Irish Whiskey Market Size, Share, and Growth Analysis

Irish Whiskey Market By Product (Blended, Single Pot Still), By Price (Mass, Premium), By Distribution Channel (On-Trade, Off-Trade), By Region -Industry Forecast 2025-2032


Report ID: SQMIG30E2048 | Region: Global | Published Date: January, 2025
Pages: 178 |Tables: 87 |Figures: 71

Format - word format excel data power point presentation

Irish Whiskey Market Insights

Global Irish Whiskey Market size was valued at USD 3.98 Billion in 2023 and is poised to grow from USD 4.26 Billion in 2024 to USD 6.96 Billion by 2032, growing at a CAGR of 7.1% in the forecast period (2025-2032).

The global Irish whiskey market growth is widening due to various important causes, the most essential of which are the growing consumers' desire for food that is both nutrient-dense and healthy. Irish whiskey just fits well within this trend with its high level of vitamins, minerals, and healthy fats. Being high in monounsaturated fats that are associated with heart health benefits, it's a desirable alternative for health-conscious people seeking butter and spread alternatives. The demand is also being fueled by plant-based diets as well as by the growing awareness of food allergies and intolerances. Irish whiskey is certainly one of the most exciting substitutes to items that should not form part of anyone's diet today, either in support of a continuously growing increase of plant-based diets or by considerations of food allergy, especially in respect of nut and dairy products. Its roundedness and heavy crema present themselves as rather luxuriously appetizing accompanying a variety of diets.

The interest in Irish whiskey has also been driven further by the popularity of the specialty food industry, especially the premium and artisanal products. People are more predicted to pay a premium for distinctive and quality food products, and Irish whiskey happens to be a favorite, partly because it exudes an air of exotica. The expansion of e-commerce may have helped Irish whiskey reach a wider and more diverse audience, as it has also made niche items easier to find and increased its market presence globally.

Market snapshot - (2025-2032)

Global Market Size

USD 3.98 Billion

Largest Segment

On-Trade

Fastest Growth

Off-Trade

Growth Rate

7.1% CAGR

Global Irish Whiskey Market ($ Bn)
Country Share for Asia-Pacific (%)

To get more reports on the above market click here to Buy The Report

Irish Whiskey Market Segments Analysis

The global Irish whiskey market is segmented into product, price, distribution channel, and region. By product, the market is classified into blended, single malt, single pot still, and single grain. Depending on the price, it is bifurcated into mass and premium. According to the distribution channel, the market is divided into on-trade and off-trade. Regionally, the market is studied across North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Analysis by Price

Based on the 2024 global Irish whiskey market forecast, the mass-priced Irish whiskey represented 71.55% of overall sales globally. The trend, according to competitive pricing, renewed interest in Irish culture and tradition, perceived smoothness and quality, and rising appeal on the global scale, has caused demand in the market. A mix of successful marketing initiatives, increased distribution, and growth of distilleries making easily available, reasonably priced options all combine to fuel that demand. With the rise of Irish whiskey as a base in cocktails, the focal point is now shifted to a high culture in the preparation of cocktails, thereby increasing the appeal in a wider set of consumers.

Premium Irish whiskey will have a significant reason for growth in the period between 2025-2032 at a growth rate of 7.4%. Customers are becoming more discerning and willing to pay for unique, premium products, such as limited-edition releases and aged varieties, which are believed to have superior flavor and craftsmanship. Irish whiskey's appeal is further enhanced by marketing strategies that focus on its heritage, authenticity, and long history, which establish it as a badge of exclusivity and high-end luxury. This sense of quality and the increasing interest in artisanal and premium products has, in turn, driven the growth of the premium market category, whose demand has thus increased.

Analysis By Distribution Channel

As per the 2024 global Irish whiskey market analysis, the on-trade sales accounted for a considerable proportion of the market share, which stood at 59.21% of global revenues. This is mainly because of the rebirth of cocktail culture and the increased demand of consumers for distinctive and superior drinking experiences. The uniqueness of tastes and versatility make Irish whiskey popular in pubs, restaurants, and lounges globally. Furthermore, due to its widespread popularity, many well-known Irish whiskey brands have managed to increase their market share across the globe. The strategic marketing activities and partnerships with on-trade venues are also critical to promote more awareness, enhance customer interaction, and project Irish whiskey as an upscale beverage to be savored in up-scale drinking occasions. The on-trade sector of this market is becoming stronger through such initiatives.

Irish whiskey is expected to rise in the off-trade segment with an estimated compound annual growth rate of 7.2% between 2025 and 2032. Off-trade sales for Irish whiskey is mainly being influenced by convenience-to-select more products at cheaper rates and growing intent to consume similar products at home. A supporting factor to the trend is that the increased application of e-commerce platforms, with which it becomes simple for online purchase of Irish whiskey by customers. The off-trade growth rate is being further supported by the growing attraction of premium and innovative whiskey types in addition to vigorous promotional and marketing activities by key market players.

