Extended Reality Market Size, Share, Growth Analysis, By Type(Mobile XR and PC tethered XR), By Component(software, hardware, and services), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45E2161 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 61 |Figures: 75

Extended Reality Market Insights

Extended Reality Market size was valued at USD 58.40 Billion in 2021 and is poised to grow from USD 78.96 Billion in 2022 to USD 881.46 Billion by 2030, at a CAGR of 35.2% during the forecast period (2023-2030).

The Global Extended Reality (XR) Market represents an exhilarating frontier of immersive and interactive technologies, encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). XR is revolutionizing industries by reshaping user experiences, entertainment, training, and business processes. The market's purpose lies in creating a seamless integration of digital content into the real world, fostering enriched interactions and unlocking limitless possibilities. The XR market is on a trajectory of unprecedented growth, driven by rising consumer demand for captivating digital experiences, advancements in hardware and software technologies, and increasing adoption in industries like gaming, healthcare, and education. As drivers of this remarkable growth, XR technologies empower businesses to enhance training programs, reduce real-world risks, and improve workforce efficiency, resulting in substantial cost savings. Additionally, the growing popularity of AR applications on mobile devices propels market expansion, making XR more accessible to consumers. However, restraints such as high initial implementation costs and the need for sophisticated hardware limit full-scale market penetration.

Key trends highlight the market's dynamic nature, with an increasing focus on enterprise-level XR applications, such as virtual collaboration platforms and virtual showrooms, catering to remote work demands. Furthermore, the integration of XR with artificial intelligence and IoT enables data-driven and personalized experiences, amplifying XR's impact across industries. Amidst these challenges and trends, exciting opportunities arise for market players to innovate, diversify content offerings, and develop cost-effective XR solutions for the mass market. As the XR landscape continues to evolve, the key lies in harnessing the full potential of these transformative technologies to revolutionize how we interact with the world, making XR an indispensable part of the digital future.

US Extended Reality Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 58.40 Billion

Largest Segment

Mobile XR

Fastest Growth

Mobile XR

Growth Rate

35.2% CAGR

Global Extended Reality Market ($ Bn)
Country Share for North America Region (%)

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Extended Reality Market Segmental Analysis

The global Extended Reality market is segmented on the basis of type, component, and region. By type, the market is segmented into Mobile XR and PC tethered XR. By component, the market is segmented into software, hardware, and services. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Extended Reality Market Analysis By Type

Mobile XR, with its inherent convenience and accessibility, commands the largest share of the XR market. The proliferation of smartphones and tablets has democratized XR experiences, empowering users to delve into immersive virtual worlds with just a mobile device. The portability and user-friendly nature of Mobile XR have attracted a massive consumer base, including gaming enthusiasts, entertainment seekers, and education enthusiasts. With a projected market share of over 70% by 2026, Mobile XR remains the undisputed champion, offering unparalleled reach and captivating experiences to a global audience.

At the same time, the PC tethered XR segment is witnessing explosive growth, emerging as the fastest-growing segment in the market. PC tethered XR systems, such as VR headsets connected to powerful computers, deliver unparalleled visual fidelity and computational capabilities, captivating enthusiasts and professionals alike. As industries embrace XR for training, simulation, and visualization, PC tethered XR's market share is anticipated to surge at a staggering CAGR of over 50% by 2026. Moreover, the advent of next-generation gaming consoles and high-performance PCs will further fuel the growth of this segment, unlocking new possibilities for XR content creators and developers.

Extended Reality Market Analysis By Component

Software is the backbone of the XR market, representing the largest segment with a significant market share. As immersive experiences become more prevalent in various industries, the demand for cutting-edge software solutions has surged. XR software offers a vast array of applications, from creating captivating virtual environments and realistic simulations to enabling interactive and engaging user experiences. With a projected compound annual growth rate (CAGR) of over 40%, the software segment continues to be a driving force in the XR market's expansion. Businesses and consumers alike seek innovative software to unlock the full potential of XR technologies and elevate their digital interactions.

While software dominates the XR landscape, the services segment emerges as the fastest-growing sector, with an astounding CAGR of approximately 45% by 2026. As companies embrace XR to transform their operations and enhance customer experiences, the demand for specialized services has skyrocketed. XR services encompass a wide spectrum of offerings, including consulting, integration, training, maintenance, and support, tailored to meet the unique needs of diverse industries. With an increasing number of organizations adopting XR solutions, the demand for expert services to deploy and optimize these technologies has surged. As businesses recognize the value of outsourcing XR-related services to industry specialists, the services segment is set to experience exponential growth, making it a compelling area for investments and business expansion.

