Immersive Analytics Market

Immersive Analytics Market Size, Share, Growth Analysis, By Region:(North America, United States (US)) - Industry Forecast 2024-2031

Report ID: UCMIG45E2208 | Region: Global | Published Date: Upcoming |
Pages: 165 | Tables: 55 | Figures: 60

Immersive Analytics Market Insights

Market Overview:

At a predicted CAGR of 51.7% during the forecast period, the market for immersive analytics is expected to increase in size from USD 0.8 billion in 2023 to USD 6.7 billion by 2028. the market is being driven by developments in immersive technology, growing digitalization, a large amount and complexity of data that is available for analysis, rising demand for data visualization tools to analyze and understand heterogeneous data, and expanding use of head-mounted displays for 3D data visualization.

Immersive Analytics Market, Forecast & Y-O-Y Growth Rate, 2020 - 2028
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This report is being written to illustrate the market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current market scenario and the way it will grow in future.

Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and market segment growth.

The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews. Considering the nature of the market we derived the Application Software by segment aggregation, the contribution of the Application Software in Software & Services and vendor share.

To determine the growth of the market factors such as drivers, trends, restraints, and opportunities were identified, and the impact of these factors was analyzed to determine the market growth. To understand the market growth in detail, we have analyzed the year-on-year growth of the market. Also, historic growth rates were compared to determine growth patterns.

Segmentation Analysis:

The Immersive Analytics Market is segmented by Region:. We are analyzing the market of these segments to identify which segment is the largest now and in the future, which segment has the highest growth rate, and the segment which offers the opportunity in the future.

Immersive Analytics Market Basis Point Share Analysis, 2021 Vs. 2028
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  • Based on Region: the market is segmented as, North America, United States (US), Canada, Europe, United Kingdom (UK), Germany, France, Rest of Europe, Asia Pacific, China, Japan, ANZ, Singapore, India, Rest of Asia Pacific, Rest of the World, Middle East & Africa, Latin America, KEY MARKET PLAYERS, IBM, Microsoft, SAP, Google, TIBCO, HPE, Magic Leap, Accenture, HTC, Meta, Tableau, Kognitiv Spark, Aventior, Immersion Analytics, BadVR, Virtualitics, Softcare Studios, JuJu Immersive, ARSOME Technology, Varjo, Cognitive3D, SenseGlove, DPVR, PICO, Reply

Regional Analysis:

Immersive Analytics Market is being analyzed by North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA) regions. Key countries including the U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, and South Africa among others were analyzed considering various micro and macro trends.

Immersive Analytics Market Attractiveness Analysis, By Region 2020-2028
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Immersive Analytics Market : Risk Analysis

SkyQuest's expert analysts have conducted a risk analysis to understand the impact of external extremities on Immersive Analytics Market. We analyzed how geopolitical influence, natural disasters, climate change, legal scenario, economic impact, trade & economic policies, social & ethnic concerns, and demographic changes might affect Immersive Analytics Market's supply chain, distribution, and total revenue growth.

Competitive landscaping:

To understand the competitive landscape, we are analyzing key Immersive Analytics Market vendors in the market. To understand the competitive rivalry, we are comparing the revenue, expenses, resources, product portfolio, region coverage, market share, key initiatives, product launches, and any news related to the Immersive Analytics Market.

To validate our hypothesis and validate our findings on the market ecosystem, we are also conducting a detailed porter's five forces analysis. Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry each force is analyzed by various parameters governing those forces.

Key Players Covered in the Report:

  • ve analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data with immersive analytics tools can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.
  • Driver: Large amount and complexity of the data available for analysis will increase the demand of the immersive analytics market.
  • As the volume and complexity of data being produced continue to increase, there is a rising need for sophisticated analytics tools that can provide meaningful insights. Immersive analytics is one such approach that leverages virtual and augmented reality technologies to create an immersive experience for users as they explore and analyze data. Presenting data in a 3D format allows users to gain deeper insights into patterns, trends, and relationships that may not be immediately apparent in a 2D interface, leading to better decision-making.
  • Restraint: High cost to deploy infrastructure required for immersive analytics
  • The cost associated with deploying AR, VR, and XR technology for immersive analytics can vary depending on several factors, including the complexity of the analytics, the type of hardware and software used, and the scope of the project. Deploying AR, VR, and XR technologies for immersive analytics can be expensive due to the specialized hardware, software, and content creation required. For example, A manufacturing company's large-scale project requiring real-time monitoring and analysis of complex machinery and equipment could be an example of a high deployment cost for immersive analytics.
  • Opportunity: Increasing demand of IoT will create huge potential for immersive analytics
  • The expanding reach of the Internet of Things (IoT) creates an opportunity for immersive analytics to be employed in the visualization and analysis of data generated by sensors and other IoT devices. This has the potential to provide businesses with real-time insights into their operations, which can inform better decision-making based on this data. The fusion of IoT and immersive analytics can revolutionize how businesses and organizations function.
  • Challenge: Lack of analytical knowledge in the workforce
  • Enterprises continue to grapple with the widespread adoption of futuristic technologies, seeking guidance on the most viable path forward in this disruptive landscape. According to global data scientists, a key obstacle to embracing immersive technology lies in the insufficient skillsets within the workforce, impeding the optimal utilization of these advanced pervasive technologies.
  • Immersive Analytics Market Ecosystem
  • Prominent companies in this market include a well-established, financially stable provider of the immersive analytics market. These companies have been innovating their existing offerings and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include IBM (US), Google (US), Microsoft (US), HTC (Taiwan), and Meta (US).
  • By Hardware, the AR/VR/MR Headsets segment to hold the largest market size during the forecast period
  • AR/VR/MR headsets amplify the immersive experience, empowering users to interact with data in a three-dimensional environment. This enhanced capability facilitates a profound comprehension of intricate data sets, enabling the identification of complex patterns and trends that may be elusive with traditional data visualizations. By leveraging these headsets, seamless collaboration among data scientists, analysts, and stakeholders is fostered, resulting in enhanced speed, accuracy, and quality in data analysis and decision-making.
  • By service, the professional services segment is expected to hold the largest market size during the forecast period
  • Enterprises need proven professional experts to assist in implementing immersive analytics. Professionals, specialists, and experts offer professional services to support businesses. Professional services comprise design and consulting, training and education, support and maintenance, and installation and integration. Professionals use the latest techniques, comprehensive strategies, and skills to fulfill the organization's security requirements.
  • Based on the end-use industries segment, the media & entertainment segment is expected to grow with the highest CAGR during the forecast period
  • The entertainment industry is one of the most enthusiastic applications of immersive technology. This technology is expected to be the future of the entertainment industry. Immersive analytics is a novel method that leverages virtual and augmented reality technologies to enable users to engage with data in a 3D, immersive environment. Although its application in media and entertainment is still in the early stages, it is gaining interest for its potential to revolutionize the way content creators work with data, from planning to post-production analysis.
  • Based on region Asia Pacific is expected to hold the largest market size during the forecast period.
  • Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.
  • Recent Developments
  • In September 2022, IBM recently unveiled Cognos 11.2.3, the latest addition to the Cognos Analytics with Watson 11.2.x stream. This update introduces several significant improvements that will enable business users to extract more value from their data and navigate it with greater ease. The release includes a complete redesign of the user interface, new integrations, and a range of features that offer exciting data exploration and analysis possibilities. Overall, this latest update represents a substantial step forward in IBM's efforts to enhance the Cognos Analytics platform and empower users to make more informed decisions based on their data.
  • In January 2022, Google announced that it will launch a new augmented reality (AR) headset under Project Iris by 2024, which is in the early development stage.
  • In February 2021, Microsoft introduced the HoloLens 2 Industrial Edition, an independent mixed-reality tool developed, constructed, and tested to operate in regulated industrial settings. Along with its compliance with industrial standards ratings, the HoloLens 2 Industrial Edition comes with a two-year warranty and a Rapid Replacement Program, which decreases downtime through advanced exchange and accelerated shipping.
  • In March 2022, HP recently launched a new software as a service (SaaS) called ExtendXR to manage the increasing number of virtual reality (VR) headsets used in various industries, including manufacturing, industrial design, and medical training. The ExtendXR SaaS is designed to simplify the configuration of VR headsets before providing them to employees, thereby streamlining the deployment process. HP collaborated with ArborXR, an AR and VR device management company, to create the software. With ExtendXR, companies can efficiently manage their VR headsets and ensure they are configured correctly, which can ultimately enhance productivity and improve training outcomes.
  • May 2022, HP has partnered with Microsoft and Valve to develop a new virtual reality (VR) headset, called the HP Reverb G2. This headset is an upgraded version of the original HP Reverb and includes several improvements such as a higher-resolution display, better audio quality, and enhanced tracking technology. The HP Reverb G2 is versatile and can be used in various applications, including gaming, industrial design, and healthcare training, and is compatible with a range of VR software and platforms.
  • KEY MARKET SEGMENTS
  • Based on Offering:
  • Hardware
  • AR/VR/MR Headset
  • Displays
  • Sensors & Controllers
  • Other Hardware
  • Solutions
  • Services
  • Professional Services
  • Managed Services
  • Based on Application:
  • Education & Training
  • Sales & Marketing
  • Design & Visualization
  • Strategy Planning
  • Other Applications
  • Based on End-Use Industry:
  • Healthcare
  • Media & Entertainment
  • Automotive & Transportation
  • Construction
  • Government & Defense
  • Other End-Use Industries
  • By Region:
  • North America
  • United States (US)
  • Canada
  • Europe
  • United Kingdom (UK)
  • Germany
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • ANZ
  • Singapore
  • India
  • Rest of Asia Pacific
  • Rest of the World
  • Middle East & Africa
  • Latin America
  • KEY MARKET PLAYERS
  • IBM
  • Microsoft
  • SAP
  • Google
  • TIBCO
  • HPE
  • Magic Leap
  • Accenture
  • HTC
  • Meta
  • Tableau
  • Kognitiv Spark
  • Aventior
  • Immersion Analytics
  • BadVR
  • Virtualitics
  • Softcare Studios
  • JuJu Immersive
  • ARSOME Technology
  • Varjo
  • Cognitive3D
  • SenseGlove
  • DPVR
  • PICO
  • Reply