Global Irish Whiskey Market By Distribution Channel

To get detailed analysis on other segments, Request For Free Sample Report

Irish Whiskey Market Regional Insights

There is a growing demand for premium and craft spirits in the Asia Pacific Irish whiskey market. This would have accounted for approximately 13.96% of the global share in 2024. The reasons behind such a rise include changing consumer preferences, rising disposable incomes, and the interest of newer, bolder users in Western drinks. Irish whiskey became more popular since the market had grown due to unique flavor characteristics and history. Growth in both online and offline channels of distribution coupled with focused marketing campaigns have provided easier access for consumers to purchase these items. In addition, this unique appeal from Irish whiskey, that is often synonymous with excellence and refinement, is a reason that keeps it alive in the local market.

The Irish whiskey market in North America is expected to continue growing at a compound annual growth rate (CAGR) of 7.0% from 2025 to 2032. There are some factors that are influencing the Irish whiskey sector in North America, some of which include effective marketing and branding strategies of Irish whiskey manufacturers, growing demand for premium and artisan spirits among consumers, and broadening interest in differentiated alcoholic beverages. Premiumization has also made Irish whiskey grow in demand due to consumers becoming open to paying higher prices for unique, better products. Some of the increase in North American market presence for Irish whiskey was witnessed when cocktail culture came into being as well as a growth in accessibility from bars and retail stores.

Global Irish Whiskey Market By Geography
  • Largest
  • Fastest

To know more about the market opportunities by region and country, click here to
Buy The Complete Report

Irish Whiskey Market Dynamics

Drivers

Increasing Demand for Premium Spirits

  • Rising demand for distinctive, premium products allows Irish whiskey to benefit from a consumer trend that is moving towards artisan and premium spirits. Aged types and specialty releases continue to attract connoisseurs and those searching for unique flavors. This tendency, which contributes to the market's growth and increased global presence, is especially noticeable among younger, wealthy people who consider fine Irish whiskey to be a luxury.

Growing Adoption in Developing Markets

  • Emerging markets, especially in the Asia Pacific, Irish whiskey has become increasingly popular. Premium spirits are becoming highly sought after by expanding disposable incomes and a more youthful population who prefer Western drinks. The increase in acceptance of international drinking habits and knowledge about its unique features are driving growth for Irish whiskey into new and potential countries.

Restraints

Competition with Other Spirits

  • There are also some better-known spirits, having more market share and with a stronger fan base. Among those Scotch whisky, bourbon, and rum, represent one of the toughest challenges to Irish whiskey. And while the category of Irish whiskey has such characteristic, sometimes this would not make easy for competing against such internationally recognized spirits. At least when alternative consumption practices have already taken hold in some regions. Therefore, such a rivalry might put limits on some further development.

High Production Costs

  • Since fine Irish whiskey, especially matured varieties, takes a long time to mature and is produced using high-grade ingredients, its production is costly. Higher retail prices because of these costs could make Irish whiskey less affordable to price-sensitive consumers. The high cost may also deter wider acceptance in competitive regions where customers are price sensitive, especially in developing countries.

Request Free Customization of this report to help us to meet your business objectives.

Irish Whiskey Market Competitive Landscape

Some of the main companies dominating this competitive market in Irish whiskey are Jameson owned by Pernod Ricard, Bushmills by Diageo, and Teeling Whiskey. These businesses invest heavily in their marketing activities and have an extended distribution channel besides well-known brands. However, smaller artisan distilleries have now started appearing which focus on niche premium goods and specific tastes and have helped create diversity of market. Therefore, due to all this competitiveness among the companies they are working out to provide superior products based upon the consumer requirement.

Top Players in Irish Whiskey Market

  • Jameson (Pernod Ricard)
  • Bushmills (Diageo)
  • Teeling Whiskey
  • Redbreast (Midleton Distillery)
  • Tullamore Dew (William Grant & Sons)
  • The Dubliner
  • Powers Irish Whiskey
  • Kilbeggan Distillery
  • The Irishman (Walsh Whiskey)
  • Connemara (Cooley Distillery)
  • Green Spot (Midleton Distillery)
  • Yellow Spot (Midleton Distillery)
  • Black Bush (Bushmills)
  • Clontarf Irish Whiskey
  • Teeling Small Batch

Recent Developments

  • Michael Flatley's own Irish whiskey, Flatley Whiskey "The Dreamer," was launched in May 2024. The whiskey is already on sale in more than 175 SuperValu stores throughout Ireland and was developed in collaboration with Master Blender Noel Sweeney. The company also plans to distribute it worldwide later this year.
  • The first distillery release by Roe & Co. was revealed in February 2024, their Solera Single Malt Irish Whiskey, which uses a special solera technique that allows fractional finishing across a variety of cask types, bringing rich layering of flavors.
  • Proclamation Blended Irish Whiskey launched in the USA in September 2022. There is a touch of sherry-finished malt in this mix, which is also aged in bourbon barrels. The Proclamation blended Irish whiskey is a spirit that pays tribute to the history of Ireland's Republic.