Global Extended Reality Market By Type

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Extended Reality Market Regional Insights

North America commands a significant market share due to its early adoption and widespread integration of XR technologies across various sectors. With tech giants like Microsoft, Facebook, and Google leading the charge in developing cutting-edge XR devices and applications, the region remains at the forefront of XR innovation. For instance, the deployment of XR in the healthcare sector has revolutionized medical training, allowing surgeons to practice complex procedures in realistic simulations, thereby improving patient outcomes and safety. Additionally, North America's thriving gaming industry embraces XR to offer gamers unprecedented immersive experiences, driving both entertainment and revenue growth.

Asia-Pacific emerges as the fastest-growing region in the XR market, fueled by the region's massive population, rapid urbanization, and increasing tech-savviness. Countries like China, Japan, and South Korea are witnessing a surge in XR adoption across sectors like education, retail, and manufacturing. For example, China's e-commerce giant Alibaba employs AR-powered virtual try-on technologies, enhancing the online shopping experience and boosting consumer engagement. In education, Japan's schools leverage XR to facilitate interactive learning, captivating students with virtual field trips and simulations. As a result, the Asia-Pacific region is projected to experience exponential growth, creating a fertile ground for XR advancements and market expansion.

Global Extended Reality Market By Region
  • Largest
  • Fastest

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Extended Reality Market Dynamics

Extended Reality Market Drivers

Advancements in Technology

  • Continuous advancements in hardware and software technologies play a significant role in driving the Extended Reality market. Improved computing power, high-resolution displays, and more accurate tracking sensors enhance the overall XR experience for users. For example, the development of standalone VR headsets, like Oculus Quest, offers untethered and immersive experiences without the need for external devices, attracting a broader consumer base.

Extended Reality Market Restraints

High Implementation Costs

  • One of the primary restraints for the XR market is the high initial implementation costs, particularly for enterprise-level applications. Setting up XR infrastructure, acquiring advanced hardware, and developing tailored content can be financially challenging for some businesses. This cost barrier might deter widespread adoption, especially for small and medium-sized enterprises.

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Extended Reality Market Competitive Landscape

The global Extended Reality (XR) market boasts a highly competitive landscape, characterized by the presence of major technology giants, innovative startups, and established players vying for market dominance. Leading companies dominate the VR and AR segments, leveraging their vast resources and R&D capabilities to deliver cutting-edge XR experiences. The competitive rivalry is intensified by continuous technological advancements, strategic partnerships, and acquisitions to expand product portfolios and global reach. As the XR market grows rapidly, the race to offer compelling content, seamless user experiences, and cost-effective solutions intensifies, driving innovation and setting the stage for a captivating future of immersive reality technologies.

Extended Reality Market Top Player’s Company Profile

  • Apple (US)
  • Sony (Japan)
  • Samsung (South Korea)
  • HTC (Taiwan)
  • Magic Leap (US)
  • Unity Technologies (US)
  • NVIDIA (US)
  • Snap Inc. (US)
  • Lenovo (China)
  • Intel (US)
  • Qualcomm (US)
  • Vuzix Corporation (US)
  • PTC (US)
  • Autodesk (US)
  • LG Electronics (South Korea)
  • Epson (Japan)
  • Zappar (UK)

Extended Reality Market Recent Developments

  • In February 2023, Sony Group Corporation introduced its highly anticipated PlayStation VR2 and PlayStation VR2 Sense Controller Charging Station, elevating the gaming experience to new heights. The cutting-edge PS VR2 boasts impressive features such as headset feedback, eye tracking, 3D audio, and adaptive triggers, while the PS VR2 Sense controllers deliver haptic feedback, adding an immersive touch to the gameplay.
  • In January 2023, HTC Corporation unveiled its latest innovation, the VIVE XR Elite, a sleek and lightweight all-in-one consumer flagship. This remarkable headset seamlessly merges mixed reality (MR) and virtual reality (VR) technologies, making it the go-to choose for diverse activities, including gaming, productivity tasks, fitness, and beyond. With its powerful and versatile capabilities, the VIVE XR Elite sets a new standard for immersive experiences in the XR realm.

