Extended Warranty Market Size, Share, and Growth Analysis

Global Extended Warranty Market

Extended Warranty Market By Type (Consumer Electronics, Home Appliances), By Coverage (Basic, Extended), By Distribution Channel (Retailers, Manufacturers), By Duration (1-2 Years, 3-5 Years), By End User (Individuals, Businesses), By Region - Industry Forecast 2025-2032


Report ID: SQMIG45B2212 | Region: Global | Published Date: March, 2025
Pages: 196 |Tables: 115 |Figures: 69

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Extended Warranty Market Insights

Extended Warranty Market size was valued at USD 134.2 billion in 2023 and is poised to grow from USD 149.36 billion in 2024 to USD 351.73 billion by 2032, growing at a CAGR of 11.3% during the forecast period (2025-2032).

The growing adoption of the cloud technology in the automotive industry, owing to several benefits such as the scalability, reduced costs, and improved collaboration between globally located teams, designers, and manufacturing units to access and share data in real time, is driving innovation and faster product development cycles. Such advantages are further expected to drive the adoption of cloud-based warranty management solutions. The adoption of industry cloud in the automotive sector is on the rise, offering enterprises an opportunity to reconstruct their value chains.

Key trends in the extended warranty market include the rising emphasis on digital sales channels enhancing customer purchase convenience and accessibility. There is a notable shift towards personalized warranty offerings especially tailored to individual needs and their product usage patterns. The market is also witnessing a significant growth in sectors such as automobiles and household electronics, because of the rising consumer awareness.

The demand for protection of laptops, smartphones, tablets, and other brown goods has increased at a faster rate in the market. As a result, the availability of an extended warranty for these products has increased competition in the market. Extended warranty solutions for these goods are undergoing constant development and are anticipated to dominate the market over the forecast period. The continuous rise in the adoption and accumulation of laptops, smartphones, tablets, and other consumer electronics is driving the growth of service contracts in the market.

For instance, the entrance of PCs, cell phones, and tablets should be visible in the training area. Recently, there has been a critical expansion in the utilization of innovation in schools and colleges, with PCs, cell phones, and tablets becoming fundamental devices for understudies and educators.

Market snapshot - 2025-2032

Global Market Size

USD 134.2 billion

Largest Segment

Standard Protection Plan

Fastest Growth

Accidental Protection Plan

Growth Rate

11.3% CAGR

Global Extended Warranty Market ($ Bn)
Country Share for North America Region (%)

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Extended Warranty Market Segments Analysis

Global Extended Warranty Market is segmented by Type, Coverage, Distribution Channel, Duration, End User and region. Based on Type, the market is segmented into Consumer Electronics, Home Appliances, Automotive Parts, Medical Equipment and Construction Materials. Based on Coverage, the market is segmented into Basic, Extended, Premium and Comprehensive. Based on Distribution Channel, the market is segmented into Retailers, Manufacturers, Online Marketplaces and Independent Service Providers. Based on Duration, the market is segmented into 1-2 Years, 3-5 Years, 6-10 Years and 10+ Years. Based on End User, the market is segmented into Individuals, Businesses, Government Agencies and Non-Profit Organizations. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

What Key Factors Contribute to the Standard Protection Plan Segment's Market Dominance?

As per the global extended warranty market outlook, the standard protection plan segment accounted for the largest market share, over 65% in 2024. The surge in sales of mid-range electronics, appliances, and other consumer goods is a major driver of the standard protection plan. While premium products often come with more comprehensive warranty offers, mid-range products usually come with standard protection plans. Consumers who purchase these items are more likely to seek protection that covers potential repairs, but they may not require the extensive coverage offered by more premium options. This trend highlights the growing consumer preference for cost-effective warranty solutions that balance affordability with essential coverage.

How Are Advanced Technologies Enhancing Growth in the Retailers Segment of the Extended Warranty Market?