SkyQuest's Expertise:

The Immersive Analytics Market is being analyzed by SkyQuest's analysts with the help of 20+ scheduled Primary interviews from both the demand and supply sides. We have already invested more than 250 hours on this report and are still refining our date to provide authenticated data to your readers and clients. Exhaustive primary and secondary research is conducted to collect information on the market, peer market, and parent market.

Our cross-industry experts and revenue-impact consultants at SkyQuest enable our clients to convert market intelligence into actionable, quantifiable results through personalized engagement.

Scope Of Report

Report Attribute Details
The base year for estimation 2021
Historical data 2016 – 2022
Forecast period 2022 – 2028
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments covered
  • By Region: - North America, United States (US), Canada, Europe, United Kingdom (UK), Germany, France, Rest of Europe, Asia Pacific, China, Japan, ANZ, Singapore, India, Rest of Asia Pacific, Rest of the World, Middle East & Africa, Latin America, KEY MARKET PLAYERS, IBM, Microsoft, SAP, Google, TIBCO, HPE, Magic Leap, Accenture, HTC, Meta, Tableau, Kognitiv Spark, Aventior, Immersion Analytics, BadVR, Virtualitics, Softcare Studios, JuJu Immersive, ARSOME Technology, Varjo, Cognitive3D, SenseGlove, DPVR, PICO, Reply
Regional scope North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
Country scope U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, South Africa
Key companies profiled
  • ve analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data with immersive analytics tools can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.
  • Driver: Large amount and complexity of the data available for analysis will increase the demand of the immersive analytics market.
  • As the volume and complexity of data being produced continue to increase, there is a rising need for sophisticated analytics tools that can provide meaningful insights. Immersive analytics is one such approach that leverages virtual and augmented reality technologies to create an immersive experience for users as they explore and analyze data. Presenting data in a 3D format allows users to gain deeper insights into patterns, trends, and relationships that may not be immediately apparent in a 2D interface, leading to better decision-making.
  • Restraint: High cost to deploy infrastructure required for immersive analytics
  • The cost associated with deploying AR, VR, and XR technology for immersive analytics can vary depending on several factors, including the complexity of the analytics, the type of hardware and software used, and the scope of the project. Deploying AR, VR, and XR technologies for immersive analytics can be expensive due to the specialized hardware, software, and content creation required. For example, A manufacturing company's large-scale project requiring real-time monitoring and analysis of complex machinery and equipment could be an example of a high deployment cost for immersive analytics.
  • Opportunity: Increasing demand of IoT will create huge potential for immersive analytics
  • The expanding reach of the Internet of Things (IoT) creates an opportunity for immersive analytics to be employed in the visualization and analysis of data generated by sensors and other IoT devices. This has the potential to provide businesses with real-time insights into their operations, which can inform better decision-making based on this data. The fusion of IoT and immersive analytics can revolutionize how businesses and organizations function.
  • Challenge: Lack of analytical knowledge in the workforce
  • Enterprises continue to grapple with the widespread adoption of futuristic technologies, seeking guidance on the most viable path forward in this disruptive landscape. According to global data scientists, a key obstacle to embracing immersive technology lies in the insufficient skillsets within the workforce, impeding the optimal utilization of these advanced pervasive technologies.
  • Immersive Analytics Market Ecosystem
  • Prominent companies in this market include a well-established, financially stable provider of the immersive analytics market. These companies have been innovating their existing offerings and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include IBM (US), Google (US), Microsoft (US), HTC (Taiwan), and Meta (US).
  • By Hardware, the AR/VR/MR Headsets segment to hold the largest market size during the forecast period
  • AR/VR/MR headsets amplify the immersive experience, empowering users to interact with data in a three-dimensional environment. This enhanced capability facilitates a profound comprehension of intricate data sets, enabling the identification of complex patterns and trends that may be elusive with traditional data visualizations. By leveraging these headsets, seamless collaboration among data scientists, analysts, and stakeholders is fostered, resulting in enhanced speed, accuracy, and quality in data analysis and decision-making.
  • By service, the professional services segment is expected to hold the largest market size during the forecast period
