Irish Whiskey Market
Report ID: SQMIG30E2053
Report ID: SQMIG30E2053
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Report ID:
SQMIG30E2053 |
Region:
Global |
Published Date: February, 2025
Pages:
178
|Tables:
87
|Figures:
71
Global Irish Whiskey Market size was valued at USD 3.73 Billion in 2024 and is poised to grow from USD 4 Billion in 2025 to USD 6.97 Billion by 2033, growing at a CAGR of 7.2% during the forecast period (2026–2033).
The global Irish whiskey market growth is widening due to various important causes, the most essential of which are the growing consumers' desire for food that is both nutrient-dense and healthy. Irish whiskey just fits well within this trend with its high level of vitamins, minerals, and healthy fats. Being high in monounsaturated fats that are associated with heart health benefits, it's a desirable alternative for health-conscious people seeking butter and spread alternatives. The demand is also being fueled by plant-based diets as well as by the growing awareness of food allergies and intolerances. Irish whiskey is certainly one of the most exciting substitutes to items that should not form part of anyone's diet today, either in support of a continuously growing increase of plant-based diets or by considerations of food allergy, especially in respect of nut and dairy products. Its roundedness and heavy crema present themselves as rather luxuriously appetizing accompanying a variety of diets.
The interest in Irish whiskey has also been driven further by the popularity of the specialty food industry, especially the premium and artisanal products. People are more predicted to pay a premium for distinctive and quality food products, and Irish whiskey happens to be a favorite, partly because it exudes an air of exotica. The expansion of e-commerce may have helped Irish whiskey reach a wider and more diverse audience, as it has also made niche items easier to find and increased its market presence globally.
Market snapshot - 2026-2033
Global Market Size
USD 3.48 billion
Largest Segment
On-Trade
Fastest Growth
Off-Trade
Growth Rate
7.2% CAGR
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Global Irish Whiskey Market is segmented by Product Type, Pricing, Packaging Type, Gender, Age Group, Flavor, End User, Sales Channel and region. Based on Product Type, the market is segmented into Blended, Single Malt, Single Grain, Blended Malt, Blended Grain and Others. Based on Pricing, the market is segmented into Standard, Premium and Luxury. Based on Packaging Type, the market is segmented into Glass Bottles, Plastic Bottles and Others. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into 18–30, 31–44 and 45+. Based on Flavor, the market is segmented into Unflavored and Flavored Irish Whiskey. Based on End User, the market is segmented into Individual Consumers and Commercial Establishments. Based on Sales Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Based on the 2024 global Irish whiskey market forecast, the mass-priced Irish whiskey represented 71.55% of overall sales globally. The trend, according to competitive pricing, renewed interest in Irish culture and tradition, perceived smoothness and quality, and rising appeal on the global scale, has caused demand in the market. A mix of successful marketing initiatives, increased distribution, and growth of distilleries making easily available, reasonably priced options all combine to fuel that demand. With the rise of Irish whiskey as a base in cocktails, the focal point is now shifted to a high culture in the preparation of cocktails, thereby increasing the appeal in a wider set of consumers.
Premium Irish whiskey will have a significant reason for growth in the period between 2025-2032 at a growth rate of 7.4%. Customers are becoming more discerning and willing to pay for unique, premium products, such as limited-edition releases and aged varieties, which are believed to have superior flavor and craftsmanship. Irish whiskey's appeal is further enhanced by marketing strategies that focus on its heritage, authenticity, and long history, which establish it as a badge of exclusivity and high-end luxury. This sense of quality and the increasing interest in artisanal and premium products has, in turn, driven the growth of the premium market category, whose demand has thus increased.
As per the 2024 global Irish whiskey market analysis, the on-trade sales accounted for a considerable proportion of the market share, which stood at 59.21% of global revenues. This is mainly because of the rebirth of cocktail culture and the increased demand of consumers for distinctive and superior drinking experiences. The uniqueness of tastes and versatility make Irish whiskey popular in pubs, restaurants, and lounges globally. Furthermore, due to its widespread popularity, many well-known Irish whiskey brands have managed to increase their market share across the globe. The strategic marketing activities and partnerships with on-trade venues are also critical to promote more awareness, enhance customer interaction, and project Irish whiskey as an upscale beverage to be savored in up-scale drinking occasions. The on-trade sector of this market is becoming stronger through such initiatives.
Irish whiskey is expected to rise in the off-trade segment with an estimated compound annual growth rate of 7.2% between 2025 and 2032. Off-trade sales for Irish whiskey is mainly being influenced by convenience-to-select more products at cheaper rates and growing intent to consume similar products at home. A supporting factor to the trend is that the increased application of e-commerce platforms, with which it becomes simple for online purchase of Irish whiskey by customers. The off-trade growth rate is being further supported by the growing attraction of premium and innovative whiskey types in addition to vigorous promotional and marketing activities by key market players.
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There is a growing demand for premium and craft spirits in the Asia Pacific Irish whiskey market. This would have accounted for approximately 13.96% of the global share in 2024. The reasons behind such a rise include changing consumer preferences, rising disposable incomes, and the interest of newer, bolder users in Western drinks. Irish whiskey became more popular since the market had grown due to unique flavor characteristics and history. Growth in both online and offline channels of distribution coupled with focused marketing campaigns have provided easier access for consumers to purchase these items. In addition, this unique appeal from Irish whiskey, that is often synonymous with excellence and refinement, is a reason that keeps it alive in the local market.
The Irish whiskey market in North America is expected to continue growing at a compound annual growth rate (CAGR) of 7.0% from 2025 to 2032. There are some factors that are influencing the Irish whiskey sector in North America, some of which include effective marketing and branding strategies of Irish whiskey manufacturers, growing demand for premium and artisan spirits among consumers, and broadening interest in differentiated alcoholic beverages. Premiumization has also made Irish whiskey grow in demand due to consumers becoming open to paying higher prices for unique, better products. Some of the increase in North American market presence for Irish whiskey was witnessed when cocktail culture came into being as well as a growth in accessibility from bars and retail stores.
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Increasing Demand for Premium Spirits
Growing Adoption in Developing Markets
Competition with Other Spirits
High Production Costs
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Some of the main companies dominating this competitive market in Irish whiskey are Jameson owned by Pernod Ricard, Bushmills by Diageo, and Teeling Whiskey. These businesses invest heavily in their marketing activities and have an extended distribution channel besides well-known brands. However, smaller artisan distilleries have now started appearing which focus on niche premium goods and specific tastes and have helped create diversity of market. Therefore, due to all this competitiveness among the companies they are working out to provide superior products based upon the consumer requirement.
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, a rise in disposable incomes, an increase in consumer demand for premium and artisan spirits, and increasing interest in Western beverages, in newly developing regions such as Asia Pacific, are all factors that contribute to the significant expansion of the global Irish whiskey industry. Some of them are aged and specialty types with high demand in consumers and more willingness by consumers to pay more for unique flavor and quality products. Another positive progress in the industry is the increase in small-batch distilleries and e-commerce growth. Negative factors include stiff competition from other spirits and manufacturing costs that are very high. Aggressive marketing campaigns and increasing global reach place Irish whiskey in an excellent position to continue to grow and offer customers from across the globe a rich and diverse experience.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 3.73 Billion |
| Market size value in 2033 | USD 6.97 Billion |
| Growth Rate | 7.2% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Irish Whiskey Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Irish Whiskey Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Irish Whiskey Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Irish Whiskey Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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