As per the global extended warranty market analysis, the retailers segment is anticipated to grow at a significant CAGR over the forecast period. The integration of advanced technologies such as artificial intelligence (AI), machine learning, and data analytics has revolutionized how retailers market extended warranties. AI-powered tools allow retailers to provide personalized warranty offerings based on customer purchase history and preferences. By using predictive analytics, retailers can target potential buyers with extended warranty options at the optimal time, increasing conversion rates. This technological advancement not only enhances customer experience but also helps retailers optimize sales strategies, ultimately driving higher revenue in the extended warranty market.

Global Extended Warranty Market By Coverage (%)

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Extended Warranty Market Regional Insights

How is the Extended Warranty Market Evolving in North America?

North America holds a dominant share in the extended warranty market, driven by a high penetration of consumer electronics, automobiles, and home appliances. The region benefits from well-established regulatory frameworks that ensure transparency and consumer protection. Companies are leveraging artificial intelligence (AI) and machine learning (ML) to automate claims processing and enhance fraud detection. Subscription-based warranty models and embedded warranties have gained popularity, allowing consumers to enjoy hassle-free coverage. The growing adoption of electric vehicles (EVs) in North America has also fueled demand for extended warranties covering EV batteries and other critical components.

In the United States, the extended warranty market is well-established, covering automobiles, consumer electronics, and home appliances. Companies like SquareTrade and After, Inc. have introduced direct-to-consumer models, making warranties more transparent and accessible. The market benefits from strong regulatory oversight, with state insurance commissioners playing a key role. The U.S. market holds a significant share of 30%, with continued growth driven by AI-powered claims processing and subscription-based protection plans.

In Canada, the market closely follows U.S. trends, particularly in the automotive and consumer electronics sectors with a market share of 6.0%. Canadian companies are focusing on flexible warranty terms and digital integrations to cater tech-savvy consumers. Innovations such as mobile-friendly warranty management platforms and AI-driven risk assessments have enhanced customer experience, ensuring seamless claim processing and improved service quality.

How is the Asia-Pacific Region Driving Digitalization in Extended Warranties?

As per global extended warranty market forecast, Asia-Pacific is witnessing rapid growth in the extended warranty market, fueled by increasing smartphone penetration, rising e-commerce sales, and strong demand for consumer electronics. The region is embracing mobile-first warranty solutions, where digital platforms allow users to manage warranties, track claims, and access support seamlessly. IoT-enabled devices and AI-driven risk assessment tools are revolutionizing warranty services, offering proactive maintenance and reducing claim disputes. The automotive sector, particularly in Japan and South Korea, is seeing a surge in demand for extended warranties for electric and hybrid vehicles, driven by advancements in battery technology and predictive diagnostics.

Japan, known for its technological advancements, is integrating IoT and AI into extended warranty services with a market share of 7% in 2032. IoT-enabled home appliances and electronics now come with real-time monitoring systems that detect potential failures and notify service providers before an issue arises. AI-powered chatbots and automated claims processing have also streamlined warranty services, reduced wait times and improved efficiency. Japan’s automotive sector is another major driver, with extended warranties for electric and hybrid vehicles becoming increasingly sophisticated, covering battery health monitoring and predictive maintenance.

South Korea’s extended warranty market is heavily influenced by its strong electronics and automotive industries with a market share of 4.8%. Companies are leveraging AI-driven risk assessment tools to offer personalized warranty plans based on usage data. Smart warranty solutions integrated with IoT devices enable proactive maintenance, helping consumers avoid unexpected breakdowns. Additionally, blockchain-based digital warranty certificates are being introduced to enhance transparency and eliminate fraudulent claims. South Korea’s focus on digital transformation has positioned it as a leader in warranty automation and customer-centric solutions.

Singapore’s extended warranty market is evolving rapidly, with a strong emphasis on digitalization. Mobile app-based warranty management has become the norm, allowing users to access coverage details, submit claims, and track repairs in real-time. Retailers and e-commerce platforms are integrating extended warranties directly into their online checkout processes, making them more accessible. AI-driven customer support chatbots are also being deployed to handle warranty inquiries, improving service efficiency and reducing operational costs.

