Global Passive Authentication Market

Passive Authentication Market Size, Share, Growth Analysis, By Deployment Type(On-premises, and Cloud), By Industry(Banking & Financial Services and Insurance (BFSI), Government & Telecom & IT, Retail & consumer goods & Healthcare, Media & entertainment & Others (education), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45A2226 | Region: Global | Published Date: February, 2024
Pages: 197 |Tables: 65 |Figures: 75

Passive Authentication Market Insights

Global Passive Authentication Market size was valued at USD 1.08 Billion in 2021 and is poised to grow from USD 1.30 Billion in 2022 to USD 5.66 Billion by 2030, at a CAGR of 20.2% during the forecast period (2023-2030).

The global passive authentication market is experiencing significant growth as organizations increasingly recognize the need for enhanced security measures and seamless user authentication processes. Passive authentication refers to the method of verifying user identities based on their unique behavioral biometrics without requiring explicit actions from the user. This technology offers a frictionless and continuous authentication experience, reducing the reliance on traditional authentication methods such as passwords or tokens. The purpose of the market is to provide advanced authentication solutions that improve security and user experience. Passive authentication offers several advantages, including increased convenience, reduced user frustration, and enhanced protection against identity theft and fraudulent activities.

The global passive authentication market presents significant opportunities. The increasing adoption of mobile devices and the growing demand for seamless user experiences create a favorable environment for passive authentication solutions. Industries such as banking, finance, healthcare, and e-commerce are particularly interested in implementing passive authentication to protect sensitive data and deliver enhanced user experiences. The global passive authentication market is driven by the need for enhanced security and seamless user experiences. While challenges such as privacy concerns and implementation complexity exist, the market presents significant opportunities for organizations to adopt advanced authentication solutions that provide increased security, convenience, and protection against cyber threats. By leveraging behavioral biometrics, passive authentication can play a crucial role in ensuring secure access to digital systems and data in an increasingly interconnected world.

Market Snapshot - 2024-2031

Global Market Size

USD 1.08 Billion

Largest Segment

On-premises

Fastest Growth

On-premises

Growth Rate

20.2% CAGR

Global Passive Authentication Market ($ Bn)
Country Share for North America Region (%)

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Passive Authentication Market Segmental Analysis

The global passive authentication market is segmented on the basis of deployment type, industry and region. In terms of deployment type, the market is segmented into on-premises, and cloud. By industry, the market is segmented into Banking & Financial Services and Insurance (BFSI), Government & Telecom & IT, Retail & consumer goods & Healthcare, Media & entertainment & Others (education, travel and hospitality, and automotive). By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Deployment Type

The cloud deployment type holds the largest market share due to its inherent advantages. Cloud-based passive authentication offers organizations scalability, flexibility, and cost-effectiveness. By leveraging cloud infrastructure, companies can easily scale their authentication capabilities as their user base grows, without the need for extensive hardware investments. Cloud deployment also allows for easy integration with existing systems and provides remote access to authentication services, enabling seamless user experiences across different devices and locations.

On-premises deployment type is the fastest-growing segment in the market. While the cloud deployment type dominates the market, certain organizations, particularly those in highly regulated industries such as finance and government sectors, prefer to maintain full control over their authentication processes and sensitive data. They opt for on-premises deployment to ensure data sovereignty, compliance with regulatory requirements, and maximum security. The on-premises deployment type allows organizations to have complete control over their authentication infrastructure, reducing concerns about data privacy and potential security breaches associated with external cloud providers.

Analysis by Industry

The BFSI sector holds the largest market share in the passive authentication market due to its high sensitivity to security and privacy. The financial industry deals with vast amounts of sensitive customer data and financial transactions, making it a prime target for cybercriminals. By adopting passive authentication solutions, banks and insurance companies can enhance their security measures, protect customer information, and prevent unauthorized access to financial systems. Passive authentication offers a seamless user experience, improving customer satisfaction and trust in financial institutions.

The Healthcare industry is the fastest-growing segment in the passive authentication market. The healthcare sector holds an immense amount of sensitive patient data, including medical records and personal information. With the increasing adoption of electronic health records (EHRs) and telemedicine, securing patient data becomes paramount. Passive authentication provides a non-intrusive and continuous authentication method, enabling healthcare organizations to protect patient information while ensuring convenient access for healthcare professionals.

