USD 23.1 billion
Liquid Soap Market Size, Share, and Growth Analysis
Liquid Soap Market By Type (Organic, Conventional), By Product Type (Hand wash, Face wash), By Application (Commercial, Residential), By Distribution (Specialty Stores, Supermarkets & Hypermarkets), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30K2022 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
117
|Figures:
77
Format -
Liquid Soap Market Insights
Liquid Soap Market size was valued at USD 23.1 billion in 2023 and is poised to grow from USD 24.67 billion in 2024 to USD 41.76 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).
Liquid bath soap evolved from conventional liquid soaps due to technological developments and diverse chemical formulations. Some of the equivalent ingredients used in the commercial production of liquid bath soap are betaines, sodium laurate, water, and sulfate. The difference is that liquid bath soaps can have a lower pH than traditional soaps when surfactants and lye react. Households and businesses are both end users of liquid soap.
The liquid soap used in the 19th century has been adapted into liquid bath soaps. The development of shower gels and body washes with a variety of extra chemicals to improve the overall quality and acceptance of the product is a result of the chemical composition changes in the soap. The market is growing due to increased consumer awareness of health and hygiene, an increase in diseases brought on by bacteria and viruses, a preference for cleanliness and sanitation, the simplicity of using liquid body soaps while showering, improved skin benefits, high-quality products, liquid soap made for better skin conditions, and the incorporation of vitamins and minerals in body washes. Furthermore, the moisturizing effect of body wash products, the firm texture of shower gels, application on both skin and hair, the addition of various skin-friendly ingredients, the increase in the use of liquid bath soap in the hospitality industry, variants in the packaging of liquid body wash, the ease of carrying small-sized body wash while traveling, hydrating benefits to the skin, an enriched quality of shower gels by additives such as menthol, and the availability of multiple variants available in liquid body soaps, availability of organic body washes, liquid bath soaps for specific skin types, enhanced fragrances, flawless color variants, sports shower gels, attractive packaging, and increased disposable income also drive the global liquid bath soap market.
There are some drawbacks and limitations that will hamper total market expansion. High-priced body washes, increased competition, the availability of alternative goods such as soap bars, lack of awareness about new product launches in the rural market, and government regulations are potential barriers impeding the global market overall growth. Furthermore, liquid bath soaps are regarded as one of the least environmentally friendly segments in nature, as the production and packing of these liquid soaps consume about twenty times more energy and raw materials than soap bars. This aspect is also impeding the growth of the Market. Nonetheless, technological developments and latent potential in undeveloped countries' markets offer promising growth opportunities.
US Liquid Soap Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Supermarkets or hypermarkets
Fastest Growth
Supermarkets or hypermarkets
Growth Rate
6.8% CAGR
Global Liquid Soap Market ($ Bn)
Country Share for North America Region (%)
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Liquid Soap Market Segments Analysis
Global Liquid Soap Market is segmented by Type, Product Type, Application, Distribution and region. Based on Type, the market is segmented into Organic and Conventional. Based on Product Type, the market is segmented into Hand wash, Face wash, Surface Cleaner and Others. Based on Application, the market is segmented into Commercial and Residential. Based on Distribution, the market is segmented into Specialty Stores, Supermarkets & Hypermarkets, Convenience stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Liquid Soap Market Analysis by Product Type
The liquid face wash segment is expected to account for a significant revenue share during the forecast period. There are several types of liquid face wash, including cream-based, foam-based, gel-based, and water-based. The liquid face wash contains specific ingredients such as essential oils and skin-boosting agents to improve skin replenishing and skin mending properties, and it is suitable for all skin types, including dry skin, oily skin, sensitive skin, and normal skin. Anti-bacterial characteristics of liquid hand wash help keep hands free of germs and bacteria. It is simple to use and helps to prevent the transmission of germs. Many liquid hand cleansers contain hydrating ingredients that help to reduce hand dryness.