Indonesia’s growing middle class and high smartphone penetration are driving the demand for extended warranties, particularly in the consumer electronics sector. Warranty providers are focusing on mobile-first solutions, offering seamless warranty registration and claim filing through apps. With the rise of online shopping, e-commerce platforms are increasingly bundling extended warranties with purchases to enhance customer trust. Additionally, partnerships between local insurers and global warranty providers are expanding coverage options, making warranties more accessible to a broader audience.

What are the Key Innovations Shaping the Extended Warranty Market in Europe?

Europe’s extended warranty market is heavily influenced by sustainability regulations and consumer protection laws. The focus on the "right to repair" movement has led to warranty providers emphasizing repair-first policies instead of replacements. Digital transformation is a major trend, with blockchain-based warranty management and AI-powered predictive maintenance gaining traction. Embedded warranties integrated at the point of sale are becoming more common, improving accessibility and customer retention. Europe’s automotive sector also plays a crucial role, with extended warranties for electric and hybrid vehicles seeing increased demand.

The UK extended warranty market is valued at approximately £1 billion annually with a market share of 2.8%. Following concerns raised by the Office of Fair-Trading regarding competition and pricing transparency, regulatory reforms have been implemented to improve consumer protection. Innovations such as embedded warranties where coverage is automatically included at the point of sale have gained traction, making warranties more accessible and seamless for consumers. The UK market is also seeing a rise in AI-powered customer support solutions that expedite claims processing and enhance user experience.

Germany’s extended warranty market is largely driven by its robust automotive and electronics industries. With a strong focus on sustainability, companies are promoting repair-first warranty models to reduce electronic waste. Blockchain-based warranty management solutions have been introduced to enhance transparency and minimize fraud. In the automotive sector, predictive maintenance powered by IoT and AI is being integrated into extended warranty plans, enabling real-time monitoring and proactive servicing of vehicles.

France has introduced strict regulations to encourage sustainability in the extended warranty sector. The government has implemented policies promoting the right to repair, requiring manufacturers to provide spare parts for several years. Warranty providers are adapting by offering extended coverage for refurbished products and incentivizing repairs over replacements. AI-driven diagnostics tools are also being used to assess the repairability of electronics before approving claims, reducing unnecessary waste.

Spain’s extended warranty market is growing, particularly in consumer electronics and household appliances. The rise in embedded warranties, where coverage is automatically included with purchases, has improved customer retention and satisfaction. Spanish retailers are partnering with insurance companies to offer extended warranties as part of their e-commerce and in-store sales strategies. Additionally, mobile app-based warranty management platforms are becoming more popular, allowing consumers to store digital receipts, track coverage, and file claims with ease.

Italy’s extended warranty market is undergoing digital transformation, with companies introducing app-based warranty management and automated claims processing. In the automotive sector, extended warranties for electric vehicles (EVs) and hybrid cars are seeing increased demand. Italian insurers are also leveraging big data and AI to personalize warranty plans based on customer usage patterns. For instance, Generali uses AI algorithms to predict potential risks associated with electronic appliances, automobiles, and home systems. By monitoring data points like driving habits for car warranties or usage patterns for household devices, the insurer can offer personalized coverage plans that align with individual customer needs. This shift toward digital solutions is enhancing customer experience and operational efficiency in the industry.

Global Extended Warranty Market By Geography
  • Largest
  • Fastest

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Extended Warranty Market Dynamics

Extended Warranty Market Drivers

Rising Consumer Demand for Product Protection

  • With increasing reliance on expensive consumer electronics, home appliances, and automobiles, consumers are seeking extended warranties to safeguard their investments. The fear of unexpected repair costs and the rising complexity of modern products have fueled demand for extended warranty services. Companies are responding by offering customized and flexible plans that cater to various customer needs, from smartphones to electric vehicles (EVs). The growing e-commerce sector has further boosted warranty adoption, as online retailers integrate extended protection plans at the point of sale. This trend is particularly strong in developed markets such as North America and Europe, where consumers prioritize long-term product reliability.

