USD 24.79 billion
Report ID: SQMG30H2021 | Region: Global | Published Date: November, 2022 | Pages: 157
Global Fresh Strawberry Market was valued at USD 24.79 billion in 2021 and it is expected to reach USD 43.33 billion by 2028, at a CAGR of 11.2% over the forecast period (2022-2028).
Strawberry is a rosaceae family herbaceous plant with a limited growth rate. The fresh strawberry business is primarily driven by its widespread use in processed foods like as shortcake and pastries. Because fresh strawberries are high in vitamins, fibre, and antioxidants, they are used in a variety of cosmetics and personal care products. Fresh strawberries are a sodium-free, fat-free, cholesterol-free, low-calorie food that has been shown to help decrease cholesterol and blood pressure. Because of the multiple health benefits connected with ingesting fresh fruits and vegetables, people are migrating toward plant-based meals, which has fueled the fresh strawberry market expansion. Fresh strawberries are often used in many functional drinks to boost nutritional value while also improving flavour and texture. The growing popularity of functional foods and beverages has bolstered the fresh strawberry business. Consumption of convenience foods and functional foods/drinks has increased as a result of consumers' fast-paced lifestyles and a rising working population. Manufacturers are producing unique products utilising fresh strawberries to meet the expanding consumer demand, which positively aids in market expansion.
Global Market Size
USD 24.79 billion
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Global fresh strawberry market is segmented based on type, category, application, distribution channel. Based on type market is segmented into June bearing strawberry, ever bearing strawberry, day neutral strawberry, others. Based on category, market is segmented into organic, conventional. Based on application market is segmented into Foods and beverages, Cosmetics and personal care. Food and beverages segment is further divided into dairy, confectionery, beverages, bakery, condiments. Based on region global market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa.
Analysis by Type:
Based on type, market is segmented into June bearing strawberry, ever bearing strawberry, day neutral strawberry, others.
The June bearing strawberry type segment accounts for the majority of the market since it is mostly cultivated and has substantial commercial availability. June strawberries are quite popular due to their high fruit quality, delicious juicy texture, and widespread production. The everbearing strawberry is also gaining popularity because it can be grown in small spaces such as in-home gardening and is delicious. The organic fresh strawberry category is leading due to consumer preference for organic and clean-label products that are devoid of synthetic pesticides and fertilisers. Organic items are regarded to be healthier than conventionally grown ones since they lack any toxic components.
Analysis by Application:
Due to the widespread use of fresh strawberries in numerous food and beverage items, the food and beverage industry is anticipated to hold the majority of the market share. Dairy goods such as smoothies, flavored yogurt, milkshakes, cottage cheese, and others that use fresh strawberries are leading the market. Fresh strawberries are utilized in a variety of cakes and pastries to improve their visual appeal and flavor, which puts the bakery and condiment industries ahead of the dairy sector. Fresh strawberries are used in the condiments industry to make sauces, jams, and jellies.
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Based on region, global fresh strawberry market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa. Due to its vast production in the United States, which is a significant producer of strawberries worldwide, North America holds the largest global fresh strawberry market share. The richness of raw materials and their widespread availability is a fundamental factor driving the regional market. The growing improvement of the supply chain facilitates the easy availability of raw materials to end-user application industries for the manufacture of diverse processed food items. This expands its regional market.
Fresh strawberries are the most popular summer soft fruit in Europe; thus, the market is expected to rise significantly in the next few years. Italy, Germany, and the United Kingdom are among the top strawberry-consuming countries in the region, which helps its sales performance. Strawberry growers are implementing innovative technology to increase production capacity, such as protected horticulture, plastic tunnels, glass greenhouses, and others. As a result, the regional market is expanding.
The Asia Pacific region is likely to see significant development in the next few years as per capita consumption of fresh strawberries rises. A macroeconomic aspect driving the regional market is the region's expanding population. Because of the existence of potential markets such as China, Japan, and India, several processed food producers are establishing production bases in the region. The simple availability of raw materials and labour has prompted manufacturers to set up shop, propelling regional market expansion.
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The fresh strawberry market is characterised by the presence of well-established players as well as several small and medium-sized players. These manufacturers are pursuing a variety of strategies, including new product launches, product portfolio expansion, and mergers and acquisitions. Several large firms are forming multiple strategic alliances in order to increase their market share and get a competitive edge.
Top Players in the Global Fresh Strawberry Market
In September 2022,
Driscoll launched its latest digital
projects, including its Berry Patch Sensory Wheels™ and a collection of
"Specialty Strawberry Mini Sets" to support the brand's high-flavor
strawberry collection. The new digital assets were timed with the return of its
seasonal premium offering.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global fresh strawberry market analysis, North America is the fastest-growing market for fresh strawberries. The richness of raw materials and their widespread availability is a fundamental factor driving the regional market. The growing improvement of the supply chain facilitates the easy availability of raw materials to end-user application industries for the manufacture of diverse processed food items. High demand for consumption of fresh strawberries or for preparing various foods and beverages including juices, pies, ice creams, chocolates, milkshakes, and baked products such as strawberry biscuits, and various desserts is one of the major factors driving market growth.
|Market size value in 2021||USD 24.79 billion|
|Market size value in 2028||USD 43.33 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Fresh Strawberry Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Fresh Strawberry Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Product ID: SQMG30H2021