Global Passive Authentication Market Size By Type (%), 2023 (%)

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Passive Authentication Market Regional Insights

North America is the dominating region in the global passive authentication market. It holds a significant market share due to the presence of established technology players, advanced IT infrastructure, and the increasing need for robust security solutions in various industries. The region's strong focus on data privacy and compliance regulations also drives the demand for passive authentication solutions. Additionally, the high concentration of key market players and their continuous efforts in research and development contribute to the region's dominance.

Asia Pacific is the fastest-growing region in the global passive authentication market. The region's rapid digitization, increasing smartphone penetration, and expanding e-commerce sector are driving the demand for advanced security solutions, including passive authentication. Governments in countries like China, India, and South Korea are also emphasizing data security regulations, which further boost the adoption of passive authentication technologies. The region's large population and rising internet usage provide a fertile ground for market growth.

Global Passive Authentication Market Size By Geography, 2024-2031
  • Largest
  • Fastest

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Passive Authentication Market Dynamics

Drivers

Increasing Cybersecurity Threats

  • The escalating number and sophistication of cyber threats, including identity theft, data breaches, and unauthorized access, have been a significant driver for the adoption of passive authentication. Organizations across industries are seeking robust authentication solutions to protect their sensitive data and mitigate security risks.

Growing Demand for Seamless User Experience

  • Traditional authentication methods such as passwords and tokens often lead to user frustration and friction. Passive authentication offers a frictionless user experience by eliminating the need for explicit actions, such as inputting passwords, while ensuring strong security. The demand for seamless and convenient user experiences is driving the adoption of passive authentication solutions.

Restraints

Privacy Concerns

  • Passive authentication relies on capturing and analyzing user behavior, which raises privacy concerns among individuals. Organizations need to address these concerns by implementing strong data protection measures, ensuring transparency, and obtaining proper consent to build trust with users and comply with privacy regulations.

Implementation Complexity

  • Deploying passive authentication systems can be complex, particularly for organizations with existing authentication infrastructure. Integration with legacy systems, compatibility across multiple platforms, and ensuring a smooth transition can pose challenges. Organizations need to carefully plan and execute the implementation process to overcome these complexities.

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Passive Authentication Market Competitive Landscape

The global passive authentication market is highly competitive, with key players focusing on innovation and strategic partnerships. These companies are investing in research and development, leveraging advanced technologies, and expanding their product portfolios to meet the evolving security needs of industries. The presence of new entrants and startups further adds to the competitive dynamics, driving continuous innovation in the market. The competition in the global passive authentication market is intensified by factors such as increasing cybersecurity threats, stringent regulatory requirements, and the growing demand for seamless user experiences. As organizations across industries recognize the importance of robust authentication solutions, the market is witnessing a surge in demand. This, in turn, propels the competitive landscape as companies vie to capture a larger market share.

Top Player’s Company Profiles

  • Gemalto NV (Netherlands)
  • Nuance Communications, Inc. (US)
  • NEC Corporation (Japan)
  • IBM Corporation (US)
  • Aware, Inc. (US)
  • RSA Security LLC (US)
  • BehavioSec, Inc. (Sweden)
  • Pindrop (US)
  • BioCatch (Israel)
  • Veridium Ltd. (UK)
  • Bio-Key International, Inc. (US)
  • TypingDNA (Romania)
  • Jumio (US)
  • OneSpan (US)
  • Nok Nok Labs (US)
  • HYPR Corp. (US)
  • Plurilock Security Inc. (Canada)
  • SecuredTouch (Israel)
  • AimBrain (UK)
  • Zighra (Canada)

Recent Developments

  • In March 2022, Jumio, a US-based identity verification and authentication company, launched its Passive Liveness Detection feature. This advanced technology leverages AI and facial biometrics to detect and prevent spoofing attempts during the authentication process. The Passive Liveness Detection feature strengthens security measures in remote identity verification scenarios.
  • In February 2022, BioCatch, an Israeli behavioral biometrics company, announced a strategic partnership with Nuance Communications, a US-based conversational AI technology provider. The partnership aimed to integrate BioCatch's passive biometrics technology into Nuance's voice and digital customer engagement solutions, enhancing security and user authentication capabilities.
  • In November 2021, Gemalto NV, a Netherlands-based digital security company, unveiled its passive authentication solution named "Identity Check Passive Biometrics." This solution incorporated behavioral biometrics and machine learning algorithms to enable frictionless and continuous user authentication, bolstering security measures for online transactions and digital interactions.