Technological Advancements Enhancing Warranty Services

  • The integration of artificial intelligence (AI), machine learning (ML), and blockchain is revolutionizing the extended warranty market. AI-driven analytics are enabling predictive maintenance, allowing manufacturers and service providers to anticipate potential failures before they occur. This not only reduces repair costs but also enhances customer satisfaction by minimizing downtime. Blockchain technology is improving transparency and security in warranty management by creating tamper-proof digital records, reducing fraud, and simplifying the claims process. Additionally, the rise of mobile-first solutions and app-based warranty management has streamlined access to extended warranty services, making it easier for consumers to track and utilize their coverage.

Extended Warranty Market Restraints

High Cost and Limited Consumer Awareness

  • Despite the benefits of extended warranties, many consumers hesitate to purchase them due to high costs and unclear terms. The pricing of extended warranties can sometimes be as high as 30-50% of the product’s original price, making it an unattractive option for budget conscious buyers. Additionally, a lack of awareness regarding the benefits of extended warranties leads to lower adoption rates, particularly in emerging markets. Consumers often perceive these plans as unnecessary add-ons rather than essential protection, limiting the overall growth potential of the market.

Regulatory and Compliance Challenges

  • The extended warranty industry is subject to strict regulatory frameworks in various regions, which can create barriers for market players. In countries such as the U.S., the UK, and Germany, extended warranties are often regulated under insurance laws, requiring companies to obtain licenses and adhere to compliance requirements. This increases operational costs and limits the entry of new providers into the market. Moreover, differing regulations across regions complicate global expansion strategies for warranty providers, as companies must tailor their policies and pricing structures to meet local legal requirements. The evolving regulatory landscape continues to pose a challenge for industry growth, requiring companies to stay agile and adapt to new compliance demands.

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Extended Warranty Market Competitive Landscape

The global extended warranty industry is highly competitive, with established players, insurance providers, and digital-first startups driving innovation. Leading companies such as Assurant, SquareTrade (an Allstate company), American International Group (AIG), AmTrust Financial Services, and AXA dominate the market by offering comprehensive coverage for consumer electronics, home appliances, and automobiles. These firms leverage their expertise in risk management, claims processing, and customer support to maintain their stronghold. However, the industry is witnessing disruption from digital-first and insurtech startups like Upsie, Mulberry, and Extend, which focus on automation, transparency, and AI-driven predictive maintenance.

Top Player’s Company Profile

  • Assurant, Inc. (USA)
  • AmTrust Financial Services, Inc. (USA) 
  • Allstate Corporation (USA) 
  • AIG Warranty (USA) 
  • CarShield, LLC (USA) 
  • Ally Financial Inc. (USA) 
  • Cinch Home Services (USA) 
  • Safeware Insurance (USA) 
  • Walmart Protection Plans (USA) 
  • Best Buy Geek Squad Protection (USA) 
  • Amazon Protection Plans (USA) 
  • Asurion, LLC (USA) 
  • Consumer Priority Service (USA) 
  • Extended Stay America (USA) 
  • Carchex (USA) 
  • Centricity (USA) 
  • Warranty Solutions (USA)

Recent Developments

  • In March 2024, AXA, a leading French insurance company, completed the acquisition of a smaller warranty provider, enhancing its market presence. AXA, which offers various insurance and financial services, aims to strengthen its extended warranty portfolio through this strategic acquisition. The move is expected to increase its market share significantly.
  • In April 2024, American International Group Inc. (AIG), another U.S.-based company, introduced an extended warranty plan for smart home devices. AIG, known for its diverse insurance products, is expanding its offerings to include the latest technological advancements in home automation. This new product caters to the increasing demand for smart home protection.
  • In May 2024, Assurant, Inc., a U.S. company specializing in providing extended warranties and protection plans for various consumer products, launched a new extended warranty product for electric vehicles (EVs). This move aims to capitalize on the growing EV market. Assurant has consistently innovated in the warranty space, ensuring comprehensive coverage for new technologies.