The liquid body wash is handier than bar soap since it is easier to transport, and many body wash solutions have greater nutrients and Vitamin E, which are helpful to the skin and also have moisturizing properties to alleviate dryness. Also, it has the capacity to protect against bacterial infections and fight disease. The liquid surface cleanser is gaining popularity throughout the world due to its germ-killing qualities, which eliminate the risk of sickness while leaving a lovely smell that makes people feel refreshed. Toilets, basins, drains, floors, and other surfaces are cleaned with liquid surface cleansers.
Liquid Soap Market Analysis by Distribution Channel
Supermarkets and hypermarkets provide a wide range of products in one location, as well as significant savings on bulk purchases and seasonal promotions to entice customers to purchase products, resulting in the rise of this industry. Most individuals prefer to buy liquid soap from convenience stores because they are convenient for their homes.
On the other hand, online sales channels are rapidly growing in popularity. Online sales channels provide lower costs for products, and customers may readily compare prices. Other advantages include discounts or coupons, clear product information, simple product replacement and refund possibilities, the availability of fast shipping alternatives, and the convenience of finding unusual products. Amazon, Flipkart, Alibaba, and others are examples of online businesses.
Global Liquid Soap Market By Distribution Channel
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Liquid Soap Market Regional Insights
North America dominated the global market. The outbreak of the coronavirus pandemic has increased consumer awareness of health and sanitary conditions, fueling safety trends in homes, offices, and other public areas. This is one of the important trends driving the growth of the market in this region. One of the most significant opportunities for liquid soap makers in this industry is to develop new product types that lessen skin-related issues while improving hygiene-related functionality.
Europe has the second-largest market share. It is the second-largest revenue contributor in the liquid soap market, owing to a growth in disposable income in the region, which has led to a surge in the demand for liquid soap to maintain cleanliness and hygiene. An increase in corporate and public investments to lower the danger of infection and provide a safer environment is a crucial trend that has contributed to an increase in demand for thesoap. Increased use of these soaps in hotels, restaurants, and other public places to keep them clean also adds to the growth of the market.
Asia-Pacific market grows at the fastest rate. The market is rapidly expanding as consumer disposable income and living standards rise. Because of the increased hygiene awareness in the region, Asia-Pacific is one of the key geographical regions in the market. Also, a growth in hygiene consciousness is expected to contribute to an increase in sales revenue, which will be driven by a growing population. People in the Asia-Pacific region prefer antibacterial liquid soaps with relaxing aromas and natural components. This is one of the major elements driving the growth of the Asia-Pacific market.
Global Liquid Soap Market By Region
- Largest
- Fastest
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Liquid Soap Market Dynamics
Liquid Soap Market Drivers
Increasing Hygiene and Health Consciousness
- The global population is becoming more aware of the importance of sanitation and cleanliness, which is projected to drive the market. Hands, as well as a variety of surfaces, including utensils, tiles, floors, and garments, can all be thoroughly cleaned with liquid soap, lowering the risk of microbiological infections. Government bodies in several nations are implementing measures to promote personal hygiene practices among the general public, such as hygiene maintenance in public restrooms. Also, the use of cleaning products in hospitals, clinics, and diagnostic centers to reduce healthcare-associated infections has a favorable impact on the market.
Natural and organic products are expected to boost the market growth
- The increasing worldwide popularity of organic products is a major factor driving the growth of the soap market. Herbal components such as Neem (Azadirachta indica) and Basil-based products are gaining popularity in the market due to their antibacterial properties. Companies are working to develop biosurfactant-based products that do not harm aquatic creatures or plants when washed away. For example, Dr. Bronner's Magic Soaps' 'Baby Unscented Pure-Castile Liquid Soap' is made specifically for babies and can be used on sensitive skin. The product is constructed of organic components and is biodegradable, according to the manufacturer. Also, in the coming years, sustainable packaging is expected to grow substantially, allowing for higher product demand.
Liquid Soap Market Restraints
Toxic ingredients may have a negative impact on the market
- Soapy products contain substances that are hazardous to the skin, such as parabens and triclosan, and the growing knowledge of their negative effects is hurting the market. Also, the liquid form of soap necessitates a large amount of packing material, such as plastic, to ensure that the product does not leak. This results in the corporation incurring unnecessary packaging expenditures, which raises the final cost of the product. Due to their higher price when compared to solid bars, these items are a significant factor in reducing product demand. Additionally, excessive plastic packaging use has raised the manufacturing companies' carbon impact, which is hampering the market.
