Global Mobile Application Market

Global Mobile Application Market Size, Share, Growth Analysis, By Type(Google Store, Apple Store), By Application(Gaming, Music & Entertainment) - Industry Forecast 2024-2031


Report ID: SQMIG45E2165 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 66 | Figures: 75

Global Mobile Application Market Insights

Mobile Application Market size was valued at USD 181.67 billion in 2019 and is poised to grow from USD 206.85 billion in 2023 to USD 567.19 billion by 2031, growing at a CAGR of 13.8% in the forecast period (2024-2031).

Smartphone ubiquity, increased internet usage, and the incorporation of technology such as artificial intelligence and machine learning into mobile applications all indicate to future rise in demand for mobile applications (apps). Furthermore, the aforementioned programmes are often downloaded via app distribution websites such as the Google Play Store and the App Store for iOS.

The amazing increase in Internet usage, particularly in developing countries such as Brazil, China, and India, is the key driver of market expansion. Over the last decade, the Internet has emerged as the primary medium of communication via a variety of devices, including tablets, smartphones, and laptop computers, among others. Due to expansion in the e-commerce business, varied discounts and offers, and product selection that is only available on e-platforms, the number of mobile app purchasers has expanded in recent years. Another factor increasing mobile app downloads across all platforms is the availability of low-cost data plans and packages from telecom carriers, which lowers the cost of the internet and attracts more online users.

Increased internet penetration and gaming technologies have resulted in greater accessibility to mobile games. Furthermore, games and application developers generally use three income models: in-game purchases, paid game apps, and in-app adverts.

US Mobile Application Market is poised to grow at a sustainable CAGR for the next forecast year.

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Mobile Application Market size was valued at USD 181.67 billion in 2019 and is poised to grow from USD 206.85 billion in 2023 to USD 567.19 billion by 2031, growing at a CAGR of 13.8% in the forecast period (2024-2031).

According to our research, With the presence of several developers, the industry is tremendously fragmented. Some industry participants are expanding their capabilities through acquisitions and collaborations. Prominent manufacturers are always improving their goods in order to attract new clients and increase their Type range in order to enhance their market position in all key nations. Aside from that, rising public and private support for specialized research provide market participants with profitable options. Furthermore, the increasing number of Type approvals, current implant developments, and technical improvements are some of the other aspects expected to contribute to a positive market outlook. 'Google LLC', 'Apple Inc.', 'Facebook Inc.', 'Tencent Holdings Limited', 'Alibaba Group Holding Limited', 'Amazon.com Inc.', 'Netflix Inc.', 'Baidu Inc.', 'Uber Technologies Inc.', 'Lyft Inc.', 'Twitter Inc.', 'Pinterest Inc.', 'Snap Inc.', 'Microsoft Corporation', 'Zoom Video Communications Inc.', 'TikTok Inc.', 'WeChat (Tencent)', 'WhatsApp (Facebook)', 'Instagram (Facebook)', 'YouTube (Google)'

Increased data use and internet penetration have been important drivers driving market development in developing nations such as China, India, and Brazil. Furthermore, during the last decade, the internet has emerged as a primary mode of communication via a variety of devices such as computers, smartphones, and tablets. The internet allows users to access many apps with little fees and effort, and it also allows for speedier communication. Furthermore, due to the rise of the e-commerce business, product selection, appealing offers, and numerous discounts that are only available on e-platforms, the number of online customers has substantially expanded.

The worldwide mobile application industry is extremely competitive, with established and large market players present. Furthermore, some new players, like as Xiaomi and OnePlus, have recently acquired a considerable presence. Companies are mostly concerned with providing user-friendly applications with increased experiences. In addition, they included sophisticated technologies such as augmented and virtual reality into the new application to meet the customer's needs and provide a better experience.

Given the region's potential for internet penetration and smartphone usage, Asia Pacific held the largest global mobile application market share. India and China are expected to remain big markets, with significant development potential for all participants in the mobile application ecosystem. Furthermore, rising disposable income combined with government programmes like Digital India are projected to boost regional market growth in the future years. Furthermore, the availability of low-cost data use packs and networking developments are major growth drivers in regional expansion.

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Global Mobile Application Market

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