Irish Whiskey Key Market Trends

Irish Whiskey Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, a rise in disposable incomes, an increase in consumer demand for premium and artisan spirits, and increasing interest in Western beverages, in newly developing regions such as Asia Pacific, are all factors that contribute to the significant expansion of the global Irish whiskey industry. Some of them are aged and specialty types with high demand in consumers and more willingness by consumers to pay more for unique flavor and quality products. Another positive progress in the industry is the increase in small-batch distilleries and e-commerce growth. Negative factors include stiff competition from other spirits and manufacturing costs that are very high. Aggressive marketing campaigns and increasing global reach place Irish whiskey in an excellent position to continue to grow and offer customers from across the globe a rich and diverse experience.

Report Metric Details
Market size value in 2023 USD 3.98 Billion
Market size value in 2032 USD 6.96 Billion
Growth Rate 7.1%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Blended, Single Malt, Single Pot Still, and Single Grain
  • Price
    • Mass and Premium
  • Distribution Channel
    • On-Trade and Off-Trade
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Jameson (Pernod Ricard)
  • Bushmills (Diageo)
  • Teeling Whiskey
  • Redbreast (Midleton Distillery)
  • Tullamore Dew (William Grant & Sons)
  • The Dubliner
  • Powers Irish Whiskey
  • Kilbeggan Distillery
  • The Irishman (Walsh Whiskey)
  • Connemara (Cooley Distillery)
  • Green Spot (Midleton Distillery)
  • Yellow Spot (Midleton Distillery)
  • Black Bush (Bushmills)
  • Clontarf Irish Whiskey
  • Teeling Small Batch
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.

Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Irish Whiskey Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Irish Whiskey Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Irish Whiskey Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Irish Whiskey Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Irish Whiskey Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Irish Whiskey Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

$5,300
BUY NOW

REQUEST FOR SAMPLE

Want to customize this report? REQUEST FREE CUSTOMIZATION

FAQs

Global Irish Whiskey Market size was valued at USD 3.98 Billion in 2023 and is poised to grow from USD 4.26 Billion in 2024 to USD 6.96 Billion by 2032, growing at a CAGR of 7.1% in the forecast period (2025-2032).

Some of the main companies dominating this competitive market in Irish whiskey are Jameson owned by Pernod Ricard, Bushmills by Diageo, and Teeling Whiskey. These businesses invest heavily in their marketing activities and have an extended distribution channel besides well-known brands. However, smaller artisan distilleries have now started appearing which focus on niche premium goods and specific tastes and have helped create diversity of market. Therefore, due to all this competitiveness among the companies they are working out to provide superior products based upon the consumer requirement. 'Jameson (Pernod Ricard)', 'Bushmills (Diageo)', 'Teeling Whiskey', 'Redbreast (Midleton Distillery)', 'Tullamore Dew (William Grant & Sons)', 'The Dubliner', 'Powers Irish Whiskey', 'Kilbeggan Distillery', 'The Irishman (Walsh Whiskey)', 'Connemara (Cooley Distillery)', 'Green Spot (Midleton Distillery)', 'Yellow Spot (Midleton Distillery)', 'Black Bush (Bushmills)', 'Clontarf Irish Whiskey', 'Teeling Small Batch'

Rising demand for distinctive, premium products allows Irish whiskey to benefit from a consumer trend that is moving towards artisan and premium spirits. Aged types and specialty releases continue to attract connoisseurs and those searching for unique flavors. This tendency, which contributes to the market's growth and increased global presence, is especially noticeable among younger, wealthy people who consider fine Irish whiskey to be a luxury.

Growing Small-Batch and Craft Whiskeys: Due to their uniqueness and quality superiority, craft and craft-batch Irish whiskey are gaining popularity among consumers. Distilleries are focusing on limited edition and single malt categories which offer distinctive tastes and premium benefits due to the increased penchant of the consumer towards the custom offers. The artisan class of Irish whiskey also has been rising and is garnering a committed customer base as the demand for originality and skill increases.

There is a growing demand for premium and craft spirits in the Asia Pacific Irish whiskey market. This would have accounted for approximately 13.96% of the global share in 2024. The reasons behind such a rise include changing consumer preferences, rising disposable incomes, and the interest of newer, bolder users in Western drinks. Irish whiskey became more popular since the market had grown due to unique flavor characteristics and history. Growth in both online and offline channels of distribution coupled with focused marketing campaigns have provided easier access for consumers to purchase these items. In addition, this unique appeal from Irish whiskey, that is often synonymous with excellence and refinement, is a reason that keeps it alive in the local market.

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Irish Whiskey Market

Report ID: SQMIG30E2048

[email protected]
USA +1 351-333-4748

BUY NOW GET FREE SAMPLE