks and Internet of Things (IoT) deployments. However, SMEs are the fastest growing segment as enterprises where most recently Mobile user authentication has been implemented due to its cost-effectiveness.

 

The small and medium enterprises (SMEs) segment play an important role in the global mobile user authentication market. Accepting mobile users involves ensuring that users are people who can access services or information through mobile devices. SMEs are important contributors to the adoption and growth of mobile user trust solutions.

Analysis by Industry Vertical

When smartphones are used for health care segments, sensitive data is certainly accessed, highlighting the need for user authentication to ensure data protection. Mobile use of user authentication helps prevent data breaches. For IT and telecommunications, mobile user authentication acts as a security module and is used to verify the authenticity of an individual. The nature of these services may differ from these techniques which were implemented in the usual method.

 

Government departments in government and defense segment (including intelligence and security agencies) are among the top adopters of mobile authentication solutions. Banks and financial institutions offer mobile phone adoption certification which plays a big role for more secure projects. This provides financial institutions with a secure and convenient way for customers to communicate and organizations with a secure platform for messaging.

Global Mobile User Authentication Market By Organization Size (%), 2022 (%)

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Mobile User Authentication Market Regional Insights

Europe's region holds the second largest market share in the global mobile user authentication market due to rising smartphone and tablet usage in the region, as well as technologies such as facial recognition and fingerprint recognition by German manufacturers mobile. The global mobile user authentication market had the largest market share, and the UK mobile user trust market is the fastest growing market in the European region.

The North America region in the global mobile user authentication market is expected to grow at the fastest CAGR between 2024 and 2031. This is due to the rise of the Internet and shift towards digitization of internal processes which helps to adopt mobile born based services and cloud based atomic authentication services which will drive the market growth in this segment. Since then, the U.S. the mobile user authentication market has the largest market share, and the Canadian mobile user authentication market is the fastest growing market in the North America region.

Global Mobile User Authentication Market By Geography, 2024-2031
  • Largest
  • Fastest

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Mobile User Authentication Market Dynamics

Drivers

Increasing Cloud Adoption is Driving Market Growth

  • Cloud technologies are an important trend in fraud detection and prevention. It provides robust power generation, storage space and the Internet and cloud technology, which enables faster investigations into cybercrime. In addition, small and medium-sized companies operating in banks and financial institutions are actively implementing cloud-based fraud detection and prevention services in their organizations. For example, in November Salesforce .com, Inc. reported 10,000 euros. collaborated with. The partnership aims to integrate Salesforce Commerce Cloud with the company’s real-time fraud prevention platform. The integration provides capabilities such as predictive analytics, machine learning, customer profile strategies, and more.

Rise in Adoption of Mobile Devices

  • Rapid adoption of mobile devices and applications: Increased growth in the use of mobile devices such as smartphones and tablets, and widespread adoption of mobile applications across industries is a key driver of global mobile adoption use the verification market as businesses increasingly embrace mobile. As we move towards centralized operations and services, the need to create user access to these applications and data is paramount. Mobile user authentication solutions for easy and secure access to ensure user identity, so organizations can reduce the risk of unauthorized access and potential data breaches and ensure a seamless user experience in a mobile environment.

Restraints

Lack of Knowledge and Awareness for Deployment of Authentication Technology

  • There are a variety of options available to protect smartphones and other electronic devices from phishing and other security threats. However, limited knowledge about authentication applications such as behavioral biometrics, keystroke mobility touchkinetics, among others hinders the market growth potential. Furthermore, potential awareness among consumers about emerging technologies such as call masking solutions, and new smartphone authentication software acts as a valid restraint to the growth of the market.

Security Concerns and Usability Challenges

  • Despite the increasing demand for mobile user authentication solutions, security concerns and usability concerns act as major restraints on the market Mobile devices are inherently more vulnerable to security threats such as device theft, malware and phishing scams. Furthermore, it can be difficult for organizations to implement robust authentication methods on mobile platforms without compromising the user experience. Balancing security requirements with functionality is essential for successful adoption of mobile user authentication solutions.

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Mobile User Authentication Market Competitive Landscape

The competitive environment of the Global Mobile User Authentication Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. The global mobile user authentication market is competitive and has several vendors offering various authentication solutions. RSA Security Multi-factor authentication (MFA), biometric authentication, and risk-based authentication.

Top Player’s Company Profiles

  • Symantec Corporation
  • CA Technologies Inc.
  • Gemalto N.V.
  • Vasco Data Security International
  • Tele Sing Corp.
  • Entrust Datacard Corporation
  • Authentify Inc.
  • Plurilock Security Inc.
  • Securenvoy Plc
  • SECUREAUTH Corporation
  • EMC Corporation.
  • Stytch
  • Aware Inc
  • RSA Security LLC (Dell Technologies)
  • OneSpan Inc.
  • Duo Security (Cisco Systems Inc.)
  • Nexus Group
  • Entrust Datacard Corporation

Recent Developments

  • In February 2021, Stytch, a San Francisco-based authentication startup, won a collaboration for a passwordless authentication startup, raising $90 million in new VC funding Stytch developed an API and SDK platform to enable customers to authenticate with confidence passwordless has been implemented earlier in their apps.
  • In October 2021, Plurilock Security Inc. will have 100,000 shares. (Plurilock Security Inc.) of Employees may hold 1,000 shares. The acquisition is designed to showcase advanced cloud secure SaaS solutions and security for email and team collaboration systems.
  • In May 2021- Truxtun Capital released the widely available FIDO Certified, a complex multi-factor payment solution for customers in the payments industry. It provided customers with a mobile, virtual, physical card product in a seamless user experience where the customer manages their digital identity and security profile on a mobile phone while activating security.