  • Enterprises need proven professional experts to assist in implementing immersive analytics. Professionals, specialists, and experts offer professional services to support businesses. Professional services comprise design and consulting, training and education, support and maintenance, and installation and integration. Professionals use the latest techniques, comprehensive strategies, and skills to fulfill the organization's security requirements.
  • Based on the end-use industries segment, the media & entertainment segment is expected to grow with the highest CAGR during the forecast period
  • The entertainment industry is one of the most enthusiastic applications of immersive technology. This technology is expected to be the future of the entertainment industry. Immersive analytics is a novel method that leverages virtual and augmented reality technologies to enable users to engage with data in a 3D, immersive environment. Although its application in media and entertainment is still in the early stages, it is gaining interest for its potential to revolutionize the way content creators work with data, from planning to post-production analysis.
  • Based on region Asia Pacific is expected to hold the largest market size during the forecast period.
  • Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.
  • Recent Developments
  • In September 2022, IBM recently unveiled Cognos 11.2.3, the latest addition to the Cognos Analytics with Watson 11.2.x stream. This update introduces several significant improvements that will enable business users to extract more value from their data and navigate it with greater ease. The release includes a complete redesign of the user interface, new integrations, and a range of features that offer exciting data exploration and analysis possibilities. Overall, this latest update represents a substantial step forward in IBM's efforts to enhance the Cognos Analytics platform and empower users to make more informed decisions based on their data.
  • In January 2022, Google announced that it will launch a new augmented reality (AR) headset under Project Iris by 2024, which is in the early development stage.
  • In February 2021, Microsoft introduced the HoloLens 2 Industrial Edition, an independent mixed-reality tool developed, constructed, and tested to operate in regulated industrial settings. Along with its compliance with industrial standards ratings, the HoloLens 2 Industrial Edition comes with a two-year warranty and a Rapid Replacement Program, which decreases downtime through advanced exchange and accelerated shipping.
  • In March 2022, HP recently launched a new software as a service (SaaS) called ExtendXR to manage the increasing number of virtual reality (VR) headsets used in various industries, including manufacturing, industrial design, and medical training. The ExtendXR SaaS is designed to simplify the configuration of VR headsets before providing them to employees, thereby streamlining the deployment process. HP collaborated with ArborXR, an AR and VR device management company, to create the software. With ExtendXR, companies can efficiently manage their VR headsets and ensure they are configured correctly, which can ultimately enhance productivity and improve training outcomes.
  • May 2022, HP has partnered with Microsoft and Valve to develop a new virtual reality (VR) headset, called the HP Reverb G2. This headset is an upgraded version of the original HP Reverb and includes several improvements such as a higher-resolution display, better audio quality, and enhanced tracking technology. The HP Reverb G2 is versatile and can be used in various applications, including gaming, industrial design, and healthcare training, and is compatible with a range of VR software and platforms.
  • KEY MARKET SEGMENTS
  • Based on Offering:
  • Hardware
  • AR/VR/MR Headset
  • Displays
  • Sensors & Controllers
  • Other Hardware
  • Solutions
  • Services
  • Professional Services
  • Managed Services
  • Based on Application:
  • Education & Training
  • Sales & Marketing
  • Design & Visualization
  • Strategy Planning
  • Other Applications
  • Based on End-Use Industry:
  • Healthcare
  • Media & Entertainment
  • Automotive & Transportation
  • Construction
  • Government & Defense
  • Other End-Use Industries
  • By Region:
  • North America
  • United States (US)
  • Canada
  • Europe
  • United Kingdom (UK)
  • Germany
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • ANZ
  • Singapore
  • India
  • Rest of Asia Pacific
  • Rest of the World
  • Middle East & Africa
  • Latin America
  • KEY MARKET PLAYERS
  • IBM
  • Microsoft
  • SAP
  • Google
  • TIBCO
  • HPE
  • Magic Leap
  • Accenture
  • HTC
  • Meta
  • Tableau
  • Kognitiv Spark
  • Aventior
  • Immersion Analytics
  • BadVR
  • Virtualitics
  • Softcare Studios
  • JuJu Immersive
  • ARSOME Technology
  • Varjo
  • Cognitive3D
  • SenseGlove
  • DPVR
  • PICO
  • Reply
Customization scope Free report customization (15% Free customization) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Reap the benefits of customized purchase options to fit your specific research requirements.

