Fresh Strawberry Market Regional Analysis

Based on region, global fresh strawberry market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa. Due to its vast production in the United States, which is a significant producer of strawberries worldwide, North America holds the largest global  fresh strawberry market share. The richness of raw materials and their widespread availability is a fundamental factor driving the regional market. The growing improvement of the supply chain facilitates the easy availability of raw materials to end-user application industries for the manufacture of diverse processed food items. This expands its regional market.

Fresh strawberries are the most popular summer soft fruit in Europe; thus, the market is expected to rise significantly in the next few years. Italy, Germany, and the United Kingdom are among the top strawberry-consuming countries in the region, which helps its sales performance. Strawberry growers are implementing innovative technology to increase production capacity, such as protected horticulture, plastic tunnels, glass greenhouses, and others. As a result, the regional market is expanding.

The Asia Pacific region is likely to see significant development in the next few years as per capita consumption of fresh strawberries rises. A macroeconomic aspect driving the regional market is the region's expanding population. Because of the existence of potential markets such as China, Japan, and India, several processed food producers are establishing production bases in the region. The simple availability of raw materials and labour has prompted manufacturers to set up shop, propelling regional market expansion.