Top Extended Warranty Companies

Global Extended Warranty Market size was valued at USD 149.36 Billion in 2024 and is poised to grow from USD 166.24 Billion in 2025 to USD 391.48 Billion by 2033, growing at a CAGR of 11.3% during the forecast period (2026–2033). 

The global extended warranty industry is highly competitive, with established players, insurance providers, and digital-first startups driving innovation. Leading companies such as Assurant, SquareTrade (an Allstate company), American International Group (AIG), AmTrust Financial Services, and AXA dominate the market by offering comprehensive coverage for consumer electronics, home appliances, and automobiles. These firms leverage their expertise in risk management, claims processing, and customer support to maintain their stronghold. However, the industry is witnessing disruption from digital-first and insurtech startups like Upsie, Mulberry, and Extend, which focus on automation, transparency, and AI-driven predictive maintenance. 'Assurant, Inc. (USA) ', 'AmTrust Financial Services, Inc. (USA) ', 'Allstate Corporation (USA) ', 'AIG Warranty (USA) ', 'CarShield, LLC (USA) ', 'Ally Financial Inc. (USA) ', 'Cinch Home Services (USA) ', 'Safeware Insurance (USA) ', 'Walmart Protection Plans (USA) ', 'Best Buy Geek Squad Protection (USA) ', 'Amazon Protection Plans (USA) ', 'Asurion, LLC (USA) ', 'Consumer Priority Service (USA) ', 'Carchex (USA) ', 'Centricity (USA) ', 'Warranty Solutions (USA) '

With increasing reliance on expensive consumer electronics, home appliances, and automobiles, consumers are seeking extended warranties to safeguard their investments. The fear of unexpected repair costs and the rising complexity of modern products have fueled demand for extended warranty services. Companies are responding by offering customized and flexible plans that cater to various customer needs, from smartphones to electric vehicles (EVs). The growing e-commerce sector has further boosted warranty adoption, as online retailers integrate extended protection plans at the point of sale. This trend is particularly strong in developed markets such as North America and Europe, where consumers prioritize long-term product reliability.

North America holds a dominant share in the extended warranty market, driven by a high penetration of consumer electronics, automobiles, and home appliances. The region benefits from well-established regulatory frameworks that ensure transparency and consumer protection. Companies are leveraging artificial intelligence (AI) and machine learning (ML) to automate claims processing and enhance fraud detection. Subscription-based warranty models and embedded warranties have gained popularity, allowing consumers to enjoy hassle-free coverage. The growing adoption of electric vehicles (EVs) in North America has also fueled demand for extended warranties covering EV batteries and other critical components.