Objectives of the Study

  • To forecast the market size, in terms of value, for various segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
  • To provide detailed information regarding the major factors influencing the growth of the Market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the micro markets with respect to the individual growth trends, future prospects, and contribution to the total market
  • To provide a detailed overview of the value chain and analyze market trends with the Porter's five forces analysis
  • To analyze the opportunities in the market for various stakeholders by identifying the high-growth Segments
  • To identify the key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for the market leaders
  • To analyze competitive development such as joint ventures, mergers and acquisitions, new product launches and development, and research and development in the market

What does this Report Deliver?

  • Market Estimation for 20+ Countries
  • Historical data coverage: 2016 to 2022
  • Growth projections: 2022 to 2028
  • SkyQuest's premium market insights: Innovation matrix, IP analysis, Production Analysis, Value chain analysis, Technological trends, and Trade analysis
  • Customization on Segments, Regions, and Company Profiles
  • 100+ tables, 150+ Figures, 10+ matrix
  • Global and Country Market Trends
  • Comprehensive Mapping of Industry Parameters
  • Attractive Investment Proposition
  • Competitive Strategies Adopted by Leading Market Participants
  • Market drivers, restraints, opportunities, and its impact on the market
  • Regulatory scenario, regional dynamics, and insights of leading countries in each region
  • Segment trends analysis, opportunity, and growth
  • Opportunity analysis by region and country
  • Porter's five force analysis to know the market's condition
  • Pricing analysis
  • Parent market analysis
  • Product portfolio benchmarking