Mobile User Authentication Key Market Trends

  • Rise in the Emergence of Avant-garde Ecommerce Services: The emergence of avant-garde ecommerce services such as Amway, Flipkart, MakeMyTrip, Amazon, OLX etc. increases the need for end-to-end connectivity to protect sensitive customer data and leading to increased demand in the in the global mobile user authentication market. Indeed, growing digital analytics applications are rapidly evolving to manage the massive increase in structured and unstructured data, and beat the basics wall.

Mobile User Authentication Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

Mobile user authentication involves identifying and verifying end users through mechanisms such as GPS, biometrics, OTP, time stamp, and more. This type of trust uses mobile devices such as smartphones to verify user credentials. These credentials are necessary in order to confirm the authenticity of an individual and to obtain resources. The growing benefits of virtualization and digitalization also pose business security risks, making them vulnerable to cyberattacks, loss of private data and thus, mobile user authentication gives companies increased liability if they maintain the security of their products to avoid unauthorized use of private and sensitive data.

Report Metric Details
Market size value in 2022 USD 1.5 Billion
Market size value in 2031 USD 27 Billion
Growth Rate 22.53%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Authentication Type
    • Two-factor Authentication, Biometrics or Multi-factor Authentication, Passwords, Soft Tokens, and Others
  • Organization Size
    • Small and Medium Enterprises (SMEs), and Large Enterprises
  • Industry Vertical
    • Education, BFSI, Retail, Information Technology and Telecom, Manufacturing, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Symantec Corporation
  • CA Technologies Inc.
  • Gemalto N.V.
  • Vasco Data Security International
  • Tele Sing Corp.
  • Entrust Datacard Corporation
  • Authentify Inc.
  • Plurilock Security Inc.
  • Securenvoy Plc
  • SECUREAUTH Corporation
  • EMC Corporation.
  • Stytch
  • Aware Inc
  • RSA Security LLC (Dell Technologies)
  • OneSpan Inc.
  • Duo Security (Cisco Systems Inc.)
  • Nexus Group
  • Entrust Datacard Corporation
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Mobile User Authentication Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Mobile User Authentication Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Mobile User Authentication Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile User Authentication Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile User Authentication Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Mobile User Authentication Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQs

Mobile User Authentication Market size was valued at USD 1.5 Billion in 2022 and is poised to grow from USD 1.83 Billion in 2023 to USD 27 Billion by 2031, growing at a CAGR of 22.53% in the forecast period (2024-2031).

The competitive environment of the Mobile User Authentication Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. The mobile user authentication market is competitive and has several vendors offering various authentication solutions. RSA Security Multi-factor authentication (MFA), biometric authentication, and risk-based authentication. 'Symantec Corporation', 'CA Technologies Inc.', 'Gemalto N.V.', 'Vasco Data Security International', 'Tele Sing Corp.', 'Entrust Datacard Corporation', 'Authentify Inc.', 'Plurilock Security Inc.', 'Securenvoy Plc', 'SECUREAUTH Corporation', 'EMC Corporation.', 'Stytch', 'Aware Inc', 'RSA Security LLC (Dell Technologies)', 'OneSpan Inc.', 'Duo Security (Cisco Systems Inc.)', 'Nexus Group', 'Entrust Datacard Corporation'

Cloud technologies are an important trend in fraud detection and prevention. It provides robust power generation, storage space and the Internet and cloud technology, which enables faster investigations into cybercrime. In addition, small and medium-sized companies operating in banks and financial institutions are actively implementing cloud-based fraud detection and prevention services in their organizations. For example, in November Salesforce .com, Inc. reported 10,000 euros. collaborated with. The partnership aims to integrate Salesforce Commerce Cloud with the company’s real-time fraud prevention platform. The integration provides capabilities such as predictive analytics, machine learning, customer profile strategies, and more.

Rise in the Emergence of Avant-garde Ecommerce Services: The emergence of avant-garde ecommerce services such as Amway, Flipkart, MakeMyTrip, Amazon, OLX etc. increases the need for end-to-end connectivity to protect sensitive customer data and leading to increased demand in the in the mobile user authentication market. Indeed, growing digital analytics applications are rapidly evolving to manage the massive increase in structured and unstructured data, and beat the basics wall.

Europe's region holds the second largest market share in the mobile user authentication market due to rising smartphone and tablet usage in the region, as well as technologies such as facial recognition and fingerprint recognition by German manufacturers mobile. The mobile user authentication market had the largest market share, and the UK mobile user trust market is the fastest growing market in the European region.

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