Laundry Detergent Market
Report ID: SQMIG30K2064
Report ID: SQMIG30K2064
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Report ID:
SQMIG30K2064 |
Region:
Global |
Published Date: February, 2025
Pages:
193
|Tables:
59
|Figures:
67
Global Laundry Detergent Market size was valued at USD 181 Billion in 2024 and is poised to grow from USD 191.13 Billion in 2025 to USD 295.56 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026–2033).
Rising scarcity of time for completing household chores is fueling the demand for fully automatic washing machines. The transition from semi-automatic to fully automated washing machines in the household sector is projected to drive the fully automated washing machine. Increasing demand for a fully automated washing machine and smartly wired washer in emerging economies such as India, China, and Vietnam are fueling the industry. The major factors that drive the global laundry detergent market are the growing trends and hype among people to live a better and healthier life. As disposable income is increasing, people opt for a lifestyle that has concerns related to hygienic living. Hygiene has led to a sudden urge to buy laundry care products that can clean and fragment clothes as well as carpets, bedsheets, etc. In addition to this more and more population has shifted their preference into green and centered laundry care products. This indicates the awareness among the population which has switched them to use organic and eco-friendly laundry care products. This is Majorly contributing to the potential growth.
Few opportunities that have led to a shift in growth are due to the technical advancements which have forced people to buy washing machines. As more people buy automatic washing machines it becomes important to find the best laundry products. Also due to the situation of coronavirus laundry care products were mostly promoted online, which managed to reach a different and wide range of people. And this is how new opportunities created a way for innovative products to be discovered. Hence all these factors of market players came up with creating lucrative opportunities.A few restaurants involve rising per capita income of households on cleaning coupled with the marketing campaigns that are worked by market participants for promotion. All this takes a lot of money and hence usually involves loss. In addition to this, not everyone is capable of buying a washing machine as well as not everyone can buy organic and eco-friendly costly laundry care products. All these factors hampered the growth of the laundry detergent market.
Market Key Attributes
In March 2024, Tide announced the launch of a laundry in the form of its latest innovation, Tide Evo, Tile. The purpose of this product is to simplify the laundry by offering mild, efficient and environmentally friendly alternatives. The design of Tide Evo has six layers of cleaning material centered, which are immediately active in water. This recycling replaces plastic packaging with cardboard and is produced using renewable energy.
In March 2023, Persil announced that it has added available QR code (AQR) to its packing solutions and improved access to customers. Adding the AQR code offers an inclusive in the store and the home experience for two million visually visible and partly seen in the UK.
In July 2022, Unilever launched its most advanced and durable laundry capsules. These new capsules are designed to be more effective in cleaning and environmental impact. The purpose of innovation is to cover the increasing consumer demand for permanent products. The capsule has a unique formula that works well in cold sinks, saves energy and fully recycled packaging.
Market snapshot - 2026-2033
Global Market Size
USD 171.4 billion
Largest Segment
Powder Detergents
Fastest Growth
Fabric Softeners
Growth Rate
5.6% CAGR
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Global Laundry Detergent Market is segmented by Product Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Liquid Detergents, Powder Detergents, Detergent Pods or Capsules and Others. Based on Distribution Channel, the market is segmented into Retail Stores, Online Retail, Specialty Stores and Others. Based on Application, the market is segmented into Household, Commercial, Industrial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Application
As per global laundry detergent market outlook, the industrial or institutional segment dominated the market in 2024 due to high demand from commercial laundry services. Expansion of the hotel industry, attributed to the rise in the tourism trend, boosts the demand for high-quality laundry detergent in the market. Many people following a busy life schedule, particularly in the urban areas, contribute to a growing number of laundry service providers, which results in a significant drive in demand for laundry detergents. The rising demand in the various industrial sectors, such as healthcare, hotel industry, and food processing industry, for high standards of cleanliness drives the demand for laundry detergent.
As per global laundry detergent market analysis, the household segment is expected to increase significantly during the forecast period. Demand for washing detergents in domestic applications is growing due to the growing global population, especially in urban areas. Technological progress and product innovation have also been important for driving demand. Manufacturers are constantly developing new yogas that are more effective when removing stains, retaining the quality of substances and are environmentally friendly. The tendency for this urbanization is combined with increasing disposable income, which allows homes to spend more on premium and special detergent products that promise better and meet specific requirements.