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Immersive Analytics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Immersive Analytics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)
  • ve analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data with immersive analytics tools can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Driver: Large amount and complexity of the data available for analysis will increase the demand of the immersive analytics market.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • As the volume and complexity of data being produced continue to increase, there is a rising need for sophisticated analytics tools that can provide meaningful insights. Immersive analytics is one such approach that leverages virtual and augmented reality technologies to create an immersive experience for users as they explore and analyze data. Presenting data in a 3D format allows users to gain deeper insights into patterns, trends, and relationships that may not be immediately apparent in a 2D interface, leading to better decision-making.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Restraint: High cost to deploy infrastructure required for immersive analytics
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The cost associated with deploying AR, VR, and XR technology for immersive analytics can vary depending on several factors, including the complexity of the analytics, the type of hardware and software used, and the scope of the project. Deploying AR, VR, and XR technologies for immersive analytics can be expensive due to the specialized hardware, software, and content creation required. For example, A manufacturing company's large-scale project requiring real-time monitoring and analysis of complex machinery and equipment could be an example of a high deployment cost for immersive analytics.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Opportunity: Increasing demand of IoT will create huge potential for immersive analytics
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The expanding reach of the Internet of Things (IoT) creates an opportunity for immersive analytics to be employed in the visualization and analysis of data generated by sensors and other IoT devices. This has the potential to provide businesses with real-time insights into their operations, which can inform better decision-making based on this data. The fusion of IoT and immersive analytics can revolutionize how businesses and organizations function.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Challenge: Lack of analytical knowledge in the workforce
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Enterprises continue to grapple with the widespread adoption of futuristic technologies, seeking guidance on the most viable path forward in this disruptive landscape. According to global data scientists, a key obstacle to embracing immersive technology lies in the insufficient skillsets within the workforce, impeding the optimal utilization of these advanced pervasive technologies.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Immersive Analytics Market Ecosystem
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Prominent companies in this market include a well-established, financially stable provider of the immersive analytics market. These companies have been innovating their existing offerings and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include IBM (US), Google (US), Microsoft (US), HTC (Taiwan), and Meta (US).
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Hardware, the AR/VR/MR Headsets segment to hold the largest market size during the forecast period
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • AR/VR/MR headsets amplify the immersive experience, empowering users to interact with data in a three-dimensional environment. This enhanced capability facilitates a profound comprehension of intricate data sets, enabling the identification of complex patterns and trends that may be elusive with traditional data visualizations. By leveraging these headsets, seamless collaboration among data scientists, analysts, and stakeholders is fostered, resulting in enhanced speed, accuracy, and quality in data analysis and decision-making.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By service, the professional services segment is expected to hold the largest market size during the forecast period
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Enterprises need proven professional experts to assist in implementing immersive analytics. Professionals, specialists, and experts offer professional services to support businesses. Professional services comprise design and consulting, training and education, support and maintenance, and installation and integration. Professionals use the latest techniques, comprehensive strategies, and skills to fulfill the organization's security requirements.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Based on the end-use industries segment, the media & entertainment segment is expected to grow with the highest CAGR during the forecast period
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The entertainment industry is one of the most enthusiastic applications of immersive technology. This technology is expected to be the future of the entertainment industry. Immersive analytics is a novel method that leverages virtual and augmented reality technologies to enable users to engage with data in a 3D, immersive environment. Although its application in media and entertainment is still in the early stages, it is gaining interest for its potential to revolutionize the way content creators work with data, from planning to post-production analysis.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Based on region Asia Pacific is expected to hold the largest market size during the forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Recent Developments
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In September 2022, IBM recently unveiled Cognos 11.2.3, the latest addition to the Cognos Analytics with Watson 11.2.x stream. This update introduces several significant improvements that will enable business users to extract more value from their data and navigate it with greater ease. The release includes a complete redesign of the user interface, new integrations, and a range of features that offer exciting data exploration and analysis possibilities. Overall, this latest update represents a substantial step forward in IBM's efforts to enhance the Cognos Analytics platform and empower users to make more informed decisions based on their data.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In January 2022, Google announced that it will launch a new augmented reality (AR) headset under Project Iris by 2024, which is in the early development stage.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In February 2021, Microsoft introduced the HoloLens 2 Industrial Edition, an independent mixed-reality tool developed, constructed, and tested to operate in regulated industrial settings. Along with its compliance with industrial standards ratings, the HoloLens 2 Industrial Edition comes with a two-year warranty and a Rapid Replacement Program, which decreases downtime through advanced exchange and accelerated shipping.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • In March 2022, HP recently launched a new software as a service (SaaS) called ExtendXR to manage the increasing number of virtual reality (VR) headsets used in various industries, including manufacturing, industrial design, and medical training. The ExtendXR SaaS is designed to simplify the configuration of VR headsets before providing them to employees, thereby streamlining the deployment process. HP collaborated with ArborXR, an AR and VR device management company, to create the software. With ExtendXR, companies can efficiently manage their VR headsets and ensure they are configured correctly, which can ultimately enhance productivity and improve training outcomes.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • May 2022, HP has partnered with Microsoft and Valve to develop a new virtual reality (VR) headset, called the HP Reverb G2. This headset is an upgraded version of the original HP Reverb and includes several improvements such as a higher-resolution display, better audio quality, and enhanced tracking technology. The HP Reverb G2 is versatile and can be used in various applications, including gaming, industrial design, and healthcare training, and is compatible with a range of VR software and platforms.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY MARKET SEGMENTS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Based on Offering:
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Hardware
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • AR/VR/MR Headset
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Displays
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Sensors & Controllers
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Other Hardware
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Solutions
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Services
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Professional Services
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Managed Services
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Based on Application:
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Education & Training
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Sales & Marketing
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Design & Visualization
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Strategy Planning
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Other Applications
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Based on End-Use Industry:
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Healthcare
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Media & Entertainment
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Automotive & Transportation
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Construction
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Government & Defense
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Other End-Use Industries
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Region:
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • United States (US)
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Canada
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Europe
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • United Kingdom (UK)
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Germany
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • France
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Rest of Europe
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Asia Pacific
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • China
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Japan
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • ANZ
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Singapore
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • India
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Rest of Asia Pacific
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Rest of the World
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Middle East & Africa
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Latin America
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY MARKET PLAYERS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • IBM
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Microsoft
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • SAP
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Google
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • TIBCO
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • HPE
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Magic Leap
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Accenture
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • HTC
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Meta
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Tableau
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Kognitiv Spark
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Aventior
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Immersion Analytics
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • BadVR
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Virtualitics
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Softcare Studios
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • JuJu Immersive
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • ARSOME Technology
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Varjo
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Cognitive3D
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • SenseGlove
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • DPVR
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • PICO
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Reply
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments

Methodology

For the Immersive Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Immersive Analytics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Immersive Analytics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Immersive Analytics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

The global market for Immersive Analytics was estimated to be valued at US$ XX Mn in 2021.

The global Immersive Analytics Market is estimated to grow at a CAGR of XX% by 2028.

The global Immersive Analytics Market is segmented on the basis of Region:.

Based on region, the global Immersive Analytics Market is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

The key players operating in the global Immersive Analytics Market are ve analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data with immersive analytics tools can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights. , Driver: Large amount and complexity of the data available for analysis will increase the demand of the immersive analytics market. , As the volume and complexity of data being produced continue to increase, there is a rising need for sophisticated analytics tools that can provide meaningful insights. Immersive analytics is one such approach that leverages virtual and augmented reality technologies to create an immersive experience for users as they explore and analyze data. Presenting data in a 3D format allows users to gain deeper insights into patterns, trends, and relationships that may not be immediately apparent in a 2D interface, leading to better decision-making. , Restraint: High cost to deploy infrastructure required for immersive analytics , The cost associated with deploying AR, VR, and XR technology for immersive analytics can vary depending on several factors, including the complexity of the analytics, the type of hardware and software used, and the scope of the project. Deploying AR, VR, and XR technologies for immersive analytics can be expensive due to the specialized hardware, software, and content creation required. For example, A manufacturing company's large-scale project requiring real-time monitoring and analysis of complex machinery and equipment could be an example of a high deployment cost for immersive analytics. , Opportunity: Increasing demand of IoT will create huge potential for immersive analytics , The expanding reach of the Internet of Things (IoT) creates an opportunity for immersive analytics to be employed in the visualization and analysis of data generated by sensors and other IoT devices. This has the potential to provide businesses with real-time insights into their operations, which can inform better decision-making based on this data. The fusion of IoT and immersive analytics can revolutionize how businesses and organizations function. , Challenge: Lack of analytical knowledge in the workforce , Enterprises continue to grapple with the widespread adoption of futuristic technologies, seeking guidance on the most viable path forward in this disruptive landscape. According to global data scientists, a key obstacle to embracing immersive technology lies in the insufficient skillsets within the workforce, impeding the optimal utilization of these advanced pervasive technologies. , Immersive Analytics Market Ecosystem , Prominent companies in this market include a well-established, financially stable provider of the immersive analytics market. These companies have been innovating their existing offerings and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include IBM (US), Google (US), Microsoft (US), HTC (Taiwan), and Meta (US). , By Hardware, the AR/VR/MR Headsets segment to hold the largest market size during the forecast period , AR/VR/MR headsets amplify the immersive experience, empowering users to interact with data in a three-dimensional environment. This enhanced capability facilitates a profound comprehension of intricate data sets, enabling the identification of complex patterns and trends that may be elusive with traditional data visualizations. By leveraging these headsets, seamless collaboration among data scientists, analysts, and stakeholders is fostered, resulting in enhanced speed, accuracy, and quality in data analysis and decision-making. , By service, the professional services segment is expected to hold the largest market size during the forecast period , Enterprises need proven professional experts to assist in implementing immersive analytics. Professionals, specialists, and experts offer professional services to support businesses. Professional services comprise design and consulting, training and