Extended Warranty Key Market Trends

Extended Warranty Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research. 

As per SkyQuest analysis, the rise of online retail has supported the extended warranty by creating more opportunities for providers to offer coverage directly to consumers. E-commerce platforms allow retailers to upsell extended warranties while purchasing of products, making it convenient for consumers to opt into these plans. Online comparison tools and platforms that specialize in extended warranty products have also gained popularity, enabling consumers to make more informed decisions about coverage options. Companies are leveraging extended warranties as a tool for customer retention. Offering extended warranties creates an ongoing relationship between the customer and the product or brand, which can lead to increased customer loyalty. Many manufacturers and retailers bundle warranties with loyalty programs or offer perks to consumers who purchase extended coverage. This focus on retention is particularly important in highly competitive markets, where retaining customers can provide a strategic advantage.

Report Metric Details
Market size value in 2023 USD 134.2 billion
Market size value in 2032 USD 351.73 billion
Growth Rate 11.3%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Consumer Electronics, Home Appliances, Automotive Parts, Medical Equipment, Construction Materials
  • Coverage
    • Basic, Extended, Premium, Comprehensive
  • Distribution Channel
    • Retailers, Manufacturers, Online Marketplaces, Independent Service Providers
  • Duration
    • 1-2 Years, 3-5 Years, 6-10 Years, 10+ Years
  • End User
    • Individuals, Businesses, Government Agencies, Non-Profit Organizations
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Assurant, Inc. (USA)
  • AmTrust Financial Services, Inc. (USA) 
  • Allstate Corporation (USA) 
  • AIG Warranty (USA) 
  • CarShield, LLC (USA) 
  • Ally Financial Inc. (USA) 
  • Cinch Home Services (USA) 
  • Safeware Insurance (USA) 
  • Walmart Protection Plans (USA) 
  • Best Buy Geek Squad Protection (USA) 
  • Amazon Protection Plans (USA) 
  • Asurion, LLC (USA) 
  • Consumer Priority Service (USA) 
  • Extended Stay America (USA) 
  • Carchex (USA) 
  • Centricity (USA) 
  • Warranty Solutions (USA)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Extended Warranty Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Extended Warranty Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Extended Warranty Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Extended Warranty Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Extended Warranty Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Extended Warranty Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Extended Warranty Market size was valued at USD 133.6 Billion in 2023 and is poised to grow from USD 148.03 Billion in 2024 to USD 336.25 Billion by 2032, growing at a CAGR of 10.8% in the forecast period (2025-2032).

The global extended warranty industry is highly competitive, with established players, insurance providers, and digital-first startups driving innovation. Leading companies such as Assurant, SquareTrade (an Allstate company), American International Group (AIG), AmTrust Financial Services, and AXA dominate the market by offering comprehensive coverage for consumer electronics, home appliances, and automobiles. These firms leverage their expertise in risk management, claims processing, and customer support to maintain their stronghold. However, the industry is witnessing disruption from digital-first and insurtech startups like Upsie, Mulberry, and Extend, which focus on automation, transparency, and AI-driven predictive maintenance. 'Assurant', 'SquareTrade (Allstate)', 'American International Group (AIG)', 'AmTrust Financial Services', 'AXA', 'Upsie', 'Mulberry', 'Extend', 'Domestic & General', 'The Warranty Group', 'Allianz Partners', 'Asurion'

With increasing reliance on expensive consumer electronics, home appliances, and automobiles, consumers are seeking extended warranties to safeguard their investments. The fear of unexpected repair costs and the rising complexity of modern products have fueled demand for extended warranty services. Companies are responding by offering customized and flexible plans that cater to various customer needs, from smartphones to electric vehicles (EVs). The growing e-commerce sector has further boosted warranty adoption, as online retailers integrate extended protection plans at the point of sale. This trend is particularly strong in developed markets such as North America and Europe, where consumers prioritize long-term product reliability.

How is the Extended Warranty Market Evolving in North America?

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Global Extended Warranty Market
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