Global Liquid Soap Market

Global Liquid Soap Market Size, Share, Growth Analysis, By Type(Natural or organic type and conventional type), By Product(Face wash, hand wash), By Distribution Channel(Supermarkets or hypermarkets, specialty stores), By Application(Commercial and household) - Industry Forecast 2024-2031


Report ID: SQMIG30K2022 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 117 | Figures: 77

Global Liquid Soap Market Insights

Liquid Soap Market size was valued at USD 21.27 billion in 2019 and is poised to grow from USD 22.69 billion in 2023 to USD 38.06 billion by 2031, growing at a CAGR of 6.68% in the forecast period (2024-2031).

Liquid bath soap evolved from conventional liquid soaps due to technological developments and diverse chemical formulations. Some of the equivalent ingredients used in the commercial production of liquid bath soap are betaines, sodium laurate, water, and sulfate. The difference is that liquid bath soaps can have a lower pH than traditional soaps when surfactants and lye react. Households and businesses are both end users of liquid soap.

The liquid soap used in the 19th century has been adapted into liquid bath soaps. The development of shower gels and body washes with a variety of extra chemicals to improve the overall quality and acceptance of the product is a result of the chemical composition changes in the soap. The market is growing due to increased consumer awareness of health and hygiene, an increase in diseases brought on by bacteria and viruses, a preference for cleanliness and sanitation, the simplicity of using liquid body soaps while showering, improved skin benefits, high-quality products, liquid soap made for better skin conditions, and the incorporation of vitamins and minerals in body washes. Furthermore, the moisturizing effect of body wash products, the firm texture of shower gels, application on both skin and hair, the addition of various skin-friendly ingredients, the increase in the use of liquid bath soap in the hospitality industry, variants in the packaging of liquid body wash, the ease of carrying small-sized body wash while traveling, hydrating benefits to the skin, an enriched quality of shower gels by additives such as menthol, and the availability of multiple variants available in liquid body soaps, availability of organic body washes, liquid bath soaps for specific skin types, enhanced fragrances, flawless color variants, sports shower gels, attractive packaging, and increased disposable income also drive the global liquid bath soap market.

There are some drawbacks and limitations that will hamper total market expansion. High-priced body washes, increased competition, the availability of alternative goods such as soap bars, lack of awareness about new product launches in the rural market, and government regulations are potential barriers impeding the global market overall growth. Furthermore, liquid bath soaps are regarded as one of the least environmentally friendly segments in nature, as the production and packing of these liquid soaps consume about twenty times more energy and raw materials than soap bars. This aspect is also impeding the growth of the Market. Nonetheless, technological developments and latent potential in undeveloped countries' markets offer promising growth opportunities.

US Liquid Soap Market is poised to grow at a sustainable CAGR for the next forecast year.

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Liquid Soap Market size was valued at USD 21.27 billion in 2019 and is poised to grow from USD 22.69 billion in 2023 to USD 38.06 billion by 2031, growing at a CAGR of 6.68% in the forecast period (2024-2031).

The global liquid soap market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. 'Reckitt Benckiser Group plc.', 'Procter & Gamble', 'Unilever', ' Johnson & Johnson   ', ' Colgate-Palmolive   ', ' Henkel AG & Co. KGaA   ', ' L'Oreal S.A.   ', ' Beiersdorf AG   ', ' The Clorox Company   ', ' SC Johnson & Son Inc.   ', ' Kimberly-Clark Corporation   ', ' Kao Corporation   ', ' Amway Corporation   ', ' Godrej Consumer Products Limited   ', ' The Himalaya Drug Company   ', ' The Body Shop International Limited   ', ' PZ Cussons plc   ', ' Method Products, PBC   ', ' Seventh Generation Inc.   ', ' Ecover '

The global population is becoming more aware of the importance of sanitation and cleanliness, which is projected to drive the market. Hands, as well as a variety of surfaces, including utensils, tiles, floors, and garments, can all be thoroughly cleaned with liquid soap, lowering the risk of microbiological infections. Government bodies in several nations are implementing measures to promote personal hygiene practices among the general public, such as hygiene maintenance in public restrooms. Also, the use of cleaning products in hospitals, clinics, and diagnostic centers to reduce healthcare-associated infections has a favorable impact on the market.

One of the main factors driving the demand for liquid soap globally at the moment is the rise in hygiene and cleanliness concerns, combined with the adoption of safety measures in homes, workplaces, and public spaces. In addition to this, liquid soap is widely utilized to uphold sanitation and sterility in hospitals and healthcare facilities thanks to the emergence of touch-free hand hygiene dispensers. This is also a result of the emergence of the coronavirus illness (COVID-19) and an increase in the prevalence of infectious diseases like the common cold and chickenpox. It is also used in hotels, quick-service restaurants, and the food processing industry to meet standards of hygiene. In addition to this, major firms are providing multi-purpose liquid soap with a sophisticated cleaning solution that can be used for washing dishes, kitchen utensils, cars, and furniture. Also, they are concentrating on creating organic alternatives free of allergies, phosphates, chlorine, and other harsh substances like gluten, colors, and animal byproducts. Rising environmental concerns among consumers are predicted to give a good outlook for the market in the following years because these products are created from sustainable, plant-derived materials, which boost their softening capabilities, reduce crumples, and prevent color fading.

North America dominated the global market. The outbreak of the coronavirus pandemic has increased consumer awareness of health and sanitary conditions, fueling safety trends in homes, offices, and other public areas. This is one of the important trends driving the growth of the market in this region. One of the most significant opportunities for liquid soap makers in this industry is to develop new product types that lessen skin-related issues while improving hygiene-related functionality.

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Global Liquid Soap Market

Product ID: SQMIG30K2022

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