education, support and maintenance, and installation and integration. Professionals use the latest techniques, comprehensive strategies, and skills to fulfill the organization's security requirements. , Based on the end-use industries segment, the media & entertainment segment is expected to grow with the highest CAGR during the forecast period , The entertainment industry is one of the most enthusiastic applications of immersive technology. This technology is expected to be the future of the entertainment industry. Immersive analytics is a novel method that leverages virtual and augmented reality technologies to enable users to engage with data in a 3D, immersive environment. Although its application in media and entertainment is still in the early stages, it is gaining interest for its potential to revolutionize the way content creators work with data, from planning to post-production analysis. , Based on region Asia Pacific is expected to hold the largest market size during the forecast period. , Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years. , Recent Developments , In September 2022, IBM recently unveiled Cognos 11.2.3, the latest addition to the Cognos Analytics with Watson 11.2.x stream. This update introduces several significant improvements that will enable business users to extract more value from their data and navigate it with greater ease. The release includes a complete redesign of the user interface, new integrations, and a range of features that offer exciting data exploration and analysis possibilities. Overall, this latest update represents a substantial step forward in IBM's efforts to enhance the Cognos Analytics platform and empower users to make more informed decisions based on their data. , In January 2022, Google announced that it will launch a new augmented reality (AR) headset under Project Iris by 2024, which is in the early development stage. , In February 2021, Microsoft introduced the HoloLens 2 Industrial Edition, an independent mixed-reality tool developed, constructed, and tested to operate in regulated industrial settings. Along with its compliance with industrial standards ratings, the HoloLens 2 Industrial Edition comes with a two-year warranty and a Rapid Replacement Program, which decreases downtime through advanced exchange and accelerated shipping. , In March 2022, HP recently launched a new software as a service (SaaS) called ExtendXR to manage the increasing number of virtual reality (VR) headsets used in various industries, including manufacturing, industrial design, and medical training. The ExtendXR SaaS is designed to simplify the configuration of VR headsets before providing them to employees, thereby streamlining the deployment process. HP collaborated with ArborXR, an AR and VR device management company, to create the software. With ExtendXR, companies can efficiently manage their VR headsets and ensure they are configured correctly, which can ultimately enhance productivity and improve training outcomes. , May 2022, HP has partnered with Microsoft and Valve to develop a new virtual reality (VR) headset, called the HP Reverb G2. This headset is an upgraded version of the original HP Reverb and includes several improvements such as a higher-resolution display, better audio quality, and enhanced tracking technology. The HP Reverb G2 is versatile and can be used in various applications, including gaming, industrial design, and healthcare training, and is compatible with a range of VR software and platforms. , KEY MARKET SEGMENTS , Based on Offering: , Hardware , AR/VR/MR Headset , Displays , Sensors & Controllers , Other Hardware , Solutions , Services , Professional Services , Managed Services , Based on Application: , Education & Training , Sales & Marketing , Design & Visualization , Strategy Planning , Other Applications , Based on End-Use Industry: , Healthcare , Media & Entertainment , Automotive & Transportation , Construction , Government & Defense , Other End-Use Industries , By Region: , North America , United States (US) , Canada , Europe , United Kingdom (UK) , Germany , France , Rest of Europe , Asia Pacific , China , Japan , ANZ , Singapore , India , Rest of Asia Pacific , Rest of the World , Middle East & Africa , Latin America , KEY MARKET PLAYERS , IBM , Microsoft , SAP , Google , TIBCO , HPE , Magic Leap , Accenture , HTC , Meta , Tableau , Kognitiv Spark , Aventior , Immersion Analytics , BadVR , Virtualitics , Softcare Studios , JuJu Immersive , ARSOME Technology , Varjo , Cognitive3D , SenseGlove , DPVR , PICO , Reply .

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