USD 11.5 billion
American Whisky Market Size, Share, and Growth Analysis
American Whisky Market By Product (Bourbon Whiskey, Tennessee Whiskey), By Application (Beverages, Food Recipes), By Distribution Channel (Off-Trade, Online Retailers), By Age Group (18-25, 26-35), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30F2028 |
Region:
Global |
Published Date: January, 2025
Pages:
242
|Tables:
61
|Figures:
64
Format -
American Whisky Market Insights
American Whisky Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 12.25 billion in 2024 to USD 20.27 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).
Whiskey can be consumed directly or by using in different cocktail and shot recipes. Blended whiskey, Single Malt whiskey, Irish whiskey, Japanese whiskey, Scotch whiskey, Bourbon whiskey, Tennesse whiskey, Canadian whiskey and Rye whiskey are the types of whiskey available in the American market. The popularity of Bourbon has been rising quickly on a global scale. The key factors driving the expansion of the U.S. whisky markets internationally are rising demand for premium U.S. whiskies, an increase in super-premium and ultra-premium products, quick development globally, and rapidly growing cocktail industries.
The demand for premium American spirits among consumers and favourable exchange rates are also contributing to the growth of American whisky sales abroad. Luxury Tennessee and Bourbon whiskies have shown double-digit growth in recent years, indicating that super-premium whiskies are particularly well-liked by American customers.
US American Whisky Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Off-Trade
Fastest Growth
Off-Trade
Growth Rate
6.5% CAGR
Global American Whisky Market ($ Bn)
Country Share for North America Region (%)
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American Whisky Market Segments Analysis
Global American Whisky Market is segmented by Product, Application, Distribution Channel, Age Group and region. Based on Product, the market is segmented into Bourbon Whiskey, Tennessee Whiskey, Rye Whiskey, Corn Whiskey, Blended American Whiskey and Single Malt American Whiskey. Based on Application, the market is segmented into Beverages, Food Recipes, Gifting and Collectibles, Bars and Pubs, Personal Consumption and Others. Based on Distribution, the market is segmented into Off-Trade, Online Retailers, Specialty Stores, Direct to Consumer and On trade. Based on Age Group, the market is segmented into 18-25, 26-35, 36-50 and 51 and Above. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
American Whisky Market Analysis by Type
Super-premium segments dominated the American whisky market. Consumers, particularly millennials, are shunning the value and premium liquor store aisles in favour of high-end, super-premium products. Consumers' increased preference for more expensive alcoholic beverages is a result of rising economic confidence and product advancements.
American Whisky Market Analysis by Distribution channel
Off trade distribution channel dominated the market, because customer prefer availability of whiskey of different brands under a single roof. Whiskey market through off-trade distribution was projected to increase at a notable CAGR during the forecast period.
Online distribution channel is the fastest growing segment. Pandemic and the ensuing lockdowns implemented in several nations throughout the world are promoting in-house whiskey consumption and growing consumer reliance on online retail sales channels, pushing the market growth.
Global American Whisky Market By Distribution channel
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American Whisky Market Regional Insights
North America dominated the global American whiskey market, followed by Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Despite the fact that American whiskey originated in the United States, it is widely consumed in India. However, countries such as France, Japan, the United Kingdom, Spain, and Germany, among others, are showing signs of increased whiskey consumption and are expected to be major markets during the forecast period.
Because of rising consumer purchasing power and rapid urbanization, India is a major market for American whiskey. Furthermore, India's young population is a major factor driving demand for American whiskey.
Global American Whisky Market By Region
- Largest
- Fastest
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American Whisky Market Dynamics
American Whisky Market Driver
Increased International Travel
- The market share of the whiskey sector will expand as a result of rising international travel as well as an increase in the number of eateries and bars. The growth of products sales through duty-free shops will also be aided by tourism. Many tourists prefer chilled beverages at the end of day driving the market growth.
American Whisky Market Restraint
Presence of Moderate Number of Vendors
- The American whiskey market is competitive due to the presence of a modest number of vendors. Additionally, the entry of new players into the market is constrained by the requirement for large initial expenditures and the challenge of adapting to the regulatory environment in the sector. Manufacturers may be forced to lower the pricing of their goods as a result of increased competition, which could hurt their profit margins.
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American Whisky Market Competitive Landscape
Global American Whisky Market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
Top Players in American Whisky Market
- Brown-Forman (US)
- Beam Suntory (US)
- Diageo (UK)
- Heaven Hill Distilleries (US)
- Sazerac Company (US)
- Wild Turkey (US)
- Jim Beam (US)
- Jack Daniel's (US)
- Maker's Mark (US)
- Four Roses Distillery (US)
- Buffalo Trace Distillery (US)
- Heaven's Door Spirits (US)
- WhistlePig Whiskey (US)
- Angel's Envy (US)
- Michter's Distillery (US)
- MGP Ingredients (US)
- Balcones Distilling (US)
American Whisky Market Recent Developments
- In September 2022, Beam Suntory announced investment of $400 million in an expansion project at its Jim Beam Booker Noe distillery in Boston, KY. The funds will increase the location’s capacity by 50% and lower emissions of greenhouse gas.
- In June 2022, Bardstown Bourbon Co. acquired Green River Spirits Co. This acquisition gives the buyer three distilling sites both in Kentucky and out of state.
American Whisky Key Market Trends
- The whiskey market is dependent on shifting consumer habits, increased disposable income, more readily available whiskey, and rising premium whiskey demand. The flavoured whiskey industry has experienced great growth due to the increased availability of product variants with a wide range of flavours, including apple, cider, citrus, cinnamon, honey, peanut butter, cherry, and many more flavour are demanding by customers.
American Whisky Market SkyQuest Analysis
SkyQuest's ABIRAW Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Global American Whisky Market analysis, the market growth is driven by the rising trend of flavoured whisky. Also, the increasing number of young customer have influenced the market growth. Off trade distribution channel dominated the market because of availability of all whisky under the one roof.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 11.5 billion |
| Market size value in 2032 | USD 20.27 billion |
| Growth Rate | 6.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on American Whisky Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on American Whisky Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the American Whisky Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the American Whisky Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the American Whisky Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the American Whisky Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
American Whisky Market Report Snapshots
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