Analysis by Product
As per global laundry detergent market forecast, the powder detergents segment dominated the market with an income share of 33.0%in 2024. In addition, stability and increasing emphasis on environmentally friendly products have led to manufacturers developing focused formulas that reduce waste packaging and transport costs. Consumers prefer detergents operated quickly due to their better cleaning efficiency, cost -effectiveness and the long-term durability. In addition, innovation in detergent yogas, which increases the performance in cold water and meets the need for specific drug care, to the increasing popularity of operated detergents. The fabric softeners segment is expected to grow significantly during the forecast period due to rising demand for soft and the fresh-looking clothes. Expanding the product supply, including environmentally friendly and hypoallergenic alternatives, has attracted environmentally conscious and sensitive skin consumers. Consumers quickly buy products that increase fabric wash and odour, leading to a priority for the fabric softener that provides these benefits. Increasing awareness of the benefits of fabric softener, such as the reducing static sounds, softening clothing and making iron more accessible, has also contributed to this trend.
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North America is expected to grow significantly during the forecast period. Technological advancements and product innovations have considerably transformed laundry detergent market, catering to evolving consumer needs. The U.S. dominated the laundry detergent market in 2024. Innovation and marketing by detergent manufacturers have further stimulated demand. Companies are continually developing new formulations that offer enhanced cleaning power, convenience, and added benefits such as fabric care or fragrance. The Europe region in the market held the largest revenue share in 2024. One prominent insight is the strong inclination among European consumers towards sustainability and eco-friendliness. Countries like Germany, Sweden, and the Netherlands are at the forefront of environmental consciousness, driving demand for biodegradable detergents, reduced plastic packaging, and products free from harmful chemicals. Consumers in these markets are willing to invest in premium eco-friendly brands, encouraging manufacturers to innovate and promote green products extensively.
Latin America is anticipated to witness the fastest growth during the forecast period. Increasing urbanization and a growing middle class have significantly increased the need for convenient and efficient household products. Additionally, increasing consumer awareness about hygiene and cleanliness has bolstered detergent usage. Expanding retail networks, including supermarkets and online platforms, have made these products more accessible. The Middle East & Africa region in the laundry detergent market, with key markets in South Africa and Saudi Arabia, presents unique opportunities driven by diverse consumer preferences and varying economic conditions. Saudi Arabia leads the regional market, benefiting from high consumer spending power and modern retail infrastructure. South Africa emerges as the fastest-growing market, driven by increasing urbanization and a growing middle-class population. The region's market is characterized by increasing awareness about hygiene products and growing adoption of modern laundry solutions, particularly in urban areas.
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Drivers
Growing Health and Hygiene Consciousness
Rising Consumer Preference for Fragrance-Based and Eco-Friendly Laundry Products
Restraints
Threat of New Entrants
High Cost of Laundry Detergent to Restrain Market Growth
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The global laundry detergent industry is very competitive, where many major players lead the industry through innovation, strategic partnerships and extensive distribution networks. Companies such as Proctor & Gamble (P&G), Unilever, Henkel and SC Johnson Professional dominate the market, offering a wide range of catering for different consumer requirements. These brands continuously improve their yogas to meet environmentally friendly, focused and height demonstration washers to fulfil expectations.
Top Player’s Company Profiles
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to SkyQuest analysis, the major factors that drive the global laundry detergent market are the growing trends and hype among people to live a better and healthier life. As disposable income is increasing, people opt for a lifestyle that has concerns related to hygienic living. Hygiene has led to a sudden urge to buy laundry care products that can clean and fragment clothes as well as carpets, bedsheets, etc. This indicates the awareness among the population which has switched them to use organic and eco-friendly laundry care products.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 181 Billion |
| Market size value in 2033 | USD 295.56 Billion |
| Growth Rate | 5.6% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Laundry Detergent Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Laundry Detergent Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Laundry Detergent Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Laundry Detergent Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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