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Liquid Soap Market Competitive Landscape
The global liquid soap market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share.
Top Players in Liquid Soap Market
- Procter & Gamble (US)
- Unilever (UK/Netherlands)
- Colgate-Palmolive (US)
- Reckitt Benckiser (UK)
- Henkel AG & Co. KGaA (Germany)
- SC Johnson & Son (US)
- Kao Corporation (Japan)
- Lion Corporation (Japan)
- Godrej Consumer Products (India)
- Dabur India (India)
- ITC Limited (India)
- PZ Cussons (UK)
- McBride plc (UK)
- Kimberly-Clark Corporation (US)
- L'Oréal S.A. (France)
- Beiersdorf AG (Germany)
- Church & Dwight (US)
- Colgate-Palmolive Philippines, Inc (Philippines)
- RSPL Group (India)
- Vi-Jon, Inc. (US)
Liquid Soap Market Recent Developments
- In May 2022, Lion Corporation announced the formation of a joint venture with Kallol Limited in Bangladesh. Kallol manufactures brands in fabric care, beauty care, and other fields, as well as a distribution network and sales capabilities, covering all countries.
- In May 2022, GOJO Industries Inc., the company that produces Purell products, announced the introduction of the Purell CS4 All-Weather Dispensing System.
- In June 2022, Kao Chemicals introduced Bioré GUARD Mos Block Serum, a newly created mosquito repellent product, in Thailand. The natural citronella oil-formulated “Mos Protection Skin Shield” serum acts as a skin shield against mosquitoes and can be used daily.
- In May 2022, GOJO Industries Inc., the manufacturer of Purell products, announced the release of Purellâ Healthcare Surface Disinfecting Wipes.
Liquid Soap Key Market Trends
- One of the main factors driving the demand for liquid soap globally at the moment is the rise in hygiene and cleanliness concerns, combined with the adoption of safety measures in homes, workplaces, and public spaces. In addition to this, liquid soap is widely utilized to uphold sanitation and sterility in hospitals and healthcare facilities thanks to the emergence of touch-free hand hygiene dispensers. This is also a result of the emergence of the coronavirus illness (COVID-19) and an increase in the prevalence of infectious diseases like the common cold and chickenpox. It is also used in hotels, quick-service restaurants, and the food processing industry to meet standards of hygiene. In addition to this, major firms are providing multi-purpose liquid soap with a sophisticated cleaning solution that can be used for washing dishes, kitchen utensils, cars, and furniture. Also, they are concentrating on creating organic alternatives free of allergies, phosphates, chlorine, and other harsh substances like gluten, colors, and animal byproducts. Rising environmental concerns among consumers are predicted to give a good outlook for the market in the following years because these products are created from sustainable, plant-derived materials, which boost their softening capabilities, reduce crumples, and prevent color fading.
Liquid Soap Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global liquid soap market analysis, the liquid face wash category is predicted to account for a sizable revenue share during the projection period. Supermarkets and hypermarkets, as a distribution channels, offer a vast variety of products in one location, as well as significant savings on bulk purchases and seasonal incentives to lure people to purchase products, resulting in the rise of this industry. Online commerce methods are becoming increasingly prevalent. Online sales platforms reduce product costs, and clients may easily compare prices. North America has the highest CAGR and the largest share during the predicted period. Asia-Pacific has the fastest growth rate. As consumer disposable income and living standards rise, the market is rapidly expanding. Because of the increased hygiene awareness in the region, Asia-Pacific is one of the key geographical regions in the global market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 23.1 billion |
| Market size value in 2032 | USD 41.76 billion |
| Growth Rate | 6.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Liquid Soap Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Liquid Soap Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Liquid Soap Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Liquid Soap Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Liquid Soap Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Liquid Soap Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Liquid Soap Market Report Snapshots
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