Passive Authentication Key Market Trends

  • Continuous Authentication: Instead of authenticating users only during the initial login, continuous authentication continuously monitors user behavior to detect anomalous activities and potential security threats. This trend enhances security by providing real-time threat detection and response capabilities.
  • Integration with Artificial Intelligence (AI) and Machine Learning (ML): Passive authentication solutions are increasingly incorporating AI and ML algorithms to improve accuracy and enhance fraud detection capabilities. These technologies enable the system to learn and adapt to user behavior patterns over time, making authentication more robust and effective in identifying suspicious activities.

Passive Authentication Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global passive authentication market analysis, the increasing need for advanced security solutions and seamless user experiences are the key growth drivers. The market is driven by the need for enhanced security, seamless user experiences, and the adoption of advanced technologies. While privacy concerns and implementation challenges exist, the market offers substantial opportunities for solution providers to cater to the evolving security needs of organizations across industries. The continuous advancements in behavioral biometrics, machine learning, and AI algorithms are expected to further propel the growth of the market in the coming years.

Report Metric Details
Market size value in 2023 USD 1.08 Billion
Market size value in 2031 USD 5.66 Billion
Growth Rate 20.2%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Deployment Type
    • On-premises, and Cloud
  • Industry
    • Banking & Financial Services and Insurance (BFSI), Government & Telecom & IT, Retail & consumer goods & Healthcare, Media & entertainment & Others (education, travel and hospitality, and automotive)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Gemalto NV (Netherlands)
  • Nuance Communications, Inc. (US)
  • NEC Corporation (Japan)
  • IBM Corporation (US)
  • Aware, Inc. (US)
  • RSA Security LLC (US)
  • BehavioSec, Inc. (Sweden)
  • Pindrop (US)
  • BioCatch (Israel)
  • Veridium Ltd. (UK)
  • Bio-Key International, Inc. (US)
  • TypingDNA (Romania)
  • Jumio (US)
  • OneSpan (US)
  • Nok Nok Labs (US)
  • HYPR Corp. (US)
  • Plurilock Security Inc. (Canada)
  • SecuredTouch (Israel)
  • AimBrain (UK)
  • Zighra (Canada)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Passive Authentication Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Passive Authentication Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Passive Authentication Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Passive Authentication Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Passive Authentication Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Passive Authentication Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Passive Authentication Market size was valued at USD 1.08 Billion in 2021 and is poised to grow from USD 1.30 Billion in 2022 to USD 5.66 Billion by 2030, at a CAGR of 20.2% during the forecast period (2023-2030).

The passive authentication market is highly competitive, with key players focusing on innovation and strategic partnerships. These companies are investing in research and development, leveraging advanced technologies, and expanding their product portfolios to meet the evolving security needs of industries. The presence of new entrants and startups further adds to the competitive dynamics, driving continuous innovation in the market. The competition in the passive authentication market is intensified by factors such as increasing cybersecurity threats, stringent regulatory requirements, and the growing demand for seamless user experiences. As organizations across industries recognize the importance of robust authentication solutions, the market is witnessing a surge in demand. This, in turn, propels the competitive landscape as companies vie to capture a larger market share. 'Gemalto NV (Netherlands)', 'Nuance Communications, Inc. (US)', 'NEC Corporation (Japan)', 'IBM Corporation (US)', 'Aware, Inc. (US)', 'RSA Security LLC (US)', 'BehavioSec, Inc. (Sweden)', 'Pindrop (US)', 'BioCatch (Israel)', 'Veridium Ltd. (UK)', 'Bio-Key International, Inc. (US)', 'TypingDNA (Romania)', 'Jumio (US)', 'OneSpan (US)', 'Nok Nok Labs (US)', 'HYPR Corp. (US)', 'Plurilock Security Inc. (Canada)', 'SecuredTouch (Israel)', 'AimBrain (UK)', 'Zighra (Canada)'

The escalating number and sophistication of cyber threats, including identity theft, data breaches, and unauthorized access, have been a significant driver for the adoption of passive authentication. Organizations across industries are seeking robust authentication solutions to protect their sensitive data and mitigate security risks.

Continuous Authentication: Instead of authenticating users only during the initial login, continuous authentication continuously monitors user behavior to detect anomalous activities and potential security threats. This trend enhances security by providing real-time threat detection and response capabilities.

North America is the dominating region in the passive authentication market. It holds a significant market share due to the presence of established technology players, advanced IT infrastructure, and the increasing need for robust security solutions in various industries. The region's strong focus on data privacy and compliance regulations also drives the demand for passive authentication solutions. Additionally, the high concentration of key market players and their continuous efforts in research and development contribute to the region's dominance.

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