Extended Reality Key Market Trends

  • Integration of XR with E-commerce: XR is being integrated into e-commerce platforms to enhance the online shopping experience. Virtual try-ons and AR product visualization allow consumers to preview products before purchasing, reducing the need for physical visits to brick-and-mortar stores. For instance, furniture retailers are implementing AR tools that enable customers to visualize how furniture will look in their homes before making a purchase decision.

Extended Reality Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global Extended Reality market analysis, market is experiencing exponential growth, driven by the increasing demand for immersive and interactive digital experiences. With applications in gaming, entertainment, education, training, and various industries, XR is reshaping user interactions and transforming business processes. Market research analysts project a robust CAGR of 45% by 2026, reflecting the market's immense potential. Key drivers include the rising adoption of AR applications on mobile devices, advancements in hardware and software technologies, and the need for innovative training and visualization solutions in various sectors. While initial implementation costs and hardware requirements pose challenges, the XR market's key trends focus on enterprise-level applications, AI and IoT integration, and personalized experiences. As the market continues to evolve, stakeholders have attractive opportunities to capitalize on XR's transformative power and create captivating digital experiences for consumers and businesses alike.

Report Metric Details
Market size value in 2023 USD 58.40 Billion
Market size value in 2031 USD 881.46 Billion
Growth Rate 35.2%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Mobile XR and PC tethered XR
  • Component
    • software, hardware, and services
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Apple (US)
  • Sony (Japan)
  • Samsung (South Korea)
  • HTC (Taiwan)
  • Magic Leap (US)
  • Unity Technologies (US)
  • NVIDIA (US)
  • Snap Inc. (US)
  • Lenovo (China)
  • Intel (US)
  • Qualcomm (US)
  • Vuzix Corporation (US)
  • PTC (US)
  • Autodesk (US)
  • LG Electronics (South Korea)
  • Epson (Japan)
  • Zappar (UK)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Extended Reality Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Extended Reality Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Extended Reality Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Extended Reality Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Extended Reality Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Extended Reality Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Extended Reality Market size was valued at USD 58.40 Billion in 2021 and is poised to grow from USD 78.96 Billion in 2022 to USD 881.46 Billion by 2030, at a CAGR of 35.2% during the forecast period (2023-2030).

The Extended Reality (XR) market boasts a highly competitive landscape, characterized by the presence of major technology giants, innovative startups, and established players vying for market dominance. Leading companies dominate the VR and AR segments, leveraging their vast resources and R&D capabilities to deliver cutting-edge XR experiences. The competitive rivalry is intensified by continuous technological advancements, strategic partnerships, and acquisitions to expand product portfolios and reach. As the XR market grows rapidly, the race to offer compelling content, seamless user experiences, and cost-effective solutions intensifies, driving innovation and setting the stage for a captivating future of immersive reality technologies. 'Microsoft (US)', 'Facebook (US)', 'Google (US)', 'Apple (US)', 'Sony (Japan)', 'Samsung (South Korea)', 'HTC (Taiwan)', 'Magic Leap (US)', 'Unity Technologies (US)', 'NVIDIA (US)', 'Snap Inc. (US)', 'Lenovo (China)', 'Intel (US)', 'Qualcomm (US)', 'Vuzix Corporation (US)', 'PTC (US)', 'Autodesk (US)', 'LG Electronics (South Korea)', 'Epson (Japan)', 'Zappar (UK)'

Continuous advancements in hardware and software technologies play a significant role in driving the Extended Reality market. Improved computing power, high-resolution displays, and more accurate tracking sensors enhance the overall XR experience for users. For example, the development of standalone VR headsets, like Oculus Quest, offers untethered and immersive experiences without the need for external devices, attracting a broader consumer base.

Integration of XR with E-commerce: XR is being integrated into e-commerce platforms to enhance the online shopping experience. Virtual try-ons and AR product visualization allow consumers to preview products before purchasing, reducing the need for physical visits to brick-and-mortar stores. For instance, furniture retailers are implementing AR tools that enable customers to visualize how furniture will look in their homes before making a purchase decision.

North America commands a significant market share due to its early adoption and widespread integration of XR technologies across various sectors. With tech giants like Microsoft, Facebook, and Google leading the charge in developing cutting-edge XR devices and applications, the region remains at the forefront of XR innovation. For instance, the deployment of XR in the healthcare sector has revolutionized medical training, allowing surgeons to practice complex procedures in realistic simulations, thereby improving patient outcomes and safety. Additionally, North America's thriving gaming industry embraces XR to offer gamers unprecedented immersive experiences, driving both entertainment and revenue growth.

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